How to promote the World Cup in a difficult area for football in the United States is not only a difficult problem for the US organizing committee, but also for FIFA.

In a few years, the upcoming event has been completely opposite to previous years. FIFA conducted a survey and when its institutions randomly asked about Americans in many cities, nearly 80% of them shook their heads and said they did not know that the event was held in the United States, and more than 90% said they would not go to watch it on site.

This is really an embarrassing investigation result, and they also sent letters to accuse the United States of poor promotion.

Just last year, the US Organizing Committee suddenly decided to release two advertising songs without authorization. After notifying FIFA on a routine basis, it is said that the singer was confirmed.

Originally, they were very dissatisfied. When they saw the name of Ryan Jenkins, someone who knew the English-speaking entertainment market explained the terrifying influence of this boy who was less than thirteen years old, FIFA felt that this might be an opportunity. Since the conservative promotion has not achieved significant results, why not borrow the other party's influence among American teenagers?

Although these guys [fuck], they want football to be recognized and popular in the world's No. 1 powerhouse, whether for fame or money. Their willingness to put the World Cup there naturally shows this willingness. Teens are not only the future of football, but also the future of the football market.

What they lack is exactly what the other party has, and what the other party lacks is exactly what they have.

FIFA people are not stupid, they understand that this is a win-win situation, and soon reached a consensus with the United States, and a heavyweight official was sent to contact the center.

They would not know that the unscrupulous young man had wanted to send their future President to the Atlantic to feed fish.

After sending the audition songs in the United States, they immediately realized that they had made a wise choice. This song was so suitable for football and was simply born for the World Cup.

The Cup of Life - Isn’t that Hercules Cup the trophy that makes people fight for throughout their lives? Besides, it is still a Latin song. Their current chairman is an authentic Latin American.

Sure enough, the Executive Committee quickly passed the decision to promote this song, taking advantage of the World Cup qualifiers that had not ended, it set off a frenzy around the world to warm up next year's World Cup.

Although FIFA is [fucking], it is one of the many sports organizations in the world. It has rich experience in publicity and promotion and has many cooperative media. This MV is quickly promoted by them to all parts of the world.

At the same time, the US Organizing Committee increased its publicity efforts. They spent huge amounts of money to buy the big screen in Times Square in New York and played the MV of "The Cup of Life". Although the noisy environment was extremely unpleasant to hear the singing inside, it brought a wide influence.

Not only that, they also bought the prime time of the three major TV networks and inserted this song in a loop, with the promotional intensity comparable to the Super Bowl.

Hollywood record companies are unwilling to fall behind, and the single distribution work has long been put on the road. With the hot publicity, they are spreading goods everywhere like lightning.

"Follow football, pay attention to the World Cup, pay attention to the Cup of Life!"

In a joint interview with the media, Ryan seized the opportunity to issue such a declaration.

Immediately afterwards, another thing that made several parties laugh. The album "Ryan Jenkins" was officially recognized by the Recording Association as a platinum record. The title of Diamond Record was born in 1999. This is a great honor for singers who have released records for only one year.

Perhaps it was the lucky stone sent by Nicole that played a role, or perhaps this month was Ryan's lucky month. A few days later, the Recording Academy announced the Grammy nomination, and he received a total of three heavyweight nominations in the Newcomer of the Year, Album of the Year and Single of the Year.

The name Ryan Jenkins completely ignited the whole month, and "The Cup of Life" attracted countless attention.

"Is Ryan playing English football in MV right?"

"It turns out that there is another event called the World Cup in the United States next year..."

"Wow, Ryan is so cool. How did he hit the goal crossbar thirteen times in a row?"

"Ryan loves this sport very much. We should learn about English football and maybe we can watch it live next year."

"I want to practice football and hit the same place continuously like Ryan..."

Teenagers are often blind and are most easily influenced by idols. Young people in the United States gradually began to discuss what kind of event the World Cup is and what is the difference between British football and American football.

Perhaps most people still don’t like British football, but being able to attract some people to participate is a huge victory for the US Organizing Committee.

To a certain extent, they quickly achieved their goal. The melody of "The Cup of Life" is compact, and the shouting in the chorus is amazing. Even though it was rejected by many people, it quickly spread.

Many people in the street parks started shouting ‘go!go!go!ale,ale,ale…’

A week later, the single sold more than 140,000, and as Ryan expected, the song ranked only 35th on Billboard.

Even Billboard magazine only gave simple comments about ‘a good sports song’.

However, Ryan's goal is not North America, otherwise he would not have given Hero to Maria Kelly.

"Hero" was released one day earlier than "The Cup of Life", not only sold 280,000 copies in a week, but also landed directly at the top of the Billboard.

Many well-known music critics have written articles to praise the inspirational spirit of this song. Whether it is the singer Maria Kelly or the songwriter Ryan, they are almost praised to the sky.

Many people even don’t understand why Ryan Jenkins gave a mainstream music to other singers, but chose that Latin song himself?

After the song was released in the UK, "The Cup of Life" still lost to "hero" in terms of rankings and sales.

This is the orientation of mainstream society, and it cannot be easily changed by anyone or a work.

However, outside the United Kingdom and the United States, "The Cup of Life" completely showed a devastating trend. In Sweden and Australia, it directly ranked first in the local music rankings, and lasted for more than ten weeks.

In Germany, it ranked first for nine weeks, in France, it sold 310,000 copies in one week, and in Spain, the song was the most popular, easily earning more than 360,000 copies in seven days.

As for "Hero", except for Britain and the United States, he was completely defeated by "The Cup of Life" in the world.

In other words, this song swept across the European continent, the Far East, Africa and Latin America. Not only did it top the music rankings of various countries, selling eye-catching sales, but many football programs even used it as background music.

There are also a large number of fans who sing ‘go!go!go…’ when cheering for their beloved team.

If many people had heard of the name Ryan Jenkins outside the English language area before, many people now know that there is a genius young star in Hollywood who can write, act and sing!

He is spreading his name and influence to every corner of the world.

"Rare football genius! European giants should sign Ryan Jenkins!"

This is a report published on the homepage of World News Weekly, "A teenager who is only thirteen years old can hit the crossbar thirteen consecutively, is definitely a football genius..."

This kind of report is just a joke in the eyes of insiders. Those who are engaged in football understand that this must be using certain special effects. People in the film industry can easily tell that this is a special effect in the later stage. Generally, senior fans can realize that this is just a game in MV as long as they observe carefully.

Industrial Light and Magic are not willing to remain silent. When the media hyped up this topic, they stood up and admitted that it was the result of their technical team's work, which was a promotion for themselves.

As time goes by, the influence of this song has become larger and larger, and the scope has long been no longer limited to fans or Ryan's fans, and has even had an impact on some players.

In Castia youth training camp, a young team had just finished training. The dejected teenager walked out of the locker room, stuffed his headphones into his ears, and walked towards the parking lot, where his father was driving.

After getting into the car, my father handed over a new record, which was a boy wearing a white jersey.

"The latest and most popular football song is said to be the promotional song for next year's World Cup." The father glanced at the boy, "Blanco, is it unpleasant?"

"No, Dad?" The boy was obviously tired, as if he was spiritual.

"Let's go and see the stadium that belongs to you in the future."

Not long after, a large white stadium appeared on the side of the car, which was a place where many people dreamed of fighting and was also his future stage.

But do I really belong here? The boy hesitated.

He only moved from another club in the same city to this side in July last year. Both sides were mortal enemies for decades. He was inevitably rejected. He was unhappy after more than half a year and even began to doubt whether the original decision was correct.

Press the play button and the passionate music sounded, his favorite Latin style, and the subsequent singing made him slightly stunned.

"Life is pure passion, it should be filled with love, and live by it. The soul must fight to win...go!go!...Life is like a competition, and you should dream of becoming the champion. The Cup of Life is the highest glory. We must strive for it with all our might..."

The passionate drum beats and trumpets and the never-saying songs aroused the fighting spirit of the young man. Listening to the song, listening to the music, looking at the white court outside, the fatigue and grievances of his body disappeared. He only felt that he was full of spiritual surnames and strength. If he walked into this white temple at this time, he would definitely be able to enter several balls of those guys wearing red and blue sling shirts.

The Cup of Life, fight for survival! Fight for glory! Until you win everything! The boy pressed the play button again, as if this song could give him infinite combat power.

His confidence and fighting spirit gradually rose!

White heart, white blood, and this white temple...

Me! Raul Gonzalez Blanco! I will definitely become the leader of this stadium! Lead this team to win all the honors you can win!
Chapter completed!