Perhaps for Hollywood, lighting entertainment animation companies are relatively unfamiliar, and the only familiar one is Chris Mellerdandley, the founder of Blue Sky Studios, but the company that can be acquired by Universal Pictures must have its value.

Ryan is quite familiar with this company, mainly from his previous life, because it is the producer of Universal Animation "Despicable Me".

Unfortunately, as early as a few years ago, "Despicable Me" was resold by Ryan to DreamWorks Animation Studios, just like "Kung Fu Panda". Although it is not about to be released like "Kung Fu Panda", it has also entered the final stage of production.

This summer, Walt Disney has two animated feature films, "Tangry", which belongs to Disney animation and "Kung Fu Panda" produced by DreamWorks Animation Studio. In June, this traditional animation strongest episode, the first to land on the North American big screen was "Tangry".

Just like the traditional Disney cartoons adapted from fairy tales and famous stories around the world, "Tanger" is adapted from "The Lettuce Girl" in Grimm's fairy tale, but the difference is that while maintaining singing and dancing, cheerful and sweet, the character of the heroine Rapunzel Le Pei in the film has changed drastically.

Just as Ryan said in his speech in China, the biggest feature of Disney animation in the past, or the place behind the times, is that there is always a female character waiting for a man to save her. In this cartoon, although Princess Lepe still lives on a high tower, she is full of yearning for the outside world and actively walks out, which leads the hero to take risks with her.

Times have changed. Disney animated films with female audiences and teenagers as the main consumer groups must also change. If "Four-Eyed Chicken" solves the technical problems of Disney animation, then "Tangchao" pointed out the direction for the future of Disney animation.

Since 2002, Ryan and John Lasette have been pushing the Disney Animation Department to change their minds. "Four-Eyed Chicken" is a technical experimental work. Although it has many flaws, it is a successful experiment on creativity and theme adaptation.

"Tanger" won $65.78 million in North America in the first three days of the first week, which is a normal and qualified first week box office. Moreover, the film's box office of nearly $150 million in ten days is enough to make Disney Animation Department feel relieved.

At the same time, the media also highly praised the film.

"Tangering is the best animated feature film in Disney animation after "The Lion King", Disney animation, which has been in decline for more than ten years, has shined again."

"Although the results of the film are obvious at a glance, the film intertwines traditional storytelling with modern fashion sense."

"That's right. The film is Disney's usual style, but it has a new interpretation of female characters, making Rapunzel more credible, sincere and beautiful as the story unfolds."

"After years of decline, under the leadership of Ryan Jenkins and John Lasette, Disney Animation finally ushered in a moment of re-emergence."

The former world animation overlord gradually returned to the right track. As several leaders of the Disney animation department were interviewed by media, the reform that Ryan tried hard to promote was quickly reported by the media and well-known to the public. Some tabloids even used exaggerated titles such as "Ryan Jenkins Save Disney Animation".

Compared with the previous Disney Animation "Four-Eyed Chicken", "Tanger" has achieved great success in commercial use, but has also attracted a lot of criticism.

Among them are many hand-drawn animators from Disney's animation department in the past. They believe that Disney now only strives to cater to the audience and the market and loses its traditional style.

Perhaps these words are correct. In essence, "Tangray" has deviated from the standard prince and princess-style Disney animation, but don't forget. Traditional Disney animation has declined and is even close to the brink of death. If there is no reform, how many people still remember the Disney animation feature films that have been in decline for a long time?

Besides, Disney is not an art research department, but a standard business group. The reason why traditional Disney animation was first introduced was just to cater to the tastes of the market at that time.

If you only know how to stick to traditions, but not adapt, and not know how to keep pace with the times, I am afraid the whole world will still be in the Middle Ages.

By late June, when "Tang's" was gradually becoming dull in the North American market, "Kung Fu Panda" made its debut.

I just joined Disney's DreamWorks Animation Studio, relying on the entire Walt Disney Media Group as a platform, has brought the promotion and marketing of the film to a peak that DreamWorks Animation Studio has never reached before. The film's first week even had nearly 4,200 theaters.

Also with the help of Walt Disney's powerful publicity and promotion capabilities, DreamWorks Animation Studio has achieved the first truly global synchronous release.

Although this animated feature film has sparked heated discussions in the media after it was released worldwide, and criticism and praise are loud, especially some Chinese-language media have identified "Kung Fu Panda" as a victory in conquering Hollywood by Kung Fu and Chinese culture, what about it?

For Hollywood, this is just another movie called "Mulan". DreamWorks Animation Studio just borrows some Chinese elements, and the film exudes a typical Hollywood flavor from beginning to end.

Especially in the eyes of Hollywood producers like Ryan, all Chinese elements of the film are linked by core values ​​in American culture, and values ​​are the deepest part of the culture. They dominate people's beliefs, attitudes, opinions and actions, and become a guide for people's actions.

It can be said that no matter how exquisite the Chinese elements of the film "Kung Fu Panda" are, it is still a concrete reflection of the producer's cultural values, that is, American cultural values.

The cultural concepts of the producers are mainstream American culture, such as the American Dream, self-confidence, independent struggle spirit, personal heroism and the concept of equality for everyone, etc., which have been well implemented from beginning to end.

Just like Disney's cartoon "Aladdin" does not belong to the Middle East, "The Lion King" does not belong to Africa, "The Little Mermaid" does not belong to Denmark, and "Kung Fu Panda" does not belong to the Chinese world. It is a standard Hollywood manufacturing and wealth-making tool. It is like other North American movies that integrate foreign cultures, it simply or even roughly borrows foreign elements.

As for the reason, it is even simpler. These exotic styles can attract North American audiences. One of the biggest selling points of foreign movies in North America is exotic style.

Therefore, "Kung Fu Panda" was very successful in North America, and it received more than 140 million US dollars in two weeks. When it comes to "Kung Fu Panda 2", Ryan's memory seemed to have experienced a significant decline in the box office in North America.

Although this is a multifaceted reason, when you watch the first part, North American audiences will find the exotic style very attractive, and when you watch the second part, the same exotic elements will definitely no longer be as attractive as before.

To put it bluntly, "Kung Fu Panda" just tells a very simple story, which incorporates some Chinese elements, such as Kung Fu and Buddhist Zen meditation, to be precise, is the product of mixing half-understanding Chinese culture and typical American concepts together, and there is not much difference from other Hollywood cartoons.

"Hollywood conquered us with its superb film skills and excellent picture effects, and it could not be the Chinese elements inside."

When he left London Heathrow Airport, Nicole bought some newspapers as a pastime on the road. One of the Chinese newspapers said that it was a clear mind in the hustle and bustle of the Chinese culture conquering Hollywood in the Chinese world.

The two came to the UK to attend a concert commemorating Diana convened by Prince William and Prince Harry. They got into the car that came to greet them and rushed directly to the booked hotel.

"Is "Kung Fu Panda" going to make a sequel?" Nicole's eyes retracted from outside the car window.

"Of course." Ryan closed the newspaper in his hand. "If I don't talk about other income, just the adaptation rights, I can get 10% of the box office share. If I change it to milk powder, it will be enough for Sandy to drink it until she grows up."

"Yes, Ryan Jenkins's works once again easily conquered the whole world."

Taylor, who was sitting opposite them, moved away from the newspaper in front of him and shrugged at the two of them, "This is written in the Sun."

"And there..." She simply read a short passage, "...Is there anything Ryan Jenkins can do in the extremely surrounding industries of movies?"

"Oh, Ryan." Taylor deliberately changed his weird tone, "They seem to regard you as the God of the film industry."

"Remember one, my dear."

Ryan said to Taylor seriously, "Our success is not about how strong we are, but we are more market-conscious and respect the market and audience more than others."

"I understand." Taylor nodded solemnly.

“Our success is not easy.”

Only Nicole knew how hard Ryan had put in since the day she met.

"There are two hardest things in the world." Ryan stretched out a finger, "How to put other people's money into his own pocket is one of them."

"What about the other one?" Taylor asked with curious blue eyes.

"How to put our thoughts into other people's heads."

Nicole and Taylor both laughed. After the laughter, Taylor said again, "We control so many media, isn't it just to achieve these two things? Moreover, in the public opinion whirlpools that appeared in "Argo", "Spartan Three Hundred Warriors" and "Transformers", we are all guiding the ideas and public opinion trends of the American public, and they are also very successful." (To be continued, please search for Astronomy, novels are better, updated and faster!
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