Chapter 36 Advertisement Released
(No tickets, no collections, no clicks, it's really painful! Everyone who passes by, it's okay to look at it, please support me! No matter whether it's well written or not, no matter what, I'm the first to start entertainment, and I started with the trade industry first.)
The hype of the news media's case of Zhao Yazhi and the ban on screening of "Fire Youth" is in full swing. Time quietly turned over and December came. That night, a costume advertisement film of just over a dozen seconds was staged in the prime time of the TVB and ATV.
In the picture, Zhou Runfa's majestic and grand atmosphere, Leslie Cheung's princely aristocratic atmosphere, Tan Yonglin's elegance and luxury, Luo Wen's maturity and calmness; Zhang Aijia's generous and confident, Michelle Michelle's noble and beautiful, Zhong Qinghong's charming and enchanting, and Wang Mingquan's elegant appearance. The dress of several people was the first to appear, and they fully displayed their own temperament and exuded a strong aura.
All the audience sitting in front of the TV were shocked in an instant. These clothes were worn on several people, which was more appropriate. All Hong Kong people were taught a lesson. It turned out that as long as the clothes were well set off, human charm could be expanded so infinitely.
There are two lines in the commercial, which are so fucking that people remember:
"Men, you have to be more ruthless to yourself! The Han and Tang Fengxing let you be a real man!"
"Women can become more beautiful! With the popularity of Han and Tang Dynasties, it's great to be a woman!"
Overnight, the Han and Tang style clothing officially entered the sight of the entire Hong Kong people. In the fashion industry, it was like throwing a bombshell, and the sensational influence caused was beginning to sweep away.
The next day, all the headlines of the newspaper were full of information about the Han and Tang style clothing. Some said that this was the rise of Hong Kong local clothing brands. Some said that the appearance of Han and Tang style clothing as a dark horse will trigger innovation and change in the fashion industry. Some wanted to report from the company's founders and owners, but unfortunately most of them were heard and could not find anything that was really useful. In short, there were all things to say.
Usually when citizens meet in the morning, they often say "This drama is good", "Who is so good to play", "This bad guy is so hateful", etc., they are all discussing the plot of the TV series, and now they will not talk about it. Instead, they are:
"What do you think?"
"What's going on?"
"What kind of commercial is the Han and Tang Dynasty clothing? You haven't seen it before?" The speaker looked fussy.
"Oh, you're talking about this! Look, the man is very handsome, the woman is very beautiful, and the clothes she wears are very beautiful!"
"You don't have any idea?"
"What are you talking about? I have ideas except for men, actresses and clothes." This person squirted, "Tsk tsk! To be honest, I was originally a loyal fan of Zhao Yazhi, but when I saw the advertisement, several women wearing those clothes, they were so beautiful that they could not say. My interest immediately surged!"
"Yes, yes, I feel the same way! Alas, it's so beautiful!"
At this moment, the two of them got together in a vulgar way, talking about how beautiful the actresses looked in this dress and where the best ones were.
When women meet and talk differently.
"Oh, did you read that clothing advertisement? Zhou Runfa is so masculine."
"Of course I saw it. However, I still think that who looks the best dressed like a prince. I love him so much."
"His name is Leslie Cheung, and he acted in "Fire Youth". Both of you are good at talking about it, but they are still not as good as my favorite Luo Wen. He is mature, calm, and unrestrained!" A woman who heard the other side couldn't help but interrupt.
"I said, no matter how beautiful a man looks, he can still be eaten as a food? What I want most is to buy a beautiful dress in the advertisement and come back." Another woman interrupted.
"This dress seems to be quite expensive, and it may cost us two or three months of salary to buy a piece."
"It shouldn't be that outrageous!"
As the women talked, the topic changed from talking about handsome guys to clothes.
The first wave of advertising caused a huge sensation. But Zhang Shaoping knew very well that it was not so easy to successfully build a well-known brand that was accepted by the upper class. Being well-known does not mean that it must be level-up. The key is to look at the quality of the clothing, whether the design is good or not. Even if these hardware and software are all high-quality, it is impossible to open up the market for wealthy people in the upper class at once.
Zhang Shaoping was very busy, and he was busy at night. He wanted several companies to rush to the front, and he personally took charge of the theater investment and acquisition plan and planned a new company. He also had to focus on the subsequent development of advertising investment. The so-called new companies, including computers, mobile phones, shoes and watches, had a scheming case and started writing a plan. When the time was right, he would take action quickly.
Everyone says that movies in this era are the most profitable, but in fact, the most profitable thing now is industry. Two or three years later, it is real estate, and ten years later, it is high-tech industry, and finally the entertainment and cultural industry. Zhang Shaoping's ambition is to be a tycoon, so what is the most profitable one will definitely participate in.
Zhang Shaoping is busy, but many things cannot be accomplished overnight, so he can write a plan slowly. So, he took a break from his busy schedule to attend the opening ceremony of Fatty Wang Wang.
In Hong Kong's film and television culture, there are two that are more interesting and distinctive.
The film was officially launched in the midnight trial before the painting. Zhang Shaoping had seen it. This time he was going to participate in the shooting and worship the gods before the filming.
The former has disappeared with the glory of Hong Kong films, and this tradition disappeared in the long river of history. The latter has gradually spread with the departure of Hong Kong filmmakers. In the 21st century, the mainland, which believes in atheism, began to "start the film and worship gods" in the film and television industry.
When I start the filming and worship the gods, I will say it thoroughly, which is a ritual. I hope to get good luck and peace of mind to help the drama start filming smoothly.
In the Guangdong, Hong Kong and Macao areas, especially in Hong Kong, people are very superstitious. From high-ranking officials to ordinary citizens, they firmly believe in Feng Shui fortune-telling. The residence and company address must be passed by Feng Shui masters, and the door facing, room layout, bonsai decoration, etc. must be guided by Feng Shui masters. Even what kind of home is placed and what color of furniture is very particular.
Not only that, marriage is not something you want to get married, whether the two people have a birthday match, whether the surname is not in conflict, whether the good days are right or not, and so on, there are a lot of taboos. For example, those with the surname Ye cannot be with the surname Huang, because "Ye will be Huang", those with the surname Cai cannot be with Guo, and "pot" can cook "vegetables".
Hong Kong people have fully inherited the tradition of Chinese superstitiousness, but there are some changes. They are only keen on worshiping the three great gods: Wong Tai Sin, Mazu and Guan Erye. All the other great gods stand aside.
This is the first time Zhang Shaoping has participated in this Laushizi's startup and worship of God. He feels everything he sees is fresh.
Even the freshness is fresh, but Zhang Shaoping did not participate in worshiping God, but stood up and watched like the ordinary onlookers.
"The Demon Hunter" is a small production film, and the opening ceremony of the God worship ceremony is not grand. But Wang Jing is a thief. He has really fooled many reporters by using the gimmick of the Han and Tang Fengxing Clothing Company's special sponsorship of scripts and clothing.
A square table was covered with large pieces of red cloth. A copper-cast incense burner was placed on it. There were many offerings in front of the incense burner, except for a whole golden-roasted suckling pig, which included red wine, chickens, ducks and some seasonal fruits.
A Feng Shui master looked at Shichen and announced that he could worship him. Wang Jing was the first to step out, and his head was filled with joy on his face, murmured: "Bless all the gods, the crew of "The Demon Hunter" was filmed smoothly and the box office was a hit."
After the director retired, the main creative staff went up to burn incense one by one according to their importance or qualifications.
After the incense was served, Wang Jing stood in the middle. The leading actors stood on both sides of the station, holding a golden knife tied with red cloth, symbolically cutting the first knife. Then, the offerings were quickly divided, and the audience had a share, and even the masses and reporters were assigned a small piece of roasted suckling pig.
After the offerings were divided, Fatty Wang deliberately revealed that the most popular "Han and Tang Fengxing Clothing Advertising Film" was filmed and produced by him, so that the reporters could get satisfactory news. Then he took the opportunity to invite these uncrowned kings to go back and mention the "Demon Hunter" film. People eat soft mouths and short hands, so the reporters naturally patted their chests and promised that they would definitely report his video by the way before they left with satisfaction.
After all the reporters were exposed, Zhang Shaoping went to talk to Wang Jing. Seeing Zhang Shaoping, Fatty Wang came up happily and said with a smile: "Pingzi, I just used the name of your company, don't blame me! Don't blame me!"
Zhang Shaoping laughed and said, "You can use my company name as long as you want, use it with confidence and use it boldly. I will never blame you! You should not only use it in life, but also use it in movies!"
"Advertising, right? What are the benefits of me first?" Wang Jing's eyes were scattered, and he smiled with a sarcastic expression, "Where, I am a principled person... There is no benefit, I will not help you."
Zhang Shao smiled calmly and said, "The benefits are right? There must be. You are the director and I am a businessman. If you want to make a movie, don't you still have to ask me to invest? I am now negotiating several theaters. If it goes well, I may reorganize a theater. I am the most friend of mine, you know that at that time, I will pay you to open an independent production company and then affiliate with my theater. If you make a movie, I will help you release it. Wouldn't that be a good thing?"
Wang Jing's eyes lit up when he heard this and said happily: "Are you serious about this?"
Zhang Shaoping's words are so attractive. With Wang Jing's current reputation, it is difficult to even find money to invest in filming. The films he directed, including this one, only two of them were invested by Shaw Brothers. This is because he is Wang Tianlin's son, so he was given money. Otherwise, he probably is still making soy sauce now.
"Will I still lie to you? However, the premise is that you have to make good movies, otherwise, even if I am willing to give you money to start a company, you may not be able to gain a foothold in the film industry."
"Pingzi, don't worry, I, Wang Jing, dare not say anything else. I will never admit defeat when I make a movie." Fatty Wang said seriously and seriously.
Chapter completed!