Last year, Huayi successfully went public, giving a good lesson to film and television companies that mainly use traditional business models.

Why is it listed?

Just to raise funds, make up for shortcomings, and expand the industrial chain!

Small and medium-sized companies dare not expect too much, they can only envy, jealousy and hate, while those large companies of similar scale are all surging undercurrents.

At present, the mainland has formed four companies that integrate film production and distribution.

After Huayi went public, Tang Ren immediately went public the following year, and Light also set aside August next year...

Fatty Yu is full of confidence, or he doesn’t like the Chinese concept stocks!

He felt that the more open and active United States was more suitable for Bona's growth, so he brought the company to the more "high-end" Nasdaq. Bona has a more "dazzling" title: the first Chinese cultural concept stock to enter the US capital market.

——Bonner chose VC and PE returnee Chen Nanpeng Investment, and laid out a red chip structure to go public in the United States.

Then what?

On the first day of listing, Bona fell below the issue price and closed at US$6.58 per share, with a market value of only US$660 million...

Fatty Yu was stunned...

If you want to calculate the size, Bona is really not inferior to Huayi. Bona has 18 cinemas...

Backed by the Hong Kong Circle, eight to ten movies are released every year.

Let’s talk about this year. Bona participated in the production and release of "Pleasant Goat and Big Big Wolf: The Power of Tiger", "The Box of Yueguang", and "The King of Guns" all had a box office of over 100 million!

"The Laughing World" has 43 million in the first weekend...

It's already very good, what else do you want?

This film costs up to 40 million!

Definitely pay back the money.

Logically speaking, in the secondary market, the market value should rise, at least not fall, and it also fell so much!

A 32% drop…

The market value has not even reached 500 million US dollars!

In comparison, after the release of "Surveillance", Tang Ren Film and Television's stock price has been rising. Although the daily increase is not much, it has been on a linear growth trend for four consecutive days, with a cumulative increase of 18%, directly pulling the market value to 19 billion...

A six-fold market value gap...

He directly depressed Fatty Yu.

By 2015, new films, box offices, actor contracts and other things will affect the secondary market.

For example, the project was launched in "If You Are the One 2", which caused Huayi stock to rise by 8%.

The most typical "Lost in Thailand", Light Media followed the east wind and directly blew up 81.48%.

At that time, many media jokingly said that "Lost in Thailand" "makes light media famous!"

However, after 2015, the impact of the box office of a single movie on stock prices has gradually decreased...

No hurry, you can still take advantage of four years!

...

"The US stock market is all institutional investors. If they don't understand the investment value of Chinese film companies, Bona will probably be miserable."

"They don't understand the Chinese film market. Our movie tickets are very high. Relatively speaking, the possibility of making profits through box office is greater! Under the impact of TV and the Internet, American movies are not profitable. The only thing that makes money is the development of movies around them. This is the Disney model! In the future, we will also follow the Disney model... But not now, and the Disney model is just one of the legs. I dare to conclude that with the advent of the mobile Internet era, streaming media will become a major trend. We must buy a video platform..."

Zhao Jinsong nodded and expressed his approval, but at the same time said: "There are many unlisted video platforms on the market now, but they are all quite complicated."

"complex?"

"TuDou, there are too many investors behind KuLi..."

"That's right, traditional video websites with UGC as the main model are under copyright supervision, attracting users and capital struggles, and are gradually transforming into video communication platforms with copyright content as the core... The copyright war is about to begin, and Tudou and Kuliu are about to launch a historical stage!"

In fact, if Chen Mengxi is shameless, he will imitate Kuliu to create a video website - Kuliu: A rogue program that specifically captures videos of similar websites, and then automatically blocks the logo and uploads it to his own website again to cover up the number of actual videos that are only a handful of daily...

At that time, everyone was pirated websites, and they were competing for content and creativity!

Why is Potato awesome? Everyone is the director of life, and micro-films are the first ones that Potato makes.

"The Maverick Pigs", "Those Maverick Pigs", "The Things of College Students Living Together", "Happy Little 2B" was uploaded on Tudou at the beginning, and Lao Shi, Director Ao is all the master-level UP owners of Tudou.com...

Why is it cold?

Don't have money to buy copyrights!

The copyright war is about to break out. In 2011, at its peak, the copyright of solo dramas increased from tens of thousands to several million episodes...

Of course, the follow-up returned to the normal track - the one who impressed the most was Sohu bought out "The Indelible Number" for 50 million...

Zhang Chaoyang is very rich!

Chen Mengxi thought for a while and said, "Let's talk to Sohu first, let's talk to you exclusively, and the price will be 600,000 yuan per episode... Remember to release the wind..."

Zhao Jinsong was shocked: "600,000 episodes per? Will it be too expensive?"

"It's not expensive. So many video websites rely on to attract users? They also rely on solo dramas!"

"…Okay, I'll talk to them..."

"You bring the trailer of three TV series "The Cliff", "Scarlet Heart", and "Fighting Changsha"..."

"Know…"

Zhao Jinsong left the office, and Chen Mengxi re-studyed the film market...

"Let the Bullets Fly" is released on the 16th, and there are still ten days left.

According to the existing market feedback, "Surveyors" can achieve 250 million!

Can it be higher?

After thinking about it, he called Xu Xiaofeng - he is the general manager of China Film Jiahe Cinema and is actually responsible for the company's theater business.

I asked about the current attendance rate of the three movies...

Sure enough, "Orphan Zhao" has the lowest attendance rate!

The film is high - "The Orphan of Zhao", Ge You, Wang Xueqi, Fan Bingbing, Huang Xiaoming, Bao Guoan, Zhang Fengyi, Wan Qian even made soy sauce...

The cast lineup is too strong!

China Film Jiahe Cinema gave 35% of the film schedule, which is lower than the average level of national theater chains.

In this way, the attendance rate of "Orphans of Zhao" is still lower than that of "The Watchers", and the attendance rate in several northern cities is even lower than that of "The Laughing World"...

"You can cut the screening and increase the screening of "Surveyors" to 35%..."

"…good!"

...

Movies produced by your own company will definitely receive preferential treatment.

This thing doesn't have to be thought of!

Although Chen Mengxi said, "We never interfere with the theater screening business." Jiahe theater itself is one of Mengxi's businesses.

Let’s put it this way, even the first day of "The Maze of Heart" was scheduled, Jiahe Cinema gave 20%!

Xu Xiaofeng is also a ruthless person. The next day, he scored the filming schedule of "The Orphan of Zhao" from 35% to only 20%, almost half of it. In addition, "The Monitors" is 42% arranged and "The Laughing World" 24%...

The remaining 14% gave Harry Potter, Midnight Heartbeat, Midnight Operating Room...

That's right, the last two are horror movies produced by Mingxi.

You can’t say that, there are quite a lot of people watching horror movies during the New Year holiday!

Then, Qin Hong, the producer of "Orphan of Zhao", quit and spoke directly on Weibo for accusing Jiahe Theater of suppressing the filming of "Orphan of Zhao"...
Chapter completed!