As the release date approaches, the promotion of "Avengers" has entered the final sprint stage. Not to mention Disney's media, even Marvel comics has taken the initiative to stand up and build momentum for the movie. <><> Novel

In the latest published comic journal, Marvel Comics has made some changes to its popular superheroes. In the universe used by the movie, Captain America is old, Wolverine is dead, and Thor is transformed...

Although Jingqi always likes to do whatever he wants in comics, it still attracted the attention and even surprise of countless fans. After all, this is not a messy universe, but a universe used by the movie!

In the latest talk show "the.view" of abc TV station, several executives of Marvel Comics walked onto the interview station and revealed some news.

Will Moss, the head of the Marvel Screenwriter team, said to the camera lens, "The new Thor will not be a temporary female replacement. She is now the real, the only Thor!"

Host Ubi Goldberg exaggeratedly announced on the show, "Today is a big day in the Marvel Universe. Thor has messed up and is no longer qualified to use his divine hammer. For the first time in history, the hammer will be handed over to a female character, and Thor has become a woman!"

Another host, Jenny McCarthy, explained in due time, "She created herself, she was saved by Thor and came to Earth, she kept following him and made herself look like Thor, and now she is replacing him in the comics."

At the same time, Marvel also released a photo of the new Thor and the Avengers. These posters immediately became the focus of the Internet, and the word Avenger became a popular word on Google search list.

"Sister Hammer" who transforms into a royal sister-like appearance!

As soon as the news came out, it alarmed countless netizens, comic fans and movie fans, and a lot of jokes appeared on the Internet.

Spoofed remarks such as "Thor becomes the godmother" and "Sol is a transgender for Rocky" are emerging one after another.

All of this is in Disney's plan. When the news fermented to a certain extent, Ryan specifically complained on his Facebook and Twitter - Female Thor? What did they think!

This news was forwarded by netizens, and the number of forwardings even exceeded one million in one day.

It seemed that it was not lively enough. Ryan specially accompanied a photo of Taylor's handsome tomboy behind him. Her appearance in the middle of the Avengers attracted a large number of netizens to recall the appearance of the female version of Thor fighting with many wild men...

Although Sister Hammer and Loki may have nothing to do with each other, and this new series of comics may not necessarily affect the direction of the movie, but the news that Wolverine was about to die in the comics and that Captain America would quickly grow old and be replaced has led more people to pay attention to the Amazing Superhero series.

This is an era when online media gradually gains an advantage. The role played by the Internet and its share in publicity and marketing are becoming more and more important. These methods used by Disney and Marvel Comics are to cater to the needs of online media.

In addition, the influence of the Internet on movies can also be revealed on the other hand.

After the trailer for "Avengers" was released on Tube, it once set off a craze for netizens to watch. It was clicked more than 10 million times within 24 hours of its release, setting a new record for watching trailers!

"The superheroes familiar to fans such as Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye, etc. Not only do all of them gather in this trailer, but they also show their super powers!"

At the same time, Disney has not given up on the promotion of traditional media, newspapers, magazines, radio, TV stations and outdoor advertisements, and you can see news and advertisements about "Avengers" everywhere.

"The Avengers tells the story of a sudden powerful evil force posed a fatal threat to the earth, and no superhero can resist it alone. S.H.E.L.D. was also caught off guard. Its commander, "One-Eyed Man", Nick Fury, realized that he had to create the strongest alliance organization in history, gathering superheroes from all sides to show their power to save the world from the invasion of dark forces. So the Avengers came into being!"

"Ryan Jenkins once again held the star shield and became Captain America, who symbolized courage and belief, Robert Downey Jr. once again wore iron armor to transform into the untiety Iron Man of Jie Ao, Chris Hemsworth once again held a sledgehammer to transform into the mighty and just Thor, Jeremy Renner once again held a bow and arrow to interpret the archery-like Hawkeye. Scarlett Johnson also wore a tight suit, showing his curves to interpret the black widow, and showing all his fatal temptations..."

As the last week before the release of "Avengers", Disney and Marvel jointly held a "Avengers" theme art exhibition at the 1988 Gallery in Los Angeles. The film directors Joss Wedden and Robert Downey Jr. also appeared in it. With the creation of the painters, the superheroes have different appearances, which is very interesting.

The gallery also offers a "Avengers" themed cupcake to feast the audience while earning valuable premiere tickets.

In order to promote and market, Disney has emerged in a variety of ways.

Three days before the film was released, Scarlett Johnson left his name on Hollywood Walk of Fame and became the 2440th Vanity Fair honor star.

Scarlett's friends and family, such as Ryan, Taylor, Natalie, Melanie Sloan, and other Scarlett's friends and family, also attended the awarding ceremony. The scene was surrounded by crazy fans, and countless people wanted to see the style of "Avengers" stars and sexy goddesses.

Even if the goddess is out.

All of these have significantly inspired fans to look forward to "Avengers".

"Why is there no star that belongs to you?"

After Ryan and Natalie finished their whispers, Taylor came over and said, "I remember the Hollywood Business Association sent you an invitation."

"That was ten years ago." Ryan shook his head. "The position they gave was too bad at that time, so I refused. Now they probably don't know whether they should invite me again."

His identity has undergone a huge change since the day he took Disney, and the Hollywood Business Association must have understood this.

"What about you?" Taylor looked to the other side of Ryan, "Nate?"

"I'm not in a hurry." Natalie shrugged at Taylor, who turned from behind Ryan and whispered to Natalie, "If they don't give you two stars at once, you must refuse."

Hearing Taylor's words, Ryan couldn't help but smile. Many years ago, he dreamed of having his own star here, but now, this is no longer important. Even without this star, it will not change his status in Hollywood, and he will always be written into the history of this Vanity Fair.

Even now, he has become one of the rulemakers of this Vanity Fair.

After interviewing Scarlett, the reporters surrounded him naturally targeted Ryan and others around him. Faced with most of them belonging to Disney-owned media, their group of "Disney Gangs" would not refuse.

"Everyone who knows Scarlett will think she is easy to get along with, but she is not simple at all."

As a close friend, Natalie said to Scarlett who was smiling, "We have known each other for almost twenty years and have worked together many times. She is a very, very outstanding actor, and she often motivates me to become a good actor."

Speaking of this, Natalie waved to Scarlett, "Scarlett, thank you for sharing this important moment in your life with me."

"I've known Scarlett for about twenty years. She has been playing roles on the big screen since she was eight."

Unlike Taylor, who doesn't want to deal with the media recently, Ryan also accepted an interview with her own media. "The Hollywood Business Association made the right decision and is very happy to see them award this honor to such a good actor who debuted at the age of eight. She has been working very hard and has left us with many impressive screen images."

"Hey, Scarlett." Ryan walked to Scarlett and said deliberately, "Now your handprints and names are on the Avenue of Stars, I can't wait to step on a few steps."

"I'll kill you, Ryan."

Even in the face of the media, the Disney Gangs did not hide their good relationships. Scarlett gritted his teeth at this time, "I promise, I will!"

So, the next day, the news that "the black widow wants to kill Captain America" ​​appeared in the media.

Using all the situations that can be used to promote the film, both Ryan and Disney are unswervingly implementing this strategy.

This era has changed. The era when Hollywood relies on the appeal of a superstar to support a movie has long ended.

Even Ryan has the widest fan base in North America, and he dare not say that every work he has, fans will buy it.

Especially those niche movies have almost nothing to do with personal appeal, and their innate flaws determine that they will not be big-selling and popular types.

Of course, "Avengers" is definitely not among this ranks.

The first thing that focuses on this kind of film is entertainment. When facing the widest audience, the first thing to consider is to bring the simplest and purest joy to the audience, and this type of entertainment is also the most popular one.

After all, those who run into the theater to study philosophy and think about the meaning of life are among the few.

As a senior movie fan, Yilun can watch about 70 movies every year, but the only ones that can buy tickets to enter the theater are large-scale commercial movies. Other types of movies can be watched on the Internet, TV and DVD players. Visual special effects blockbusters must be entered into the theater.

As one of the heads of the Ryan fan organization in New Orleans, he received a ticket to the premiere of "Avengers" without much effort.
Chapter completed!