Chapter 67 In Cannes (2/5)
One day after it was released, the promotional method of "Guan Yunchang" was changed to the main feature Jiang Wen!
Why?
Being criticized!
Check out the press release: "Guan Yunchang" six moves to shape the martial saint, and Donnie Yen has a different style of the Three Kingdoms, then "Today is a new perspective, and then to "Donnie Yen calls Jiang Wen a national treasure and is under great pressure to play with him", "Jiang Wen steals the show and becomes the protagonist's domineering", "Mai Zhuang group will direct "Cao Cao" and invite Jiang Wen to play the hero"...
This is the benefit of having too many cards. If Donnie Yen was criticized, then he will focus on Jiang Wen.
He also secretly mocked the netizens who shouted that "does not match the original work": "Someone said that history is a little girl who can dress up. If you haven't experienced it personally, who can tell it clearly?"
By the way, I was trying to play "The Secret of the Three Kingdoms" and saying "The Secret of the Three Kingdoms" is also a joke...
If you just say that, it doesn't matter, it's promotion...
Making money is not shabby!
But what does your @六国六 mean?
"History is a little girl who can be dressed up, but the joke is not nonsense. You cannot change things without public perception. I hope some filmmakers can have a minimum awe of history..."
"We filmed "The Secret of the Three Kingdoms" and just interpreted "The Three Kingdoms" from a different perspective!"
"The most important thing about doing film and television is that the public's impression is irreversible, otherwise it will only fail. No matter how high the investment is, it will fail!"
"Guan Yunchang: Beautiful bearded man, tall, holding a Qinglong Yanyue Sword in his hand, ranks among the top three in the world in terms of martial arts. He is very loyal, but arrogant. No one looks down on him except Liu Bei and Zhang Fei. If you shoot Guan Yu, you have to shoot according to this public impression, unless you are playing art films, but the investment of 150 million is obviously not an art film. You dare to play commercial films like this. It's really rich..."
"This movie is difficult to succeed. It is similar to "Seeing the Dragon to Removal Armor". It has a lot of ideas, but unfortunately it has too many flaws... Also, it is best not to find a Hong Kong director when we film the Three Kingdoms, otherwise, you will look like a young and a dandy no matter how you look at it!"
Chen Mengxi was not polite, and directly criticized him.
"Also, I want to say that it is easy to make art films, but not good box office. In the end, just scold the audience. Not everyone can shoot commercial films! After "My Girls' Generation" and "Painted Skin 3", Guo Fan's next movie "The Sad" is being produced... It's a science fiction movie!"
I promoted "The Sad" with the trend...
...
In the next few days, the film market was completely ignited by "Painted Skin 3"!
The first day was 31 million, the next day was 36 million, the third day was 37 million, the fourth day, April 29, Friday, "Painted Skin 3" was 42 million in a single day...
On April 30, a single-day box office, 58 million;
Then the May Day holiday officially arrived.
On May Day, it won a box office of 54 million...
The first six days of the week, the cumulative box office was 250 million!
Not only that, on May 2nd and May 3rd, it exceeded 50 million in a single day for two consecutive days...
No one doubts whether the box office of "Painted Skin 3" can surpass "Painted Skin 2", and the market benchmarking has become "Let the Bullets Fly"!
Soon, the single-day box office of 30 million on May 4th - working days!
On May 5, the single-day box office was 28 million, and it was released for ten days, with a cumulative box office of 420 million.
Breaking all market records, market benchmarking became "Avatar"...
That's right, everyone is discussing whether the box office of "Painted Skin 3" can exceed one billion.
As for "Guan Yunchang", no one pays attention to it!
Even if the publication is proclaimed, "Jiang Wen's Cao Cao is very focused and plays Cao Cao alive," it will be useless...
In the face of phenomenal movies, let alone "Guan Yunchang" has a lot of complaints, even a qualified commercial film is not useful!
One report to another, "The Monitors" encountered "Let the Bullets Fly", and the subsequent results were cut off in half.
Now that "Guan Yunchang" encounters "Painted Skin 3", he doesn't even make a slight struggle!
Media reports and online discussions are almost all about "Painted Skin 3"...
Just to say one thing, that is so popular, a bunch of magazine invitations, commercial cooperation...
Although Nazha is also very popular in "Painted Skin 2", that drama is just a cute person after all. "Painted Skin 3" and the character of "Painted Skin 3" are also the character of "Painted Skin 3".
To what extent?
"Xuanyuan Sword" is still being done in the later stages. Mango Station urged various urgings to deliver the goods as soon as possible and broadcast them, and even increased the price by 20%!
This is not a question of price. As the second largest IP of Tang Ren's ancient puppet, "Xuanyuan Sword" must take the high-quality route.
High-quality dramas cannot be achieved overnight, and it takes time to make special effects.
It was agreed to be broadcast at the end of the year and will be broadcast now. What should I do if the special effects are available?
A 50 cent fool?
Shen Mengxi came forward and stated the pros and cons of this matter - either broadcast at the end of the year, or you get out of here, we will cooperate with Zhejiang Taiwan!
Mango thought carefully and decided to wait.
Why so urgent?
Because "Xuanyuan Sword" is a TV series in which Nazha plays the heroine!
...
On the 6th, Cannes.
Shen Mengxi returned to the hotel from the beach and was surrounded by a group of reporters.
Everyone wants to hear how he interprets the "Painted Skin" series...
"Painted Skin 3" is so popular!
In addition, the "Little Fox and the Monster Hunter" with Easter egg content also became popular...
Too many movie fans are concerned about the movie plan for "Painted Skin".
"hunting"…
Leonardo hasn't come yet.
It has not been released on the public screen yet, so the reporters really don't care much.
Shen Mengxi: "You ask me to change my clothes first!"
Shen Mengxi pointed to her bare upper body, well, mermaid line, male dog waist, and a good figure that makes women look like they are wearing!
By the way, Liu Yifei and the others went shopping...
The only difference is that they have a pose for shopping when they go shopping.
Do you really think they are just here to ride the red carpet?
Leaning on the red carpet is just one of the tasks. It is posing for photos, street photos, posting to Weibo, attracting fans' attention, and winning endorsements through its own traffic and bringing the brand to the endorsement. This is the goal.
Shen Mengxi returned to the room, took a shower, changed into clean clothes quickly: a blue shirt, a simple white T-shirt inside, and a blue jeans underneath, which was clean and refreshing.
Mainly handsome!
Several reporters were invited to the balcony of the hotel and provided coffee by the way.
Shen Mengxi sat down and asked casually: "What do you want to ask?"
First, some polite questions were asked, for example, "This is your second time being selected into the main competition unit. Do you have any special feelings?" and "Do you have hope for winning the award?"
There are special answers to this type of question. The first one is that you answer, ‘I just participate with a learning attitude and don’t have any special feelings’;
The second type is to answer, "I will be very satisfied if I can be shortlisted for the main competition. It doesn't matter whether I win the award or not!"
Don't pretend to be pure, people ask you, 'What do you think your core competitiveness is', and you answer, 'What is core competitiveness?'
Madan, have you never been to elementary school?
Then it was mentioned that "Painted Skin 3" and "Little Fox and Monster Hunter" were scheduled for mid-November.
"Our box office goal in "Painted Skin 3" is to make a profit, and it is more about the reputation of the audience and the construction of the world view of the painted Skin movie... Judging from the current box office trend, it should be possible to have a box office of over 800 million yuan. Most importantly, the world view we build is accepted by the audience!"
"Do you want to be a movie universe?"
"It's not considered a movie universe, it can only be considered a series of movies... At the beginning, I did plan to make the movie world of "Strange Stories from a Chinese Studio", but when I actually implemented it, I found that it was basically unlikely."
“Censorship?”
"With this constraint, if you want to do the world of Liaozhai movies, you must introduce the underworld world... This review does not allow it. In addition, the copyright of "Strange Swordsman" is too scattered, and it is difficult to form a unified style... We did "Painted Skin", and someone followed the trend and made "Painted Wall", and you can't say anything."
"The film universe is too difficult. Any bad movie at a certain node will damage the IP value and audience expectations. The pattern will never be achieved overnight."
"So, we just need to do a few more series of films around the world view of "Painted Skin".
"Then why is "The Little Fox and the Monster Hunter"?"
"Because this is the best developed, the characters are also familiar with the audience. Most importantly, these two characters are popular in Rybone!"
Chapter completed!