Chapter 135 Empty Gloves White Wolf
On March 21, Zhang Shaoping signed a joint venture with Huang Zhenbang and Ye Xuemin at the office of Shenzhen Stock Exchange Ocean Trading Company.
The Zhenhua Supermarket led by Huang Zhenbang will be headquartered in Shenzhen Stock Exchange with a registered capital of 3 million yuan, of which Zhang Shaoping invested 2 million yuan, accounting for 50% of the company's shares. The Minsheng Supermarket founded by Ye Xuemin will use the Shanghai Stock Exchange as its headquarters, with the same capital of 3 million yuan. However, in addition to investing 2 million yuan, Zhang Shaoping also lent Ye Xuemin 500,000 yuan as capital without interest. Zhang Shaoping has 51% of the company's equity. Therefore, Ye Xuemin is nominally the boss, but in fact, Zhang Shaoping has become the owner of Minsheng Supermarket.
In addition, led by Zhang Shaoping, China Resources Company, Ocean Trading Company, and Ocean Logistics Company signed a cooperation agreement with Zhenhua Supermarket and Minsheng Supermarket, and arranged the purchase, sales and logistics and transportation of the two supermarkets. At that time, the supermarket's products will be mainly mainland products and supplemented by imported products. Only products that cannot be produced in the mainland can be supplied openly.
As the Second Foreign Trade Department, China Resources Company has the nature of a government agency and must serve the government's regulation. At present, the task of reform and opening up is to introduce foreign investment, establish an industrial industrial structure, expand exports, and increase foreign exchange income. Therefore, everything has to be inclined to export and earn foreign exchange, which is impossible.
After signing the contract in the morning and having lunch, Zhang Shaoping hurried back to Hong Kong.
On the way back, Zhang Shaoping asked Zhang Yonglin, who was traveling with him: "How is the progress of the videotape rental business?"
"Miss Zhang Aijia is responsible for the whole responsibility on the Taiwan and I went around. The store was OK, but it was all in Taiwan, Taiwan, China, Taiwan and South. Southeast Asia has only built company branches in Singapore, Malaysia and Thailand. The progress is still acceptable, but other places are progressing very slowly. We have chosen a lot of places in Japan, Hong Kong and are in negotiations."
Zhang Shaoping rubbed his eyebrows and said, "The progress is too slow!"
"Zhang Sheng, I think there are a few points that need to be modified for the videotape rental plan." Zhang Yonglin directly put forward his opinion.
"Oh?" Zhang Shaoping looked at him and said, "Which points? Please tell me."
"First of all, the company opens a rental store directly. I don't think it's necessary to open so many." Zhang Yonglin said with a smart look on his face and confidently, "Opening a store directly requires finding a place first. It is time-consuming and labor-intensive. Then it needs to be renovated and hired to manage it. The investment is too large and unprofitable. The rental of video tapes is nothing more than two aspects: families with video recorders and video halls. The company only needs to open a store directly near wealthy communities and places where video halls are crowded. In other streets and alleys, you can join the franchise method to attract large and small video tape rental stores. Join our plan."
The franchise method has its advantages and disadvantages. The advantage is that it can grow rapidly, like a snowball, and quickly seize the market; the disadvantage is that franchise stores come and go freely. When there are greater benefits, these franchise stores will leave one after another. The company's huge size is like idol stars, and its popularity has suddenly increased and dropped sharply, which is completely false. For example, the Jin Princess Cinema is a franchise form, and two shareholders will start a new job later and form Xinbao Cinema.
"How do we ensure that these rental stores will not get off the bus halfway, run to the other end of the opponent, and increase their momentum?"
Zhang Yonglin smiled and said, "Because others can never give the benefits we give! First of all, the video tape will be provided completely for free in the future. The franchise store only needs to go out to the place and manpower in the future. We implement unified purchase and distribution. We have the final say on what video tape to buy and what video tape to distribute, and it will strangle the throat of the rental store. Secondly, the store staff who record customer information will be trained in a centralized manner, wear uniform clothing, and included in the list of formal employees of our company, but the salary will be distributed by the store. In other words, all the customer information is in our hands, so we will not be afraid of these stores betrayed. Finally, we only find one rental store in each area to join to help the franchise store suppress their competitors. If the franchise store betrays, why not cooperate with us?"
"Yes, this method is feasible."
Zhang Shao calmly cheered.
As for how to share the profits of franchise stores, this can be finalized through negotiations. For Zhang Shaoping, the most important thing is to quickly seize the market and form a monopoly. As long as you can control these stores, it is no big deal to make some profits.
"And so, please continue."
Zhang Shaoping looked at this guy with great admiration. It was really great that he had just taken over it and could get started so quickly.
"The second point, what I want to talk about is the purchase rights and agency distribution of film and television dramas." Zhang Yonglin continued, "Zhang Sheng, didn't you ask me to talk about the purchase rights of films with Miss Fang Yihua from Wireless?"
"Well, you didn't say it, I forgot to ask, how are you talking?"
"The other party offered a price and bought it out in a unified package, with a price of 7.2 million US dollars."
Zhang Shaoping frowned and said, "She really dares to offer a price. Do you really think we have to buy her Shaw Brothers movie?"
The amount of US$7.2 million is more than 50 million in Hong Kong dollars. This is a lot. By the end of the century, when prices were inflated, its purchasing power could be increased by at least 7 or 8 times.
Shaw's films have been down to a slap since the late 1970s, and the previous films included many black and white films. Although the number is huge, it is actually not worth much.
"That's what I'm going to say."
Zhang Yonglin took over the conversation and continued: "If there is a TV station, the best copyright purchase is the best, and it can be played repeatedly and the utilization rate reaches the extreme. But we are only doing videotape rentals, and what we are considering is another matter. We should be thinking of using the minimum funds to obtain a high return on investment. From this point of view, we might as well cooperate with film and television companies such as Wireless, Shaw Pictures, ATV, and Jiahe to distribute their videotapes on behalf of the agency and share them in a certain proportion. Some videotapes cannot be sold for a few dollars, or are piled up in the collection as garbage. These companies compete with each other. In order to win our support, it is estimated that it is possible to give them to us."
"Yes, that's the reason."
"In fact, big film and television companies can negotiate price codes with us. But the reality is that big companies are a minority, and most of them are small companies with no assets. Take the Hong Kong film market as an example. The only ones that can bid from us are Shaw Brothers, Jiahe, and Xinyi City, the three companies with theater support, and the others rely on them to make a living. If we offer reasonable prices for these small companies, there is no problem buying out their film copyrights. So, for large companies, we adopt a cooperation approach; for small companies, we implement a buyout plan."
When I saw Zhang Shaoping, I was fascinated by it. Zhang Yonglin said: "The third omission in the rental plan is to ignore the differences between different regions and implement a one-size-fits-all approach. It focuses entirely on movies. This is wrong! In fact, in Hong Kong, Taiwan, Singapore, Malaysia and Thailand, due to the popularity of TV sets, the rental of video tapes for TV series is more popular. The reason is very simple. Many people work overtime and miss the playback time of TV series, so they naturally want to make up for it. If the video tapes for TV series are often rented, they are rented together for dozens of episodes, and the number is quite considerable.
As for the Japanese market, they prefer Hollywood films, so the source of videotapes should focus on western films.”
"What do you think is better and more efficient to do, just let it go."
Zhang Shaoping fully recognized Zhang Yonglin's ability at this time.
"Thank you Zhang Sheng!" Zhang Yonglin smiled.
Zhang Shaoping thought about it and reminded him: "Remember, we are businessmen. We are not the same as those people on the road. You can get to know those people, but it is best not to get too close!"
Chen Huimin took Zhang Yonglin to visit many docks, and walked all around 14k in Hong Kong and Yamaguchi Group far away in Japan.
"Zhang Sheng, don't worry, I know how to do things."
Zhang Shaoping nodded and said nothing more. It was up to him to say this or not.
After returning to Hong Kong, Zhang Shaoping immediately took Hu Mufang and others to take a plane from Hong Kong to Tokyo, Japan.
Here, Zhang Shaoping met with a executive director of Hitachi Group's home appliance industry, and the two talked in detail for more than two hours.
Free distribution of videotape players is very expensive. One machine costs 4,000 to HK$5,000, and 100,000 units is 500 million. However, 100,000 units are definitely not enough to spread to Hong Kong, Taiwan, mainland China, Southeast Asia and other places. Therefore, Zhang Shaoping must find an electrical company that can cooperate with to support it.
Zhang Shaoping contacted many companies, but only a few were interested. However, Hitachi was the only company that believed in him and was willing to cooperate with him. Hitachi Group was deeply rooted in the mainland, Hong Kong and other places. In the 1960s, it established "Fujian Hitachi TV Co., Ltd." in Fujian. It can be said that Hitachi's senior management is China and Guotong, and he is also aware of Zhang Shaoping.
After seeing off Hitachi's representative, Zhang Shaoping asked: "Have you booked a plane ticket?"
Hu Mufang said: "I've booked and fly directly to New York at 10 o'clock tomorrow morning."
"Okay, I've been rushing for a day today. Everyone is probably tired too. Let's take a break tonight." Zhang Shaoping rubbed his temples to relieve his fatigue. "By the way, you sort out today's negotiation information, and then fax it to Manager Zhang Yonglin and ask him to follow up on this matter."
Hu Mufang looked at Zhang Shaoping with admiration and said, "Zhang Sheng, you are so amazing. You can come up with such a method, and even convince Hitachi!"
According to the negotiation results of the two parties, it is actually a credit model. Hitachi Company first handed over 100,000 video tape players to Zhang Shaoping, and Zhang Shaoping then distributed them for free, recovering funds by signing a membership, and then paying the payment for the video tape player.
This is the first batch of machines. If the plan develops smoothly, subsequent machines will be handed over to Zhang Shaoping in this form. Not only that, because it is a cooperative relationship, the purchase volume will become larger and larger, and the selling price of these machines will be much lower than the market price. When Zhang Shaoping signs a membership, the membership fee will be completely charged at the market price, and the difference in the price is enough to make Zhang Shaoping make a big profit.
It can be said that Zhang Shaoping's skills were so beautiful that he brought Hitachi's strong support with one plan. He obtained a lot of resources without any money, and he made a fortune in nothing.
Zhang Shaoping learned this from later communication operators, just like a communication company and a mobile phone company, everyone makes their own profits.
Hearing Hu Mufang's words, Zhang Shaoping felt so happy. This girl with high IQ also recognized her for one day! Zhang Shaoping pretended to be reserved and said: "You have been too proud. I don't study much, and some of them are smart and can't compare to you elite talents. Whether the company can grow and grow depends on you after all."
Hu Mufang was sweating profusely, you are also called cleverness. Isn’t this burying us? We elite talents are working for you.
Chapter completed!