From an animation workshop that started with $50 in 1923 to becoming a Fortune 500 with a market value of $89 billion, for nearly nine decades, "strong brand and character licensing" has been one of Walt Disney's secrets to success.

The basis of all this comes from high-quality content products - in the early years, it was animated films with beautiful and cheerful animations, and in recent years it was a series of films and TV series with healthy and positive image temperament, animations, family fun, adventure or superheroes. Just like virtual characters such as Mickey Mouse, Winnie Bear and the Lion King who are still undefeated, like the virtual characters such as Mickey Mouse, Winnie Bear and the Lion King, Woody Cowboy, Monster Shrek, Captain Sparrow, and the amazing Peter Parker, Captain America, have always been favored by teenagers and minors all over the world.

In successive swallowing Pixar Studios and DreamWorks Animation Studios, listed companies must be good at playing financial games and delivering beautiful financial reports, but they are also building the business needs of large entertainment media groups.

After all, in traditional Hollywood studios, Disney is the only self-reliant, transforming itself from the existing studio structure to a comprehensive media group, while other peers have either become the targets of acquisitions and become branches of large consortiums such as News Group and Sony Group, or they are as helpless as Lei Dianhua and MGM.

If you look back, Ryan chose to sell Miramax Pictures back to the Weinstein brothers, which is actually a very wise choice. Although Miramax can also bring a lot of profits through film distribution and audio-visual publishing. Movies and art films are too different from Disney's brand temperament, and they have no substantial contribution to Disney's "strong brand and character image" and lack the possibility of "role authorization".

Lucasfilm is not the case. It is generally consistent with Disney and Ryan's production philosophy. If Lucasfilm is successfully won, Disney's film business puzzle will be almost complete.

The old animation businesses include Pixar Studio, DreamWorks Animation Studio and Disney Animation Studio; in terms of live-action movies, the characters and themes that the Marvel Superhero Series and Star Wars Series can bring are much richer than those of "Pirates of the Caribbean" and "National Treasure". The series of movies can be filmed like TV series, especially those with a verified theme with a broad audience base, and product derivative development will increase even more.

Just like the amazing superhero movies swept the world, it is not difficult to imagine that with the support of Disney, the new "Star Wars" in the future will be even more popular.

Yes, in the eyes of many people, movies like Star Wars are simply not worth mentioning, and they are extremely vulgar, but no one can deny them. It is these "daydream"-style movies that can become popular movies all over the world.

People like to embrace this experience, on the one hand, it is really interesting, on the other hand, 90% of viewers around the world regard movies as a way to consume that can provide them with simple and even pure entertainment.

In order to maximize the widest audience and interests, the successful models of big groups, big investments and big movies are destined to be mainstream. If the Star Wars series is restarted, it will inevitably be included in this model.

At the subsequent routine board meeting, almost no time was spent, and the Disney board of directors reached an agreement on the acquisition of Lucasfilm. Disney will form a strong acquisition team to engage with Lucasfilm through part of cash and stock exchange to promote the acquisition as soon as possible.

This will be a long and arduous task. It is far more complex than the acquisition of DreamWorks Animation Studios.

Now it can be said that it is a good opportunity for Disney to complete this acquisition. Time Warner is still split from the United States Online and has no time to take care of it. Viacom was seriously injured in the financial crisis and had no strength to continue to expand. NBC Global is more than capable of maintaining its status and lacks in progress. Characters like Conscart and France Vivendi are not enough to watch in front of Disney.

Twentieth Century Fox and News Corporation, which own part of the copyright of the Star Wars series, are potential opponents. While Ryan is paying attention to Disney itself, he is also observing the reactions of Twentieth Century Fox and News Corporation.

For the time being, both Twentieth Century Fox and News Corporation are relatively calm and have no special trends.

This acquisition case is only part of Ryan's work. After October, the release date of "Avatar" is getting closer and closer, and Disney's publicity activities are becoming more extensive. In addition to constantly exposing the starring roles and films, James Cameron has also appeared in person several times to promote his latest masterpieces.

"The script of this film was actually taken as early as 1995, but there was not enough film technology to achieve the ideal requirement of completing this film. It was precisely because of my persistence in the production of "Perfect Movie" that I put away the script and carried out technical research and development and testing at the same time."

In the latest movie behind the scenes, Cameron introduced the origin of the movie. "In the past 10 years, I tried "Terminator 2:3d version of Battle of Over the Sky", filmed "Titanic", "Ghost of the Abyss", "Deep Sea Alien", etc., but the idea of ​​"Avatar" and the exploration of 3D technology have never stopped."

"Until 2005, Ryan and I thought the time was ripe, so we joined hands with Jon Landau, the producer who filmed "Titanic" together, to start the filming plan of "Avatar" that took more than four years."

It also includes a passage from Ryan, "This is an unprecedented cooperation experience. James not only created an unprecedented new world with creativity - "Plandora", but also developed a new set of languages ​​and cultures for it. The uniqueness of Namei and other creatures living on the planet is even more beautiful. In my opinion, James is a perfect 'inventor'!"

The heroine Zoe Saldana even bluntly expressed the common voice of the crew, "What I will always remember is that I participated in a Hollywood film revolution!"

Compared with the massive "Avatar", "Bomb Disposal Force" has been almost completely submerged. The film does not do much work in advertising. The main promotional work of the film is Oscars. As for market acceptance, if you think about the theme of the film, you can expect the box office of the film.

Even if films of this kind of theme are replaced by James Cameron, it will be just a niche video. The theme of the film will have a more direct impact on the box office than any other aspect.

Ryan created too many favorable situations for the film. Even though the film only opened paintings in North America with four theaters in November, he still held a premiere for the film.

The premiere was not large, but there were many people coming to support it. In addition to the famous Jewish people in Hollywood, the rotating chairman of the college, Sidney Ganes, also invited several Oscar judges to attend, which did not violate the Oscar rules set by the college.

Someone entered the theater one after another. When the movie was about to start screening, Stephen Spielberg, George Lucas and Francis Coppola came together. Ryan shook hands with the three of them one by one, and waved to Sofia Coppola who was following his father, and walked towards the screening hall with the three major directors.

Natalie and Sofia Coppola were one step behind.

"Transfer some good news to you, Nat." Sofia Coppola climbed over Natalie and whispered, "In the car when I came, George, Stephen and my dad, they already had a famous saying that they would support you."

They have seen the sample videos for a long time, and now that there are videos that ensure sufficient quality, many people have made their final decision.

"It's really enviable." Sofia Coppola's mouth obviously had a little sour smell.

Natalie just smiled. Everything she said is unnecessary now. Although her relationship with Sophia Coppola is good, it is far from the level between her and Scarlett, and some words are not suitable for now.

"After producing "The Hunger Games", Sofia Coppola probably noticed something wrong. After smiling, she dissipated the jealousy on her face and said, "I'm going to turn to art films, and I can't be pulled too much."

Speaking of which, she is the first American woman to be nominated for the Oscar for Best Director. Many people even think that she will definitely become the first female director. Who knows that the situation has changed dramatically in just a few years. She has become the first female director in the world box office, but she has fallen far behind the girls around her at the Oscars.

No one can tell the gains and losses clearly.

If we only talk about the director's talent, Sofia Coppola thinks she is no worse than Natalie, why does this happen?

Her eyes naturally fell on the people walking in front of her. The biggest difference between the two was Ryan. Natalie had Ryan's full support. If she hadn't Ryan, even if she could reach her current height, it would have taken more time.

Speaking of which, I am also lucky. I have won Ryan's support since the 1990s. I spent a lot of effort on being the first Oscar nominated. The female director who ranked first in the world at the box office was almost given to me by the other party.

Although I was extremely moved for a while, I finally endured it and didn't get along with him, otherwise...

With a gentle sigh, Sofia Coppola dispersed all these random thoughts, took a few steps to catch up with her father, and entered the screening room with them.

When he was sitting in the seat, Ryan felt his hands were numb. There were too many people who had greeted him along the way, most of whom were Jewish. In recent years, Ryan has taken many substantial actions in maintaining the Jewish group, and their attitudes have also brought more sincerity.

"What did they say to you?" Ryan asked Natalie.

Along the way, many people whispered a few words to Natalie. (To be continued, please search for Astronomy, novels are better, updated and faster!
Chapter completed!