"First of choosing a store, look at the location and the flow of customers."

Standing at the intersection, Du Xiaobing wrapped his Nike cold-proof suit tightly and said to Lu Dong: "This place can also be regarded as a central point in the eastern part of Quannan!"

Lu Dong looked at the northwest corner of the intersection, where there was a newly renovated two-story commercial building, which is the second store of RT-Mart in Quannan, and the opening address of RT-Mart.

This old-fashioned commercial building with an area of ​​more than 5,000 square meters was purchased by RT-Mart for renovation in the previous year.

"Are you sure when will the business be opened?" Lu Dong asked.

Du Xiaobing has been in charge of contacting RT-Mart for cooperation, and said: "Before the New Year."

Looking around at the intersection of Ludong Road, this is the intersection of Lishan Road, one of the main roads in the south and south of Quan, Wenhua East Road and Wenhua West Road.

I once accompanied someone to the provincial traditional Chinese medicine doctor on Wenhua West Road to get medicine. I have walked here many times and experienced RT-Mart as prosperous.

At that time, RT-Mart faced eastward and opposite Lisan Road, there were two huge shops next to each other, one was KFC and the other was McDonald's.

Du Xiaobing did a lot of work in advance and said to Lu Dong: "Don't look at the fact that this place is a bit deserted now. The survey I hired someone to do before showed that more than a dozen buses were taken from here. The northeast of the intersection was the Department of Textile Industry and its family courtyard, the southeast of the Normal University old campus family courtyard, and the southwest of the southwest of the residential area that stretched to the next intersection. There were at least hundreds of residential buildings."

In the cold wind, Lu Dong opened the map he brought and checked it carefully.

Du Xiaobing said again: "This is the nearest. Besides, the radiation area is more than 200 meters east of the Normal University's old campus and the affiliated schools, as well as Yangtouyu Community, and there are more schools east of the East, including the School of Arts, School of Technology, School of Police, and School of Old Campus, but there are also many students who have left behind, at the north point, and the School of Architecture that insists on not moving out of the city."

"To the north, it is also a residential community. At the next intersection, it is the financial street in Quannan and the entire Taidong. The office workers are very concentrated. People from the nearby office buildings will not be able to walk for more than ten minutes."

"To the west, there are the Department of Education, Salt Industry Bureau, and the family areas of the two units, a little further away, and there are also provincial traditional Chinese medicine and provincial university of traditional Chinese medicine..."

The latest map of Lixia District in Lu Dong’s hand has relevant marks.

But Du Xiaobing has done more these days than marked on the map: "I asked someone to count it specifically. The covered area that can be reached in ten minutes by bicycle has a population of more than 150,000, and more than 50,000 students, including college students."

He thought for a while and added: "There is another point that the RT-Mart store here has confirmed to open a free shuttle bus. By then, more than a dozen shuttle buses will be used to and from surrounding large residential areas, picking up and dropping people up for free shopping. These people can also become our potential consumer customers."

Lu Dong nodded slightly: "RT-Mart finally chose to open a store here, and he must have done a lot of preliminary work."

Without Ning Xue, Lao Du became more reliable: "R&Mart has been determined to enter the Junquan South market at the beginning of the year to determine the location of two stores. It took nearly three months for the preliminary investigation alone. There are at least two stores opening next year. Let's keep an eye on them and don't put them on."

Lu Dong looked at the watch and said, "The time is almost over, let's go to the mall."

Du Xiaobing led the way: "Go here."

When he arrived at the RT-Mart mall where the construction site fence had not been removed, Du Xiaobing took Lu Dong into an office and found the relevant reception staff.

Since Du Xiaobing did enough work in advance, the other party took the two of them through the shopping mall where the interior decoration was being carried out and went to a row of shops in the east.

On the easternmost side of the mall, facing Lisan Road, there is a row of shops, the largest of which are several on the south side.

Du Xiaobing also liked the three most remote rooms.

The shops are all on two floors, each with an area of ​​about 300 square meters. Lu Dong turned around and looked around. There were glass curtain walls on both sides of the inside and outside. Opposite the shop was the RT-Mart's above-ground parking lot and the starting point of the shuttle bus. There was a door on the inside and leading to the mall. There was also a main passage between the two shops in the south and the third shop. It was also a main passage as the east gate to the RT-Mart Supermarket. It can be said that both inside and outside are very convenient.

Lu Dong has been here many times and has some impressions that the two shops in the south are KFC and McDonald's.

Lu Dong probably had some guesses that if they gave up here today, it would probably not take long before KFC and McDonald's would enter.

The total rent of the three shops is 800,000 yuan per year, which is also the price that Du Xiaobing and RT-Mart have negotiated after repeated tug-of-war.

Rent is not cheap, but Lu Dong doesn't want to wait any longer. Who knows what changes will happen if he waits? Now many chain fast food chains have entered Quannan, catching up everywhere, hoping to build a brand as much as possible and gain more market share.

Not to mention anything else, outside fast food includes KFC, McDonald's, Yonghe Soy Milk and Aijia Beef Noodles.

Lu Dong saw it in the newspaper some time ago, and Malan Ramen was also preparing to enter the Junquan South Market.

Malan ramen, one bowl after another, is a relatively fast expansion in the domestic fast food chain.

Lu Dong still remembers that in just two or three years, even Quannan Grain Bureau would look at the fast food market and set up a fast food company Jin Deli to take the stage in person.

After returning to the mall office, Du Xiaobing and Lu Dong fell behind. Du Xiaobing asked Lu Dong: "How is it?"

Lu Dong said directly: "Old Du, you have a good vision, so choose these three, sign a contract with RT-Mart as soon as possible, and then rent it out and start the decoration, so as to strive to open the business simultaneously with RT-Mart."

Du Xiaobing said, "Okay, I'll talk to them now."

Back in the office, Du Xiaobing began to discuss the specific rental matter. Lu Dong came out to breathe and Lu Jianren, who was the driver of the two, came over from the intersection with a cigarette in his mouth.

"Dongzi, look at this." Lu Jianren handed the paper to Lu Dong: "As soon as someone asked something at the intersection, I asked him one."

Lu Dong took a look and found that it was a questionnaire from KFC.

Lu Jianren had never eaten KFC, but he also knew what KFC sold, and said, "I remember this restaurant is like the one sold in Burgers. I saw them handing out test papers and asking questions. I listened for a while and seemed to be asking about the age, occupation, and what to choose for nearby people to come out for dinner."

He patted his forehead: "I don't know much about business. I heard people ask, is KFC planning to open a store here?"

What Lu Dong is holding is the KFC questionnaire. People who are doing early market research have appeared, and the RT-Mart may also be included as an alternative.

Uncle Qi is really a rare time to be serious.

Although KFC has a series of procedures to go from conducting research to actually determining the opening of a store, Lu Dong still thinks that it is better to get this place done as soon as possible.

Fortunately, Lao Du has already discussed the specific rental.

Lu Dong asked Uncle Qi to point it out and went over to see the people from KFC.

He also acted as a passerby, said a few words to the people from KFC and answered a few questions.

Judging from Lu Dong's actual contact, KFC is still in the market research stage.

I have opened a copycat fried chicken shop. Lu Dong has heard about the preparations for opening a KFC store. The preliminary market research is a must-do procedure, and there is also a clear scoring system. For example, among several alternative locations, one more bus route plus one more subway plus two more. The mall's turnover is also evaluated. The average daily turnover of 10 million is one level, and 30 million is another level.

There is also a division of abortions. It is said that one of the mandatory regulations for opening a store is that the abortions passing by in front of alternative stores every day must be more than 10,000.

There is no doubt that KFC's approach can enable new stores to avoid risks as much as possible and provide guarantees for later operations.

If it were a strange city, Lu Dong would not do less than KFC before choosing a new store.

But in Quannan, the most familiar city, he has too many things to refer to, so as to speed up the process of choosing and opening a store as much as possible.

Even multinational fast food companies like KFC do not have this advantage.

Just like RT-Mart, KFC is still doing necessary preliminary market research, and Lu Dong is already discussing house rental procedures with RT-Mart.

Before getting off work in the afternoon, Du Xiaobing and RT-Mart agreed to lease, officially signed a lease agreement for three stores, and paid a deposit for 800,000 yuan in rent.

In order to use raw materials, the decoration of the new store is still handed over to Xie Gong’s decoration team to maintain the same decoration style.

The radiation area here includes large residential areas, various schools from primary schools to universities, as well as commercial companies and public units. Even opening three stores will not lack potential customer groups.

The only thing that makes people feel troubled is that there are a lot of public units around.

These days, some people are used to not paying for meals... No, they are used to making white slips for meals.

As for the exchange time of the white sticks, if you don’t have a strong relationship, you can really be sentenced to life imprisonment.

Fortunately, Lu Dong did not plan to do business with the right business. If he had dinner or treats from public units, it was impossible for him to go to Burger King or Malatang to eat fast food.

For Lü’s hot pot, it will be open-style hall service and will not set up a separate private room.

In this way, for people in public institutions, private personal gatherings are OK. If you really want to have a public reception, the level of Lu's hot pot is obviously not enough.

Doing corporate business can make money and make a lot of money.

But the risks are also great.

After completing the RT-Mart new store rental, Lu Dong and Du Xiaobing went to Ginza Company several times in the next two days.

Next, Ginza will be the first to promote the construction of the University Town Store and Beiyuan Store, but there is no hope of opening this year. Beiyuan Store has just begun to build, and the University Town Store is progressing slightly faster. We are preparing to rent a three-story auxiliary building in the newly built exhibition center.

Given that the population of university towns has soared from students to residents over the past year, Ginza’s new stores are not only supermarkets, but also shopping malls.

This side is far from the central intersection and is located at the center of many schools and several residential areas in the south of the University Town, which can effectively radiate to the southern market in the University Town.

The Ginza University Town store was originally a project that Zhang Mingyu discussed, and he was also responsible for it. At that time, it would be much easier for Lu's Catering to rent a store directly inside the mall than RT-Mart.
Chapter completed!