Since the day the influence spread across the United States, Oscars have no longer been a Hollywood awards ceremony. There is no need to mention fashion that is always closely linked to celebrities. Various social, political and public welfare groups will also appear from time to time to highlight their existence.

Especially in recent years, the Kodak Theater has always been surrounded by the voices of protest.

The most conspicuous thing this year was that the Los Angeles Public Health Commission paid to set up three mobile billboards, requiring the film to resist smoking scenes. One of them was a child's face and an advertising slogan - the whole world is watching, please boycott the film's smoking scenes.

They hope that the sport can convince the film industry to pay attention to the adverse effects of smoking scenes on children in the film.

In addition to boycotting advertisements for smoking scenes, a conservative political group also bought a portion of the advertising space near the Kodak Theater against Hollywood's left-leaning politics.

On a billboard, next to the smiling presidential photo of Pig Head, the ad slogan was written with the slogan ‘It’s another 4 years, thank you Hollywood!’ ‘George is still the president, thank you Hollywood!’

The advertisement was sponsored by an organization called "United Citizens", and they also featured photos of left-leaning filmmakers such as Michael Moore, Barbara Strishan, Martin Sean, Whoopi Goldberg, Sean Pan, and Sevi Chase on the billboard.

Politics has never been far away from Hollywood or movies.

With "Argo" nominated for seven Oscars, this award ceremony seemed very political, especially many media predicted that "Argo" had almost booked the best film.

Although Ryan also thinks so, Disney's public relations work has not relaxed.

Compared with the past, the bottom line of public relations is getting lower and lower. Companies use various means to public relations. If this situation continues, the Oscars will become a real public relations war in less than a few years.

Public relations is the embodiment of the will to compete freely. But the quality of the film is the most basic condition. Now more and more people are focusing on public relations.

In the past, if a film could win the favor of the Oscars and the media boost, it would be worth hundreds of times in the eyes of movie fans. Not only would the box office revenues around the world rise, but more importantly, the revenue from selling DVDs and renting home video tapes will increase significantly.

What about the future?

Information is becoming more and more open. In the next few years of Ryan's previous life, there are many movies that won the Oscars but failed in business.

Of course, there are still great economic benefits available now.

Faced with direct economic benefits, major production companies will naturally spare no effort to compete for the Oscars, and the publicity costs invested are rising steadily. In addition to paying for advertisements and free screenings of videos, expenses also include arranging media interviews, holding one luxury party after another, and preparing generous gifts for guests.

That's right, it's almost an open secret to prepare gifts for guests at canvassing parties that are not too expensive but very unique.

For example, at the canvassing party held by Disney, some classic Disney dolls will be prepared for judges with children.

Since none of the nominated films this year can be as popular as last year's "The Lord of the Rings: Return of the King", this makes the competition for the best Oscars more like a money battle, and the production companies rely on their dollars to compete for every vote.

Before the Oscar Night, the Oscar promotion costs of "The Aviator" and "Million Dollar Baby", which have received high awards, have reached $15 million, even for small production films like "Glass of Wine Life", which has reached more than $10 million, almost half of the film's production cost.

In "Argo", Disney's investment also reached $10 million.

Who is the initiator of this kind of money war? Ryan and Harvey Weinstein are recognized in the Hollywood circle. They have successively won Nicole and Gwyneth as the best actress with a huge public relations offensive. However, the former is considered to be well deserved, while the latter is one of the most popular actresses in Oscar history...

After 1998 and 1999, the Oscar public relations, which used to be just a small fight, suddenly became fierce, and the production company's expenses in this area rose sharply.

There are also celebrities from all walks of life who are rising. Even if many of them have sponsorships, the expenses spent on the red carpet are getting higher and higher.

After getting off the car, Ryan realized that this year's retro style was popular. Almost all the female celebrities she saw were fishtail evening dresses, one-shoulder, shoulders, oblique shoulders, suspenders, straps, etc., and it seemed that they had greeted her in advance.

After putting on a dark blue dress jacket, Ryan walked on the red carpet alone, just like in recent years.

After walking a distance, he looked back and saw that at the end of the red carpet, Scarlett, wearing a big red suspender dress, had already gotten off the black Rolls-Royce RV with Taylor and stepped onto the red carpet.

Taylor was wearing a ginger wide-shoulder suspender evening gown, with retro slim heels on his feet, his blonde curly hair was tied into a bun and wrapped around the back of his head, and a diamond-breaking princess headband was inlaid on the top of his head. At first glance, he looked like a large Barbie doll.

"Ryan is looking back." Taylor waved to both sides while walking, showing a charming smile, and did not forget to whisper to Scarlett, "He seems to be worried about us."

"It's not us, it's you!" Scarlett made a hidden gesture, indicating that the speed was slightly faster, "I said, don't let you wear such high heels!"

With a height of more than five feet and ten inches and four-inch high heels, let alone Scarlett, most of the male stars walking on the red carpet are almost beaten by Taylor in terms of height.

Over the past decade, Taylor has experienced countless luxurious places and big scenes. The red carpet is just a little bit for her. She is neither nervous nor show off like other female stars. She has always maintained a faster speed. When Ryan walked through the interview area in front, they were only thirty feet away from him.

The interview area is concentrated on a platform in front of Kodak Theater, where there are not only reporters from the live broadcast ABC TV station, but also entertainment reporters from all over the United States.

Perhaps it is not right to say this. In addition to entertainment reporters, there are also many journalists and editors who work in current affairs and fashion.

Among them, there is a handsome male reporter who is proud of his name. His name is Isaac Mezlassi. He is an actor. He has a variety of positions in the editor and fashion designer of Fashion magazine. He is also well-known in the United States. This time he won the Oscar interview admissions and stood in the interview area that was broadcast live by TV cameras. He naturally wanted to make a name for himself.

He didn't want to be famous because he came out publicly.

But in such a chaotic scene, it is not easy to attract attention, but Isaac Mezlasi has his own way.

Hillary Swank, the most powerful contender for the heroine of this year's Oscar, walked into the interview area, and Isaac Mazlasi, who was ready to go, immediately grabbed her.

"Miss Swank, you are so beautiful today." He handed over the microphone and praised the other party first.

"Thank you!" Hillary Swank smiled politely.

"Is this Versace's dress?" Isaac Mezrasi asked, and after the other party nodded, he then said, "Don't you know Miss Swank is wearing underwear?"

Just as Hillary Swank was a little stunned, he suddenly said, "I'd better give it a try myself."

After saying that, his empty right hand was already pinching Hillary Swank's chest.

The tomboy was stunned immediately and stayed for almost two seconds, not knowing how to react. The other party's actions were very rude, but what should she do?

There is a live TV broadcast here, she must pay attention to her image, and the other party is a well-known gay man in the United States...

"Sorry, I just want to try it." Isaac Mezlasi was not a fool and immediately said, "Miss Swank wouldn't mind."

Despite his gloomy face, Hillary Swank left the interview area in disappointment and walked into the Kodak Theater.

Just behind her, Isaac Mazlassi in the interview area shouted to the live TV camera, "I touched Hillary Swank's breasts! Do you know? I touched the Oscar Queen's breasts!"

This is just the beginning.

A few minutes later, Jessica Alba, who became famous in the newly released "City of Sin", walked into the interview area. Perhaps it was just a little star relationship, and not many people interviewed her. Isaac Mezlassi easily squeezed to the front, used the same trick again, and used the same method and reason to squeeze the other party's firmness.

"Feel sorry……"

Isaac Mezlassi is a gay man who came out publicly, and Jessica Alba left helplessly.

"Wow, I touched Jessica Alba's breasts again."

Again in front of the TV camera, Isaac Mezlassi shouted, "I promise, neither she nor Hillary Swank were wearing a corset."

I will definitely be the front page headline of major media tomorrow! Isaac Mezrasi is calm on the surface, but she is extremely proud on the inside.

He was not worried that these female stars would sue, after all, he was a "comrade" who came out publicly.

But Isaac Mezlasi didn't know that ABC TV still adopted a delayed live broadcast this year. All the live broadcast scenes he hoped to make a big splash were cut off by ABC TV's editors.

Later, Isaac Mazlasi continued his tricks, teasing Vinigia Madson and Selma Hayek one after another, and even teasing Olado Bloom and Cliff Irving with the problem of underwear.

Anyway, he has already thrown away his shamelessness, and those celebrities are still shameless. Under the excuse of freedom of the press and the cover of gay men, they have no choice but to do anything to him.

Of course, Isaac Mezlassi also chose a partner, such as Charlize Theron and Natalie Portman who walked over one after another, and he had no courage to get ahead.
Chapter completed!