Chapter 142 Los Angeles, Sunny (4/5)
In the past two years, the TV drama market has not been very popular.
Mainly because period dramas lack online explosive points!
TV stations, video platforms, and media platforms all need to survive, so various KPIs such as ratings, click-through rates, and replay rates are coming one after another and are becoming increasingly complex and diverse, which can be said to be full of routines.
Recently, topics with relatively high market discussions include online literary dramas, sweet pet dramas, fantasy dramas, fairy dramas, etc.
The investment cost of the era drama is high and the professional requirements are strict. At the same time, the market benefits may not be comparable to that of ordinary online dramas!
Gradually, there are fewer and fewer teams willing to do such dramas...
"The Oldest Red" is definitely a drama of the era.
The adaptation rights of the TV series "Red Sorghum", "White Deer Plain" and "Ordinary World" are all in the hands of Shen Mengxi. Why is the project "Red Sorghum" now approved?
Because Mo Yan will win Nobel next year!
I won’t get the heat right now, can I wait until he wins the prize?
After he won the prize, it was not the current price...
Chen Mengxi invited Teacher Mo Yan to be a literary consultant...
The director decided to hold Kong Sheng. As for director Zheng Xiaolong, to be honest, his version of "Red Sorghum" is too hasty - it is very short. To expand the TV series, some plots must be added. In order to catch up with the aftermath of the Nobel Prize, the time is short and the task is urgent, and the task is launched hastily. Therefore, a drama that can become a classic is just a good idea...
Why 120 million?
Because I want to invite Zhou Xun to star in it!
Zhao Jinsong wanted to say something, but Chen Mengxi blocked what he wanted to say with one sentence: "When did you see me make a mistake in judgment?"
...
The film market in October was popular with "Introduction to Architecture", which barely maintained a good market popularity. At least compared to the 800 million last month, it will not be much worse...
It is incomparable to the summer season. The summer season has an average of more than 1.5 billion in three months.
"Introduction to Architecture" is not a dark horse. The movie starring Liu Yifei, except for "Kung Fu King", has a box office of more than 300 million yuan.
"Those Years", "Return to Twenty", "Introduction to Architecture", three movies plus one, the cumulative box office has exceeded one billion, and it is included in the box office statistics of the actress's works, second only to Zhou Xun and Buffy Zhao - the latter two have the "Painted Skin" series.
Of course, if you include "Inception" and "Rise of the Planet of the Apes", her global data exceeds 10 billion...
The team is not stupid, it is impossible to market this thing!
Lotus Marketing has been a news about the heroine who has a box office of 10 billion yuan for a while, and was ridiculed by the crowd - Lotus once again caused a sensation in Hollywood, and it has become a box office superstar with a crazy trend of 10 billion yuan!
It seems that "Transformers 4" can be sold well because of her joining...
This is just like Zhao Youting’s team promoting that he is the male lead at the box office of 3 billion - it’s full of resources!
So how to promote it?
"Rise of the Planet of the Apes" was released on the 28th, "My Little Black Dress" was released on December 24th, and "Mission Impossible 4" was released on January 28th...
Three movies have flooded the screen!
Don't praise the results, just the resources...
Before the news could ferment, a press release from "Bell and I have a bed scene" became a hot topic and quickly sparked heated discussion...
That’s right, the early publicity of "The Flowers of War" has been launched, and the promotion of the bed scene has been caught!
Even the poster was Bell staring at Nini's breasts...
No wonder someone posted a big-character poster - Zhang Yimou's blue patriotism!
Zhang Weiping is now full of energy and proudly said in an interview that this is his routine: "I said that bed scenes are a need for movies, and you must be half-believing. I read the script and the heroes and heroines kissed at the critical moment of life and death. I think this will disappoint the audience. I think it should be given an explanation to the audience, which should be powerful."
By the way, he also shouted: "The movie must go out. It is not empty talk. In actual actions, including the internationalization of the film story and the internationalization of the production. This includes asking Bell to participate in the performance and the Williams team to participate in the production. This has never been seen in the history of Chinese films. The new Academy Award winner of the Oscars works for Chinese films."
"One billion is the beginning. China Film and China Film and China Film and other two companies publish "The Flowers of Flowers" by publishing American blockbusters. The country is divided into regions A and B. Only when China Film and China Film and China will use this method of publishing in regions A and B!"
"Now Chinese movies are endlessly copied and imitated. They have to make the audience feel disgusted and vomited. Isn't this a self-destructive future! Why didn't I film "Hero 2" back then? It's because we can't come up with an innovative idea. We must have made money when filming "Hero 2" back then, and many people have told me. Now many films are just as long as the first one becomes popular, they will be 2, 3, 4, 5, until the filming is broken, and the audience will be snored."
"Like ", "Painted Skin", making one, two, three, three movies, how could the audience have a good impression of domestic movies?"
I always forget to pull "Painted Skin" into the water...
Unfortunately, it failed to cause a sensation as he wished...
Judging from the popularity of Weibo, the public is obviously more concerned about Liu Yifei's "Rise of the Planet of the Apes"...
...
Los Angeles, sunny.
Shen Mengxi came to the United States not to promote "Hunting", but to formulate public relations strategies...
To be honest, the probability of winning the award in "Hunting" is extremely low...
Not in line with Oscars.
What taste does Oscars taste?
Anti-war, anti-discrimination, and correct values.
"Moonlight Boy" follows this path: "black", "gay", "find true self"...
Hollywood's favorite syllogism of political correctness.
Another film that is completely opposite to it, Hacksaw Ridge: After its release, it was accused of suspected racism by a bunch of people and was despised by Hollywood elites for "over-promoting the Christian spirit."
But this year's biggest opponent... is actually "Artist"...
Harvey Weinstein!
"This year's opponent is Harvey again?"
"Yes, his "Artist" is exactly in line with the judges' mentality, silent films, the Golden Age of Hollywood..."
Shen Mengxi shrugged: "So, the best film is gone...what is the best director?"
Nancy smiled bitterly: "It's probably also "Artist"..."
"Mao Dan," Shen Mengxi rolled her eyes: "Can Harvey cover the sky with one hand?"
"That can't be, but "Artist"...is very popular!"
"It's very popular? I think its box office is very average!"
Nancy shook her head, took out a newspaper and handed it to him.
Shen Mengxi glanced at him and was Harvey's crazy film critic!
After the release of "The Artist", it was criticized by film critics, saying that it was a "sensational film, filmed to cater to the Oscars!", or, "It is not something that should be praised for showing off one's feelings, and Oscars should be wary of this type of film!'
Everyone knows that "Artist" is for the sake of Olympics!
For American Film Academy voters with an average age of nearly 60, this film is a customized gift of black and white, silent, simulates the every move of stars of Hollywood's classic era...
Oscars are conservative, and the elderly judges always miss the past.
But film critics feel that they have the responsibility to guide the audience!
Harvey started to tear them head-on...
Nowadays, North American film critics were divided into two groups. One group appreciated "Artist", and the other group thought "Artist" was a stinky shit...
Chapter completed!