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Chapter 751 Important Derivatives Market

After Hasbro proposed the repurchase application for the adaptation rights of the "Special Force" movie, Jenkins Film started negotiations with it. Ryan did not have to hold on to this series. Just like "Transformers", the original cartoon of "Special Force" was filmed for promoting toys. The difference is that the influence of this series is a little worse.

Even if it is filmed as a movie, the revenue of "Special Forces" is probably still on toys. According to the agreement signed at the time, the benefits he can get from toys will definitely be limited.

If the surrounding income is not strong and the movie box office is expected to make a profit, it will be too difficult for such a film that will definitely have a total investment of $200 million.

Surroundings are the focus of profitability, and even the box office hit "Transformers" is not listed.

In countries and regions that focus on copyright protection, the authorized transfer of Transformers can be sold at high prices without much effort, while in countries where piracy is rampant, the income is limited.

For example, China.

Although China has made great progress in copyright protection in recent years, piracy still floods every corner of the cultural market. Transformers' DVD China copyright transfer has been greatly impacted.

After nearly a month of negotiations, Disney Far East Branch reached an agreement with an audio-visual publishing company in Gwangju. The other party obtained the copyright of the DVD for 16 million rmb.

In recent years, the DVD copyrights of Disney-produced movies such as DVDs have been difficult to sell in China at an ideal price. The DVD copyright of "The Lord of the Rings 3: Return of the King" bought at a high price a few years ago is said to have not yet recovered...

The reason why movies can become a pillar cultural industry is that its value is not only reflected on the screen, but outside the screen, the value that movies can create is more considerable.

At present, most of the Chinese market's focus on movies is still focused on box office, and the important stage of film derivative products is ignored. There is almost no combination development of the mass cultural consumption market.

Many factors such as irregular market development, constant piracy, low product grade, and no collection value, have slow development of the market around Chinese films.

Ryan knew very well that the comprehensive development of the Chinese film market was definitely not a matter of overnight success. Even in his last year, more than 90% of the movie revenue in the Chinese market still came from the box office.

In general, Hollywood's film industry belongs to the big film industry, while China and the film industry in the next ten years can only be limited to the small film industry with box office as the main revenue.

If the film derivatives industry wants to develop, it must have a developed film industry and a broad public base. This is an internal factor. The external factors in the Chinese market are complicated.

Disney Far East Branch conducted some investigations in these aspects and submitted a report for Disney decision-makers such as Ryan, which summarized two main external reasons.

First, the government's market management is not in place, resulting in insufficient copyright protection and the movie's post-cinema market losing its value; second, the large cultural ranks are insufficient, making it difficult for film companies to integrate horizontally with radio, television, the Internet and other cultural ranks, and the effect of economies of scale is difficult to manifest.

For Disney, which has been working hard to develop the Chinese market since Ryan took over, this huge film and television derivative market is completely a piece of fat that can be seen and touched, but cannot be eaten into the mouth.

To be honest, Disney's management is a little anxious, but Ryan reminded them on the routine board of directors. The Chinese market has unlimited potential. If you want to tap these potentials into sufficient profits, Disney needs patience the most.

As the lowest-level worker in the film industry in his previous life, Ryan knew that the opposite government had never stopped reforming the film industry. It was precisely the all-round reforms in the past few years that have led to the Chinese film market from a dying battle to a super potential market where the box office is growing at a rate of more than 25% each year.

Ryan has been pushing the federal government to win more benefits for his films in the WTO negotiations, and it is precisely because he knows that the film industry is a demonstration of the reform of the entire cultural industry of the opposite government, and he can use some hidden external factors to slightly speed up this process.

In the future, among all cultural industries in China, the film industry will be open to the public almost all the industrial chains and will have the highest degree of marketization.

The bureaucracy opposite, which concentrated most of the elites in that country, is definitely one of the smartest groups in the world today. The situation of the death of the Chinese film industry in the 1990s will definitely make them understand the simplest truth - without audiences, there is no market, without audiences, there is no film industry, without film industry, there is no truly diverse film culture, and movies will only become a castle in the air funded by the government and entertain themselves.

To broaden the revenue channels for Disney film and television products in the Chinese market, just like he has promoted Hollywood films to cultivate the Chinese box office market since the early 1990s, it requires both patience and time.

When those popular novels and comics were sent to the big screen by Hollywood, toy movies were pushed to the peak by "Transformers". Apart from Hasbro's toy brands, Mattel and Lego will definitely appear in the future.

Moreover, Twentieth Century Fox has responded that they intend to adapt their "King Kong of War" into a live-action movie. If it is really feasible, there may be a more shocking robot fusion scene on the big screen.

Of course, in the planning of the "Automan" studio, Hercules will appear in the second part.

Ryan had already told the screenwriter team that the scene of a rail gun killing Hercules with one shot should be avoided as much as possible.

Then, Ryan temporarily put down Transformers and turned to DreamWorks Animation Studio.

After nearly half a year of operation and negotiations, Walt Disney finally reached a share transfer agreement with all shareholders of DreamWorks Animation Studio to acquire DreamWorks Animation Studio with a premium of US$1.5 billion. The new DreamWorks Animation Studio will maintain sufficient vigor like Pixar Studio.

After the acquisition was completed, Jerry Fert Carsonberg became one of Disney's many shareholders through stock exchange, and still controlled DreamWorks Animation Studio.

In addition, a group of directors and technicians from Disney Animation Department and Pixar Studios have been transferred to DreamWorks Animation Studio. As long as the internal integration is completed, DreamWorks Animation Studio will have the ability to produce three animated feature films every year.

At the same time, some movie animation series production will also be transferred to DreamWorks Animation Studio.

After acquiring DreamWorks Animation Studio with a full share, Walt Disney has become a super animation giant that the whole world has to look up to.

In addition to fierce internal competition, Disney's various animation departments are not lacking in external competitors. "Happy Bigfoot" produced by Warner Bros. Animation Department last year has achieved great success, and Universal Pictures and Blue Sky Studios will soon launch new animated feature films.

This acquisition, which involved not too much, caused a sensation across the United States.

"Disney's animation empire will be rebuilt at Ryan Jenkins."

"Ryan Jenkins takes Disney animation to an unprecedented height."

"Ambition and dreams, the child star of that year grew into the controller of a media empire."

Mainstream media have hyped the news, and it seems that Ryan has restored the glory of the Disney animation empire.

"This acquisition is not considered. Today, when Disney Animation is unable to rise again, Ryan Jenkins should focus more resources on Disney's traditional animated films, rather than acquiring DreamWorks Animation Studios."

"This acquisition will heat up competition in Disney's animation division, and it is definitely not a good thing for the Walt Disney Group, which is already on track."

There are also people who are underestimating this acquisition, and there are even clamoring that Ryan Jenkins and Walt Disney are monopoly acts, and the federal government should intervene.

However, since the federal government has not called a stop during negotiations and transactions, the possibility of launching an antitrust investigation is infinitely low.

Besides, Ryan pushed the transaction between the two sides to complete after the New Year, and was also waiting for the North American box office of "Happy Big Foot" to soar by leaps and bounds.

As for Disney's traditional cartoons, shortly after the acquisition was completed, the Disney Animation Department announced that the four-year production of "Tanger" will be officially released this summer, and the singing and dancing Disney cartoons will return to people's attention.

At the same time, a creative team from Disney Animation Department left the warm California state and rushed to the snowy Norway. They will prepare for the adaptation of Andersen's classic fairy tale "The Snow Queen" through field investigations and interviews.

Although they have already obtained the theme of the story from Ryan, it takes a lot of preparatory preparation to make an excellent animated feature film.

Also, Ryan shared some of his thoughts when he was giving a speech in China with Disney Animation Department and Marvel Comics. The two are considering arguing about the possibility of adapting some suitable comics into Disney animated feature films.

Like other animations, almost all of the animations about superheroes have been transferred to DreamWorks Animation Studio, which has more staff and is faster to produce.

In addition to animated series, miniseries are also an important supplement and derivative of superhero movies. Although Nicole did not star in Peggy Carter in the series, many people complained about it, "Agent Carter" has a pretty good rating. Marvel Pictures is preparing to cooperate with ABC TV to develop another miniseries series - "Agents of SHIELD".
Chapter completed!
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