Attend a breakfast date with "Drug Network" director Steven Soderbergh, and had lunch with two producers of "Crouching Tiger, Hidden Dragon" and Xu Ligong. In the evening, he had an appointment with "Gladiator" director Ridley Scott and Harvey Weinstein to have a drink. If you remain interested, you can find a place to hold a carnival party.

This sounds fantastic timeline, but it's just an ordinary day for an Oscar core judge during the awards season.

Celebrities, food, comfortable environment, and pleasant conversations are just the "opening remarks" that won votes in Oscars' public relations activities. Ambitional filmmakers know that these investments make sense because they have won the favor of the college and judges, and nominations for works or even winning Oscars can bring great financial returns.

The re-release of the video, the release of DVDs, the reprint, the surrounding sales, and even the investment in other films of the company seem to have become a natural thing, and this is the 'reputation' effect.

In order to maintain the most basic fairness, openness and transparency of the Oscar brand, the Academy of Film Arts and Sciences explicitly stipulates that no bribes are allowed, that is, no gifts are allowed to be provided to the Academy members in exchange for votes. However, this kind of thing has always been "you have policies, I have countermeasures". Cunning and wealthy producers like Ryan can always find ways to circumvent this ban.

According to the regulations of the college, when applying for Oscars, you must submit review materials to the college’s jury. In addition to the necessary copies and DVDs, "Gladiator" also includes the following items, four large albums - a letter signed by Ryan - introduced all aspects of the film, and a plate specially customized from the Netherlands.

These things are basically wandering around the edge of gifts and gifts, which will undoubtedly add to the judges' favor.

Ryan is doing it quite conservatively. The producer of "Drug Network" simply mailed some judges the latest Sony player worth $149, with a built-in movie soundtrack. Once someone inquired, it can be argued that it is a tool to understand the movie-related information, and it has not broken the rules.

Whether it is a gift or a gift. Although the individual value is not high, it is quite expensive to send thousands of judges in a group. Coupled with the media's motivation, the cost of Oscar-seeded contestants' "self-promotion" is actually a huge expense.

Ryan remembers that in the past, there were statistics that in awards season, independent films may spend hundreds of thousands of dollars on public relations, while general large studios spend an average of millions of dollars per movie. In the case of fierce competition and determination, producers sometimes spend a lot of money on publicity.

For example, this time, for "Gladiator", Ryan simply spent tens of millions of dollars in related expenses.

These are relatively normal public relations activities. In the last few years of Ryan's previous life, Oscars almost became a political campaign. The public relations parties are no longer satisfied with only promoting themselves. Instead, while relating to their own public relations, they also use media remarks to directly slander their opponents.

Because of his career, Ryan had some understanding of these in his previous life. The most typical example is "The Bomb Demolition Force" in 2010. Megan Ellison, who was the producer at the time, used his family's influence to not only attack his biggest competitor "Avatar" in the media, but even wrote to some members of the academy, explicitly demanding that the other party not vote for "Avatar".

The final thing proved that her public relations were extremely effective at that time, and "The Bomb Demolition Force" won a great victory at the Oscar.

However, this obviously excessive public relations behavior has also brought about a series of bad consequences.

Later, she invested in "Hunting Bin Laden". At the beginning of the awards season, she encountered setbacks in the later period. First, dozens of core academy members publicly stated that they did not like the film and would not vote for the film. Later, even members of Congress and the CIA were involved. Not only did they issue a statement accusing the film of being false, but they would also launch an investigation on "whether there was a leak."

In the end, the film went from a hot spot in the early stage to only one technical award at the time of the awards ceremony, but on the second day of the Oscars ceremony, relevant institutions canceled the investigation of the film.

"Oscars are like a battlefield, they have to build momentum for themselves and intrigue each other. From the beginning to the end of a few months of public relations activities, they canvass votes like a presidential election, which is physically and mentally exhausting."

This was the feeling of Ryan when he was running around for Nicole's best actress in the past few years. However, today, he is no longer the Ryan Jenkins back then. Even if he is facing Oscars, he is qualified to convert from prey to hunter.

Standing at the highest place in Hollywood and looking down at the Oscars will make you more aware of the importance of PR and you can always use various conditions to achieve your desired goals.

As early as the promotional period of "Gladiator", Ryan organized three groups of public relations personnel to be responsible for planning, two groups of Jenkins Films were responsible for planning and release and publicity matters, and one group of Pitt Kinsley's subordinates was specifically responsible for Oscar public relations under the unified coordination of Harvey Weinstein, and finally formulated corresponding strategies according to the judges' personalities and hobbies.

During the period when the Oscar nomination is about to be announced, it is undoubtedly the most critical moment for public relations publicity. Ryan's firepower is fully launched and he vigorously created the image of "Gladiator", especially Maximos, in the media. Although the main creator has not made public appearances many times, he is as humble and polite as a British gentleman and lady every time he appears, which adds enough impression to the outside world.

Sociologists and professionals from all walks of life have also appeared, making the film and the protagonists synonymous with freedom and responsibility. As time goes by, the box office numbers of "Gladiator" have accumulated higher and higher, and the North American box office results of nearly $200 million in more than a month after its release, far surpassing other competitors.

Regarding the awards, Ryan will definitely give priority to ensuring that he can get the best actor nomination and get the ticket to compete first.

"Ryan Jenkins is best at interpreting the complex human emotional world. In "Gladiator", under the heavy and solid armor, you can still clearly see the gentle and emotional heart that Ryan shows. Through the sad eyes, bloody wounds and sand that slides between their fingers are slowly transmitted to the hearts of every audience."

"Only real superstars can do all this in the film. No wonder fans always compare Ryan with screen predecessors such as Malone and Brando. However, unlike other stars, Ryan is wise and full of personality. Others always rush to face the camera of reporters to express themselves, but he often turns a blind eye, ignores him, does not follow fashion or advocates vanity. The characters he plays are sometimes rough, firm, deep, cold, sometimes relaxed, free and easy..."

In the 2001 Vanity Fair opening journal, "Gladiator" can be seen everywhere, and Ryan's acting skills are the focus of their advocacy.

Of course, Ryan's performance in recent years is worthy of these praises.

The media PR of the movie is not just a process of putting relevant events into the newspaper, but a huge operation. After years of running-in, Ryan's team has rich relevant experience and the plans formulated must be careful.

In order to ensure success, Harvey Weinstein even spent a lot of money and directly hired the deputy manager of Bush's campaign to help.

In addition to the relevant DVD review materials mailed to the judges, Ryan also suppressed 160,000 DVDs of "Gladiator" and distributed them to members of all links of the Film Academy, making the film's call continue to rise.

All of this, Ryan just wants to ensure that the possibility of winning the award is infinite. Although age is an irreversible disadvantage, he doesn't want to wait any longer. The main energy of the next two years will inevitably be devoted to Disney. It is impossible for him to continue to invest so much time in his performance like in recent years.

It's not accurate to say this, because he plans to do his best to perform a good show, and the main audience is Disney. If the heroine Nicole can be fully fired, the effect will definitely be terrifying.

Therefore, Ryan's public relations methods have almost reached its limit.

Even the shopping mall billboards near the academy were rented by Jenkins Pictures. The wallpapers of several restaurants around were replaced with posters of "Gladiator" to ensure that the members of the academy who were dining nearby were surrounded by Maximos during the meal.

From beginning to end, Ryan has been strictly guarding the vague bottom line. As long as it is not too much, the college will not easily make criticisms with his current status.

You know, the public relations behind the Oscars have a long history and are no secret to the American media and even some public.

In some ways, Oscar public relations, like political campaigns, represents the will to run and the spirit of winning.

Although there may be deviations in the process of application, the lack of public relations indicates that there is not even the most basic competitive attitude. This will be regarded as an unqualified competitor in North America, which advocates free competition.

Ryan also seized the last chance before the nomination was announced and held grand parties several times at Jenkins Manor, and several parties lasted until the early morning.

Every public relations expert has his own public care experience, but all winners have certain common characteristics - use their advantages and power to the extreme within the rules!

Of course, the quality of the film is the basis of all this, and there is no doubt that it is.

Perhaps in the eyes of some real film art workers, it is too vulgar and subjective to judge great art from a human perspective, but humans are social animals, and this society is composed of one and another small circle. No matter which circle you are in, you must abide by the rules of this circle to a certain extent.

Ryan has almost done the work he can do in advance, and luck has become a factor that cannot be ignored.
Chapter completed!