Chapter 129 Magazine Big Sale
In order to be able to be released simultaneously in the two sides of the Taiwan Strait, Japan, South Korea, Singapore, Malaysia and Thailand, two magazines, "Movie Age" and "TV Age" had to be postponed to the launch of one day. The original release was on the 16th and was changed to the 17th.
In theory, the work before the release should be prepared early, but the fact is that it seems quite hasty, which shows that Dingsheng Company's release channels and release system still need to be improved.
But no matter what, the magazine was officially released today. Zhang Shaoping attached great importance to this and personally took charge of the company headquarters, hoping to obtain market feedback information as soon as possible.
Zhang Shaoping took a sip of tea, stood up, and looked down at the view of Hong Kong through the floor-to-ceiling window.
What caught my eye was the beautiful scenery of Victoria Harbor, but Zhang Shaoping was not in the mood to appreciate it. His mood was all on the release of the magazine.
The waiting time is tormenting. The more you want to know the result, the slower the result will be revealed.
Every successful businessman who strives for the best will design a plaque for himself in the business empire. Paper media is an indispensable part of Zhang Shaoping's business territory. Without it, this picture cannot be spliced, and it cannot be said to be successful.
So, it should be no wonder that although magazines earn more money than clothing, catering and other companies, they even have to pay a lot of money, Zhang Shaoping invested more energy, material resources and financial resources in it, and paid more attention to it.
Thinking of magazines, clothing and catering, all the companies flashed in their minds like a blush. Zhang Shaoping suddenly laughed, his investment was like casting a net, and he caught whatever fish he hit, and it seemed that he had no strong purpose.
"Dongdongdongdongdongdong!"
Just as Zhang Shaoping was thinking about it, the knock on the door suddenly rang out.
Zhang Shaoping turned around and sat down, and said in a deep voice: "Come in!"
The one who came in was his office secretary. She said excitedly: "Zhang Sheng, we got the first-hand market feedback information. Our magazine was only one and a half hours on the market. "Movie Age" sold 60,000 copies, and "Television Age" was more, with a total of 63,000 copies."
"Really?" Zhang Shaoping's calm face was finally moved, and he could no longer maintain the youth's mature appearance. "The data has not been falsely reported, right?"
The female secretary said tactfully: "It shouldn't be. After all, if you report too many numbers, it will not be good for them. I don't think they need to do this!"
"Okay, you go down first. When the feedback information is arrived, remember to report it to me in time!" Zhang Shaoping knew that he had asked a question from Xiaobai, so he quickly sent the secretary away to cover up the embarrassment.
Market feedback information is tracked and collected by the company's market research department throughout the entire process. It can almost be said that in Hong Kong, employees of the market research department will rush to collect and summarize the newsstands, bookstores, and places where magazines are sold, and then feedback them to the company headquarters.
When the magazine is released next issue, all the magazines that have not been sold will be recycled, destroyed, in stock, or treated as scrap. Therefore, false reporting of data will not be beneficial to anyone.
After waiting for about an hour, the female secretary returned and reported excitedly: "Zhang Sheng, "The Movie Age" has sold a total of 86,000 copies. It is estimated that in another hour, the 100,000 magazines we distributed will be sold out. "The TV Age" is even more popular, reaching 98,000 copies."
Zhang Shaoping's eyes lit up when he heard this and said with a smile: "It seems that our magazine is doing well! It's quite popular!"
The female secretary said happily: "Of course! My friends, well, and neighbors, they all say that our company's magazines are better than other magazines. Everyone likes them and votes for their favorite stars."
Young men and women like this magazine, and Zhang Shaoping believes it, but it is up to be discussed as neighbors. After all, a magazine costs 5.5 Hong Kong dollars, which is a considerable extra expense for some teachers. One or two times is OK. If it continues for a long time, few people are willing to pay.
Although the female secretary's words were added with seasonings to please Zhang Shaoping, at least half of her expression was real, that is, she and her friends really liked the company's magazines, especially the way of voting, they probably wouldn't let it go.
Zhang Shaoping smiled, opened the drawer, took out a magazine called "Movie Time" and said, "That's it. Do you say you all like this magazine, but what aspects of it do you think are there and what shortcomings that need to be improved?"
"this......"
The female secretary hesitated a little. The boss asked, but you couldn't help but answer, but once she said that, she was afraid that she would make her boss unhappy. In other companies, many beautiful female employees would be harassed by the company's senior management, but it was different in Dingsheng Company. Not to mention the good salary, there was no such unhealthy trends in the rumors.
Fortunately, Zhang Shaoping did not understand other people's inner activities, otherwise, he would definitely correct her behavior of sending good people cards. All the big and small leaders in the company claim to be cultural people, and cultural people have a common problem - that is, they are sulky. Adhering to the principle that rabbits do not eat grass by their nests, everyone did not harass the women in the company, but they harmed many beauties outside.
Everyone took Jin Yong, Ni Bang and Huang Feng as role models. If their taste was too low, everyone would not be interested.
Seeing the secretary's restraint, Zhang Shaoping directly dispelled her doubts and said with a smile: "You just say it, I promise you that no matter what you say, I will not be angry. Well, with my character, I swear that my promise will definitely be trusted!"
Zhang Shaoping's funny words immediately made the stiff atmosphere liven up, and the female secretary said, "Then I can say it."
"Yeah, let's talk."
"A magazine is good, but there are too few pictures. The column of 'Celebrity Style' can actually add specials, large color pages, color faxes, etc. My friends and I love to chase stars and often buy Silver World magazine. There are usually a large number of celebrity photos given away, which makes us fans who like to collect celebrity photos so happy! To be honest, Silver World magazine has fewer texts, and we are willing to buy them because we go for the photos."
Zhang Shaoping suddenly remembered that fans are often irrational and are willing to pay a greater price for their idols. Obviously, many people are willing to pay a lot of money for collecting celebrity photos.
"Well, it's not bad, keep talking." Zhang Shaoping praised.
The female secretary was quite nervous. After all, the layout design of the magazine was designed by the company's editor-in-chief, editor, chief editor and other discussions, and it was already very complete. She pointed and said something, and it was suspected of showing off her skills. However, Zhang Shaoping asked her to continue with approval, which immediately made her very excited and opened up the conversation.
"I think there should be additional columns such as close-ups and columns. For example, I like Li Hanqing's memoir "Description on the 30th year of reincarnation". I wonder if I can open a column for him?" Speaking of this, the female secretary looked at Zhang Shaoping with anticipation.
It turns out that this person is still a fan of Li Hanxiang!
Zhang Shaoping looked at the female secretary with a smile and said, "You are very brave, you actually want to go to the back door from me?"
The female secretary defended guiltily: "I'm also for the company's sake! This is what Zhang Sheng told me to say, so I just said it. I can't blame me."
"It's not a big deal to see you feel guilty! It's another matter whether I agree to it or not!"
Zhang Shaoping pondered: "The column can actually be opened in the 'Star Dream' column. After all, it is about the ups and downs of the film industry and the experience of film industry. Close-up should belong to the 'Scenes behind-the-scenes' column. Since it is tracking the crew for reporting, close-up is reasonable. If these things increase, they can attract people, but the printing cost will also increase a lot."
Zhang Shaoping thought about how to continuously improve the magazine. As he thought about it, he fell into deep thought. The female secretary did not dare to disturb him, and whispered out of the office and closed the door.
About ten minutes later, Chen Guanzhong suddenly broke in and laughed loudly: "Zhang Sheng, the magazine is selling well! So far, all the 100,000 magazines we have distributed have been sold out! I have ordered the printing factory to print 15,000 copies now, so that they can put them on the market before get off work in the afternoon."
Zhang Shaoping also smiled and said, "This is indeed a great joy. I didn't say anything. We will go to Longmen Restaurant to celebrate tonight and reward all the colleagues in the company."
Chen Guanzhong nodded and said, "It should be, I will ask the secretary to book a seat when I wait."
"Okay, just do it, let's see what else you want."
After the two talked for a while, Chen Guanzhong left happily. After Zhang Shaoping learned this information, he could also calm down and do other things. For example, he would have lunch with Zhou Huimin and go to afternoon tea with Chen Yulian.
......
For lunch, Zhang Shaoping ate with Zhou Huimin and his younger sister Zhang Mengying. In the afternoon, he had afternoon tea with Chen Yulian at the Peninsula Hotel. After sending Chen Yulian back, he rushed to the school to pick up Zhou Huimin and had dinner with her.
As for Michelle, she is in the capital, just make a phone call every few days. Zhong Qinghong is busy making movies. Even if she wants to find her, she must have time.
Anyway, this is the trouble of too many women. Everyone must take good care of them so that some people will not say they are biased.
However, Zhang Shaoping was very happy to be so busy. What does this mean? I am very lucky.
After dinner, Zhang Shaoping sent Zhou Huimin to Luo Wenna to learn piano and sing.
On the way, Zhang Shaoping received a call from Chen Guanzhong: "Zhang Sheng, the magazines we printed are not selling well. The two magazines together only sold more than 6,800 copies. Will tonight's celebration banquet be cancelled?"
"No need, the celebration banquet will be the same! We originally expected to sell only 100,000 copies, but now it is over. Our employees have tried their best! It is time to reward them if they try their best!" Zhang Shaoping calmed down and reminded, "By the way, don't mention this tonight, let everyone have a happy night, let's talk about it tomorrow."
"OK."
As soon as he hung up the phone, Zhou Huimin asked with concern: "What's wrong? Is there something wrong? If there is something, you can go and deal with it. I'll just have Sister Xuan accompany me."
Chapter completed!