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Chapter 3 Shenzhen Special Economic Zone

In the spring of 1982, the coastal areas had already recovered.

With the dream of becoming rich in his heart, Zhang Shaoping stepped onto the forefront of China's reform and opening up - the Shenzhen Special Economic Zone.

At this time, Shenzhen was full of lively construction scenes, and it had already achieved the momentum of rapid construction. High-rise buildings rising from the ground, various factories or busy buildings, and shops lined up one after another.











All of this looks full of vitality and exudes vitality.

The transformation of Hong Kong's economy depends entirely on China's reform and opening up. The garment manufacturing, textile and plastic industries, which were originally the pillar of Hong Kong's economy, moved north one after another, and the first journey was to arrive at the window of the special zone of Shenzhen. At the same time, foreign funds and hot money poured into Hong Kong, using Hong Kong as a springboard to enter the mainland.

Shenzhen has begun a period of real rapid development.

In 1982, there was no landmark building in Shenzhen. The Luohu Port Joint Inspection Building had no shadow; the Guomao Building, which set the "Shenzhen Speed" myth that built one floor in three days, was still on the design drawings and would not start construction until the next year; as for the World Window World Square, it was even more shadowless.











But all this fell into Zhang Shaoping's eyes, and countless hopes surged in his heart.

In 1982, the central government further carried out illegal and criminal activities such as smuggling, speculation, corruption, and bribery, but determined a resolution to better implement special policies and flexible measures to further develop the economy.

In 1982, Shenzhen Certificate took the lead in liberalizing the prices of all daily necessities, gradually abolishing various tickets such as grain coupons and grain books, ending the ticket system for nearly 40 years.

In 1982, Shenzhen launched a pilot wage reform, reformed the labor distribution system, and took the lead in implementing a structural wage system in mainland China.

Only in Shenzhen can you understand the central government's direction and policies, and you can know that a huge consumer market and world factories are growing rapidly.

Zhang Shaoping went to Shenzhen the day before and found a hotel to stay. From the second day, he went out at six o'clock in a row for ten days and came back in the evening, observing and exploring the situation in Shenzhen, but the reality disappointed him.

Smuggling and trading have been particularly rampant these days, seriously squeezing the profit margins of serious foreign trade companies. Many self-employed businesses emerged in the mainland, but tens of thousands of households are rare in the past. These self-employed businesses are almost all small-scale and have not yet formed a climate like they did a few years later, becoming a veritable "debtor". The largest trading party belongs to state-owned department stores, but there are too many monks and less porridge. Except for coastal areas, few department stores will come here to purchase goods.

China is too vast, but today's transportation is too backward, with barren everywhere and mountain mud roads everywhere. It takes more than three hours to take a bus from Shenzhen to Guangzhou, let alone to go deeper and more remote areas. Zhang Shaoping never thought it would be like this, his eyebrows were so worried that he could not think of a way out.

"Oh, take one step at a time!" Zhang Shaoping quickly succumbed to reality. Like many other Hong Kong people who came to Shenzhen to make gold, he decided to rent a shop and serve as a retail store, and also engage in wholesale.

Although smuggling and selling profitably was huge, Zhang Shaoping didn’t have the courage to do it. Even if he had the courage, he had no way to do it. So, Zhang Shaoping rented a car and honestly purchased goods according to normal channels. 16,000 yuan, leaving 30,000 yuan for Zhang Mengying, leaving 130,000 yuan, which seemed to be a lot, but he couldn’t stand the tossing. Just purchasing goods, more than 110,000 yuan was used.

In early May, Zhang Shaoping's shop opened quietly, without flowers, firecrackers, and flower baskets. Moreover, the products were popular, modeled, and had no excellence. But he still played tricks to learn and use the methods of opening discounts and rewarding guests in later generations, and became famous in one shot.

“All products are 10% off!”

"Five cents for every ten yuan spent, only nine and fifty cents were charged!"

"Buy two pairs of leather shoes and get a pair of socks! Really buy two and get one free!"

"The opening discount is very rewarding for guests, and the opportunity is rare, and you can stop selling it!"

Zhang Shaoping recorded the sound with a recorder, and then played it over and over again, catching his eyes.

People of this era have never seen this kind of marketing method, and they were shocked at once.

No matter what era or wherever people are, one thing remains unchanged, spending the least money and getting the most profits. Once Zhang Shaoping’s big discount strategy is released, it is difficult not to make a sensation.

Hot!

So hot!

Not only did the local residents who became rich first come out to sweep goods in groups, but even the working girls who worked in factories rushed over during the rest time, and everyone was planning to do so. Now they couldn't finish using it, and they couldn't use it in the future and kept it for people or take it back to relatives and friends. Anyway, they had the advantage first.

In just five days, all the goods Zhang Shaoping brought were removed, and even the tape recorder he used to call customers was bought. Zhang Shaoping was shocked at the moment and began to have a more intuitive feeling about the huge consumer market that was gradually forming in mainland China.

The mainland’s purchasing power is not strong now, and not many people have money, but they cannot withstand its huge population base. If one person spends one cent, there will be a market of 1.2 billion.

The goods Zhang Shaoping bought were nothing more than sunglasses, jeans, bell-bottom pants, recorders, soaps, towels, shoes, socks, watches, etc., and they were all counterfeit goods, counterfeit goods or inferior goods, and the prices were very cheap. But even so, the net profit was 30,000 yuan after deducting costs, taxes, freight, etc.

In just five days, there is a net income of 30,000 yuan. In this year, some well-known actors only have about 70,000 to 80,000 yuan in a movie. Of course, Zhang Shaoping does not count the purchase and delivery time, but even if it is counted, the round trip is only six or seven days or even shorter, which is also very profitable.

"Everyone, the goods in this store have been sold out!" Zhang Shaoping could only say sorry when facing the crowd coming from behind.

But there were too many people who wanted to buy discounted products. Everyone chased Zhang Shaoping's butt and asked if there were any. Zhang Shaoping told everyone that there would be goods coming in a few days, and everyone left with satisfaction.

Zhang Shaoping closed the store and rushed back to Hong Kong to purchase goods in a hurry. Two days later, he was busy pulling a truckload of goods. Then, as soon as the store opened, the people were waiting for a hurry to coax it, and they were like a devil who entered the village. When they saw anything they like, they bought them all.

In less than eight days, the volume of goods was clear and bright. Zhang Shaoping felt a little numb, and the purchasing power was too amazing!

However, this is a good thing. Zhang Shaoping happily looked at the accounts and counted the profits. At this time, a short and strong man in his thirties walked in. Zhang Shaoping said, "Sorry, this comrade, I have sold all this. If you want to buy it, please come again next time!"

"Little brother, your Mandarin is very good!" The short and strong man said with a polite smile.

Zhang Shaoping was a pure mainlander in the past, so it would be strange if he was not good at Mandarin.

"Thank you for the compliment!"

"Little brother, you are a young talent! You are so big at this age."

"Haha, we all rely on the support of all the mainland compatriots. We will help you make a living." Seeing that this person was talking, Zhang Shaoping started talking to him.

"Well said! I would like to ask if you can purchase a large amount of goods here? Is the price possible?"

"Do you want to wholesale?" Zhang Shaoping suddenly felt energetic.

“Yes, yes, yes, that’s wholesale.”

"Wholesale, no problem, of course it's OK! I'm a warm welcome!" Zhang Shaoping said with a warm face, "It's easy to negotiate, and you will definitely not suffer any loss."

Just as the two were talking, three more men came from outside the door and surrounded him and said that it was just for wholesale.

It turned out that when these people saw Zhang Shaoping "selling goods" and thought that he was "fair" in business, they had the same idea and wanted to explore Zhang Shaoping's words. In addition to retail, there is a possibility of wholesale, and whether the wholesale price can be compared with such a discount.

After hearing the reason, Zhang Shaoping felt silenced. These people were so real. A marketing trick would make them feel honest.

"I can definitely get the goods. It's okay to give them to you at a 20% discount at the market price. However, after I purchased the goods, I have accumulated a lot of money here and you don't come to pick up the goods? I'm a small business and can't compare to other people's big business. It's better to explain some things first." Zhang Shaoping calmed down and said slowly.

The four of them looked at each other, thinking that what Zhang Shaoping said was the truth. The youngest of the four was just in their early twenties and was the smartest. He pondered for a while and said calmly: "This is not a big deal. We can sign a contract according to your Hong Kong people's methods and pay a deposit in advance."

"Do you believe me? Are you not afraid that I will leave after taking the money?" Zhang Shaoping was very surprised. People in this era are too simple.

"Be honest in business, and be honest in life. We believe in your character, little brother!" The short and strong man made a loud voice.

Zhang Shaoping couldn't help but be moved. People in this era are too simple. The moral system of China has not yet collapsed, and many people have not yet learned to be scammers.

Several people had the intention to cooperate, so they gathered together to discuss it. After introduction, Zhang Shaoping also knew the names of the four. The short and strong man was Li Weidong, from HN, from Hengyang, and started running this business last year. The other man was his fellow villager Liu Xingguo, who came with him at the beginning of this year. The smartest young man was from GD Foshan, named Huang Zhenbang, who spoke GD Mandarin, and was the most senior in the industry. He came in 1980s. The last one, Ye Xuemin, a GX man, made this for the first time, but he was very brave.

Several of them are young people, who are the most daring to make a fuss and dare to fight the most. They each listed a lot of goods. After the last calculation, they exchanged them for Hong Kong dollars, and only deposited Ye Xuemin, Liu Xingguo each paid 10,000 yuan, Li Weidong was 20,000 yuan, and Huang Zhenbang was the most ruthless, with a total of 35,000 yuan.
Chapter completed!
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