Chapter 414 The American version of "Back to Twenty"? (2/8)
Leonardo is really full of energy!
"Inception" currently has the second highest box office since filming - second only to "Titanic".
——"Cat and Mouse Game" has a global box office of US$360 million...
"Manchester by the Sea" won an Oscar, and "Inception" once again proved his appeal in the commercial film field...
In recent years, the box office king has been Will Smith. A mediocre work like "Superman Hancock" can be sold for $600 million worldwide!
Hollywood is very realistic. Two consecutive films are not sold, and their status is directly down...
No one is unique!
"Inception" is too timely...
According to Li Zi's idea, it is likely that it will not work to break through one billion US dollars. It is still certain that 850 million is still the case, it depends on whether the Chinese market is strong!
"Avatar" hit a box office of US$200 million in China, ranking second in the world...
Cameron can, why can't Nolan?
So, this time I specially reserved four days!
Cooperate with the publicity...
...
Leonardo noticed that Liu Yifei was in a sluggish state and asked Shen Mengxi, who explained: "She is still filming, and in order to promote it, she has been overnight for three consecutive days..."
"Still shooting?"
“…a Chinese-language movie.”
"What kind of Chinese-language movie?"
Nolan was also interested and turned his head, preparing to listen to Chen Mengxi's explanation...
"It's the story of a 70-year-old grandmother who has a dream of singing back to her twenty..."
Chen Mengxi briefly introduced the plot of "Return to Twenty", and said by the way: "This kind of story is generally redemptional, and family reconciliation is finally achieved through a bizarre story!"
"Can a fixed routine be sold?"
"Of course, I've started the American version and am discussing with Fox..."
Emma Thomas, who was sitting aside without saying a word, suddenly spoke: "Don't contact Fox, you can contact Disney. They like this kind of family fun and write beautiful family movies!"
“…Disney…”
Chen Mengxi hesitated for a moment...
That's right, David used to be with Jeffrey Carsonberg, who almost never ended with Disney...
That year, Jeffrey Carsonberg led the Disney animation department and created the Lion King, which is more than one billion dollars worldwide...
In the 1990s, the era known as the "Disney Animation Revival", "Beauty and the Beast", "The Lion King", "Mulan", and "Tarzan" were all born during that period.
Most of them were projects done during Jeffrey Carsonberg’s tenure!
Then, in 1995, Jeffrey Carsonberg had a falling out with Disney CEO Michael Eisner, and ran away directly to found DreamWorks Animation...
And in just a few years he was killed with "Monster Shrek"!
Jeffrey really has all kinds of resentment towards Disney.
This also led to David's dissatisfaction with Disney...
David is Chen Mengxi's partner in the United States, so Chen Mengxi has hardly dealt with Disney...
Emma Thomas saw Chen Mengxi hesitating and asked: "Have you ever communicated with Disney?"
"...They are too politically correct. I heard that the racist remarks against Inception were initiated by them!"
"The Prince of Persia: Blade of Time" and "Inception" are in a schedule..."
This movie is also a huge loss: 200 million yuan, 90 million yuan in North America, and 320 million yuan in global box office...
Emma suggested: "Since that's the case, there is no need to cooperate with anyone. This type of movie is generally not a big investment. If you don't look for celebrities, you can finish filming in just a few million!"
"I'll think about it..."
...
"Return to Twenty", if you remember correctly, there are six versions of the Europeans in Asia alone, among which the Vietnamese version also won the box office championship in film history...
Later, Spain, Italy and France also bought the remake rights...
The story itself is very touching, involving families, elderly people, and dreams.
And it's a light comedy!
Compared with the five countries remake of "My Girls' Generation", "Return to Twenty" sets a record again...
But the two have one thing in common: low investment and simple production!
Also, it is easy to make a hit product.
Mengxi Company is very concerned about remakes of these two projects. This is an export. The Film Bureau stipulates that if the film is sold to overseas theaters, TV stations, Internet or audio-visual markets in a sell-off manner and the box office cannot be counted, the reward will be given according to two thousandths and one thousandths of the overseas sales contract of the film respectively.
And enjoy tax cuts!
Real money gains!
Mengxi Company wants to be a leading enterprise. It is not a skill to firmly occupy the mainland market. It is awesome to open up external export channels!
...
Leonardo and Nolan arrive, which means that the large-scale publicity of Inception can be started!
In a word, Warner Bros. originally wanted to promote "Inception" by itself. Mengxi Company looked at their promotional plans and directly rejected it - the old promotional system.
Find media to publish, Chinese trailers and posters, buy some bus stop signs, and hold premieres...
That's the thing?
This is the three-combo promotional campaign of American blockbusters: buying hard-hitting marketing, using the help of stars, and holding a premiere...
Therefore, Americans should really learn from China in terms of film promotion!
Do you know what it means to use online media?
Let me add that later they found that they were looking for marketing accounts to set the pace, and they were all looking for self-media with weight.
Before the release of the most typical "Thunder Idiot", there were overwhelming praise...
I was tricked into the cinema and watched it, and I was directly defeated. What's this?
Is this also called a masterpiece?
OK, receive.
On August 24, Shen Mengxi announced on Weibo that the crew of "Inception" has come to China to promote...
In fact, the publicity about "Inception" has never stopped during this period.
What is the ‘No. 1 Science Fiction Movie of the Year’, ‘Three consecutive weeks of box office champion’, ‘The top three in IMDb ratings’…
The last one is true. Nolan's fans are too rampant. "Batman: The Dark Knight" once won the first place, and now it has won the third place in "Inception"...
It has a reputation and box office, and the masterpiece is born!
I will reveal the review news from time to time, saying today that "unfortunate news, "Inception" may have to be deleted for 30 minutes!", and tomorrow I will say "Latest news, "Inception" has not been cut in one knife, and it will be fully painted on August 27th.
It is to keep movie fans paying attention at all times!
Of course, the mainland masters carry the promotion of "Inception" are Liu Yifei and Leonardo. Of course, Guo Jingfei's name has been mentioned repeatedly...
The opening of the press release is written like this: ‘The Inception space starring Leonardo, Liu Yifei, and Guo Jingfei…Barabala’
At the same time, some marketing accounts were arranged to write about Guo Jingfei's great achievements, such as the "Little Prince of Drama" and so on...
Look, after watching it, Lao Guo’s popularity doubled!
Chapter completed!