In terms of publicity and marketing, the most important thing is of course the reputation of the movie!

If the reputation is strong enough, it will directly make the audience praise it and trigger a crazy movie viewing effect. That's fine, there is no need to put in any effort to promote it.

The problem is that no one knows the reputation of "Painted Skin", and Chen Mengxi dares not promise that it will definitely cause a sensation. After all, the plot has changed and the actors have also changed a few...

So, publicity is very important!

The strategy is roughly the same as the promotional method of "Ip Man", focusing on firepower from TV, the Internet, graphic media to plane and train videos, building advertisements...

One of the top ten theaters in the country has signed the distribution rights of "Painted Skin"!

That’s right, it’s concession to theaters!

Let theaters participate in the distribution of the channel.

It can be said to be full coverage of sea, land and air!

Do this for Mao?

Because this year's National Day holiday includes "Keep Call" and "Adventures of the Center of the Earth"...

The former is coming in full force, China Film Warner Hengdian Film and Television, and King of England is responsible for the production. It is adapted from the Hollywood movie "Flying Mobile Phone", which brings together Gu Tianfeng, Zhang Jiahui, Big S, Liu Huohua, and director is Chen Musheng...

Chen Mengxi continued to emphasize: "Painted Skin is our key project this year. It is different from "Ip Man". "Ip Man" can make a lot of money by relying on overseas, and "Painted Skin" must get more than 200 million box office!"

"The upper limit of publicity investment...20 million!"

"…I see."

After a few words of advice, Chen Mengxi took a bus to the airport and flew back to Beijing immediately.

...

The screenwriter team of Mingxi Studio is roughly divided into three waves, one is a mother-in-law and daughter-in-law, a family drama, the other is a specialized drama about costume idols, and the other is an anti-Japanese drama!

It's entirely for market considerations!

The mother-in-law and daughter-in-law drama, most of the scripts created now, "Kintaro's Happy Life", "When the mother-in-law meets the mother" and "Life in the Twin Cities", are found and adapted;

In the costume drama, Tang Ren's screenwriter team mainly joins "Painted Skin", "Immortal Sword III", and the "Shock Heart" and "Xuanyuan Sword" series that are being planned...

There are no particularly excellent scripts in anti-Japanese dramas, except "Snow Leopard", "Red", "Indelible Number"...

This is not a long-term solution, encourage them to go in the direction of spy war...

"Snow Leopard" is already in the late stage, and the pilot will be scheduled for the end of the year. If it is good, it will be broadcasted at the beginning of the year...

Chen Mengxi was quite helpless because of the opening drama of the year next year, Mango TV decided on "The Temptation of Going Home". He knew that this drama would directly occupy one viewership rating!

My own drama fight...

But TV stations have their own considerations. If you sell the show, the TV station has the final say when it will be broadcast!

Also, the TV series cannot be given up for the time being, although it is a bit confusing...

Mengxi Company also has to pay protection fees - buy ratings!

This is called basic expenses. Look, buying ratings for all TV series is equivalent to not buying them. Isn’t it amazing? It’s back to the original starting point!

But the revenue in TV series is stable!

Finally, I can’t get in touch with several TV stations, and I can break it if I say it?

It really doesn't work. By around 2012, the online broadcast market matures and directly transfers its main positions to major online platforms.

Chen Mengxi returned to Beijing, mainly wanted to discuss "The Beautiful Times of Wife" with Director Liu Jiang...

Of course, we must first participate in the media preview of "Departure Today"...

How to say it, although I am not optimistic about the box office revenue of "The Departure Today", Mengxi is the publisher, the promoter, and the necessary publicity and marketing still need to be done!

Posters, trailers, promotional scripts for major portals and media, and pre-screening trailers for cinemas are necessary investments in movie promotion. In addition, if a movie is not so bad that it is difficult to read, media and film critics will basically watch the set in advance, which is also called a public relations meeting!

It is necessary to send some red envelopes or treat them to dinner.

"Please trouble you!"

"Thank you, thank you..."

Zhao Jinsong greeted the critics who had watched the movie one by one, and the staff next to him gave him a small gift - a beautifully packaged gift box with red envelopes and MP3...

Chen Mengxi chatted with Zhang Xiaobei:

"…This movie is probably not very good at the box office!"

"It's okay, not every movie is going to be a big hit, but we must ensure that every work is best!"

"That's right, you've already made a lot of money when doing "Ip Man" anyway."

After a few chats, Zhang Xiaobei signed the letter, took the gift, said goodbye and left.

...

"Actually, "Double-sided tape" is a bit too uncomfortable, and I feel so upset when I watch it!"

"But "The Beautiful Times of Wife" written by Wang Liping is different. It makes people feel comfortable when reading the script!"

"I heard that "Double-sided Sticker" is an adaptation of social news?"

"It's a criminal case..."

Liu Jiang roughly looked through the script of "The Beautiful Times of Wife" and nodded: "...I've taken this drama!"

"That's good. We just recommend casting, just make your own decision!"

Nodded, Liu Jiang left with the script...

"The Beautiful Era of a Wife" is provided by Mengxi Studio, but the writer is written by Wang Liping. After she finished writing the outline, the studio filled in the plot based on the outline, and Wang Liping finally checked...

The script expenditure was 6 million, of which 4 million were paid to Wang Liping!

This is called respecting intellectual property rights!

Even though she respected her, Wang Liping still started her own company, became a screenwriter, and a producer...

Hu Ge and Yan Ni formed a CP...

This is a matter of original time and space!

Zhao Jinsong handed him the third quarter financial report and asked casually: "When will you set out to the United States?"

"What's wrong?"

"…It's okay, I just want to say why didn't you choose one or two Chinese actors this time?"

"What are you choosing them? A supporting role... Damn, did we make so much money in the third quarter?"

"Well, the income is 24 million US dollars, which is nearly 150 million yuan in RMB... I think even if you play supporting roles, there will be a group of people who are willing to act!"

Chen Mengxi was almost speechless...

Who wants to talk to you about playing a supporting role?

“…Ip Man’s account has been divided?”

Otherwise, why would there be so many?

"No, this is "Hide and Seek", "Death in the Exam" and "The Brilliant Legacy". In addition, there is $6 million to your overseas royalty income from "Mobile Maze"..."

"Why are you so calm? $24 million..."

Zhao Jinsong waved his hand: "I was very excited at first, but later I thought, if we took 1,800, Xijie made a net profit of 42 million US dollars...What did they provide?"

"You can't say that. If our films want to open up the market in South Korea, Xijie needs to be a protective umbrella. Since we need someone to protect it, it is normal to pay some protection fee!"

"Do you want to publicize it?"

"...No need. We are not going to go public. Just reveal a little to the familiar media... By the way, you just said that you are playing a supporting role. Is someone looking for you?"
Chapter completed!