Last time, he offended this woman too harshly. After the other party offered a offer, Fan Liancheng left directly, without giving him any face.

Now that I heard this, I had a little bit of a way out for myself. Fan Liancheng, including him, just smiled happily and didn't really take it to my heart.

If you observe carefully, you will find that Boss Niu and Mr. Xu, who is engaged in the venture capital industry, are slightly awkward in the atmosphere. They have never seen each other from beginning to end. Most of the time it is because of disagreement and disagreement recently.

Speaking of the practice of Jingdong's self-operated logistics industry, it was just a matter of money. After a incident of burning money, the female boss named Xu found that it was too great to burn money. In August last year, it raised a total of 10 million US dollars, and it was burned out in a few months. After advertising on various websites, it can indeed achieve traffic diversion effects. However, there are more groups of people who taste freshness and few customers are actually retained.

Around the Spring Festival this year, due to insufficient funds, advertising efforts declined and were quickly returned to the original form. The daily order volume was still hovering between 4,500 and 5,000 and 5,000.

??This is not the real fuse.

The real fuse was that during the Chinese New Year, Boss Niu came to find Fan Liancheng to pay New Year's greetings. After a conversation, he believed that he had found a better partner, so his attitude towards her quietly changed.

Fan Liancheng easily had to pay 20 million US dollars in financial funds and was willing to lend Jingdong a sum of money at low interest rates. These resources are not available to small venture capital companies today. In order to raise funds, the two people who had a relatively harmonious relationship in the past have gradually become stalemate.

Boss Niu wanted to make the company survive, but the financing party could not provide enough support. Ms. Xu took him to meet several potential investors and drank a lot at the table, but afterwards he didn't even get a penny back. For an ambitious entrepreneur who is determined to grow, it obviously means failure.

This female investor has made a lot of profits, because Niu Dongcheng's recent attitude changes, and he has already developed negative emotions. Affected by this, he began to feel that the development prospects of Jingdong are not very clear. He may fall on the way while burning. A logistics channel is simply a bottomless pit, and the target of learning and reference Amazon's performance is poor. It was also strangled by treasure hunting in the mainland and the proud logistics system in Europe and the United States did not come in much use.

The idea of ​​cashing out and making profits naturally began to linger in my mind and linger.

A combination of multiple reasons led to Ms. Xu's willingness to transfer Jingdong shares, while Niu Dongcheng's boss was determined to get financial support from Fan Liancheng to help Jingdong e-commerce, which is also in a cold winter, overcome difficulties.????

Venture capital, there are many venture capital practitioners who cash out due to losses or making money halfway through investment. The example that people are talking about now is that the youngest son of the Li family in Hong Kong City gave up the shares of Tencent because of millions of dollars in profits. Now this share is worth more than one billion US dollars.

It has been widely circulated as an interesting story. Now, this Li family’s little superman is learning from Li to make land. From the current perspective, it may not be able to make so much money even if he misses it. If he misses it, he will miss it.

Fan Liancheng himself felt that he hadn't caught up with the good times, and even if he caught up, he wouldn't be able to seize the opportunity. He is still waiting and watching recently. Tengxun's market value is hovering above HK$40. Last year, the market value exceeded 100 billion Hong Kong dollars, and it quickly fell. His annual revenue was 3.8 billion yuan, and his profit margin was relatively high.

There must be a bubble, but judging from the performance growth rate, we can really see the shadow of the rapid expansion of successful Internet companies in Silicon Valley. Stocks are widely sought after in the market, and there are many securities and investment banks paying attention to it.

After spending 20 million US dollars to Nasdaq for more than a month, I quickly threw it away. I bought it at the bottom and only brought back more than 18 million US dollars. If I hadn't won a lot in half a year, I would have felt sorry for me.

At this moment.

The waiter brought two plates of cold dishes, namely dried beef and braised goose, and ran Chinese food at noon. The dishes were exquisitely arranged, and the restaurant location and surrounding scenery were sold at a price of 100 or 100 yuan. On average, two people could spend four or 500 yuan per meal.

??No one has moved his chopsticks yet, Fan Liancheng smiled, took the "threat" of the woman opposite him as a wind in his ear, and said, "I can't understand how willing I can give up my love. Equity transfer cannot bring cash flow to Jingdong. Mr. Niu, you can't solve your difficulties. What do you want to do?"

Asked on the point.

Last time, Fan Liancheng raised funds based on the current basis. When he obtained the shares, he could inject 20 million US dollars in financial funds and 10 million US dollars in low-interest loans into Jingdong. While paying off debts, he could also expand and grow and solve the financial problems.

Once the funding problem is resolved, it will mean that Fan Liancheng, who is a shareholder, will be less risky and will be more likely to make a profit in investment.

However, today's statements are different.

If only the shares held by Capital Today are transferred and Fan Liancheng spends money to buy the shares, Jingdong still has not much money on the books, which means that he has to continue to raise funds or help get the loan.

Although boss Niu Dongcheng really has the courage to drive away the financing party and let him regain his skills, business is business, so it is better to know clearly what you should do.

After hearing this, Niu Dongcheng said politely again and said with a smile: "Mr. Xiao Fan comes to our company as a shareholder. Are you still worried about not being able to find a financing party in the future? If you can really negotiate an equity transfer agreement, I hope to provide our company with a loan. The interest is calculated according to industry standards, and you will definitely not let you do your work in vain. As long as you calm down and then move up, do a good job in the scale of your own logistics channels, and first take down a few first-tier cities with a large population. At that time, the company will be relaxed, and financing will be easier after the scale is increased."

These words were a little unkind when Ms. Xu said in front of Ms. Xu.

However, Fan Liancheng has already understood the crux of the problem. Mostly after knowing himself, Boss Niu wanted to solve the financial problems and ensure the proportion of shares he occupied in the company. Therefore, compared with receiving financing and being diluted with the equity ratio again, he chose the path that was more beneficial to him to kick her out.

??As human beings, they always think about themselves.

????Fan Liancheng shook his head and said frankly:

"I wanted to get some shares before, but that was on the premise that I could inject funds into your company and alleviate the liquidity crisis.

It’s not impossible to borrow about 10 million US dollars, but it’s still a little less. According to the way I spent some time ago, I guess I’ll continue to raise funds until the end of the year. And I have to tighten my belt during this period, otherwise I’ll lose money if I can’t last for three months, and waste development opportunities in vain. Now is the critical moment to seize the market.”

Leaning backwards, leaving enough space for the waiter to serve the dishes, Fan Liancheng raised his hand and signaled to move his chopsticks, and then asked, "Mr. Xu, how much do you plan to sell it here?"

"At least $20 million."

"??Okay, otherwise, you both happen to be there. I raise 30 million US dollars, accounting for 55% of the shares. I also provide another 10 million US dollars in two-year loan. The right to speak is transferred to Boss Niu, so don't mention selling shares. How about this plan?"

??Fan Liancheng put a piece of beef in his mouth. Since the equity dispute is their business, he naturally doesn't care.

The small account is settled, if he acquires 40% of the equity and wants Jingdong to get 40 million US dollars in expansion funds, the total means that he has to spend 60 million US dollars, and it is hard to say how many shares he can get.

If you don’t buy shares from Today Capital and want to get 55% of the shares, as long as you spend 40 million US dollars, you can invest the remaining money elsewhere, reducing the possibility of losing principal, which is equivalent to continuing to take Today Capital and sharing risks together.

Others are smart and have a clever little plan. Fan Liancheng is not a fool. As for how much Boss Niu holds in the company, it has little to do with him.

After that, I added: "I have calculated that if you want to expand while doing logistics, you will probably not be able to do it if you have less money. Even if you do it, it means that the expansion speed is too slow. 40 million US dollars is barely enough. If Boss Niu, you have doubts and worry that you have too few shares, I will say something openly and communicate more in the future, but I will definitely not interfere in the company management.

In addition, you can also discuss with Mr. Xu to give you some rewards and options rewards, everyone does business in a harmonious manner, and make the Jingdong online shopping platform bigger. Ten percent of one million is the same as one hundred million. Mr. Niu should understand this principle? Now you should consider how to make the company survive and grow smoothly. There are not many people who are as cheerful as me."

The myth of wealth-making in the Internet industry has been known by Chinese people since the 1990s, causing a huge wave of entrepreneurship. The success of several companies has set a benchmark for hard work, allowing people to find that they can make money like this by relying on technology, rather than sitting in front of computers all day long to work for others.

Once successful, entrepreneurs will always feel that they have lost money from venture capitalists, but it is difficult to really grow without burning money.

From the perspective of Boss Niu, he loves and hates Fan Liancheng at this moment. While he is moved, he also feels sorry for his boss. He is not as good as the boss, but has become a worker for the "capitalists".

From Fan Liancheng's perspective, the suggestions made were also a big bet.

Niu Dongcheng took out a little money when he started his business, but he had to spend a full 40 million US dollars in real money. Even if he invested in an early-stage Internet company, he would lose more than ten times. If he selected small startups from thousands of entrepreneurs, the proportion of success was often less than one percent.

People only focus on successful Internet entrepreneurs and venture capitalists who have successfully invested, but more are unlucky people who leave with tears, and there are countless examples.

In the final analysis, it is just business. There are profits and losses in business. The losses are heavy. If you make money, it is crazy enough. Some can even reach tens of thousands of times the profit.

Fan Liancheng is indeed optimistic about Jingdong, mainly because he has used Amazon and knows that after doing a good job in quality control and logistics channels, he can reduce transportation costs. The home appliance sales business mentioned by Niu Dongcheng during the Spring Festival also hit Fan Liancheng's attention.

In December last year, a pilot plan called home appliances going to the countryside was just issued, which was equivalent to the state’s tax cuts and concessions to promote the consumption of home appliances by urban and rural residents. It is only a pilot project for the time being. Fan Liancheng wants to invest in the field of white appliances, and Qian Hai from the investment department of Longcheng Group also has similar plans.

Overall, the trend of the home appliance market in the mainland is still very strong in Fan Liancheng's eyes. He will occasionally pay attention to the trends of that policy in the near future. If Jingdong develops in this direction in the future, it will be more promising in his opinion.

In addition, there are advantages, such as the "precipitated funds" he found when he was studying treasure hunting, that is, the amount of money paid to an e-commerce company by customers but there is a settlement time difference.

According to what Fan Liancheng thought, in the future, venture capital can be avoided and this money can be used to develop and expand. As long as the platform orders continue to be continuous, there will be no breakage.

Nowadays, the number of orders in Beijing winter is too small, most of which are daily necessities, clothes, shoes, hats, electrical components and other gadgets. The money is not large, but it does exist.

If you can use this 40 million US dollars to make a lot of customers, the next step is that you will be able to embark on a virtuous cycle of "borrowing money" to grow.

He didn't know whether Boss Niu and Boss Xu had discovered it. Anyway, he discovered it before contacting Today's Capital last year. At present, this is just an idea, and it is still hard to say whether it can be achieved.

It was too early to mention these things, and Fan Liancheng was waiting for the two people on the other side to give a reply while eating.

Ten percent of one million is 100,000, and one percent of ten million is 100,000. Niu Dongcheng thinks Fan Liancheng is right. The most important thing to think about now is how to survive and make the company grow stronger. If he gets a full 40 million US dollars at one time, he feels that he has a chance to double the current order volume by two or three times, and many plans can be put on the agenda and prepare.

I am sure that I have never had so much money in my account since the company was founded. In addition, he also truly felt that with Fan Liancheng's reputation, once he became a shareholder of the company, it would be a walking billboard. Every time there was a stir, so many media followed it at the same time. This publicity alone was worth millions of dollars in advertising fees, and Boss Niu did not have these soft powers.

He couldn't help but look at the woman beside him and asked hesitantly: "Mr. Xu, what do you think?"

When Fan Liancheng spoke, Ms. Xu listened seriously. Seeing such a big deal, she suddenly spent ten million US dollars, she began to hesitate and considered whether Jingdong could turn over with this money. In her opinion, she could do it from business logistics, but the only problem was the funds.

Now Fan Liancheng is willing to take out funds, and the problem may be solved. He left the little conflict behind before, and now he is only thinking about business.

She ate the food casually, and nodded suddenly and said, "I think it can be done. As for giving you equity rewards, common practices in the international market, I agree. After all, Boss Niu, you are the most dedicated and spending the most thoughtful. You can negotiate and arrange it at that time. Our cooperation was quite pleasant in the past. If the agreement is really done, I hope to join forces in the future and strive to make Jingdong bigger."
Chapter completed!