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Chapter 722 The Third Revolution in Film Technology

Even if Ryan is the largest shareholder, it is not an easy task to eat DreamWorks Animation Studio. This involves a acquisition of more than one billion US dollars. Unlike the previous small holdings, Disney will definitely carefully evaluate and argue. In addition to preparing the necessary funds, if the resistance is too large, you must even prepare for stock exchange.

Behind every quickly completed acquisition case, there is a lot of preliminary preparations.

These will naturally be more professional teams responsible for following up, and specific matters will be discussed in the next board of directors.

It was getting closer to July. When Sandy was born a month ago, another major Walt Disney production, "Pirates of the Caribbean 3: The End of the World", officially landed in theaters around the world, and won more than 131 million US dollars in North America on its first weekend.

Although Roger Albert and others sent comments such as "a 168-minute, long and boring pirate adventure story, suggesting that Pirates of the Caribbean enjoy a seafood meal and wait for the film to start half an hour before entering the theater. Even so, you won't miss any plot" can't stop the pirates from robbing the wallets of audiences around the world.

In just seven days of release, "Pirates of the Caribbean 3: The End of the World" stole a total of US$418.57 million from 102 countries and regions around the world, including North America, creating a new record of the fastest global box office of US$400 million.

Of course, this record does not have much practical significance. After all, most films cannot achieve such a large-scale global simultaneous release

It is obvious that the global box office of the film is heading straight to the billion dollar mark.

The most important thing is that due to the simultaneous shooting of the trilogy, the average cost of a single film is less than US$150 million, which is much savings than the production cost of the third one in the previous life, which is $300 million. Even though "Pirates of the Caribbean 3: The End of the World" has just been released, Disney has made a net profit of nearly US$250 million from the box office of this series alone.

Box office revenue is only part of the profits brought by "Pirates of the Caribbean". As early as the third installment was released, various peripheral copyrights and derivatives brought Disney more than $600 million in net income, including the Bay Area added by Shanghai Disneyland, which are subsequent spin-off projects for "Pirates of the Caribbean".

This series can generate huge profits for Walt Disney every year, and Disney will naturally not end there, and the plan for the fourth part has been put on the agenda.

However, director Gore Wibinski and the two starring actors Kayla Knightley and Orlando Bloom are sure that they will not appear in the following films, including the factors that they want to transform and the high price offered and the reason why Disney rejected it.

The one Walt Disney is trying its best to keep Captain Jack Sparrow, but Johnny Depp has also offered great conditions, and the negotiations will inevitably delay for a long time.

But Ryan is not in a hurry. After the trilogy, the fourth part will be released in a few years, which is undoubtedly the wisest choice. Otherwise, the continuous bombing will most likely lead to aesthetic fatigue.

Besides, Captain Jack Sparrow is now inseparable from Johnny Depp. Then Johnny Depp can leave the character Jack Sparrow?

Perhaps Johnny Depp thinks he has a strong appeal, but he has memories of his previous life. Ryan is very clear that when he leaves the Pirates of the Caribbean series, the audience will not buy Johnny Depp's account. Apart from the supporting role of "Alice in Wonderland", who can hardly see his face, Johnny Depp's other films are simply money-lossing, and several of them even caused huge losses.

Ryan will definitely not forget the peak of the 3D movie "Alice in Wonderland", a previous life transformed 3D film, and Disney Pictures has begun its preliminary argument.

Of course, if the film officially started production, it would definitely not be a pseudo-3D video from the previous life.

Speaking of 3D, although there are very few videos that are actually made using 3D technology, many videos will release corresponding 3D versions in theaters through post-transformation technology. Even if these fake 3Ds have a quality gap with real 3D videos, quite a lot of viewers are still buying it.

At the beginning of the new century, a time-saving and labor-saving 3D film production method developed and promoted by Ryan and James Cameron, an IMAX company that directly converts ordinary 2D versions of movies into 3D movies. IMAX company's DMR - digital re-recording - technology can even convert ordinary 35mm film into 70mm IMAX3D format. The cost of converting a standard-length film is only about 6 million US dollars, and it only takes about 6 weeks.

This move greatly expands the content source of 3D movies. Hollywood can "produce" a 3D movie in more than a month, but the flaws are also obvious. The three-dimensional effect of 3D movies produced in this way is much worse than that of specially produced 3D movies.

Until the previous two years, most of the 3D films that appeared on the market were transformed through this transcription technology. Even so, it made great progress in 3D and IMAX theaters, especially the number of 3D screens in North America, increased rapidly from a few hundred yuan at the beginning of the century to more than 2,400 yuan.

Among them, a film jointly performed by Imax and Warner Bros. played a huge role.

During the 2004 Thanksgiving Christmas, Warner Bros.'s animated blockbuster "Polar Express" was officially released. This film, shot by Robert Zemikis, director of "Forrest Gump", uses a large amount of imax3d technology, and its visual effect is absolutely incomparable. The film has achieved a total box office of nearly 60 million US dollars in more than 80 imax theaters around the world, setting a record for imax commercial screening. More than 30% of its box office revenue in North America comes from imax3d, and even creates a grand scene where tickets are hard to come by. This shows the charm of 3D movies.

After "Polar Express", North American theaters have completely seen new revenue growth points. Among the newly added screens in North America in the past two years, most of them are 3D screens, including nearly a hundred IMAX theaters.

In recent years, Ryan has never relaxed the promotion of 3D and IMAX. Now in North America alone, the number of 3D screens is close to 3,500 yuan, and the number of imax cinemas is close to 170.

Hollywood producers and publishers need more exciting ways to attract audiences, and theater vendors also need new movie viewing technology as revenue growth points. These parties that are already stakeholders have huge common interests in this regard.

As early as last year's Western Expo, many film companies and theater operators were cheering for 3D and IMAX technologies, saying that it was the third film technology after audio and color movies. At the same time, they optimistically expected that digital 3D movies will be the mainstream of the future film industry.

Similarly, several major Hollywood directors, James Cameron, Stephen Spielberg, Robert Zemekis and Michael Bay, are all fans of digital 3D movies, and the latter three have become pioneers who have practiced it.

"Pirates of the Caribbean 3: The End of the World" has been raging for two weeks. At a time when the global box office of the film exceeded $650 million and its growth momentum was significantly slowing down, "Jurassic Park 3", jointly invested by Disney Pictures and Universal Pictures, and the production cost was as high as $150 million," officially landed in major theaters in North America.

This is a real 3D movie. The total length of the clips shot using an imax3d camera alone is thirty minutes. In today's era, this is an absolute visual killer.

The film was painted in North America in 3845 theaters, of which the number of 3D screens and IMAX theaters reached 2,750 yuan and 158 respectively. The lifelike dinosaurs opened their bloody mouths and roared in front of the audience.

The three days of this weekend are all dinosaurs. It is hard to get tickets for the IMAX Cinema. Even if you want to watch the second best version, movie tickets are also a shortage of products.

Compared with the popularity of 3D and IMAX, the performance of the ordinary 2D version can only be said to be very average. The first week attendance rate of most 2D cinemas does not even exceed 30%.

"Jurassic Park 3" did not disappoint Disney Pictures and Universal Pictures in the first week, and won $150.12 million in North America in three days, while 3D and IMAX screens contributed nearly 65% ​​of them!

In the past few years, Imax has not only promoted Imax3d cinemas in North America, but also in major ticket stores around the world. There are now about 280 Imax cinemas used for commercial operations worldwide, of which 90% have joined the ranks of screening "Jurassic Park 3".

In addition, more than 4,400 3D screens around the world have signed screening contracts for "Jurassic Park 3".

Perhaps due to geographical differences, the situation varies from place to place, but generally, the ticket price of the ordinary 3D version is twice that of the ordinary video, while the imax is generally about three times that of the ticket price.

Although the number of 3D and IMAX theaters is not as large as a few years later, this era also lacks powerful 3D films as competitors. Even though the plot of "Jurassic Park 3" is a bit thin and the structure is like all the films produced by Spielberg in recent years, it has the flaws of rigid patterning, but for most viewers, the dinosaurs that seem to be able to jump out of the screen and swallow them at any time are completely worth the fare.

In the same seven days, relying on its strong performance on 3D and IMAX, "Jurassic Park 3" has earned a box office of up to 445.85 million US dollars from the film market in 93 countries and regions around the world, breaking the record of "Pirates of the Caribbean 3: The End of the World" just set a record of the fastest global box office of $400 million.

Three days later, ten days after the film was released globally, the global box office of "Jurassic Park 3" successfully exceeded US$500 million, which is also the fastest record of a global box office of over US$500 million in history.

Among them, 3D and IMAX contributed more than $365 million in total, and the visual effects of the film even triggered a huge wave of discussion around the world.r1152
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