King's Way.

Dingsheng Culture Company.

In the conference room, the heads and minds of various journal departments were crowded together.

Zhang Shaoping sat in his seat, and the first sentence at the beginning was: "Today, our Dingsheng Family has several new members. Everyone here should know him. They are four great talents, Chen Baisheng, Shu Qi, Li Chuotao and Luo Weiming."

"Why don't you know each other? Before today, our two families were still enemies." Cen Jianxun said with a "resentful" look on his face, "Our "Movie Age" has been chasing "Movie Biweekly"!"

"I have chased you, so "Movie Biweekly" married into the prosperous place." Chen Baisheng replied with a smile.

These two people have a lot of mystery in their words.

At the beginning, when Zhang Shaoping said he wanted to start a film and television magazine, Chen Guanzhong immediately thought of acquiring existing film magazines. "Movie Biweekly" is regarded as a continuation of "The Big Feature", with historical origins and a certain existing audience. The most important thing is that it loses every year and is not worth much, but it just makes a Hong Kong Film Awards, which is a distorted weird in the industry.

The person sent to negotiate with Chen Baisheng was Cen Jianxun. After a few words, Chen Baisheng flatly refused, and Cen Jianxun had to return in a bad mood.

Just now, Cen Jianxun said with some meaning that our "Movie Time" magazine wanted to acquire you, but you didn't want to. Now it's not a merger. Chen Baisheng fought back without any ambiguity. "Movie Biweekly" was bought by Dingsheng, which implies that we are "family" rather than "family".

The two of them were hiding their clever words. Zhang Shaoping smiled and ignored them, and continued, "Sir Shao said: 'I am a businessman first, and then a filmmaker.' The same is true for doing newspapers. From my perspective, it is better not to do publications that do not make money, because they have been losing money and are thankless, and they are closed quickly."

After hearing this statement, Chen Baisheng felt very dissatisfied, but Zhang Shaoping was talking, and he couldn't interrupt and refute it, so he only heard Zhang Shaoping continue to say it.

"In my opinion, all the businesses in the world can make money, and the same is true for doing magazines. There are two most important points in the media business, especially the paper media industry, one is sales and the other is advertising. These two are the lifelines of the enterprise, and everything has to be revolved around these two things. All of them are the leaders in the industry. I won't say it in depth, and everyone knows it."

"Zhang Sheng, according to what you said, wouldn't you want to attract attention with the nude photos of female stars? How different is this different from magazines such as "Southern Movie", "Silver World", and "Galaxy Pictorial"?"

After hearing Zhang Shaoping talk for a long time, he went around the word "making money". He felt that Zhang Shaoping had fallen into the money pit. Chen Baisheng couldn't help but ask. Chen Baisheng regretted selling "Movie Biweekly" to Zhang Shaoping at this time, but the truth was done, and it was too late to regret it.

Perhaps because of his disgust, Chen Baisheng's words inevitably had a questioning tone. When talking about the serious matter, Zhang Shaoping hated others interrupting his words, but Chen Baisheng was the first time he attended a company meeting, so he didn't want to change his color evenly, so he frowned and said, "If you have any questions, you can wait until I finish talking, talk freely and give your opinions, but when I speak, please listen to me quietly."

Zhang Shaoping did not name it, everyone knew that he was referring to Chen Baisheng. Chen Baisheng blushed and felt extremely frustrated. He was about to get up angrily, but Shu Qi pulled him by the hand and shook his head, telling him not to be impulsive and not to be impatient.

Zhang Shaoping ignored Chen Baisheng and continued: "Sales and advertising are actually causal. As long as sales are large, advertising will naturally come to the door. So how can we increase sales? I summarize it into several points: the operation must be orderly and the positioning must be clear, and secondly, the characteristics must be clear and the style must be excellent.

The orderly operation is a prerequisite for the sustainable operation of a regular enterprise, so I won’t say much. When it comes to the clear positioning, let’s first listen to the statistical report of the company’s marketing and sales department.”

Zhang Shaoping nodded to Chen Guanzhong, who gave an order, and saw his secretary picking up the manuscript and saying, "Everyone, let's take "Movie Age" as an example. The first issue of "Movie Age" sold 80,000 copies in the mainland, with a price of 50,000 RMB each, with a price of about 1.8 HK dollars; the local sales of 4,000 copies in Hong Kong were 5.5 RMB each. After deducting editorial salary, author's manuscript remuneration, labor fee, delivery fee, etc., the loss was more than 130,000 RMB... In the fourth issue, the mainland sales of 300,000 copies were sold 60,000 RMB local sales of 60,000 RMB. After deducting editorial salary, author's manuscript remuneration, labor fee, delivery fee, etc., the surplus was 50,000 HK dollars."

"Why is the sales steadily rising, but the profits of our magazines have not improved?" Zhang Shaoping said in a deep voice. "That's because our magazines have sold so many of them in the past few issues of Hong Kong dramas such as "The Great Hero Huo Yuanjia" and sold so many of them. In Hong Kong, our magazines are still too small, and only major film institutions are interested. The sales in the mainland are good, but the advertising fees are too low. If Hong Kong wants to attract the favor of advertisers, the sales volume will be at least 100,000 copies."

The major magazines under Dingsheng, "Outside the Name" are purely the signboard of Zhang Shao's paperback store. The two magazines "TV Age" and "Movie Age" that have high expectations have published 10,000 copies of the first issue, but only more than 7,000 copies were sold in total. Some of the remaining magazines were sent to airports, high-end hotels, and cinemas, while others were sent to several university campuses for free, losing money to make a name for themselves and advertising.

Sales in the mainland are rising rapidly, but when subsidies are filled in the holes in Hong Kong, the profits will be much smaller.

On the contrary, the sales volume of "Fashion" magazine was surprising. The first issue sold about 150,000 copies in both places, and by the fourth issue, it even reached 670,000, and was even sold overseas, mainland China, Hong Kong, Macao and Taiwan, Japan, South Korea, Singapore, Malaysia and Thailand and other regions. The advertising fee alone is better than the total sales profit of all magazines.

"Of course, the magazine has only been released for four issues, so there is such sales. The efforts we spent are not in vain. Everyone's efforts are still worthy of recognition." Zhang Shaoping's tone just relaxed, and then changed again, "But they are all magazines that were founded at the same time. Why is the sales of "Fashion" so popular? There must be a reason for such a big gap?"

Qiu Shiwen was a shareholder director at least. Seeing that the atmosphere was too serious, he smiled and said, "The reason is very simple, because the audience of "Fashion" magazine is relatively wide and suitable for both men and women, while the audience of film and television magazines is much narrower, so of course the sales are much lower."

Liu Tianlan said, "I am a woman, let's look at it from a woman's perspective. The various new and trendy clothing, hairstyles, dressings, shopping, fashion characters, popular culture, fashion life, style and personality introduced in "Fashion" are refreshing and popular. We women like to dress up, and the trend led by "Fashion" allows us to learn to package ourselves and exert our personal charm to the fullest. Therefore, it is not uncommon for "Fashion" magazine to be widely loved by readers."

"You have mentioned the key point! That is, people nowadays use "Fashion" magazine as the standard to measure trend elements. What does this mean?" Zhang Shaoping smiled and clapped his hands, "This shows that "Fashion" magazine has gradually become a professional and authoritative magazine in the fashion industry in the eyes of more and more readers."

Speaking of this, Zhang Shaoping said word by word: "Authoritation is what we need to do!"

Chen Bosheng was so upset that he finally waited for a chance to fight back, and immediately jumped out and said, "Our Movie Biweekly magazine selects the top ten Chinese-language movies and the top ten foreign-language movies every year, all of which are selected by senior film critics. It's authoritative enough, but there are still very few people buying them."

"This is not the definition of authority!" Zhang Shaoping shook his head and said, "Your film professionalism is enough, but is anyone convinced by the two top ten movies that have been selected? If it is authoritative, the Academy Awards you will not make people laugh! Professionalism is professional, and authority is convincing, and most people agree with it. They regard the Hong Kong Academy Awards as the highest honor of Chinese-language films."

Shu Qi was also a little disappointed and said, "Zhang Sheng, the movies that most people agree with are those that have no meaning and laugh it off. After watching them, they forget them. How can such a movie win the award?"

Zhang Shaoping rubbed his temples and felt a great headache. Why are these people all stubborn?

According to Zhang Shaoping, even if it is a gossip magazine, as long as it can be done, people think of the magazine when they mention gossip, then it can be said that this magazine is authoritative in gossip matters. Therefore, whether a magazine is authoritative, high-end, atmospheric, and high-end, the key lies in whether the audience it is for agreeing with it.

Zhang Shaoping thought about it and changed the statement: "All authoritatives are influential! On the contrary, all influentials are authoritative! Is this right? "

Everyone nodded and could not hear anything wrong.

Zhang Shaoping spread his hands and said, "That's all. If the magazines cannot be sold, they will have no influence. If there is no influence, they will not be authoritative. On the other hand, if they are not authoritative magazines, they will definitely not be able to sell them."

Shu Qi and Chen Baisheng were stunned when they heard this. Zhang Shaoping's light words stripped away what their film critics called "authority".

When Luo Weiming saw Chen Baisheng, who had always been good at fooling, he was frustrated in front of Zhang Shaoping, and found it interesting. He was not a stubborn person and would never hold on to the most professional and awesome idea of ​​film critics. He came out to smooth things out and said: "There is something in Zhang Sheng's words, which should not be a discarded piece of art films. Why not tell them together?"

"I divided movie magazines into two categories. One is classified as popular fashion, aimed at the general public, and reported things that everyone likes. The other is professional, aimed at industry insiders and fans with high-end appreciation levels, mainly professional film reviews, and conduct in-depth reports and analysis."

Hearing this, Chen Baisheng and Shu Qi were much more excited. After all, Zhang Shaoping still valued the opinions of film critics. Everyone knows that today's highlight has come, and they all sounded seriously.

"Everyone knows that a considerable part of the content of "Movie Age" and "Movie Biweekly" are homogeneous, so they must be reorganized. In addition, if you have good suggestions from other magazines, you can also put forward them. Since we have the right to host the Hong Kong Film Awards, we must have matching influence and authority. Otherwise, no one will take the awards seriously, wouldn't it be a joke?"

When awarding a prize, there is not even a trophy, and most of the people who go there are jokes. Zhang Shaoping would rather not hold such a prize than make people just laugh like a fool.

When discussing the reorganization, everyone can speak freely. How to change it, whether it is feasible? Each proposal has to be heated debate for a while. Zhang Shaoping specially ordered several more famous movie publications abroad, "Movie Manual", "Hollywood Reporter", "Variety Show" and so on for reference.

For lunch and dinner, everyone resolved the problem in the conference room. They had a fierce debate until after ten o'clock in the evening, and finally had a rough reorganization plan.

"Movie Age" has been changed from a bimonthly to a weekly magazine. The reason is very simple. There are more than 200 movies filmed in Hong Kong every year, while only one-half of the movies that can be released are filmed, about 120 movies a year. If other movies in Greater China are added, the movie entertainment materials every week are enough to write.

The permanent columns of "Movie Age" include "Movie News", "Industry Trends", "Scene Highlights", "Reader Interaction", "Celebrity Style", and "Celebrity Dream".

"Movie News" is nothing more than what movies will be released that week, who will act, what type, release date, which theaters can be watched, etc. "Industry dynamics" include information from various film companies, information from major studios, such as those who start films, recruit workers, rent equipment, recruit actors, etc. "Set highlights" means selecting two or three crews to follow up and report the shooting process. "Reader interaction", such as idol birthdays, movie fans send blessings, and "Set highlights" of the crew. "Star style" mainly includes poster stills, life photos and photo photos, which are also voted by votes attached to the "Reader Interaction" column. "Star Dream" is also voted, including directors, screenwriters, actors, etc. talking about their bumpy experiences in entering the entertainment industry, which is a bit of an interview.

The dynamic columns include "close contact", "the most popular artist every month" and "the most popular artist of the year". The former is that readers vote for idol stars every month to participate in a certain event, such as charity, competitions, various ribbon cutting activities, etc. The latter two can be seen by comparing the cover characters of Time magazine.

The TV Age column was set up like the movie Age, but changed it to a monthly magazine.

Such a column was compiled together based on Zhang Shaoping's oral statement. Looking at these from the perspective of people in this era is simply too advanced and too awesome. If it can be done, the sales of the magazine will definitely be very popular.

Chen Guanzhong asked everyone’s doubts: “Zhang Sheng, can readers vote for celebrities to participate in events or something?”

Zhang Shaoping said: "How do you know if you haven't tried it? For the merchant, whom he invites is not, and he can advertise for free in our business. Celebrities can get the appearance fee and interact with movie fans, killing two birds with one stone. Needless to say, movie fans can get close to idol stars. As for us, we can get a large number of fans. Everyone is beneficial and should be negotiated."

Deng Xiaoyu asked: "For free advertising?"

"At the beginning, it's! When our influence explodes, they'll beg us for money!" Zhang Shaoping smiled, "They will take advantage of us and it won't take long to spit out all the principal and sensation for me. Oh, by the way, "TV Times" magazine, the Greater China version and the International version are combined into one, and I'll do it later."

"There are the most popular artist selections for film and television, what about the singing, dancing and hosting?" Qiu Shiwen asked.
Chapter completed!