On the 10th day of the lunar month, Lu's Catering Company officially started work, and most of the employees were rented by the company to come to the university town. After a brief visit to the company's headquarters, they all came to the Crown Hotel in the Convention and Exhibition Center to hold the first annual meeting in Lu's Catering.

This is also a good way to boost morale.

Annual meetings are inevitable to eat, drink, and engage in activities.

Every store and every department of the company will get a program, and there will be a lucky draw.

Among them, the Sanda performance of the company's deputy general manager and training director Qiao Weiguo and the distribution department director Su Xiaoshan won applause.

The company is mostly young, and the annual meeting atmosphere is particularly warm. Even Lu Dong and Song Na couldn't resist the employees below and sang the song "The Fairy" on stage.

Unfortunately, the singing skills of the two were really not very good. They were only one step away from the incomplete tone, and they were completely defeated by Qiao Weiguo and Su Xiaoshan.

But in the final vote, the two guys did not win the first prize in the show.

Because of the first prize, it was stolen by the general manager's driver.

Lu Jianren played the erhu himself and sang a paragraph "Fighting the Tiger Up the Mountain", which kept everyone in a hurry.

Only then did the company's employees realize that they were usually a talented general manager driver!

The subsequent lottery session brought the atmosphere of the annual meeting to its climax. A man and a woman from Quannan and Qingzhao County stores won two first prize places and got mobile phones worth more than 2,000 yuan.

After the lunch dinner, there was a company-wide conference. At the meeting, Lu Dong emphasized three aspects: enthusiastic service, raw material quality and standardized operation.

These will directly determine the future development of Lüshi Catering.

At the end of the conference, Lu Dong asked someone to copy the materials from the New Year and send them to everyone, appropriately emphasizing the anti-fraud and anti-pyramid schemes.

In Taidong, most people want to get into a formal establishment. It is not easy for private enterprises to recruit and train employees, and the cheating people are taken away, which is a lot of trouble.

After the meeting, the rented car sent the employees back to Quannan or Qingzhao to prepare for tomorrow's opening.

People from the company's management cannot leave and must stay and continue to hold meetings.

The management meeting mainly talks about this year's plans and goals. Lu Dong had discussed with Du Xiaobing, Song Na and others before. Based on the foundation laid last year, the goals set were more practical.

Further consolidate the Qingzhaohe University City Market, comprehensively develop the Quannan market, enter the cities around Junquannan, and radiate to other cities in Taidong.

It is not easy to enter the urban areas of peninsula such as Island Castle and Yancheng. Lu Dong’s plan is to rely on the expansion of Mitsumi and Ginza.

In the next few days, Lu's Catering opened a new store in Quannan. The Lu's Malatang restaurant opened a few days earlier than the scheduled plan.

Lu Dong and Du Xiaobing conducted preliminary inspections of several reserve stores, including Daguanyuan, Xi Market, long-distance bus station, People's Shopping Mall, Laodongmen, Zoo, Shilibao Wholesale Market and Lukou Clothing Market.

In the later stage, the specific location selection, corresponding store sign type will be determined based on actual survey data, etc.

Quannan is generally easy to confirm. After all, Lu Dong has memories of the past. Nowadays, the situation in various prosperous business districts will be roughly remembered in the next few years.

When you expand in other places, you will enter the blind spot of Lu Dong's memory.

Once, he was a shop owner who worked hard in the high-tech urban area developed in Quannan and University Town. When he went to surrounding counties and cities, he spent most of his time playing. He didn’t have any related memories, but he was relatively less.

Lu Dong plans to use the data from Quannan as a basis, based on actual market investigation and previous memories, formulate a store location selection standard so that when choosing a new store address in other places, avoid minefields as much as possible.

This is a big job, and it is difficult to deal with Lu Dong alone. For this reason, through Li Yue and Ma Ming, he contacted experts from the Provincial University School of Economics and Professor Yang, and visited Song Na several times in succession.

Especially Ma Ming, although he is a bit nerdy, his own advantages are here. It is much easier to contact some people than ordinary people.

Ma Ming contacted Professor Yang through Professor Fan, so that Lu Dong and Song Na could visit him directly.

Some of these people who do academic research may lack certain practical experience but have sufficient theoretical foundation. Lu Dong has gained more knowledge and gained more.

In an office at the Provincial University of Science and Technology, Lu Dong met Professor Yang, who often went to classes, and directly expressed his purpose.

An acquaintance introduced him, and both sides quickly got to the point.

"The best way to divide business districts is to speak with data." Professor Yang told Lu Dong: "The data may be biased, but it is more accurate than people's subjective judgments. People will be affected by many supervisory factors, which will affect their judgment. For example, if you lose ten yuan in the People's Shopping Mall, you will subconsciously hate this business district and hate to have contact with People's Shopping Mall."

He is not a purely theoretical school: "The data obtained from the survey, traffic, consumption, shopping mall turnover, etc. are all objective data. If you score these data, the judgment made will be more accurate."

What Lu Dong lacks is high-end theoretical knowledge. If he doesn’t understand, he asks: “Professor, do you mean to judge the location and business district of the store through comprehensive assessment and scoring?”

"Yes!" Professor Yang said: "Comprehensive score based on the data."

Lu Dong had conducted a similar preliminary investigation with Du Xiaobing before: "A partner and I used a similar method when selecting a store in Quannan. We are relatively familiar with Quannan, so we use some very simple scoring methods, such as a certain range of population, schools, companies, institutions and transportation conditions in the region, etc.."

For Professor Fan's sake, Professor Yang detailed: "The preliminary survey and ratings are very important for a store. Quannan is the second most economically developed city in Taidong and the provincial capital, so it is not difficult to make a choice. But if you want to step out of Quannan, to go to the east and west cities or county levels, for example, the specific choice is particularly important."

"Specifically, we can judge from the city's population, income level, consumption capacity and annual turnover of the business district. Take Qingzhao for example. The non-agricultural population is 300,000, with an annual per capita income of 6,000+, and an annual per capita consumption of more than 2,000. Such a county town is enough to bear your store. The specific business district choice depends on people and consumption. Your preferred university town, the intensive consumption area, has achieved initial success."

"These can account for 60% to 70% in the comprehensive score, and the remaining part has more detailed and specific minor assessments, such as transportation in highways, railways and waterways, development prospects of business districts, etc.."

Lu Dong listened very seriously. It seemed very simple truth, but it was difficult for ordinary people to summarize.

Professor Yang specifically emphasized: "The development prospects of business districts are very important. A seemingly mature business district will decline rapidly shortly after the store is opened, and may not even be able to recover the costs. In this regard, I have observed for many years, and the biggest criterion of judgment is the ownership advantage of business districts."

Lu Dong didn't understand very well: "The advantage of ownership?"

"It is who will dominate the business district." Professor Yang briefly explained: "The business district planned by the local government has better stability. The business district formed by traditional markets that gather people or driven by well-known shopping malls is not much different from the former."

After nearly two hours of conversation, Lu Dong benefited a lot. When he was about to leave, he wanted to ask Professor Yang to help him develop a large framework for comprehensive scores.

Professor Yang is a doctoral supervisor. After thinking about it, he said, "I can start a similar small topic, but the school has school regulations. You have to discuss it with the school."

Of course, Lu Dong understood that he would inevitably pay a sponsorship fee to the school.

Before Lu Dong left, Professor Yang reminded: "What I said is theoretical and cannot be copied and copied. It should be combined with the actual situation of your company and the social reality. No matter how advanced theories are, they cannot be separated from our society and the corporate reality."

"Thank you, Professor Yang." Lu Dong said: "I will pay attention."

Theories can be combined with the actual situation in Quannan and verified each other.

After leaving the office building where Professor Yang is, Lu Dong and Song Na walked towards the school gate with their hands.

Song Na said: "We still have to learn more and read more when running a business."

Lu Dong fully agreed: "We are all newbie, and we have to read more books, newspapers, news and school classes."

Since last year, Lu Dong has read a lot of books on various economic and business categories. At the beginning, Song Na had to supervise it to read it safely, but later he gradually developed a habit.

Things in the book may not be suitable for the management of Lu's catering, but more knowledge accumulation may be useful.

In the afternoon of the same day, Lu Dong contacted the Provincial University through Director Wang, and officially finalized this small project with Professor Yang just after the fifteenth day of the first lunar month.

In the same few days, I decided to open a new store in Qingzhao before the New Year. Lu Dong officially decided on the address and opened a Lu's Malatang restaurant in the commercial street relatively close to the east end of Qingzhao No. 1 Middle School and Vocational College Television University.

The hot pot and malatang in the county town are completely separated.

Song Na’s warm business is also preparing to open a second branch in the county town on the commercial street.

On the 18th day of the first lunar month, the First Sports Fitness Club officially opened. It currently specializes in aerobics, yoga, Sanda and equipment fitness. The first three are famous accumulated by Yang Min and Yuan Baoshan, which attracted many people to sign up.

The monthly, quarterly and annual cards launched by Equipment and Fitness take time to operate.

At the same time, the 8-point online chain network, which accounts for 30% of the shares of Lu's Catering, opens its doors at the third store in the university town in the south of the university town, just like the first store and second store near the intersection of the central road. Opening the door means full.

Perhaps it was because the study life in high school was too depressed, or perhaps it was because too many people said that they would be like when they were admitted to college. There were too many college students who completely let go of their shackles and indulge in various ways when they got to college.

The Internet and games carry too much energy for college students.

In addition to college students, there are also a large number of young migrant workers in the west, and these people are also potential audiences of the Internet.

Wang Dong is already planning to open two new stores.
Chapter completed!