This is the third time that Taylor has dubbed Pixar's animated feature film. Unlike the characters who used to simply talk about names and dubbing objects, her cooperation with Pixar Studio is a complete alliance, and the character is the heroine Porsche 911 Sally in the film.

Maybe if she doesn't become a singer, she might be able to become an excellent voice actor.

Not only "Car Story", the current Disney Animation Department has devoted itself to creating "Tanger" has also invited Taylor to let her voice for Rapunzel Lepe. In this way, the quality of the songs in the film will be guaranteed sufficiently.

With the release of "Brokeback Mountain", the social situation in North America has undergone further changes, and homosexuality is gradually no longer a taboo for mainstream films. Ryan also reminded the Disney animation department that it can adapt some adaptations of Andersen's fairy tale "The Queen of Ice and Snow" and launch an ice-type song and dance animation feature.

Of course, this only stays in the conception stage, scripts, singing and dancing, CG and 3D technologies all take time.

If the 3d killer is missing, the animated feature film in his previous life would not have achieved such brilliant results. After all, if it is only about storyline, that film is just a middle-level level in Disney animated films.

Before the second weekend in June, "Car Story" premiered in Chandler Hall at the Los Angeles Music Center. However, Ryan, who temporarily became a full-time dad, did not attend. He took advantage of Sandy's sleep and took time to watch it again in a private theater with Nicole and Lily.

Kate Beckinsale and her director husband went to film "Legend of Night 2" and once again sent Lily to her godmother's side.

Just like in the past, this is not a work to coax children. Although it is a CG animation feature film, it adheres to the concept of Pixar Studio's "all-age videos".

Similarly, similar to the protagonists of the past Hooker Cowboys, Buss Lightyear and Nemo, the characters in the film have distinct flaws.

People without shortcomings do not exist, and people with shortcomings may not be unloved.

Proudness, confusion, mutual help, human nature, touching, return, love, and a flawed happy ending, can be described as a typical Pixar-style character and plot.

To a certain extent, "Car Mobilization" is an inspirational film with a mixed road film and silk nostalgia. The protagonist Lightning McQueen gained the care of a group of car friends and realized his self-worth while crossing the 66th Road.

While inspiring, this film does not forget to promote the spiritual characteristics of American highway movies, namely free choice and infinity of inner territory. Highway 66 in the film was built in 1926 and is known as the "mother of highways" in the United States. It is nearly 1,400 miles from Chicago to Southern California, and it crosses the Midwest hinterland of the United States. It can be said to be a material symbol of the pioneering spirit of the United States.

The anthropomorphic gives the car body language and ideological personality. The most classic setting is the "Breaking Tooth" trailer, the "Beetle version" Xiao Feizeng, and the "Daigua" tractor that appears in the guest appearance, and the "Monster" Conbein. Many viewers' long-lost innocence may be quietly awakened, and they are immersed in joy, anger, sorrow, and joy as the plot.

Especially the Lightning McQueen, who was "incarcerated" in a small town isolated from the outside world, accepts the baptism of human feelings and warmth and coldness that he had no time to experience, and friendship can paint selfishness with color; equality dwarfs the arrogance that discriminates against the elderly, the weak, the sick and the disabled; love makes the head occupied by utilitarianism discover that "it turns out that life can be more beautiful."

When he was dragged back to the real world again, he might have truly understood the happiness of "let go".

Although Pixar Studio uses several new technologies such as 'ray tracing' in this film, the stories told are excellent. To be fair, the quality of "Car Story" in Pixar's animated feature films has been released by Pixar.

The film has a good reputation among the audience, nor is it bad. The attendance rate in the first three days of the first week was not particularly high, and the box office in North America was only more than 61 million US dollars, and it even dropped to around 34 million US dollars on the second weekend. Although the film took more than 119 million US dollars in just ten days, compared with the past two animated feature films, the box office of "Cars Movement" has experienced a significant decline.

However, neither Ryan nor Disney had too many concerns.

Because compared to the box office of the film, the sales of peripheral products can only be described as extremely popular.

Long before the film was released, under the strong promotion of Ryan, various derivatives of "Car Story" had been released worldwide. In contrast to the mediocre response of the film, derivatives were welcomed by teenagers, especially those boys. It took only ten days for car models and toys of characters such as Lightning McQueen to sell more than $40 million in sales worldwide.

The sales of all related peripheral products have reached nearly 100 million US dollars.

In the past, even animated films whose derivatives sold far exceeded the box office had a derivative value closely related to the box office of the film. The derivative value shown in "Car Mobilization" is simply an exception among the exceptions.

This made many survey and prediction companies unable to understand, and only Ryan understood that this was just the beginning.

In his previous life, "Car Story" was one of the most impressive movies. It was not how exciting and beautiful the film was, but when I was in training in the last year, I heard from senior operating personnel that by the end of 2013, even if the global box office was not counted, the "Car Story" series also brought $5 billion in total revenue to Disney and Pixar.

This film, which has both mediocre response and box office, is the most valuable one among all Pixar Studio's works.

To this end, in 2012, Walt Disney Group even decided to open a special "Car Story" section in Disney Adventure Park, California, which is a treatment that its videos including "Toy Story" cannot enjoy.

By the end of June, when "Car Story" was released in North America for 20 days, the global box office had just exceeded US$200 million, and the sales of derivatives were close to this figure. Compared with the box office that was shared with theaters and overseas publishers, the profits created by derivatives including toys and car models had long exceeded the box office.

This can be regarded as a very strange movie in Hollywood history, and the response of the film is completely inconsistent with the sales of derivatives.

This phenomenon will only happen to Walt Disney, and only Disney companies that started with animation can bring the derivative value of an animated movie to its limit.

As time goes by, the sales of derivatives gradually turn to dull, but the numbers are still objective. The huge peripheral income cannot be created in a short period of time, and it also requires time to accumulate.

Of course, unlike the past, there are quite a few female consumers, most of the consumers in "Car Mobilization" are men, which is a long time ago as Ryan and Disney expect, and both products and marketing strategies are completely biased towards men.

Even the Wall Street Journal published a commentary article on the front page, believing that the related products of "Car Mobilization" have become the "Disney Princess Series" developed by Ryan and Disney for boys.

There is some truth to this. In addition to offline products, a team of Disney and Pixar began to prepare for the film's derivative drama when July began. After all, with its development trend, the expected profits are really amazing.

The film creates a world belonging to cars. The first part only shows the "tip of the iceberg" of this magical car world. There are too many content waiting to be discovered. There are too many stories that can happen in the car world, and these stories will be closely linked to "Car Mobilization".

In addition, as the most popular toy besides Lightning McQueen, Pixar Studios will create an independent short film series for trailer slabs. Just like the Transformers cartoon for Transformers, the animated short film targets the surrounding market.

Naturally, "Car Mobilization 2" naturally entered the agenda.

Considering that "Car Story 2" will take several years to wait for the release and sales of peripheral products have begun to slow down, Ryan decided to let Pixar Studios create "" - a TV series of "Car Story" aired on Disney Children's Channel. It is initially planned to have four seasons, which will last throughout the four years of waiting for the release of "Car Story 2".

There will definitely be some new roles in these short films, expanding the "car lineup" of "Car Mobilization". Ryan even made "" a unique group and established a "Car Mobilization" studio to handle related work, specifically promoting the sales of peripheral products.

As long as you can see the possibility of making high profits, a huge business group like Walt Disney will run through all obstacles like a torrent to maximize profits.

In addition to formal business means, publicity and hype is essential.

Just in early July, Walt Disney filed a complaint to sue a studio in the small town of Valencia, suing the other party for maliciously registering the relevant domain name of "Car Mobilization" and using the images of some characters such as Lightning McQueen on the Internet for commercial promotion.

It is no secret that the hot peripheral sales of "Car Mobilization" have been paid attention to by many media. The emergence of this lawsuit has provided excellent hype for newspapers and online media, but only three people at the top of Disney know that this is just a trick in Disney's publicity.

However, just as Pixar Studio was once again glorious, the animation departments of other Hollywood companies were targeting Pixar Studios, especially some employees whose contracts expired. (To be continued...)
Chapter completed!