After the trip to the Film Academy, Ryan took a plane south and embarked on his itinerary to Shanghai.—{2}{3}{w}{x}

Before leaving, he had a brief talk with Chen Jiazheng. As time goes by, the differences between the two sides have become increasingly obvious, and it is difficult to return to their former student days. Compared with Darren Bowsman and others who have been making horror films at Jenkins Films, Chen Jiazheng's development is naturally not smooth. Ryan ended up leaving a sentence, 'Disney's door will be opened to him at any time'.

After all, everyone has their own goals and ways to achieve them.

Perhaps, Chen Jiazheng once had the ideal of revitalizing Chinese films, but there were huge differences between thinking and doing.

This is a world where Western culture and values ​​are rampant. If there is no breakthrough in cultural background, how can Chinese films truly go to the world?

Sitting on the plane, Ryan couldn't help but think of the last question in the auditorium, the students who had not yet completely faded their naiveness, asked why Hollywood movies were increasingly lacking in social responsibility, but he was tugged back to some irrelevant answers.

Although movies can never escape the influence of the political and social environment, commercial films like "Transformers" or "Captain America" ​​actually transmit American main themes, giving movies too much responsibility and educational significance will only force people to stay away from this consumer product that is essentially entertainment.

Besides, why does Hollywood give some big productions the main theme? Is it really responsible? It's just to cater to market demand. They know what the audience wants to watch, and even if they are really promoting and preaching, such as "Argo", it will be hidden behind the entertainment that attracts the audience the most.

As for the social responsibility of Hollywood movies, the more tactful statement is nonsense!

Hollywood producers never consider social responsibility and educational significance. Companies including him and Disney only consider commercial interests and rely on movies to control advanced social and family concepts. That is extremely funny and stupid.

Often, the simpler the entertainment, the more attractive the audience. Letting the movie bear too many factors that are separated from the entertainment category will only crush the audience and even the movie itself.

After arriving in Shanghai, Ryan participated in a series of formulaic activities, and the highlight of the scene was naturally the groundbreaking ceremony of Disneyland. This Walt Disney Group's window to mainland China is crucial. Its success or failure will be directly related to Disney's strategic layout in China.

After that, there were reception banquets, banquets from Shanghai Municipal Government, Shanghai Federation of Industry and Commerce, etc., which were very normal business exchanges. This was also a society full of social interactions. Ryan would not refuse these activities. He attended several formal receptions and cocktails one after another, accompanied by Disney's Far East Branch and the head of Greater China.

During this period, countless people expressed their intention to cooperate with Disney, but the Disney headquarters had long been handed over to Disney Far East Branch for these specific tasks.

For example, brand and character image authorization, Disney doll OEM, etc., many Disney derivatives are produced in China. If someone travels thousands of miles to Disney Adventure Park in California or Disney World in Florida and buys some commemorative dolls and other products, it is very likely that exports will be converted to domestic sales.

OEM production, commodity OEM, etc. are all effective measures to reduce costs and increase profits. Disney will of course adopt it.

In addition, Ryan signed a cooperation agreement with Oriental Entertainment Media Group on behalf of Disney. Disney China Branch and SMG Film and Television, which will start the production and distribution of two animated series with the technical support of Disney Animation Department, not only involve TV broadcasts, but also plans to generate large movies and peripheral products if the market reflects well.

The initial creativity of the two series also comes from Ryan. They are the stories of several sheep, wolves and two stinky bears.

Such animations do not conform to Disney's brand strategy and image, so Disney will only be the controller behind the scenes, and Smg is the target to be pushed to the foreground.

During this period, Ryan also accepted an interview with Shanghai media. This time, he was a professional film journal "Watching Movies". They were undoubtedly targeting a group of Chinese people who like movies very much. Therefore, during the interview, Ryan strongly recommended the films that Disney will be launched soon and will be introduced to China.

For example, "Iron Man", "Pirates of the Caribbean 3", "Cars Mobilization", and "Transformers", etc.

The interview process is nothing surprising, it is nothing more than a repetition of the previous few days. As Disney's mascot, Ryan must bring the entire group company closer to China. Although Disney has a certain influence in China, establishing a good brand image requires a long-term and large-scale work.

The other party is a professional film magazine, and the questions asked are more targeted, which mentions some differences between Chinese and American film companies.

Interviewing at the Bund Peace Hotel where Ryan is staying, sitting next to the small table in front of the floor-to-ceiling window, the female reporter opposite asked, "Mr. Jenkins, many people know that you are the chairman of Disney Group, but they ignore another identity. You are also the chief creative officer and creative director of Disney Group, but you do not have this position in the Chinese film industry. As a chief creative officer, what is your main job?"

"I mostly work with film production teams at Disney companies, including directors, producers, screenwriters, story directors, art directors, etc., to help them do their best in the movie. It is up to me to decide what movies to make. Although sometimes I come up with many ideas and others turn them into movies, I don't tell others what to do specifically. My job is to maintain creative partnerships between the main creative teams of the film, which is very important."

Holding up the coffee cup, Ryan made a gesture to the female reporter opposite him. After the two of them put down the cups, the female reporter asked curiously, "Can you tell me more about it?"

"It takes a long time to make an excellent movie, and you must be patient. It takes at least more than a year for us to make a movie from project preparation to completion of post-production."

Ryan lightly lit the table, "During this period, the directors and producers of the film sometimes lose their objectivity because they are too deeply trapped in it. One of my tasks is to help them stay awake and help them solve problems. Sometimes they are too deeply trapped and want to make changes to the film. I will stop them in time and tell them that it would be great."

Especially for those big commercial productions, directors often fall into self-will under tremendous pressure. Not everyone is James Cameron, and not every director has a big heart. They will doubt their works and frequently modify their works, which will increase the possibility of the film failure.

After completing the first edit of the big commercial films produced by Disney, Ryan will attend the trial meeting. If the film meets his requirements, he will stop anyone from making unnecessary changes.

“I am also a screenwriter and producer, and I am a storyteller, which allows me to observe from a better perspective,” Ryan continued. “I will not blindly order other people to do things, I just want to do my best to help each team make excellent movies.”

“At Disney, whether it’s Touchstone or Pixar Studios, a lot of creativity comes from different teams, and I want them to grasp these ideas themselves because I believe that movies that incorporate their own emotional soul are the best movies.”

After taking another sip of coffee, Ryan showed a faint smile, "It is very important to integrate his family, friendship, and travel experience into it. I also insist on every film production team conducting large-scale research work for their films, consulting professionals, traveling and visiting, so that every film can be more realistic, no matter what the subject it is."

"So..." the female reporter asked at the right time, "Is this a very unique position?"

“Yes, my position is very unique, it grew out of the soil of Walt Disney.” Ryan thought for a few seconds, “The last person sitting in this position is Walt Disney himself, the founder of the Disney Group.”

"In simple terms, I am both a cheerleader, a person who shares creativity and storytelling, and a coordination expert." Sitting on the single sofa, Ryan used gestures to match the language. "I will encourage all the main creative teams of the film and tell them the truth. The foundation of teamwork is to tell the truth and share creativity. Everyone at Disney dares to speak freely, regardless of whether these opinions are useful or not, because the worst thing in making a movie is to tell others very well, but I feel that it is not good at all."

"I believe Disney's works will make the world a better place!"

This is the last sentence Ryan said in the interview, and this interview is also the last activity of his itinerary for China.

The next day, he left China by plane, but before leaving, he received a few good news.

With the efforts of Disney's business negotiation team, China will issue tickets to some of the infringing companies listed by Disney with conclusive evidence. Although the punishment is more symbolic, it is also an improvement and has a positive effect on the protection of copyright. After all, there is still a long way to go for the market across the ocean.

Besides, Disney is always an American company and it is impossible to avoid being on guard.

Ryan believes that if it weren't for the trip that reached a series of cooperation plans with many Chinese companies, these symbolic punishments would not have appeared.

Regional protection is too normal, and it is common on both sides of the Pacific and even the whole world. (To be continued...)
Chapter completed!