After the project acceptance, people from Fang Xuanling's hometown came and went, which was a bit messy. Director Xue La Lu Dong entered a quiet room to specifically ask about this matter.

The general social situation is that the economy is the leader. If it is placed in Qingzhao, the general situation is the cultural and tourism plan.

The promotion of many people and the work of cultural and tourism planning is an important assessment standard.

Director Xue has known Lu Dong for a long time. He knows that although he is young, he has always been reliable in speaking and doing things. He closed the door of the wing room and said, "Mr. Lu, we are old friends, so don't hide it if you have any ideas."

It was hot in the summer, and Lu Dong opened the window and said, "Director Xue, recently my catering company found a star as the spokesperson."

"I know." This is also a big entertainment news in Qingzhao. Director Xue has heard of it: "Jay Chou, who was found from Wanwan."

Lu Dong nodded and said, "When the person in charge of advertising in the company went to Hong Kong and Taiwan to find someone, I heard such news, and it seemed that it was said that Chen Jieke and his son wanted to recognize their ancestors..."

Director Xue couldn't understand what this sentence means: "Jack Chen? That action movie star? Is he going to Shaolin Temple to recognize his ancestors?"

"No, this Chen Jack has claimed that his original surname was Fang more than once in public." Lu Dong roughly talked about the news he had seen on the Internet: "His biological son's surname is Fang, Fang Xuanling's house!"

Director Xue on the opposite side was stunned for a moment, and was noticeable. Lu Dong said again: "Chen Jack wants to recognize his ancestors with his son. It is said that this ancestor chose Fang Xuanling? Director Xue, I remember correctly. Many people in this area have surnamed Fang, and it is said that some people claim to be descendants of Fang Xuanling from many generations?"

Director Xue nodded and responded: "That's the case, but there are also those in Linzi. They have the so-called genealogy, and we have them here. You know everything inside, so I won't explain it carefully, it's all a mess."

Lu Dong said: "Doesn't you be confused or not, does not Chen Jack want to recognize his ancestors? We can first understand the situation. If Chen Jack's idea of ​​accepting his ancestors is very strong, we will send a formal invitation to come to Qingzhao to hold a formal ceremony. At that time, the publicity will be bigger. With Chen Jack's reputation and the influence of Fang Xuanling's historical celebrities, I am afraid that it will not attract the attention of the whole country?"

Director Xue couldn't help but slapped his fist: "This is a good method! This is a good method!" He gave Lu Dong a thumbs up: "Mr. Lu, you really have it! As long as we make big news here, the people of the whole country will know that Fang Xuanling is Qingzhao! Historical books? How many people go to read the official history!"

When the top leader held a meeting, he emphasized more than once that in a city of cultural and tourism, he had to be able to tell stories and dare to tell stories. The more he spoke, he became more and more excited: "We Qingzhao are bounded by Linzi, and the two places are close to each other. It is normal for historical figures to have deviations and disputes in the region. The administrative division of a thousand years ago has long been untested."

Lu Dong reminded: "This kind of thing depends on whether the other party is willing or not. I think it is operable. After all, with Fang Xuanling hanging on her, even if he doesn't recognize his ancestors and returns to his hometown, he can take his son to Fang Xuanling's hometown, which is also big news."

Although Director Xue is not young, he knows what kind of fame that movie star has. Just like what Chen Jack laughed at, he can criticize people as "four major harms". It is also an existence of the same magnitude as Jin Yong's novels, Qiong Yao's TV series and the Four Heavenly Kings.

"Thank you, Mr. Lu." Perhaps because of the quaint and fragrant furnishings in the wing room, Director Xue actually bowed to Lu Dong: "Do you have time today? Let's have a good drink."

Lu Dong declined, "I have to go to the county guesthouse later and the county will host a banquet for investors. Let's go to another day?"

Director Xue smiled and said, "Okay, then another day!"

The acceptance went smoothly. As soon as the procedures were completed, Director Xue hurried back to the county and kept calling along the way. After entering the county town, he simply went directly to the office building where the Propaganda Department and the United Front Work Department were located.

When I went back, Lu Dong was sitting in the car and was thinking about this. He asked Lu Kun who was driving: "You have been in the army and saw the world. Let's talk about it. Is it considered local protectionism to compete with Linzi for houses?

Lu Kun smiled: "Brother Dong, I don't understand these things very much, but I think that historical celebrities who can drive the development of a place are good historical celebrities."

Lu Dong pointed at him: "You guy, you have also learned to be sloppy."

When they arrived at the county guesthouse, Lu Dong went directly to the banquet hall, met with the people from the Investment and Merchants Bureau, and went to see Zhao Zhen together.

Today, several leaders from the county invited Zhao Zhen to a banquet and called Lu Dong to accompany him.

On the one hand, there are overall plans and practical preferential policies, and on the other hand, if you want to enter the provincial capital, you also find a reliable partner here. Qingzhao and Zhao Zhen's company have reached an agreement on investment intentions, and the subsequent investment negotiations involve more specific details.

According to Zhao Zhen’s plan, a large-scale comprehensive amusement park will be built on the east side of Lujia Village, and in the future, the top marine polar world in China will be built.

Qingzhao will provide a series of policy preferential treatments, from taxes to loans to construction land.

After the banquet, Zhao Zhen left his entourage to conduct detailed investment negotiations with Qingzhao. He was preparing to go to Island City. After all, his company still had a large investment project in Island City.

People from Qingzhao were sent to the intersection on the expressway.

When he went back, the county government leader specially invited Lu Dong to ride in the same car as him, which was also sending a signal to the outside.

Those who contribute to the overall development of Qingzhao will naturally be valued!

Although the two recent projects have not been signed and implemented, the county has reached an agreement on investment intentions with Du Dahai and Zhao Zhenquan, and the rest are nothing more than some specific details of the investment.

In the event that the county is willing to make concessions to attract investment, none of these will end up being a problem.

In the eyes of leaders, these two investments are different from the Weiqiao Group Home Textile Industrial Park introduced by Lu Dong to the university town. The university town will sooner or later have to be divided into Qingzhao, but the latter two can only belong to Qingzhao in the future.

The county is also discussing that it will award honors and awards to individuals like Lu Dong who have made outstanding contributions to their hometown.

Unfortunately, Qingzhao is not a coastal city like Island City, and there is no material reward for those who attract investment like Island City.

As June began, the country launched a sprint to bid for the 2008 Olympic Games, and even national leaders frequently came forward, and the influence of bidding for the Olympic Games was deeply rooted in all aspects of society.

It is no exaggeration to say that it is highly anticipated.

With the help of this craze, Burger King's brand new Victory China and Victory Chicken Wings advertisements have begun to be launched on a large scale, from newspapers to print advertisements to TV station advertisements, and can be seen everywhere.

The slogan of "Victory China" quickly attracted people's attention during this special period of time. Victory Chicken Wings is the new product with the most powerful sales since the opening of the Burger Royal store.

The buzzer king's momentum suddenly became popular. The customer flow of some stores has always been hot. New stores have quickly become hot spots in the business district. Countless people even called the Lu's catering headquarters to join the franchise and open stores.

The situation was very good for a moment.

But Lu Dong disagreed with the opposition and rejected all investors who wanted to join.

If you follow the ordinary chain fast food business model, and the momentum is at this time, you should take advantage of the opportunity to absorb the franchise fee and authorize the franchise everywhere, so that the store can be opened all over the country quickly...

Then what?

As a result, it is basically conceivable that Lüshi Catering will find it difficult to restrain these franchise stores in the later stage, so the service will be out of control, the sanitation will be out of control, and the production standards will be out of control, resulting in the reputation of chain stores and the brand will be out of control.

It may become a hot topic for a while, but it will become a mess in a few years.

Lu Dong could not let the risk get out of control, and he really wanted to operate for a long time and create a brand instead of sliding across the sky like a meteor.

Also, isn’t chain operations without successful models to learn from?

When the Hamburger Royal brand recognition is high, Lüshi Catering can adopt a franchise model like KFC.

On the other hand, although the Chinese national football team was criticized by fans and media in the first phase of the qualifiers of the 2002 World Cup, no matter what the score was, they were winning streaks and they had already secured the first place in the group in advance to ensure that they could enter the top ten.

As well, the advertising effect of Lüshi Malatang is also rising.

During the month of advertising broadcast, Lu's Catering has a precise statistics. The performance of ordinary single stores has increased by more than 15% compared with last month, and the advertising effect is very obvious.

In this era, fans and media are not crazy ridicule and ridicule after all, but more out of their earnest expectations for the national football team.

If it is changed to 2010, even if Lu Dong is killed, he will not go to the national football team to advertise, unless it is free.

If you want to change it to 2015, you may have to consider free advertising.

After all, the national football team had already left the circle at that time and became a special existence that bears the laughs of the whole society.

If all walks of life are not going well, they can pull the national football team out and spit it out for a few seconds.

It would be fine if the Chinese national football team was silent. If you reply to the previous sentence "You can do it, you can go" and other words, it will immediately become a big criticism of the whole society.

Before the advertising of the two brands reached its peak, it had already brought a hot pulling effect to Lu's catering.

Especially Victory Chicken Wings, which ranked as the champion of Burger King single product sales in several consecutive days.

In addition to advertising, the roasted chicken wings, which are tasted by Lu Dong and Gaoming, are more suitable for Chinese catering habits, especially for teenagers.

The key factor of taste has always been closely focused on Lu's catering and has never relaxed the requirements.

Although advertising investment has just begun, in terms of the results achieved in June, this can be regarded as two successful advertising and marketing cases.

Lu Dong also asked Xu Qin to make a summary. Lu's catering will continue to invest in advertising in the future. Every successful experience is very valuable. It is not an exaggeration to say that the company burns it with money.

The successful advertising has made many consumers remember Burger Royal and Lu's Malatang, and many investors have paid attention to Lu's Catering Company, and some people are also inquiring about the details of Lu's Catering.

Especially those who have noticed Lu's Catering Company, they will inevitably have ideas when they see the hot customer flow in the store and when they see a large number of advertisements.
Chapter completed!