Taylor has not released a record this year, and her focus is on "The Great Snow Adventure". As Thanksgiving approaches, the film is about to start its release journey, and Disney has also begun intensive bombing and large-scale publicity.

In addition to conventional publicity methods such as the Internet, TV, radio, posters, newspapers and magazines, Ryan also formulated many special promotional plans for this film.

To be honest, this animated feature is not a particularly outstanding work, and in terms of quality alone, it is not as good as the summer "Toy Story 3", which was released in the summer. However, the quality of the film has never been the only factor that determines the box office and commercial success of the movie, or even the decisive factor.

The key to the success of this animated feature film lies in marketing!

The production cost of "Ice and Snow Adventure" is only $150 million, while the promotion and promotion cost is as high as $200 million!

According to Ryan's request, Disney found famous singers from nearly 30 major languages ​​around the world and recorded multilinguals with Taylor. The most important one was, in addition to the English version that Taylor himself sang, he also specially found Matsu Takako from Japan and specially customized the Japanese version for Japanese audiences!

That's right, the biggest overseas ticket store in this film is Japan!

Japanese women and minors are particularly friendly to the themes of "Princess Story", not to mention that two new Disney princesses appeared this time!

Disney's new princess is also the focus of Disney's publicity!

Snow White, beauties and beasts, Lion King Simba... Who has not had any traces of youthful memories branded by Disney? However, with the rise of new studios such as Pixar and Blue Sky, the story of the princess began to be shelved, and the former Disney classic cartoons gradually became memories.

With Ryan taking over Disney, under his advocacy, Disney began to re-examine fairy tales. And while retaining the essence of Disney, it adapts to the trend of the times and makes appropriate changes. "Ice and Snow Adventure" is a product that combines the essence of Disney and the requirements of the new era.

The film gives birth to two princesses in one go. This is the first time in Disney's history. The theme of the story also returns to the fairy tale "mother's proposition" such as family affection and self-cognition. The exquisite shapes and wonderful music will surely awaken many people's childhood memories of Disney.

"We all grew up watching Disney's classic cartoons... Disney's classic old animation is part of our DNA."

During the publicity period, Disney also conducted a lot of research on the market, and many older people said nostalgic words like this.

Nostalgia - Disney will of course take advantage of the rising trend of thought nowadays.

Subversion is another aspect!

Everyone knows that the old Disney-style prince and princess-style fairy tale movies have no market, and classics and old-fashioned are often separated by a line. With the classic animation DNA, there must be a very modern skin. For this reason, Disney has made many subversions, trying to balance the temperament of the film, and the first thing is to turn the witch into a princess.

“We achieved a perfect balance between new elements and classic story elements, which put the film to its highest level.”

In an interview, Taylor said, "As for what the new element is, I promise to surprise everyone."

If you ask what is the essential element of this film to succeed, then naturally music is.

Disney can be said to have done the release of "Ice and Snow Adventure" to the extreme, and has prepared several versions in North America. Among them, the karaoke version was specially released after the film was released for a period of time, so that the audience can sing together in the theaters in order to exert the greatest power of the brainwashing song!

Among them, Disney focuses on the Japanese market. There are so many versions of the film released in Japan that are so exciting that it is exciting. There are 10 versions for different types of viewers to choose from. Among them, there are 3 "sing together" versions similar to the karaoke mode, which fully utilizes the outstanding features of the movie's music.

Such an innovative distribution model will also become a booster for the film's miracle.

Although Pixar Studio has unlimited creativity, Blue Sky Studio and DreamWorks Animation Studio have endless potential, music will always be Disney animation's trump card.

However, Disney did not focus on the musical and dance attributes of the film in its promotion. Several versions recorded by Taylor and others have not been released for the time being.

The reason is very simple. Many male audiences will think that it is a musical and dance film when they see it. They will think that it is not my food, I don’t want to watch it. So Disney emphasizes something else and asks people to go to the theater first and then judge. If they feel deceived, then complain casually.

It is undeniable that Disney's Princess story has always been a special show for female audiences, and it can even be said to be a special show for girls. Girls will go to boys' movies, but most boys rarely watch girls' movies.

In order to "scam" audiences who do not love singing and dancing films, the film crew will particularly emphasize other things during promotion and avoid this topic.

Disney has been targeting potential male audiences since the early stage of publicity. The first few trailers of the film focus on the Little Snowman "Snow Treasure" and the Big Snowman "Snow Monster", and there is no dialogue or music.

The design of "Xuebao" that separates the family at any time is actually a soft violence targeting boys, full of "boy humor". The full-length trailer also focuses on adventure action scenes, and particularly emphasizes male characters.

In addition, the title of the film has also been changed from the original "Ice Queen" to "Ice and Snow Adventure", just to add a little bit of the coolness that boys need.

In short, Disney's strategy is to first let potential male audiences enter the theater.

Although the main audience of this film is women, most male viewers can watch it and even find it very interesting. When the two princesses offer a "True Love Kiss" at the end, these guys will definitely be so excited!

In the posters that have been exposed one after another, whether it is the media or ordinary audience, Princess Anna and Shanmin Christopher are the protagonists no matter how they look at it. Even Xuebao and Reindeer are more eye-catching than Elsa. I just don’t know what kind of wonderful expressions these people will eventually find out after a two-female heroine drama.

Of course, these are the external expressions of the film. Whether it is a popcorn movie, a literary film, or animated feature film, it requires a theme that can be implemented through the beginning and end.

Is there any more appropriate theme of killing the whole world than the "freedom" reflected in "Ice and Snow Adventure"?

A weekend before Thanksgiving, the crew of "Ice and Snow Adventure" scattered around the world officially gathered in New York, and the film will also start global release from New York.

I don’t know if it was God’s favor, but the cold air from the Arctic south swept across the east coast of North America in the early morning. From the morning, the sky in New York was falling heavily in the sky. In just half a day, the whole big apple turned white.

Just as Ryan was worried about the afternoon premiere, the snow gradually became smaller and it stopped completely. Although the weather became a little cold, the white snow scene complemented the upcoming film.

“It’s so cold outside.”

As soon as he walked into the theater, Taylor rubbed his hands quickly, "Damn weather."

"elder sister……"

Sandy, who was following Nicole, suddenly ran over and said, "Give it to you...this."

What she handed Taylor was a hand warmer.

"Sonny is the most considerate." Taylor glanced at Scarlett, who walked beside him, "not like some people."

"This is a public place," Scarlett Johnson reminded her, "beware of your manners, Mr. Scott and Mrs. Andrea are there."

"Dear." Taylor returned the handwarmer to Sandy, "Where is your dad?"

"The bad guy I told you went to the lounge." Sandy seemed very sensible and deliberately lowered her voice, "Mommy said, Dad is blackmailing that bad guy."

"Bad guy?" Scarlett didn't quite understand, "Sandy, who is the bad guy?"

“The one from News Corp.”

Taylor winked at Scarlett, and happened to see Ryan walk into the hall again, and hurriedly pulled Sandy and Scarlett over.

"dad……"

Hearing the crisp sound, Ryan took a few steps, "Dear, you're very cute today."

"Thank you dad."

The little guy in a fluffy dress with a princess hair bun immediately laughed.

After meeting Nicole, several people walked towards the screening room together. Taylor asked in a low voice as he walked, "What did Rupert Murdoch ask you for?"

"Nothing." Ryan said without much care, "just express kindness and want to eliminate the 'misunderstanding' between Disney and him."

"Misunderstanding?" Taylor wrinkled his nose, "Is this a 'misunderstanding'?"

"I heard people say..."

After finding a seat and sitting down, Scarlett said to several people mysteriously, "Murdoch's children went to his mansion last week to make a big fuss, including his two ex-wifes, Wendi Deng, who also appeared there."

She seemed to suddenly realize, "Ryan, shouldn't..."

"Ska!" Ryan raised his finger and shook it at her, "This is someone else's housework and has nothing to do with us."

"Yeah, I get it."

The guy who realized it later said clearly, "It has nothing to do with us!"

"Honey."

Nicole took a pair of specially customized 3D eyes and helped Sandy put them on, and at the same time told her, "If you feel uncomfortable in your eyes, you must tell your mother."

"Um."

In front of Nicole, the little guy was quite obedient.

Just like the summer "Toy Story 3", "Ice and Snow Adventure" has also released 3D and Imax versions, and the 3D effect of this film is also one of its selling points. In the eyes of people like Ryan and Taylor who have watched the sample, "Ice and Snow Adventure" can be regarded as the best 3D cartoon ever.

If "Avatar" is not an animated film.

After a few routine activities, I didn't wait too long. This animated feature film with feminist thoughts and lily spirit kicked off. (To be continued) r655

...
Chapter completed!