Chapter 486: The movie must talk about the box office confidently
For well-informed Hollywood executives like Ryan, the Oscar nomination list is often confirmed to have not been officially announced, and the Oscar nominee luncheon has lost its mystery and appeal and become dispensable.
In fact, he hasn't attended the nominee luncheon much.
However, for most entertainment media, the Oscar nominee luncheon is definitely a highlight before the Oscars ceremony.
On February 7, the 73rd Academy Awards nomination lunch was held on time at the Hilton Hotel in Beverly Hills. As in previous years, Pitt Kinsley attended the banquet as a representative of Ryan.
As for the nomination list, it was sent to Ryan by relevant personnel long before the luncheon.
When Ryan saw this list, he breathed a sigh of relief. Judging from the nomination distribution, the public relations effect this time was extremely outstanding.
"Gladiator" became the biggest winner on this nomination list, winning twelve nominations including Best Picture, Best Director, Best Soundtrack, Best Photography, Best Visual Effects, Best Costume Design, Best Adapted Screenplay, Best Supporting Actor and Best Actor.
Another PR highlight, "Crouching Tiger, Hidden Dragon", is also extraordinary, and has won ten nominations including Best Picture, Best Director, Best Soundtrack, Best Foreign Language Film and Best Original Song. For Chinese-language films, it is an unprecedented huge victory.
In order to concentrate superior resources and ensure the chances of winning the two movies, Ryan restricted the competition for other Jenkins Films in Oscars, such as "The Matrix 2: Reloading", which could win technical awards, but simply did not even report the title.
After all, resources are limited, so it is better to integrate than to disperse them.
After the nomination list was announced, the media and the public's attention was placed on "Gladiator" and "Crouching Tiger, Hidden Dragon". Ryan's team will not miss the opportunity to continue publicity. There are more and more reports on "Gladiator". Many "professional" people even believe that this movie, which won twelve nominations, will become another Titanic that rushed to the Oscars, and is expected to win more than ten small gold men.
Among them, there are countless remarks about Ryan being nominated for Best Actor in the Oscar for five consecutive times, and whether he can win the Little Golden Man.
"The School of Film Arts and Sciences has always claimed to be reforming youth. Now 21-year-old Ryan Jenkins is nominated for the best actor for five consecutive times. What choice should they make?"
"For a long time, we have been opposing all kinds of discrimination. Should we also add contempt for young people?"
These voices are extremely obscure reminding the Oscar judges that you owe someone a Best Actor Little Golden Man.
In addition, Ryan's fans have also launched support activities online, even from the most famous female fan organization in New York's Upper East Side, publicly claiming that before the Oscars, they will drive across the United States and collect supporters' signatures to give Ryan the greatest support when they arrive in Los Angeles.
Ryan's agency team is also secretly guiding fans' remarks, otherwise it would be unhelpful to him.
The most direct effect of winning the twelve Oscar nominations is that "Gladiator" ushered in a huge rebound in box office. From the day the nomination was announced, the number of theaters increased again to more than 3,000. The box office in North America has approached $30 million for two consecutive weeks, making North America's box office reach a cumulative $250 million mark in one fell swoop, leading the films that won Oscar nominations.
Similarly, the ten nominations were also a huge thrill for the North American box office of "Crouching Tiger, Hidden Dragon". After long-term screenings, the North American box office of this movie finally exceeded 100 million, and the Oscar effect has just begun.
Even though the award ceremony has not been held yet, the ten Oscar nominations for "Crouching Tiger, Hidden Dragon" still caused a sensation in the entire Chinese world, because this movie can be regarded as the result of cooperation between the two sides of the Taiwan Strait and the three regions. Some mainstream media on the other side of the Pacific sent relevant interview teams to Los Angeles in advance.
It's no secret that Ryan is the biggest investor in this movie, and the movie is marked as a distinctive island production, and it will not arouse objection from mainstream society.
The result is that a TV channel led by C made an interview request to Jinsli.
"Reject it, Pat." Ryan turned it off without thinking after receiving the call from the agent lady.
This is not after next year. With his current status and status, he will accept interviews from the number one official media on the other side. If the report is taken out of context by the other party, it will definitely cause a lot of trouble.
As for the work ethics of the media...
"Aren't you actively developing the film market over there?" Charlize Theron, who was sitting opposite him, was very puzzled. "Why should you refuse the most influential media interviews over there?"
"Dear..." Ryan gently squeezed her increasingly plump face across the tea table, "There is a completely different country over the past few days. The relationship between the two sides of the ocean has always been bad. Although I hate politics very much, maintaining basic political correctness is our must choose."
"Just consider these complex issues." Charlize came over, kissed Ryan lightly, and walked towards the villa with the script. "I always have endless things to say when I'm with you, so I'd better study the role alone."
This can only be regarded as a small episode. In the current entertainment industry, news about Oscars is the highlight. Although it is impossible to hold a public relations party, various publicity offensives have not slowed down at all. Some people even hire gunmen to make aggressive remarks and attack their main competitors.
The new century has begun, the information age has arrived, and the bottom line of public relations publicity has become lower and lower.
As the biggest hit of this year's Oscar, "Gladiator" is undoubtedly the biggest goal and the focus of some comments and criticisms.
Especially some critics with a very literary style feel uncomfortable when they see the production cost of "Gladiator" of up to $100 million and the current North American box office of more than $200 million.
"The Gladiator is actually very similar to "Brave Heart". The brave and invincible male protagonist bears deep hatred. After a series of setbacks, he finally goes from the edge to the center of power to defeat the people in power, and finally sacrifices heroically. What is the difference between the theme of the propaganda from power to the people? This is just a clumsy imitation!"
"If you want to go beyond the broader background, and replace cold weapons with modern high-tech weapons, what is the difference between "Gladiator" and those popcorn movies with personal heroism in Hollywood? Superman, Batman, X-Men, etc.... Don't you have a tragic life experience and a beautiful chick who defeats the evil forces and wins. The difference is that the superheroes are not dead, because they still have to keep the next episode..."
"This movie is nothing more than a product of the Hollywood assembly line. Apart from the so-called big investments, big productions and high box offices, what is worth touting? The box office of more than $200 million does top the list among all the Oscar-nominated films, but the box office has never been a measure of the success of the film."
"Oscar is the symbol of the highest honor of Hollywood movies. Art is the only pursuit. The only criterion for testing movies is art. What is the artistic nature of "Gladiator"? If such a movie can win several awards at the Oscar, it has to be said that this is the tragedy of the Oscars and the tragedy of the whole Hollywood!"
"The art of film is definitely one of the greatest inventions of mankind. The birth of film is also for art. It is precisely with art that films show today's glory. Money and box office are just the most inconspicuous corner of the film. In the face of art, we should be ashamed to talk about the box office of the film, and should be ashamed to talk about the box office of the film!"
As soon as such remarks came out, they received support from many critics who sought out independent films and literary niches, and their criticism began to flood the media.
If it were in the past, Ryan would just act like a group of clowns and would throw it aside when he saw it, but now is the upcoming stage of the Oscar voting. If this sound is made stronger, it will undoubtedly bring many unexpected changes to himself.
Soon, an anonymous article he wrote himself appeared on an important page of the Los Angeles Times, one of the three mainstream newspapers.
The name of the article is extremely eye-catching - "The movie should be honest and talk about box office!"
Ryan first refuted some views.
"The birth of movies is for art? In fact, industry insiders understand that the initial birth of movies is just a way of entertainment! Besides, there is only one standard for measuring the success of movies, which is the recognition of the audience! These audiences include Hollywood industry insiders, professional judges from the college and the public in North America. The movies that can be recognized by most of them are good movies, and such movies must have performed well in the box office!"
"As for being ashamed to talk about box office, it is a joke. When a movie appears in theaters, box office is an important criterion for measurement. Of course, if the movie is made just for your own enjoyment, then the box office doesn't matter, but how many such movies have appeared in decades? Has there ever been one of the excellent ones?"
"The movies that are publicly released should be talked about box office with confidence. I heard that the poor quality of the movie may be a box office poison; but I didn't expect that now, "Gladiator" has a good box office, but it has become a poison of movie quality."
Chapter completed!