688 The Power of Capital
As senior media people, Tang Di and others know that at this time, you must not follow the path drawn by Han Hua. You must not say this to the public: Someone has slandered us recently, and we are now starting to prove our innocence. If you say this, you will be completely passive and let others know that you have been poked into the pain.
One way to resolve the current crisis is to remain silent, but this is obviously a bit negative. Another way is to develop a different topic and divert people's attention away. After repeated discussions, the management of Nandao finally decided to choose the latter method.
The new topic opened up by Chen Dasheng and Zhang Hong was a commemoration event on the 20th anniversary of the founding of Nandao. This commemoration event was planned early, but it started at this time, half a year earlier than the original plan.
Director Nan organized reporters from all newspapers and invited a group of public officials from society to write a large number of commemorative articles, listing the great achievements of Director Nan's great families since its founding, such as helping poor families in a certain place, and promoting the ban of evil laws, and such as not fearing power and righteousness. In the end, even the Nan's reporter picked up a penny on the road and handed over to the police uncle was excavated, and he only held a loudspeaker and shouted to the people of the whole country, "I am kind."
Director Nan still has a set of public opinion propaganda and has a lot of resources in his hands. In addition to being published on the newspaper page and website of Director Nan, this group of commemorative articles that positively praise Director Nan, have also been reprinted by many other media, especially on major portal websites. They also used it as a special topic and placed the links in the most eye-catching place on the homepage. Of course, in order to mobilize the enthusiasm of major portal websites, Director Nan offered a price not low, and directly waived the news reprint fees paid by these websites every year. Although the amount is not high, it is all real money after all.
Director Nan's actions were big. Han Hua's actions were not small. In just over a dozen days, the book "Revealing the Nan's" had been released nationwide for more than ten days. The shadow of this book can be seen in almost every train station and bus station book stall. In order to make more people pay attention to this book, Han Hua also bribed more than a dozen book reviewers and published book reviews of this book in many media. These book reviewers are very cautious in writing. They only say that such books help hundreds of schools of thought contend, but do not judge the authenticity of the content and conclusions in the book. Director Nan's troubles are not worthy of finding a reason.
On the Internet, the online navy hired by Hanhua came in full force and occupied almost every popular forum. Posts about the rumors spreading by Director Nan have been occupying the top few of the click lists of major forums for more than half a month. At the beginning, Zhang Hong also organized several gunmen to fight against those who scold Director Nan, but as soon as the gunmen posted, they were refuted. You must know that on the other end of the Internet, the senior commentators hired by Hanhua for a lot of money far exceeded Zhang Hong's subordinates in terms of writing style and knowledge.
The most vicious thing is that Hanhua has brought a group of cartoonists from somewhere, and has painted all the bad deeds of Director Nan into comics, or even made them into flash short films, and placed them online for dissemination. In this way, negative reports about Director Nan spread faster, and many netizens who are not very interested in this matter. Out of their love for comics or short films, they will also join the ranks of dissemination.
Han Hua held back his strength to expose Nandao’s shortcomings, while Nandao tried every means to embellish himself. As the saying goes, good things don’t go out, bad things spread thousands of miles. It’s okay for everyone to take a look at the whitewashed content, but the content criticizing Nandao can continue to ferment and its impact is getting bigger and bigger.
"I said, Zhenhua, isn't it a bit too much for you to do this?" Chen Tian said to Lin Zhenhua, who was visiting with a smile on his face.
"It's not too much? At best, it's considered to be inconvenient, but it's not polite to come and not come." Lin Zhenhua responded.
Chen Tian asked: "How much did you spend to dampen Nandao's face? I heard from Lao Qi that you spent millions of dollars on the labor fee you paid to the people over his side."
The old Qi that Chen Tian mentioned was his own brother-in-law Qi Cheng. Hanhua's public opinion offensive against Nandao was planned by Qi Cheng. Qi Cheng was born in a security family, but unfortunately, he entered the propaganda portal because he didn't like to play guns and sticks, and specialized in the research of various international public opinion wars. With his ability, he planned a newspaper like Nandao, so he was sure to win?
Qi Cheng had hundreds of intelligence personnel and pens under him. He used a few people briefly and compiled a detailed and sharp-worded book "The Unveiling of the Southern Director". It is also a coincidence that the content of this book is that since Nan Director often advocates some Westernization concepts, the security department has always included it in the monitoring scope. Various black materials are locked in Qi Cheng's drawer. When needed, they will take it out and be a thick book.
If we say that Nandao hit the big board this time, Hanhua forced Jisen Company to transfer technical patents not only involved Hanhua's own family. Some of the patents of Jisen Company were also very popular with the national defense science and technology system. Nandao made a fuss at this time, which not only ruined Hanhua's affairs, but also caused the national defense science and technology system. In this way, Chen Tianzhao took Qi Cheng's action and became famous.
With Qi Cheng alone, it is not enough to create momentum, which involves Hanhua's financial support. This time, Lin Zhenhua was forced to the point of being forced to use his chairman's office funds and threatened to spare no expenses, with only one goal, that is, to completely defeat Director Nan.
Hearing Chen Tian’s question, Lin Zhenhua smiled slightly and said, “What is the one million yuan? In order to investigate the truth that was distorted by the Nandao, as well as subsidizing publication funds and hiring water troops, we, Hanhua, have invested four or five million in total. I dare say that no one has invested such a large amount of money in the history of Chinese news to hype something.”
"It should be said that no one has invested such a large amount of money to speculate on something that has nothing to do with him, right?" Qi Cheng, who had a leisurely face, walked over and held a purple clay pot in his hand. He occasionally drank a few sips of tea in the mouth of the pot, looking at the demeanor of the Eight Banners, looking at the demeanor of the Eight Banners.
"Brother Qi is here." Lin Zhenhua quickly got up and saluted. Qi Cheng was ten years older than Lin Zhenhua, and Lin Zhenhua had to be respectful in front of him.
Qi Cheng pulled a stool, sat down, and said to Lin Zhenhua: "Xiaolin, I have seen a lot of money in the company's public relations hype. But it's rare to spend millions purely to retaliate against others. Is this a bit unfamiliar? I really don't understand. Is this Nanshuo just so important to you?"
"That's right. I'm the same problem," Chen Tian said in a whisper. "I mean, just punish me. Now Director Nan is already in a state of anxiety. I guess he will not dare to argue with you Hanhua again with his courage. Should you end up?"
Lin Zhenhua shook his head and said, "Brother Qi, Brother Chen, I'm not a whim and waste money casually. I talked to our general manager Xiang Zhe about this matter. In this battle, we must fight the Nandao no chance to turn things around to be considered successful. To put it more utilitarian, we do this not only to make Nandao dare not bare the teeth at Hanhua. Instead, we must make all media dare not joke about Hanhua casually. This is called ensuring 40 years of peace in one battle."
Chen Tian frowned and said, "Zhenhua, are you bullying others by virtue? Well, this time, it makes sense for you. You have the right to shut up Director Nan, or even beat him up to make him look for teeth. But your behavior and your attitude are a very bad start. You are equivalent to using the power of capital to suppress the voice of the media. This practice is not considered justice, right?"
Chen Tian said this more severely. In fact, it is not only Chen Tian who saw this. It is just that others either did not have such a close relationship with Lin Zhenhua, or their status was relatively low, which was not convenient to directly blame Lin Zhenhua. To be more specific, Hanhua published a book again this time and hired online water troops, all of which were used to build momentum. It was indeed a bit bad in nature. Compared with the things that Director Nan had done, Hanhua's behavior this time was not much glorious.
Hearing this, Lin Zhenhua's expression became solemn. He nodded and said, "Brother Chen, you are very right. In fact, this time, I want the so-called free media, including Director Nan, to understand what true freedom is. In the Western countries they praise, the media is actually succumbing to capital. If any media dares to expose the light of those large consortiums, what awaits them will inevitably be the cruel counterattack of these consortiums. What we Hanhua is doing now is nothing but what the Western consortiums do."
"Kobayashi makes sense," Qi Cheng echoed, "Let me give an example. In the United States, there is a food defamation bill, also known as the Vegetarian Act. Its core content is roughly this: If someone tries to discuss possible safety issues in food without reliable evidence, he will face the risk of being prosecuted.
So far, 13 states in the United States have passed vegetarian bills, where anyone who comments on the health risks caused by bacteria in meat, poultry or raw seafood, sulfites in salads, nitrites and other processed foods in smoked pork, as well as high fat content, pesticides or herbicide treatments, genetic technology manufacturing ingredients or other highly toxic chemicals, may be involved in a costly lawsuit, and those food giants will take you to court under this bill.”
"So serious?" Chen Tian was a little surprised. "I saw an expert talking about food safety on TV yesterday, saying that the pork sold on the market exceeded the standard of antibiotics and was completely unsafe..."
Qi Chengdao: "This is in China. If you go to the United States, the food company will not let him go with his words alone. As long as the food company can find a pound of pork with antibiotics in the market, the expert will suffer more than ten years of jail."
"It seems that we are still too kind to Director Nan." Lin Zhenhua said with a smacking tongue, "It slanders the quality of our products and directly damages our economic interests. We should really use legal weapons to protect ourselves."
Qi Cheng shook his head: "I said that this is China, not the United States. If the media dares to speak like this irresponsiblely, even if it is just speculation, they will definitely sue. But China does not have such legal provisions, and no one will take it seriously because of such a thing."
"In other words, spreading rumors is not illegal, and telling the truth is a disadvantage." Lin Zhenhua said, "Since the country has no laws to punish rumor-mongers, we can at least use the power of the people to warn them? We mobilize a lot of troops to expose the shortcomings of the Nandao in order to prevent other media from spreading rumors casually. If we do not allow rumor-mongers to pay the price, we law-abiding companies will never have peace."
"It's not right." Chen Tian still insisted on his own point of view, "The United States is the United States, and I don't think this model of capital intervention in news is so good. This world still needs many voices. Zhenhua, you won't object to this, right?"
Lin Zhenhua said: "Of course I agree that the world needs multiple voices, but these multiple voices cannot be rumors. I agree that the media questioning society, but I think that this kind of questioning must be based on truth, and rely on spreading rumors to question it, or even saying arrogantly that rumors can turn the truth. This is a blasphemy against the principle of news and should be punished by everyone."
"Okay, I agree with your point of view." Chen Tian nodded, "Director Nan has played with the Spring and Autumn style over the years, and this has exceeded the scope of normal public opinion supervision. It is not an exaggeration to say that it is desensive. However, Zhenhua, when will you finish the fight with Director Nan?"
"Until the Nandao closed down." Lin Zhenhua replied, "Or it was a major change. People like Tang Di and Luo Shu who were proud of spreading rumors completely left the newspaper and replaced a group of people who truly had news ethics. Unless this, Hanhua would always be with him."
"You are really free." Chen Tian smiled helplessly, "With this time, why don't you do something?"
Lin Zhenhua also laughed and said, "I have left this matter to the people below to deal with. Our laid-off worker Sun Xiangyun performed really well, and there is no need for me to teach him anything. Now, my energy is mainly about talking to Jisen about the transfer of patents."
"This matter should be very fast." Qi Chengdao, "I communicated with comrades from the publicity department of Nandao Province yesterday. They also attached great importance to this matter and have launched an investigation into whether Nandao violated publicity discipline. They said that if half of the content disclosed in "Nandao Revealed" is true, they will deal with it seriously. I guess the change will be in these few days." (To be continued...)
p{Piaotian Literature www.piaotian.com Thanks to all book friends for their support, your support is our greatest motivation}
Chapter completed!