For the overall situation, don’t quarrel, be harmonious!

In recent years, the Academy Awards and CCTV Film Channel will be broadcast.

Why didn't it broadcast later?

Originated from the 2015 Film Awards…

That best movie was awarded to Eason Chan’s masterpiece "Ten Years" - the same name, just the same name!

——The Sweeping the Academy Awards "Steping in the Snow and Looking for Plum Blossoms" actually lost to the "Ten Years" with only one ideology...

The Global Times commented on the Academy Awards: I can't tell you whether this Academy Awards are good or not. I just feel that another door to exchange and understanding on the land and ports has been closed again.

Yes, since then, no one has cared about the topic of the Academy Awards…

Without mainstream media reports, it will eventually become a niche carnival!

Even the little yellow duck was named the queen for "Youth", but few people discussed it.

Chasing popular media and self-media authors all day long discuss the issue of plagiarism of "Youth"...

The Oscars of Chinese Films…

Tsk tsk.

Selection criteria: ‘Hong Kong cast and staff are more than half of the main creative staff’

Therefore, "Those Years" actually didn't even have the qualification to be shortlisted!

What Chen Mengxi has always made is pure domestic films. If you can do it, try not to use Hong Kong and Taiwan actors...

Not suitable!

You are a leading film company in the mainland, taking the lead in discriminating against your compatriots and have no overall perspective!

‘The Academy Awards were born for Hong Kong films, and it is impossible to relax regional restrictions’…

Then you might as well just circle it and play it yourself!

I also couldn't bear to see the Chinese film industry's super big cake with a profit of hundreds or thousands of times higher than 20 years ago. I was unwilling to take it seriously as a veritable "Hong Kong Image Award", so I defended myself while drawing some nominations, pretending to be "actually objective and fair".

Although the Golden Horse Awards are the same, they are at least a little more generous...

Of course, when you meet someone who is trying to die, you have committed suicide...

...

The Academy Awards will be held on April 18, so don’t rush to go.

During this period, the company's focus is on the promotion and promotion of "Old Boy"...

Released on March 26th.

Without the support of big-name stars, including Xu Zheng...

Xu Zheng plays Bao Xiaobai, the only producer.

But Lao Xu's appeal is obviously not enough!

Therefore, efforts are needed in terms of publicity and distribution!

Why did Chen Mengxi personally capture the promotion and promotion of this movie?

Tangren Film and Television has set a schedule for listing: November 3rd.

Then the performance of all movies before they were launched was very important!

It is related to the secondary market's market value estimate for Tangren Film and Television.

Let me briefly explain: the primary market is defined as the investment and issuance market, and its investment attributes are very strong.

The definition of the secondary market is: exit and trading market, which is more used as an exit channel for primary market investment and provides trading circulation functions. Shanghai Stock Exchange and Shenzhen Stock Exchange are called secondary markets!

Tang Ren did not let venture capital companies enter the market after listing...

The purpose is to control the company by itself. Mengxi Company, as the major shareholder of Tangren Film and Television, accounts for more than 60% of the shares...

Therefore, you don’t need to be responsible for the primary market.

...

Hengdian, Xiaobailou, and Yang Xiaomi's residence.

“…Life is like a ruthless carving knife, changing our appearance

, Will it wither before it blooms?

I've had a dream

!

Youth is like a rushing river, never coming back, no time to say goodbye,

Only numb me,

Without the passion of the past..."

Liu Shishi couldn't hold it anymore, so he paused the game operation and turned his head and said, "...You have been listening for an afternoon. Can you change a song?"

Yang Xiaomi shook her head: "…This song is so good!"

"Then you don't have to keep listening!"

Yang Xiaomi suddenly realized that Liu Shishi was the heroine of the movie "Old Boy" and immediately asked her: "Is this movie good?"

Liu Shishi hesitated for a moment: "...I can't say it well, I just took photos for ten days!"

"I will accompany you the day after tomorrow!"

"Well... by the way, they sang two songs. The first one was "Youth Brocade Time". The song written by Mengxi for them. You can listen to it. I think that song is better!"

"Yeah?"

Yang Xiaomi quit the interface and clicked on the rankings. The second place is "Birthday of Youth", the label behind it: "Old Boy" movie promotion song...

She clicked:

‘It’s back to May in late spring, and there are not many people in the market in the early morning; the children are singing in front of the door, and the sun shines on the rivers and rivers…’

The tune is gentle, and it feels like time is peeling off on the wall, long and yellowing...

‘Under the clear blue sky, with a smiling face with a head raised, love is very simple… Love is very simple…’ She hummed a few words: “Why are you so many good songs in this movie?”

"The main line of this movie is that two middle-aged people will participate in a talent show called "Happy Boys"... There must be songs!"

"No wonder they all sound so nice!"

However, she still felt that "Old Boy" was more interesting...

Yang Xiaomi clicked on the MV of "Old Boy" again - it was actually the trailer for the movie "Old Boy"...

After watching it, I watched the singing of the Chopsticks Brothers. The number of clicks is clearly written below: 20.53 million times!

...

The essence of movie promotion is actually marketing promotion!

Through a series of publicity means, the advantages and characteristics of the movie are amplified, promoted to the public, increased popularity, and generated income for the movie.

The ideal situation:

Create a scandal hype that is watched by the whole nation; a trailer that is popular across the Internet; a theme song that is watched by the whole nation…

Of course, if you can do one of the above three things in most cases, it will be considered that the publicity is done well!

Also, remember that the worst is not enough, and the movie that only scored 20 points was 80 points. The gap was too big, which made its early appetite quickly turn into credit bankruptcy after its release.

Such examples are everywhere, so I won't give examples...

What is the selling point of "Old Boy"?

feelings!

Or, it is the song "Old Boy"...

This is also the reason why Shen Mengxi advised Xiao Yang to change the micro-film into a movie!

What is the focus of the publicity? It is self-evident - the song of the movie of the same name by "Old Boy".

As for Michael Jackson…

To put it bluntly, in the era when it was popular, except for the children from the big courtyards that could be exposed to, can ordinary people really understand the information on the other side of the ocean as soon as possible?

So, there is no intention to promote this thing...

If Michael Jackson is really hard, then why is "That's it" only has 48 million box office in the mainland?

By the way, the promotion of "Old Boy" has a bit of hunger marketing - there is no interview or variety show promotion, there are only two songs, although it dominated the rankings of major music platforms, second place...

At 6:00 on the afternoon of March 25, the premiere of the movie "Old Boy" opened in the North Exhibition.

There were many stars present. In addition to the main creator, the actors under Mengxi were almost all out. In addition, Ning Hao, Huang Bo, Chen Kun, and Zhao Buffy were also here...

They are all actors whom Mengxi Company often cooperate with.

What surprised the media the most was that Fan Bingbing also appeared...

Why an accident?

Because Fan Bingbing and Mengxi Company have almost no intersection...
Chapter completed!