Chapter 100 Fashion Magazines and the Fashion Industry
Facing Zhang Shaoping's olive branch, Tina Brown was not moved, it was absolutely fake, but she was a very rational person and would never decide to switch to an unknown company far away in Hong Kong when she was angry.
During the first time the two met, Zhang Shaoping offered a salary for poaching, and Tina Brown talked about her unique insights on making magazines in a concise way.
Tina Brown held a brief book about Dingsheng Culture Company in his hand. With just two pages, there was no glorious history, and his magazines had never even heard of them. However, the data that several magazines sold hundreds of thousands of copies were quite intimidating.
Zhang Shaoping said in a very sincere tone: "Miss Brown, I really hope you can join my company, work together to create a career and build a map of the magazine kingdom."
Zhang Shaoping's tone of speaking was not Yang Yang, but what he said revealed his ambitions. Perhaps the newborn calf was not afraid of a tiger, and his eyebrows were full of confidence.
Tina Brown closed the introduction book and said, "Your company has only been established for a few months and is very young."
Zhang Shaoping didn't care about the other party's joke and smiled: "Aren't we all young people? Youth means being energetic and malleable, just like building a tall building on the ground, you can do whatever you want."
Tina Brown refused to comment, and then asked curiously: "Mr. Zhang, does your company really have the right to host a movie award?"
"Cough." Zhang Shaoping introduced without blushing and his heart was not beating: "Yes, the Hong Kong Film Awards is the second Chinese Film Awards, and it is also the only film award with the right to host the company. We named it the "Actors Awards", which is determined to make it the best film award in the Asia-Pacific region. Being able to hold the Hong Kong Film Awards shows that our company has strong strength and energy. In turn, my magazines can radiate to the surrounding areas with the influence of the Hong Kong Film Awards and quickly seize the market."
Zhang Shaoping's bragging was so cool that his face remained unchanged, but Hu Mufang turned red when translating. His family knew his own affairs. The Golden Star Award, which he had worked on last year, was like a primary school student giving a certificate, and no one took it seriously.
Tina Brown smiled and said, "It sounds good, so let's do it, Mr. Zhang, can you let me go back and think about it and give you another answer tomorrow?"
"sure."
Everyone said this, but Zhang Shaoping could say that it was not possible, so he could only agree happily.
Watching Tina Brown's car go away, Hu Mufang said: "Zhang Sheng, looking at this posture, I'm probably a little uneasy to invite this Miss Brown."
"It's up to people!" Zhang Shaoping raised his eyebrows and said, "We have been in London for two days. After visiting, this Miss Brown's ability to do magazines is obvious to all. It's best to invite her."
Shi Yangde also said: "We run magazines and only know how to localize. No one has an international perspective. It is difficult for them to break out of the Asia-Pacific region, let alone make an international world-wide magazine. Although this Miss Brown is young, her skills are not bad, otherwise she would not be able to hold back the old fried dough sticks in the Chat magazine, and she has made drastic surgery, changed her appearance, and released it again."
"Well, talent is rare."
When we first met, Zhang Shaoping had a very good impression of this woman.
It is not a simple matter to restore sales of magazines that have almost ceased publication, and it is even much more difficult than publishing a new magazine. Because of drastic internal reforms, if the power is out, it will directly lead to the bankruptcy of the company, and if the power is light, it will be useless. This is not possible without a certain degree of control.
The next day, it was still this five-star hotel, and the two sides met again.
"Mr. Zhang, your company's magazines are mainly Chinese magazines. I'm right?"
"That's right."
Tina Brown said she was considering all night. During this period, she would definitely learn about the company's situation in Hong Kong through some relationships. Zhang Shaoping was not surprised at this.
Tina Brown continued, "Your magazines, business is mainly focused on a single movie magazine and TV magazine, right?"
"No, you forgot that we still have a "Fashion" magazine." Zhang Shaoping reminded.
"I haven't forgotten, but your company's focus is not on Fashion magazine." Tina Brown raised the introduction book in his hand and asked, "The foothold of your magazine is just to make an influential Chinese magazine, rather than an international magazine that is widely accepted by the world. If that's the case, what's the use of you asking me?"
Zhang Shaoping was confused by her words and asked in confusion: "Of course we want to make a world-leading magazine, otherwise, why should we do the international version?"
"No, no, no, this is different." Tina Brown shook her head repeatedly, "The first thing to do magazines is to have a celebrity effect, but is there any Hong Kong? What big stars are there? What fashion masters are there? None of them! So there are too few topics to hype. As for reports, it is difficult for you to find an excellent editor. Without the best editor, how can you make the best report? There are even fewer news available for reporting, and there are only a few things coming and going, and almost all are reprinted or from media such as Hezhong. One is not new, the other is too popular. Such magazine content may be very popular in Hong Kong, China, etc., but who likes to read it outside?"
Tina Brown's series of questions made Zhang Shaoping speechless. After a while, he laughed: "There is no way. Our magazine has just been founded. There are too few reporters, so he can only buy press releases from news agencies such as Hezhong Society."
"Mr. Zhang, it seems that you don't understand what I mean. Hezhong Club serves at least 1,500 newspapers, 6,000 radio and television stations in the United States, and also provides articles to more than 10,000 news media in 115 countries and regions around the world, but so what? Well-run newspapers and magazines still stand out. The same news can be explored from different perspectives, and the depth that can be explored and the angle that can be written by articles is different. The editors of your magazines do not have an international perspective and cannot produce first-class magazine standards. Why not read Hollywood newspaper news?
The only readable thing is your Fashion magazine. Because your clothing company has gathered a lot of elite talents in fashion design, it can provide a lot of novel and creative materials. The clothing of your company is already quite famous, and even some brand stores in London have to sell it. If I were you, I would shift my focus to Fashion magazine, use the momentum of fashion to promote the magazine, and then wait until the influence of the magazine is formed, and then in turn, it will raise fashion.
Magazine is very expensive, but if you succeed, the rewards will be amazing. For example, the "People of the Year" selected by Time magazine and the "Top 500 Global Ranking" launched by Fortune, these golden signs are sky-high prices just for advertising. If you can do a good job in "Fashion" magazine, I think it is much better than you are now spending money and betting around you!"
When Tina Brown saw Zhang Shaoping's appearance of listening carefully, she couldn't help but talk more and more, and she spoke out the Qiuhu in her heart.
This woman can achieve great success in her future generations, which is indeed not a futile reputation, but she has her own unique set of magazines.
An international perspective is very important, but this is what many people in Hong Kong lack. It can develop to this point, and there are many factors that happen by chance. So when the mainland rises, almost all the glory of Hong Kong will be gone, and even because of the many troubles, the leading position of the free port and financial center, the central government intends to support it. The sea will undermine it.
Let’s talk about movies. As we all know, Taiwanese movies declined first, but the Golden Horse Awards are getting better and better, becoming the most influential Chinese-language film awards in both sides of the Taiwan Strait and the three regions. In the end, the Golden Horse Awards were all niche and became a Hong Kong people sitting in a row and a family dinner for Guoguo. Even Zeng Zhiwei could make it rescheduled on his birthday, which really made the outside world laugh.
From this we can see how ugly the long-term planning of Hong Kong people is.
After listening to Tina Brown's words, Zhang Shaoping thought about it the more he thought about it. He almost exclaimed. He said excitedly: "Miss Brown, you said it so well. I think my company lacks talents like you!"
Tina Brown said: "But your company focuses on movie magazines!"
Zhang Shaoping smiled and said, "No, our company has no focus, and all magazines are developing equally. However, now the focus is "Fashion" magazine! Miss Brown, you are right. To be a first-class magazine, you must have first-class editors and fertile grounds to cultivate it. So I decided to go to New York to build a branch of a company. From now on, Hong Kong will only be responsible for the Asia-Pacific region and New York will be responsible for the North American market. As long as the markets in these two places are completely opened, I think I will have enough fame."
"Even so, I'm not the best at engaging in Fashion magazine. I think you should ask for another wise man." Tina Brown shook his head and refused.
Zhang Shaoping felt a headache. Why is this foreign girl unable to turn her mind and not getting into the oil and salt? Oh my god, if you have money to earn, you will be the editor-in-chief, you are still picky, you are too picky. He finally understood why Shi Yangde had to let him come in person to show his "sincerity" in this way.
Zhang Shaoping thought for a while and said, "Miss Brown, you know, I don't just do "Fashion" magazine. In fact, in my idea, I will have to do a male magazine and a female magazine in the future."
After hearing this, Tina Brown complained directly: "Isn't your Fashion magazine just a female magazine? Are you planning to kill both men and women? It's too failed, and I don't know what your magazine will do."
Zhang Shaoping was despised and couldn't help but wipe the end of his nose, smiled embarrassedly, and somehow he could answer. Hu Mufang covered his mouth and snickered. It was rare to see the boss being defeated.
British people are too rigid, even women are stubborn and stubborn, speaking to the heart.
"However, I'm a little interested in doing male magazines." Tina Brown despised Zhang Shaoping and changed the subject, "I can promise to work in your company for magazines, but I have several conditions, I hope you can accept it."
"Speak and listen."
"First, you cannot interfere in my work unless my decision is serious, resulting in serious investment losses."
"This is not an exaggeration, I can agree."
"The second one, the editor-in-chief of Fashion magazine, I can help you first, but you have to choose someone else because I'm not very good at this."
"Oh, this is naturally."
"Third, if I leave, some people must be taken away, and your company must accept it."
"This..." Zhang Shaoping pondered for a moment and asked, "Can I ask who are the people you are going to bring?"
Tina Brown smiled and said, "A few people who are very good at photography and editing, I want to be a helper."
"Any talent is a talent, I welcome it."
Zhang Shaoping said with a smile.
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Chapter completed!