of the Siege

With purchase orders from governments at all levels in Guangzhou, Longteng Automobile can have a large order of 50,000 vehicles in the first year, and will have a profit of 500 million after tax. This news spread throughout the factory, and the joy was thunderous. The atmosphere of unstable people in the factory was originally suppressed was wiped out.

The company is facing setbacks and the atmosphere of the whole factory going through difficulties together will help enhance the cohesion within the team and the centripetal force of employees towards the company. Of course, if this setback is too long, even the loyal employees will lose confidence in the company.

Everything has not been raining, and although there are government procurement orders, Longteng cannot rely solely on government procurement to make profits, and then enter the stage of being immortal and living in the whole factory. Longteng Automobile Group must develop, and only development can enable all employees to have motivation and goals.

At this time, the 4S store plan has not yet been launched. In addition to government procurement orders and overseas orders, Kirin cars were completely squeezed to the edge in the domestic market. There are only no more than 10 local car sales companies in Shenzhen that will place orders for Longteng. The total number of Kirin cars sold in the domestic car market every day is less than 50.

Most of the 10 billion US dollars injected by Zhang Bixuan of Longteng Automobile Group is still stored in the bank, which is a huge amount of RMB 80 billion.

In Ningbo, it only costs about 30 billion yuan to build two huge bases covering an area of ​​10,000 acres in Ma'anshan, and even more than 50 billion yuan are waiting for Longteng Automobile Group to invest.

Therefore, the investment of the Sun-Jin Longteng Automobile Group is getting bigger and bigger, and it has successively acquired hundreds of auto parts factories with a scale of tens of millions of yuan. Without even breathing a sigh of relief, it has gradually transformed these auto parts factories into Longteng Automobile Parts Group, a subsidiary of Longteng Automobile Industry Group.

Even so, Longteng Automobile Group still has most of its funds not used up!

In 1991, although Longteng Auto's Kirin car only appeared in the domestic auto market for more than a month, it achieved sales of 80,000 vehicles. Although 1991 has not ended, it can be foreseen that Kirin car will firmly occupy the top three sales rankings. The brands ahead of Kirin car are Santana and Jetta. These two brands are produced by Shanghai Volkswagen and FAW Volkswagen. In the 1980s and 1990s, the Chinese automobile consumer market was almost the world of German brands.

The introduction of foreign brands seems to be the theme of the Chinese automobile industry in the 1980s and 1990s. In the early 1980s, Shanghai Automobile Co., Ltd. introduced the technology of German Volkswagen. The Shanghai brand sedan of China's independent brand disappeared from then on. Shanghai Volkswagen's Santana has been popular for many years, and the brand has almost been deeply rooted in the hearts of the people, and has won the top sales rankings many times.

Jetta A2 and Kirin both appeared in the Chinese automobile market in 1991. Jetta A2 can be said to be the most familiar Jetta sedan in Zhang Bixuan's previous life. As the crystallization of the cooperation between FAW and the German Volkswagen Group, the Jetta A2 was put into production and offline in Changchun in 1991. The tough and atmospheric appearance, relatively plain price, and excellent quality are all the advantages of Jetta. Therefore, as soon as the Jetta A2 was launched, it was like a tiger entering a flock of sheep, hitting higher sales in the automobile market and ready to win the overlord at any time. Santana's first position in the annual sales list is in danger.

If there were no Kirin sedans, then in the next ten years, or even twenty years, the top spot in China's automobile consumer market will be foreign brands.

All foreign brands are very popular in the Chinese market because in the automotive field, there were no national brands in China that made the Chinese people proud before. Just like Chinese football, what does it take to love you every year?

In fact, if you calmly look at the foundation of China's automobile industry, you can create your own brand by absorbing and digesting the technologies of automobile powerhouses such as Europe, the United States, and Japan.

Now Longteng Auto Group's Kirin sedan has changed from digestion and absorption to independent innovation. Longteng has no plans to introduce foreign brands, but it does not damage the super high sales of its own brands.

After Zhang Yu took charge of Longteng Automobile advertising and marketing power, he began to recruit marketing teams in a large number of layoffs. During the reorganization of Longteng Automobile Parts Group, a large number of workers laid off were incorporated by Zhang Yu to form the future 4S store technicians and mechanics who specialize in repairing and maintaining cars for Longteng Automobile users. The workers in these auto parts factories only need a little training to pass the maintenance and maintenance technology of cars.

After being prepared, at the order of Zhang Yu, the curtain of Longteng Automobile Industry Group's 4S store has been started.

"The whole vehicle sales should be cheap, car repairs should not fool consumers, accessories should not be counterfeit and shoddy, service attitude should be good, information feedback should be timely!" This is what Zhang Yu repeatedly emphasized, "We cannot affect our Longteng's corporate image because of the service attitude of the 4S store. If that store fails, then which store will be dissolved!"

In late November, more than 20 Longteng 4S stores with an investment of 20 million yuan were opened in Shenzhen, Guangzhou and other places. Each store has an area of ​​more than 10,000 square meters, and the decoration and layout highlight the brand characteristics of Longteng Automobile - that is, its nationality. Unlike the store layout of many car sales companies, the layout of Longteng 4S stores is full of classical flavor.

Longteng Auto Company's big move is earth-shaking. Although the investment costs of the first batch of stores were only more than 400 million, it undoubtedly revealed a message. That is, Longteng must completely have its own sales channels!

Many smart opponents have realized that Long Teng has broken through the blockade. However, they can only wait and see if the situation is developing without any means of coping.

Although the 4S store may have a meager profit for the store owner, it is undoubtedly a reliable sales channel for the manufacturer. Because one of the important functions of 4S is exclusivity, it is difficult for one brand of 4S store to borrow channels to another brand. The 4S store is similar to a specialty store, which only sells the entire vehicle of one manufacturer and car owners to repair and maintain the car every day. Through communication with the car owner, its loyalty to the brand can be enhanced.

Vehicle sales, spare parts, after-sales service, and information feedback are the four elements of 4S stores. If these four points are not achieved, then no matter how luxurious the 4S store is, it will be meaningless.

"Longteng Automobile Company has opened a 4S store, and Kirin cars can be bought in that 4S store!" Many patriots told each other the news.

“What does 4s store mean? Which 4s?”
Chapter completed!