Time passed November and December also means that more and more big-produced movies will be released. "Gladiator", which costs $100 million, is undoubtedly the most eye-catching movie in this period. In addition to its main creators attracting enough attention, it also involves a lawsuit. Until now, the federal court has not made a final ruling.

However, another lawsuit that took place in Hollywood quickly diverted the media's attention.

Dozens of Walt Disney retail shareholders and small investment institutions holding shares jointly sued the Disney board of directors in the Delaware Equity Court.

Disney shareholders claimed that in 1995, when the company hired Michael Ovez as the company's president, the company's board of directors completely obeyed Eisner's will, and the company's nomination committee was even dormant. It was precisely because of the board of directors' industriousness and the absence of the nomination committee that the company's will was led by Eisner's nose. The company was forced to accept Eisner's nomination. Michael Ovez, a popular professional agent in Hollywood, served as the company's president of Disney, a fairy tale world composed of film, theme parks, animation and other categories.

Michael Ovez lacks the ability and experience to control giant companies like Disney, and the creativity and coordination skills required by Disney World. After taking office, he not only did not reverse the company's situation, but instead worsened the company's situation. He was nepotist, abused power, went alone, had sex with other directors, occupied company property, and directly opposed his childhood friend Michael Eisner.

Similarly, without strict procedures, Michael Eisner fired Orwitz's squid, and Disney had to pay a total of nearly $200 million in total, including $140 million in resignation compensation.

Angry Disney shareholders appealed to the court to order Michael Ovez to return the resignation compensation and interest that the company had paid, and demanded that the court give Disney directors headed by Eisner to joint and several repayment liability.

All the voices pointed almost to a point-the loss of the board of directors and the nomination committee was related to Eisner's huge personal influence, and all the responsibilities should be borne by Michael Eisner alone.

Once the lawsuit was reported, it caused an uproar in the media. Several investment institutions on Wall Street that held shares in Disney issued statements and would join the litigation team, which triggered a stir in the media in the entertainment and finance industries.

The prosecutor is from Disney shareholders, and the person being sued is a group of Disney executives. It is not uncommon for shareholders to have conflicts with management in North America. The fingers of these shareholders do not target any organization, but directly point to individual executives including Michael Eisner.

Management wasted shareholders' money, especially huge sums of hundreds of millions of dollars, which cannot be offset by just a few explanations and statements.

In this highly developed country of business, interests determine the position of the butt. Whoever moves the interest group's cake will jump out and do the right thing.

After a period of waiting, the court of the most respected company in the United States officially accepted the lawsuit.

Disney shareholders choose the court in Delaware instead of the court in California because Walt Disney's registered place is in Delaware.

Due to the tax preferential policies implemented by Delaware and the superior judicial system of Delaware, Delaware has become one of the most popular companies registered in the United States. More than half of the Fortune 500 companies in the world have established offices or branches in Delaware, and one-third of the New York Stock Exchange listed companies are also registered in Delaware.

However, since Delaware does not strictly require registered companies to operate their business in the state, most registered companies only have offices symbolically in Delaware and pay taxes to the Delaware government during the tax filing season.

Most of the companies under Ryan's name, Jenkins Pictures, have registered in Delaware, but several companies have shared a large office.

The title of the United States of America's country of 10,000 taxes is not at all. If legal and reasonable means are not used to avoid taxes, the taxes paid will be enough to make many large groups worried.

The addition of certain institutions on Wall Street has made this lawsuit even more eye-catching. Neither entertainment media nor financial media are fools. If they lose the strong support of Wall Street capital, with Michael Eisner's existing shares, the position of chairman and CEO will definitely not be stable.

Soon, a reporter photographed Michael Eisner himself on Wall Street.

"According to my estimates and Wilson Jr., this lawsuit is likely to be delayed."

Scott, who returned from New York, sat in the living room of the villa and discussed the current situation with Ryan. "The case will take at least two rounds of questioning. Michael Eisner and Michael Orwitz should be summoned, but..."

Scott made a helpless gesture to Ryan, "There is no relevant legal provision at the moment. If the judgment is made in accordance with the Commercial Judgment Law, it may eventually be acquitted by the Disney Company's board of directors."

"They are not guilty or not, isn't we going to achieve, right?" Ryan waved his hand indifferently, playing with the coffee cup in his hand. "As long as it can distract part of the energy of the Disney board and come and cause less trouble during our preparation period."

If something like "Gladiator" jumps out and makes a mess every once in a while, it will be really annoying.

Of course, some people are not fools. It is okay to use this method outside the rules occasionally. If you use it frequently, you want to be a public enemy in the industry.

According to Ryan's analysis, it may have been for his own selfishness, but now it is for great benefit.

Benefits are always the best tool to touch people's hearts and cause greed.

As the release date of "Gladiator" is getting closer, Jenkins Pictures and Paramount Pictures, which serve as the publisher, seem to have not been affected at all. Pictures and trailers of "Gladiator" can be seen everywhere on the Internet, TV and paper media, and huge posters were erected early on in the most conspicuous advertising spaces in major cities.

Especially in the Internet promotional position, many viral connections about "Gladiator" have appeared on portals such as Yahoo and Google. Viral marketing is now well known and far from the effect of the pseudo-documentary filmed by Darren and others.

This is well confirmed in the release of "Blair the Witch", which was released last year. Lionsgate Pictures almost perfectly copied the viral marketing methods of Flower Pictures, but after having experienced it once, the audience once faced this kind of overdraft market promotion method again in a short period of time, so I would not buy it very much.

As a result, this pseudo-documentary, which cost only tens of thousands of dollars and invested in promotional expenses, will no longer be reborn as a glorious person in his previous life. It only earned less than $3 million in box office in North America, and the overseas screening rights were not sold, which made the senior executives of Lionsgate Films cry without tears.

Viral marketing is not as magical as imagined. If you can't master the degree, the tragedy will definitely be the investors.

Rebellious psychology not only exists among adolescents, but also among adults.

The simplest example is to use hype the scandals of male and female leading actors or directors when filming movies as a promotional method. The first or even the first few times may drive a little box office number. What if there are too many times?

A director or actor's movie always attracts attention through scandals, and will not be eliminated by the market for too long, especially in Hollywood, where the old and new alternate between the new and the old and pay more attention to real interests.

Looking at Hollywood, how many front-line actors or directors will use this method to promote movies?

Of course, neither the movies starring Ryan nor the movies produced by Jenkins Pictures have used this kind of promotional method.

"Gladiator" is about to be released and has entered the most intensive publicity period. From the producer to the distributor to the theater, all the so-called plagiarism incidents are ignored. The best publicity columns in the theater are all left to this movie. Ryan's past achievements are the source of their confidence.

The currently being released "Monster Electric Power Company" continues to make efforts in publicity. Pixar invested another $10 million in publicity, bringing the total cost of the film to 155 million US dollars, completely exceeding "Toy Story 2" and becoming the most invested animated feature film in Pixar Studio so far.

The effect this brings is extremely obvious. After more than $69 million in the first week and $52 million in the next week, the movie won more than $35 million in the third week. The box office in North America reached a total of $150 million, which is very likely to become the second movie in North America to have a box office of over 300 million this year.

At the same time, good news came from the federal court. Just ten days before the scheduled premiere of "Gladiator", the federal court rejected the plaintiff's lawyer's request to issue a preliminary injunction order. "Gladiator" can be released on time.

After the movie was released, the same judge made a ruling that there was no connection between "Gladiator" and Mark Morrick's script.

Protecting one's own interests is a natural choice for anyone who stands at the top. Although the other party is just a small person active on the surface, Ryan will not let them continue to be free and easy.

His team of lawyers quickly sued Mark Morrick for libel charges in Jenkins Pictures, filing a public apology and a clause of compensation of up to nearly three million dollars.

It doesn't matter whether the lawsuit is won or not. Ryan just lets Wilson Law Firm delay it indefinitely. The other party must respond to the lawsuit. If the lawsuit is to incur expenses, it can completely drag them down in terms of time, energy and money alone.

At this time, will the people hiding behind them still jump out to pull out these little pawns who are destined to be abandoned?
Chapter completed!