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Chapter 462 Animation Market

"Once upon a time there was a lovely princess, but she was controlled by terrible magic. Only the first kiss of true love could break the magic. She was guarded by a fire-breathing dragon in a castle, and there were many brave knights who wanted to rescue her from this terrible prison, but none of them succeeded."

Charlize Theron sat on the sofa in the presidential suite, looking at the newly printed manuscript, and recited in an aria, "She was locked in the highest room of the castle guarded by the Flamingo Dragon Pass, waiting for the first kiss of true love, that would not happen..."

After reading a few short character settings, Charlize turned over this page and asked Ryan, who was still typing on the keyboard, "Dear, is this the first animated feature you prepared for DreamWorks Animation Studio?"

"This is completely anti-fairy tale type." She added.

"In fact, it's still a fairy tale." Ryan looked back at the lazy South African diamonds, "but the age range is wider."

After the establishment of DreamWorks Animation Studio, its works have been very popular but not popular. It can be said that there are problems with strategic policies. The themes of "Little Ant Soldier" and "Prince of Egypt" are too serious and it is difficult to attract audiences of a slightly older age group. The box office defeat "Brave into the Golden City" is too young, which has neglected the main audience in the animation market.

"So, do you want to use this animation to revive the decline of DreamWorks animation studio?" Unlike Natalie's ignorance, Charlize seems very enthusiastic about many things. "But Shrek's original comic is not very popular, it completely goes against the tradition of fairy tales."

"Charlie, movies and comics are completely different carriers." Ryan said after briefly explaining a few words, "According to my imagination, the biggest feature of this movie is to mock all classic fairy tales and subvert the general impression of fairy tales."

This script is not just a simple adaptation script. Ryan added a lot of suggestions and notes. Although the main line of the story has not changed, the specific details have long been blurred after so many years of previous life.

Over the years, he has written so many scripts, and he is simply aware of Hollywood's usual plots and methods. It is not difficult to complete this script based on the memories of his few previous lives.

The script has not been completed yet. First, it requires careful design and consumes a lot of energy; second, his negotiations with DreamWorks are still in the tug-of-warfare stage and no agreement has been reached.

Such a great opportunity is in front of him. Ryan naturally wants to get more shares. It would be better if he can become the largest shareholder.

Of course, the negotiation target is the agent of the three giants of DreamWorks. It is obviously impossible to get too many shares without paying enough.

Charlize Theron was still looking through some of the finished scripts. Ryan posed for another script and changed to other tasks.

As the years go by, memories of previous lives have become farther and farther away. Although his mind is very useful, it is not a database that can be queried just by queries. If you want to continue to maintain your dominant position in movies, it is obviously impossible to rely solely on memories of previous lives.

Compared to those who can dominate the world with ease and freehand painting, Ryan's success comes from a combination of many aspects. Enough hard work and a clear understanding of himself are definitely an indispensable condition.

Whether it is a live-action movie or animated feature film, what are the basic elements of success?

If Ryan had asked him to answer, he had only one answer - it would be welcomed by the vast majority of viewers.

The film market is composed of audiences. Although the appreciation tastes vary, it is sometimes difficult to grasp. But what Ryan wants to do is very simple, that is, to please the vast majority of audiences.

If you want to grasp the taste of the audience, you must conduct enough research on the market. The investigation and consulting company he established has developed rapidly in recent years due to its abundant funds. Although it has some obscure ideas in setting up it, Ryan wants to play the original role of this company.

Since talking to Jeffrey Carsonberg and Stephen Spielberg, at Ryan's instruction, the company has conducted a very detailed survey on the animation market. Their sent both original data and analysis results from animation film experts.

Now he has Pixar Studio and Blue Sky Studio, and will soon invest in DreamWorks Animation Studio. Such research will bring first-hand market-oriented information to these companies.

The most typical one is naturally the audience of animated movies. According to the survey, among the current animation audience in North America, under 13 years old accounts for 11% of the total, 59% aged 14-17 years old, and 30% aged 18 years old. The results of the theme and content of animated feature films being too young can be imagined.

After the decline of Disney's animation department, Pixar Studios is the leader in Hollywood animation films. Even though it has not yet established its position in this industry as in previous lives, the sales of three animated feature films have shown enough potential.

Pixar and Disney have a significant difference in styles. It tells the problem that adults cannot ignore from the perspective of children. Although it will make it difficult for young children to understand, as the survey results show, people over thirteen years old are the main consumers of animated feature films. Movies that are laughing with tears in their eyes are obviously more popular in the market.

This is Hollywood, which focuses on business for the first time. Although there are preaching elements hidden in animated movies, it will not put educational and meaning so obviously, resulting in the simple plot of the cartoon that originally brought joy and boring, and thus abandoned by the market.

Compared to live-action movies, single animated feature films will bring more benefits. Ryan knows this well, so the first acquisition target is Pixar Studio.

The launch of every successful animated film means the birth of a brand new cartoon star. What is different from traditional stars is that many of them maintain a brilliant brilliance that has been shining for decades, so that once their image appears, many people can recall their names and can be called real big stars of the century.

For example, Mickey Mouse and Donald Duck, even today, are still making outstanding contributions to Disney.

This is attributed to the characters' meticulous portrayal skills, the detailed emotions and the extremely obvious characteristics of the characters also make the animated movie more realistic.

The creation of music is actually the most prominent feature of Hollywood animated films, classic animations, classic music, and music has almost become another representative of animated films. Each animation work is original based on the plot or matched with several or even dozens of music.

After the screening of many animation films, in addition to the launch of basic audio-visual products, many animation original music albums will be launched. These albums often achieve extremely popular results, such as "The Lion King" in this life.

A few years ago, before Disney released "The Lion King 2", it once again sent "The Lion King" to theaters, making the global box office of the movie exceed 800 million US dollars.

According to the share agreement signed at the time, even today, "The Lion King" can still bring Ryan a considerable income every year. In addition to box office and peripheral products, the copyright share sold to Broadway and Italians is like water of active water.

These all show the strong technical strength of large media groups and the advantages brought by the operation of the entire industrial chain.

As a giant in Hollywood animation film production, Disney has all the execution capabilities from story creation, mid-term production, post-production promotion to derivative production, the operation of the entire industry, and the integration of advantageous resources, ensuring the high quality of Disney's animation works.

The nearly ninety years of creation accumulation have made Disney more aware of which type of animated movies and story content the market is more likely to accept, and what type of changes the market needs.

Perhaps Pixar Studio has an absolute advantage in terms of technology, but these are definitely not something that can be surpassed in a short period of time.

Enriching diversified story themes as soon as possible, strengthening the operation of details, and at the same time dividing the audience in a targeted manner are all things that Ryan is doing or is about to do. If he wants to maximize his interests, he needs a full-industry chain operation like Disney.

In this era, how difficult is it to establish or integrate a brand new industrial chain? The failure of DreamWorks in the previous life is undoubtedly the best example.

Therefore, Ryan never thought of integrating a brand new industrial chain.

When he mentioned the industrial chain, he remembered the situation he was about to face. After being driven out of the manor by Nicole that day, he deliberately left his eyes on George, just to hand over some things to Nicole. Since it has reached this point, let her go crazy for a while to vent the anger accumulated in her heart. However, the two of them could only be passers-by for a long time...

"What do you think?"

A soft and wet touch suddenly came from his cheeks, and then Charlize's voice rang in his ears, "I called you several times but didn't hear it."

"About animation production and distribution." Ryan said simply, then changed the topic, "It's getting late?"

"Hmm~"

The nasal sound that was humming gently brought out a warm breath and directly reached Ryan's face, "We should rest! You will rush to meet with Director Lucas tomorrow."

"Yeah~"

Before going to Lanai, Ryan did a detailed examination and his foot injury was healed. The shooting contract of "Star Wars Prequel" that he dragged on was also due to be fulfilled. He pointed to the screen of his notebook, "I've processed these emails very quickly."

"Honey."

Charlize didn't care what Ryan said, grabbed one of his hands, slowly placed it on his chest, squinted his slender eyes, and asked softly, "Do you think it's comfortable to touch here, or to touch the keyboard and mouse?"
Chapter completed!
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