“let.it.go!let.it.go…”

This song was like it had wings. After the premiere of "The Great Snow Adventure", it quickly spread throughout the United States. With Hollywood as the radiation center, it transcended the differences in race and culture with simple lyrics and catchy melodies, and instantly became popular all over the world, bringing a global craze of singing and dancing.

A good song with a wide range of singing may not necessarily save a bad movie, but for "The Great Snow Adventure", which has sufficient quality assurance, "let.it.go" definitely plays the finishing touch and will inevitably push Disney's song and dance animated films to a peak that has never been reached.

This song can be heard everywhere on radio, internet, TV stations, record stores, etc.

Children aged seven or eight, teenagers in their teens, young men and women in their twenties, and even mature people in their thirties are humming in their spare time - let.it.go!let.it.go...

This song has become popular all over the world at almost the fastest speed. With the help of today's developed online media, it even did something that Michael Jackson could not do.

With Ryan's suggestion, Disney was naturally prepared. "let.it.go" in nearly thirty languages ​​and "Karak version" of "Ice and Snow Adventure" appeared in front of global audiences after the film was released for a period of time.

Just like the excellent picture and brainwashing song, all-round marketing is also the key to the success of "Ice and Snow Adventure".

Walt Disney has invested so much resources in this film, and the performance of the film has not disappointed Ryan and Disney. Especially the singing and dancing craze has already made Disney professionals smell more than "Toy Story 3".

"The Adventure of Ice and Snow" does not have the powerful explosive power of "Toy Story 3", which is a sequel to the film, but the box office trend is extremely stable.

In the first three days of North America's week, "The Adventure of Ice and Snow" swept away $93.93 million; on the second weekend, the film maintained a stable and healthy decline, winning the second North American box office championship with $67.39 million.

Including the box office of the previous four working days, the box office in North America exceeded 200 million US dollars in just ten days!

At the same time, the film has achieved remarkable results overseas with the help of Disney's huge publicity and marketing offensive and the power of brainwashing songs. The overseas box office in ten days has steadily exceeded the 200 million US dollars mark, and the global box office combined has reached 415.24 million US dollars!

You know, this is not a superhero movie, but an animated feature film with a relatively long shelf life in theaters!

After years of silence, Disney Animation Studio finally ushered in an explosion.

"Since the rise of Pique Studios, Disney Animation Studios have been in a dilemma. They are trying to find out what is the most unique thing about themselves and what they represent until Ryan enters Disney."

"He knows better than anyone else that he will not move forward without innovation. The new fairy tale reform he launched at Disney finally brought new hope to the twilight Disney animation studio and brought vitality to this once best animation studio."

Perhaps the words in Time magazine are a bit exaggerated, but after Ryan took over Disney, he did promote the reinterpretation of classic fairy tales by Disney and even Hollywood.

In order to promote "The Great Adventure of Ice and Snow", not only did Taylor, who was the singer of "let.it.go" and voiced Elsa, Tyler, even Ryan, who was preparing for the new movie, took time to accept an interview with Antonia Kidman to further promote the film.

"Although like all Disney films, love is the solution to all problems, the angle is already different. It is not the bloody plot of the "true love kiss" of the male protagonist, but family affection."

On Antonia Kidman's talk show, Ryan talked about the video.

"Actually, fairy tale love is not rational, and you want to convincingly tell why the male and female protagonists fall in love in an hour and a half, and it is actually very difficult to love so deeply. Especially in cartoons. So they rarely discuss the rationality behind love - such as why two people fall in love and why they love so deeply - but they directly make the two people fall in love without explaining anything, so they will be very cliché."

"The film starts with sisterly love, from the closeness between the two to the estrangement to the open reunion. This sisterly love runs through the end, and we can see the deep love between the two of them for each other."

"Elsa has caused her emotional torture to protect Anna. Anna also never left her sister from beginning to end, until she sacrificed herself later. Everything seemed reasonable. It was not the 'irrationality' of the usual fairy tale that two people who had not loved each other for a long time died for each other."

"After all, the love that loves one's own family is stronger than the love foundation of a stranger. This novel perspective also makes this seemingly princessy and Disney film separate from the princess's tackiness, has a unique taste, and is also a courage to innovate."

After Ryan finished speaking, Antonia Kidman asked in time, "What do you think of the two princesses in the video?"

These are pre-set questions, and Ryan is not difficult to answer.

"I like Elsa's setting very much. She is not an evil villain. After accidentally exposing her magic, she escaped to the wilderness. Just to avoid hurting people, her experiences have also made her the most sympathetic character in the audience of the whole film. Her magic can't help but freeze her heart, and at the same time, it also freezes the sisterhood between Elsa and the Anna sisters since childhood."

"Let's talk about Anna, in fact, Disney's changes in the role are more reflected in her. We can recall the performance of princesses in previous Disney animated movies, and we can find that they are completely different from Anna."

"In the past, Disney princesses also had their own ideas and desire for freedom. They always had to be stimulated from the outside world to take action. The little mermaid has always yearned for human life. Only by falling in love with the prince and having a big fight with her father can she have the determination to become a human being; Rapunzel has always wanted to see Kongming Lantern, and only a thief who is familiar with the outside world can give her the courage to leave home."

"They have their own goals, but they are not working tirelessly for their goals, nor paying too much. This is the shortcoming of these princesses. They have ideas and desires, but lack substantial actions. Even Rapunzels need external guidance."

"Anna is different from them. Her goal is very clear and she has been working hard. Her goal is not to find true love, but to repair the relationship with her sister. Anna has always taken the initiative and has been working hard for her goals. When something happened to her sister, Anna mustered up the courage to go alone; when her sister drove her away, she insisted on staying for her company; when her sister was going to be killed, she went to save her desperately."

"From the perspective of script creation, Anna is a highly unified character. Her goals are very clear. She has always paid sweat and price for the goals, so the audience feels that she has a very emotional projection."

"The most taboo movies are to have a passive protagonist, because if the protagonist doesn't care about the goal, why should the audience care? This film also has the most outstanding ** in Disney animation in recent years..."

Ryan did not hesitate to flatter his movies, which also had the confidence to make him flatter.

"Movies are an art of unity of vision and hearing. This means that it is not the protagonist's inner feelings that define them, but their actions. If it is not the action that the film is inspired by the climax, we don't know how much price Anna is willing to pay for her ideals. She sacrificed love and her own life, just to achieve her goals. No one forced her, no one guided her, and the final choice was decided by her own!"

Finally, Ryan said, “Disney’s princesses don’t need a prince to save them, they can save themselves.”

Antonia Kidman continued at the right time, "Anna gave up the hope of survival brought by Christopher and chose to save her sister and thus save herself. It was indeed a stroke of magic."

Anna and Elsa became the absolute protagonists of this winter. Whether they are Disney cartoon lovers or not, they can always see the images of the two people and hear the brainwashing song.

These two completely virtual images also have a lot of congestion. Even though they are sisters who truly love each other in the film, fans in the real world are making noises over them.

For example, as one of the classics of the film, Elsa's fans believe that Elsa's true love saved Anna, while Anna's fans believe that Anna saved herself...

"Why is this movie great? Because Anna saved herself, the 'real act of love' (choose to save her sister and sacrifice herself) was done by Anna himself, not by outsiders, not by passively by others' true love kisses, but by herself! She saved herself! So it is not in the ordinary! The princess doesn't need a prince to save! The princess doesn't need a man to save! The princess doesn't need others to save! So Anna's resurrection has nothing to do with Elsa's tears."

"Although my sister's tears must also be 'real acts of love', there is always a cause and a result? Why do you cry? His Highness the Queen cried because she discovered that Anna decided to sacrifice herself, so Anna's own true love saved herself first, and the Queen cried later..."

In short, there are a thousand Hamlets in the minds of a thousand people. Such a debate is not harmful to the promotion of the movie. In order to find reasons to refute each other, many fans of Anna and Elsa bought tickets to the theater to watch the movie repeatedly, contributing considerable box office figures to the movie.

There are also reactions from homosexual groups. If such a video appears, they will definitely be excited.

"Lee. Sibian saves the world, what's the best..."
Chapter completed!