"I think what Mr. Liu and Mr. Pan said just now have some truths, but I think we can also start from the channels. We should formulate exclusive policies in provincial agents and distributors below the provincial level. Since we have the advantage of the initiative, our agents are very powerful. Most agents also choose municipal distributors through our bidding method, so excellent distributors are also in our system. However, some distributors and a very small number of agents have also been unified. So I think it is necessary for us to set an exclusive threshold to represent our Master Kong and our Master Kong, so we can no longer do other similar brands. In this way, we can not only have high-quality market resources, but also increase the market costs and pressure of our competitors." Lin Ling first affirmed the ideas of the two superiors, and then expressed her views from the perspective of pure sales. From this point of view, we can see that she is still relatively rigorous in her work.

"I think we should increase our efforts in advertising and put some of CCTV's advertisements on local stations to increase coverage." Zhang Gan considered it from the perspective of advertising.

"Everyone has a good idea, but one thing is certain, that is, the price cannot be reduced. Although the price reduction can hit the other party, it also hurts ourselves. Before killing people, we should try our best to avoid the things that hurt ourselves by 800 yuan."

Chen Kangjie actually did not agree with Pan Guiren's opinion very much, but since it was a discussion, of course it was allowed to speak freely, and it was inevitable that the idea would be immature. Chen Kangjie also had to consider giving his subordinates face, otherwise who would dare to express his true thoughts in the future?

"As the number one brand in the leading industry, we have the advantages of distribution channels, financial strength, brand awareness and consumer loyalty. When leading brands use various promotion, promotion and communication methods to create a certain scale of momentum, it is easy to overwhelm the promotion and promotion efforts of competitors in their own promotions and promotion activities. We already have the advantages of CCTV advertising. At least it is difficult for the province to compete with CCTV at this stage. From this point of view, our momentum is overwhelming them. So we don't have to worry about competition, or competition is a good thing for us, which encourages us to make continuous progress and innovation. I personally think that Mr. Liu's ideas and Mr. Lin's opinions can be used at the same time. Our R&D department has been working for a while, so it's time to come up with something new, right?" Chen Kangjie continued to express his opinion after taking a sip of tea. Moreover, it was also considered the final layout that determines the response.

"The R&D center has made bowls of noodles according to your opinion, and there are three packs of seasonings, and we have determined the size and pattern of the packaging with the packaging factory." Since the R&D center is close to the water plant, it is supervised by Pan Guiren. Chen Kangjie directly denied his idea just now, so he felt a little unhappy, but he also thought that what Chen Kangjie said was reasonable. Now that Chen Kangjie asked about R&D, he of course had to show it, at least prove that his work ability was in place.

"Okay, since it has been developed, we will also shoot an advertisement. Anyway, we have so much advertising time on CCTV. After half a year of high-density bombing, our bread noodles are already well-known. But we will divide some of them to advertise the noodles. In terms of taste, the R&D center strives to develop several flavors to adapt to different groups of people." Chen Kangjie made the arrangement.

"Okay, I will communicate with the technical staff of the R&D department. Jie Shao, and that's right, the weather is cold now, and our mineral water sales have declined to a certain extent. Do you see if the output is reduced by a certain proportion? Now the R&D center has developed a carbonated beverage different from Coke. Do you see if you are going to use this variety?" Pan Guiren doesn't want the beverage project he is responsible for is too far from the instant noodles part, so it is recommended to use a new beverage.

"Oh? Is there a new drink coming out? Are there any samples? Have some tastes it." Chen Kangjie is quite interested in new things, especially his own company's products. He doesn't like drinking dry soda all day long. When it comes to Coke, he always feels astringent in his mouth after drinking too much.

"Yes, there is one in my office. Mr. Jie, I'll pour you a glass." Liu Kai stood up and took out a glass bottle from the small freezer next to the desk, poured a glass of bubbles and handed it to Chen Kangjie.

It doesn't look like it's color, but there are dense bubbles on the wall of the cup and keep drilling upwards.

"Sprite?" Chen Kangjie took a sip and was surprised. The taste was similar to the Sprite he drank before rebirth, and he screamed out in one sip.

"Sprite?" What's the matter? The few people here looked at each other.

"Ah, this, I mean, this thing tastes frozen, like snowflakes sticking on the wall of the cup, cough cough..." Chen Kangjie knew that he had misunderstood again, so he explained that he was not right.

"Oh, that's it, Mr. Jie, it seems that the 'Sprite' you just mentioned is quite suitable for naming this new product," Lin Ling suggested with a move.

"Okay, the R&D department has done a good job. If you continue to work hard, this product can be launched soon. But I have a suggestion: make the bottle green, don't use white bottles. And the name is, just use the 'Sprite' that Mr. Lin said just now, and strive to be launched before the New Year. Many people will consider buying some drinks during the Spring Festival. This is just right. In the past few days, I called the European advertising to go to Hong Kong and shoot two advertisements for Miss He Wanrong, one is Sprite, and the other is bowl noodles. The advertising slogan for the bowl noodles is 'Master Kong, this taste', and Sprite's is 'Happy sharing'." Chen Kangjie made a quick deployment.

Nowadays, people can buy drinks in a relatively simple way during the Chinese New Year. If Sprite can be launched, it will not only add a choice for Chinese people, but also divide some of the markets of Coca-Cola and Pepsi. Chen Kangjie doesn't want the big cake of China to be swallowed by them.

"These two ad slogans of Jie Shao are so exquisite. I didn't expect that Jie Shao blurted out without thinking. I admire him, admire him." Liu Kai smiled and joked with Chen Kangjie. In fact, they all really thought the ad slogan was pretty good, and they admired Chen Kangjie's quick talent. If they weren't there, they wouldn't be able to do it.

"Mr. Liu, stop flattering, I won't use this set of things." Chen Kangjie also laughed. Liu Kai rarely jokes with him. It is what Chen Kangjie hopes to see when he can get along with his colleagues. Besides, Chen Kangjie is completely a pirated version of the nude, so where is he quick-witted?

"Jie Shao, I think it's really appropriate to find Miss He Wanrong for drinks. Her fresh and refined appearance fits the name of "Sprite". But why don't you ask Chen Peisi and the others to continue shooting the ads?" Zhang Qian felt that the atmosphere was much more comfortable now, so he also expressed his questions.

"The reason is very simple. Now everyone has seen that Miss He will definitely become popular in a short time, and it is very popular. This year, she may also be in the Spring Festival Gala. Her fame will soon be no less than Chen Peisi. Moreover, the bowl of noodles and Sprite have a bit of fashion, and Miss He is relatively suitable." Chen Kangjie continued to smile and said, "There is another more important thing, Miss He is located in Feiyang Entertainment, which is our subsidiary company of Hongyuan International, and it will not flow to outsiders."

Everyone suddenly realized that no wonder Mr. Jie suggested that He Wanrong come to shoot these two advertisements. They had never heard of Feiyang Entertainment before, which turned out to be a subsidiary of Hongyuan International.

"Wow, Miss He is actually... If you say this, we are still colleagues? I bought his album, it's great." Girls are more or less chasing celebrities, and Lin Ling is no exception.

"Haha, then when you have the chance, let her sign you an autograph."

Chen Kangjie's joke made everyone present laugh again.

"Sir Jie, then do you look at the production of mineral water...?" Pan Guiren saw that his suggestion was adopted and wanted to serve new drinks, so he was more concerned about production arrangements.

"I don't care about the specific things. You can see how you produce them yourself. You can make adjustments based on the market conditions. I believe you will do a good job in this." Chen Kangjie really doesn't want to spend time and energy on specific matters. Moreover, if you can't even do this well, it would be a bit dereliction of duty.

"Okay, since Mr. Jie said that, let's do it. How to coordinate production capacity, we will make adjustments based on the market reaction after the advertisement is broadcast." Liu Kai is the general manager after all, and he doesn't want Chen Kangjie to handle such specific matters. Pan Guiren made the same suggestion to him a few days ago, because there are no new products on the market, and there is constant advertising, and the sales of mineral water are quite considerable, and there is not much backlog of products, so he did not agree.

"However, Mr. Jie, our instant noodles have been adjusted to two shifts. We started construction for 16 hours a day. The market demand is too large. The previous capacity was not enough. Therefore, I suggest that we should increase production lines to cope with greater demand after the New Year." Liu Kai is still doing this very well. He knows how to plan in advance. Of course, that is also his scope of responsibility.

"I think it's OK. Just get a report and send it to President Ouyang for signature. This is a good thing. We have to expand the scale after the New Year. Moreover, we have to consider opening factories in other places, but time may be delayed. You should also pay attention to places suitable for opening factories and understand the policies. This will not only expand the scale supply market, but also reduce our logistics pressure. Otherwise, our production capacity will be twice and tripled, and then logistics will not keep up or the cost is too high, which is not cost-effective." They are all here today, so they take this opportunity to give them vaccinations in advance so that they will not be prepared.
Chapter completed!