Shenzhen, the first stop of the promotion of "Lucky Key".

This movie was filmed in Hong Kong, and the publicity team used the Pan Cantonese area as the place to promote the first roadshow.

Ning Hao was communicating with the on-site media seriously, and they were very concerned about "No Man's Land".

"The filming of "No Man's Land" cannot be released. How do you explain to the investors? How do you explain to the actors? How do you explain to yourself?"

"The meeting is here, I can't attend today, I will attend tomorrow, and I will attend the meeting. We are in the coordination period, so don't demonize the censorship system. There is no need to, everything exists naturally, and there is no need to imagine things as dramatic."

"After experiencing "No Man's Land", will you test the "limitations" step by step when creating?

"No, I'm not a guinea pig to do experiments. I'm very important about what I'm interested in. At every stage, I'll study this and do it well."

"When it comes to the current mainland market, a group of young directors have risen very quickly. Are you under pressure?"

"What pressure do I have? Anyone can be a director, just like anyone can be a writer. This is not a special professionalism, or a monopoly of power. Anyone can be a painter, but whether anyone can see it is another matter!"

"Now the age of mainland audiences is getting younger and younger, will you compromise if you consider the preferences of the post-85s and post-90s?"

Ning Hao: "I don't worry, it's not that they are not smart enough, why can't I understand you? What does it mean to say that generation is worse than generation? Why do I say that? It must be that generation is worse than generation. What is the present and what is the best thing to live? There is no compromise or compromise, because there is no contradiction at all. I am discussing the problem based on reality. Their audience is people living in reality, there is no contradiction or discussion of compromise."

This is an interview before the official screening of "The Key of Lucky". After the movie was released, the question became: "Why isn't the movie multi-line narrative?"

"This script is not easy to make into a multi-line narrative, so I didn't do it..."

"Is it a breakthrough?"

"It's not called a breakthrough. In fact, those who do well in this industry are all innovative. Or they are called creation, not work. Its attributes themselves have innovative components. But it cannot be simply compared to the analogy that if I shoot a thing of the same type, there is no innovative component. Formal innovation does not solve the fundamental problem. In each work, you can find new things and convey new concepts and information. This is particularly important. There is progress for yourself and new for the audience. It is best to achieve this balance."

"Then how much box office do you think you can get this time?"

"Actually, I haven't really understood the box office sales. I've talked to Mengxi, Xu Zheng, and Yang Qing, but they don't understand it very much. I've always been concerned about the movie itself. I'm a moviemaker, focusing on the movie itself. Why it can be sold well is a complicated reason, not something that can be understood from the perspective of the producer."

After five consecutive games, the first day of publicity finally ended.

Ning Hao and Huang Bo are so tired that they don’t want to talk...

Compared to Huang Bo, Ning Hao was a little nervous. After all, he messed up the 20 million yuan in "No Man's Land".

He also wants to kill him again through "The Key of Lucky".

The last big-selling "Crazy Racing" has been two years...

Then, Zhao Jinsong's phone number came over: "On the first day, 23 million..."

“Where is the reputation?”

"The reputation is very strong, with Douban score of 8.1 points and Time.com score of 8.2 points. The box office on the first day plus such a strong reputation, our publicity department thinks it is at least 300 million!"

“…”

Ning Hao finally breathed a little relieved...

When Huang Bo saw him hanging up the phone, he quickly asked, "How is it?"

"23 million on the first day!"

“…Yeah, that’s OK…”

It's really OK. Even with Hollywood blockbusters, not many domestic movies have surpassed "The Key of Lucky" on the first day.

Absolutely no more than ten numbers!

...

The box office performance after "The Key of Lucky"...

It's not something that can be defined by a sentence of "can" at all.

Not to mention market forecasts, it directly broke the expectations of Mengxi Company!

After its release, it quickly swept the whole country.

It’s not an exaggeration. "The Key of Lucky" has increased the popularity of the entire schedule by itself. On March 12, the market closed at 37 million. On Sunday, March 13, the market actually surpassed Saturday, with 38 million!

On the working day, the market still has about 25 million...

That’s right, “The Key of Lucky” accounts for 90% of the share!

The box office of the first weekend was 90.5 million, the box office of the first working day was 22.5 million, and the box office exceeded 100 million in four days;

More than that!

It exceeded 200 million in seven days, and on the tenth day of its release, the box office has reached 320 million...

Not only that, it still closed at more than 18 million in a single day.

It’s so exaggerated. When a movie, especially a comedy type film, has set off a movie-watching craze, it is unimaginable that the audience can drive!

On the eleventh day of the release, the schedule dropped from 55% to 30%, which was almost half cut because the Hollywood blockbuster "The Battle of Los Angeles" was released.

...

Airport, sunny.

A black Mercedes-Benz business car parked on the side of the road.

Shen Mengxi was sitting in the car, and he was waiting for someone.

Not many people could get him to drive himself, except for Liu Yifei!

The young lady flew back to China from Canada.

Why Canada?

Because the actual shooting scenes of "Rise of the Planet of the Apes" are basically in Vancouver, Canada.

The reason why 20th Century Fox chose Vancouver filming is not because of the beautiful environment, but because of tax refunds!

Vancouver’s tax refund for Hollywood productions is as high as 40%…

The studio is definitely willing to go there to film the scene. As for the director’s opinion, it doesn’t matter. Even if it is a big director, the studio will give you an extra two weeks of cycle or more money, so they will agree!

Shen Mengxi is watching the box office. "The Battle of Los Angeles" has a box office of 23 million on the first day, squeezing out "The Key of Lucky" and winning the single-day box office championship...

"The Key of Lucky" single-day box office dropped to 14 million...

Not bad, but Shen Mengxi is speechless!

Why can the main theme movies like "The Battle of Los Angeles" be released on more than 5,000 screens in China?

Someone gave a bad review and said that the plot was too thin, and a bunch of people said, "If you want to find a kernel for such a cool movie?"

I didn’t look for the kernel, just say that the plot of the movie is too thin!

Isn't this possible?

Why are American blockbusters treated preferentially?

For a broken movie like "The Battle of Los Angeles", "Independence Day" in 1995, there are 15 years left, and there are still scheming...

At the end, another hero saved the earth...

"The Battle of Los Angeles" is not a typical Hollywood war movie, at most it is a brainless movie!

What is a typical Hollywood war movie? - "The Bomb Demolition Force", "The Lonely Survivor", and "The Outpost" are very typical.

Let’s analyze it in detail: Hollywood war movies are becoming more and more obscure. The director focuses on the complexity of shaping characters rather than the war itself. He does not lack good and bad people who understand each other, but lacks distinct opposition between good and evil and retribution, which intentionally or unintentionally weakens the justice of war.

Why?

Because the creator himself does not know whether the act of war is just or not!

Reflected in the audience's experience, the complex narrative is boring, and the sense of substitution and pleasure from justice over evil is interrupted.

It is normal that the opposition between countries is intensifying, and it is inevitable that countries will take sides.

This makes it increasingly difficult for viewers from different countries to accept the heroes of foreign countries, just as Chinese audiences will become less and less likely to buy American main theme accounts.

So, "Wolf Warrior 2" and "Operation Red Sea" have become very popular in the country!

But these are things that will happen five or even seven years later. Nowadays, Hollywood blockbusters, regardless of whether they have a good reputation or not, once they are released in China, they will start at least 30% of the time, and they will be able to win more than 100 million yuan in the first weekend...

Because there are audiences.

The audience is just willing to watch this kind of movie.
Chapter completed!