Chapter 425 Word of Mouth and Box Office (5/8)
Kung Fu movies in the past two years are not as popular as before!
The routine is almost used.
What is the core of "Jingwumen"?
Nationalism!
Bruce Lee kicked the sign of "Sick Man in East Asia" with one kick, which inspired all Chinese people!
Later, Li Lianjie's "The Hero of Jingwu" focused on martial arts competitions, using martial arts to become a philosopher.
Although it was still slightly inferior in the end, the realistic action style, calm and atmospheric characters, and clues of light and dark intertwining are still unforgettable.
Chen Zhen, played by Li Lianjie, is brave and resourceful, does not exclude modern culture and convinces people with reason. Such characters are extremely rare in Chinese action film factions.
Therefore, the heroes of martial arts are awesome - Kung Fu film textbooks, NO.1 in the history of Kung Fu film.
Arrive at Donnie Yen...
It's so uncomfortable!
How did he come up with new ideas?
In fact, if "Jingwu Fengyun" is changed to "Tianshan Black Heroes", I dare say that there will be many people criticizing this movie!
You are a good player and have a superhero. Why do you want to be innovative?
Why doesn't "Captain America" look abrupt?
Because World War II was the coronation of the United States!
What role did we play in World War II?
The capital fell, the country was lost, and compatriots were slaughtered...
The full-scale war of resistance broke out in 37 years, but we never dared to declare war on Japan!
It was not until the end of 1941 that the United States finally plucked up the courage to declare war on Japan with its elder brother!
Forget it, in one sentence: Describing the Japanese as mentally retarded is nauseating!
Just this matter, it’s quite embarrassing: we have always called on Japan to face up to history, but it seems that we don’t want to face up to it ourselves…
Although the "Red Cross: Women's Enlistment Notice" filmed by Renji Ben deliberately exaggerates the side of fraternity, it at least truly restores the plot of the war and uses a considerable amount of space to describe the brutality and unreasonable Kanto Army!
What about us?
Baozilei, hit the Japanese with eight hundred miles away...
Why is it about anti-Japanese drama?
Because "Jingwu Fengyun" is really an anti-Japanese drama!
And the filming is not funny, it is really not as good as "Hand Up"!
...
The marketing team of "33 Days of Love Break" is really awesome. As soon as the movie was released, it created a lot of hot topics.
Yang Xiaomi's bust, Xiaoniu's movies have a lot of reputation...
The focus is the fourth one!
‘This is a story that grows from our current lives, joyful and warm.’
‘I originally enjoyed the down-to-earth description of "33 Days of Love Break", but when I think about the word "down-to-earth", I hate it, so I change it to ‘The actors' acting skills are really good, the plot is reasonable and perfect, and they are a model work of domestic films!’’
‘A stunning low-cost movie, although my self-esteem is worthless, it cannot be trampled on like this.’
‘Mengxi really has many talents. It’s so awesome. You can play tricks if you form a CP!’
Later, I realized the importance of golden sentences and immediately changed my direction and focused on marketing golden sentences.
So, a bunch of QQ personal signatures were changed to "You haven't even had a human being, why do you question your life!"
‘Yusenal once said something I always thought was extremely mean but extremely accurate: the dirtiest thing in the world is self-esteem.’
In fact, these people don’t even know who Yusenal is.
But it won't delay everyone's showing off!
WeChat, can you do it quickly?
Moments are a good path to marketing.
What, you said that Shen Mengxi would do WeChat?
Why don't you let him do Netflix?
...
"The Fighting of the Jingwu" is starring Donnie Yen, Huang Qisheng, Huang Bo, Shu Qi, director Liu Weiqiang, producer Chen Jiashang, and Light is mainly distributed.
It's really dominant!
After it went online, it won 19 million yuan in box office on the first day, leaving behind "Hawthorn Tree", "33 Days of Love Break" and "Inception"...
"33 Days of Love Break" box office on the first day was 16 million...
The box office of "Hawthorn Tree" on September 21 was 11 million, with a cumulative box office of 41 million;
"Inception" earned 8.1 million yuan per day, with a cumulative box office of 436 million yuan;
But, the word-of-mouth comparison suddenly came out!
"Evaluation of "Jingwu Fengyun" in one sentence: assembly call + black hero + October siege + Kawashima Yoshiko + Fengsheng + Jingwumen = nothing!"
"How can it be so bad? I feel that the opening line of the movie: This story is pure fantasy, and it is more appropriate to be dreaming if it is similar!"
"Not skillful, not martial, no storm. Even the basic editing is very messy and not smooth!"
"I want to add any popular elements, but I haven't photographed anything. I'm still so young when I'm having a spy war."
"Jingwu Fengyun" has been criticized by various...
Without any mercy, even the roadshow of the main creative team was "difficult" by reporters and directly asked, "Why did you need to make such a random change?"
To what extent...
It is difficult for the Light Team to control comments. What to say in a press release: The most powerful part of this film is what Huang Bo said in the end: "This place in China has been around for thousands of years. How many foreigners who want to bully us have come here? In the end, I just waited for two words: Get out!"
It's useless and will be covered by negative reviews immediately!
The next day, "33 Days of Love Break" had a box office of 21 million yuan in a single day, successfully surpassing "Jingwu Fengyun"...
On the third day, September 24, "33 Days of Love Break" had a single-day box office of 24 million...
Beat all the way!
In fact, "33 Days of Love Break" mainly targets "Hawthorn Tree"...
Both themes are romance films, and there is little investment. Moreover, "33 Days of Love Break" is to block "33 Days of Love Break"...
Therefore, for the roadshow of "33 Days of Love Break", the main creative team did not mention "Jingwu Fengyun" at all...
Shenzhen Roadshow, Han Yan:
"Mengxi once said: The market needs to understand the directors who understand the audience, not the directors who are arrogant. What do I shoot, what do you watch, and the theme of breaking up love should be something that many movie fans care about, so we did this project!"
"...We don't compare with other movies. The themes we do are all open-minded. "Painted Skin" opens up the Eastern magic; "Lost in the Road" tells everyone how to play low-cost comedy; "Those Years" opens up the youth film, and "33 Days of Love Break" tells everyone the correct way to shoot a movie..."
The reporter mentioned that "Love of Hawthorn Tree" was shortlisted for the Hawaii Film Festival...
Han Yan shook his head: "We won't go to any international film festival. If we have an idea one day and want to shoot a movie that reveals human nature, we will take the winning route!"
As soon as he finished speaking, Song Hang, who was in charge of leading the team, added: "The "Donkey Desert" produced by our company was selected for the opening film of this year's Busan movie, and "Piano of Steel" was shortlisted for the main competition unit of the Tokyo Film Festival... We are just too lazy to promote these things!"
"We have always insisted on walking on two legs, but we just don't work with a famous director..."
"Do you still firmly believe that the box office of "33 Days of Love Break" can exceed 300 million?"
Chapter completed!