Chapter 69 Agreement
"Master Zhao, I think their conditions can be agreed. You think, the increase is 20% every year. The growth rate is not low, and the full payment is paid, so that our station can also replace some old equipment in time. From the perspective of our station, we also need such long-term customers. Some of the previous customers, some of them, eight days, and some of them in March and May, did advertising for a period of time and stopped. We have to find manufacturers that can replace them. It is not easy to do the work of the comrades. It is also very beneficial for us to sign long-term agreements. Some time ago, they donated more than 100 million to Qianzhou's education. It is also very positive for us to stay such customers." In the office of Director Zhao Gang, Deputy Director Li gave Zhao Gang a brief report and expressed his opinion. He really hoped to cooperate with Hongyuan and save a lot of trouble, so he almost talked for Hongyuan.
After returning from Kunlun Hotel, Deputy Director Li took Gao Junren to Zhao Gang's office directly. Chief Jia's level was not enough, so he was sent away. If there were any benefits, he would just give him some.
After hearing this, Zhao Gang was also smoking with his brows frowning.
"In this way, you guys go back first, I will reply to you tomorrow morning." Zhao Gang thought for a while and waved to Deputy Director Li and the others.
After Deputy Director Li and Gao Junren left, Zhao Gang took his bag to the Central Propaganda Department. At Zhao Gang's level, many things not only need to measure economic factors, but also consider issues from the political and overall situation. **The storm has just passed, and although the UK has agreed to the return of Hong Kong, it has been criticizing Hong Kong, which has made it a little unstable. If this matter is well operated, the benefits brought by not just a little advertising fee.
After arriving at the Central Propaganda Department to report to the minister, the minister also considered similar to Zhao Gang. He also wanted to make good use of it and brought the plans made by CCTV and the requirements of Hongyuan International. He went to see the highest chief. Recently, the highest chief was very concerned about Hong Kong affairs, so this matter should not be too big or small, but it would be a little sensitive to doing it.
It would be very difficult if Zhao Gang wanted to meet the Supreme Leader, but it would be much easier if the Central Propaganda Minister wanted to meet. After all, he was a member of the Political Bureau of the Central Committee and a person who could participate in the core decision-making. The Supreme Leader was only half-retreat at this time, so it was legitimate.
The Supreme Chief no longer lives in Danei, but moved to the Xishan Villa, which is much quieter. After receiving a secretary's report, the Minister of Propaganda came to report to him about the cooperation between a company and CCTV. The old chief was still a little unhappy. He used all such things to report to his old man. What kind of style? When the secretary added that it was a Hong Kong-funded company, the old chief was very kind and took some time to meet with the Minister of Propaganda.
After receiving CCTV's plan and Hongyuan's opinions, the Supreme Leader was quite satisfied after reading it and issued an instruction, "For a Hong Kong company that can donate hundreds of millions of dollars to difficult areas at a time, they can choose to cooperate with CCTV for a long time, which means they have confidence in the motherland, support one country, two systems, and are patriotic. If they use all the donations to advertise, how much do they have to do? So comrades cannot look at the problem from an economic perspective alone. This thing must not only be done, but also done well, so that the West knows that most Hong Kong people and enterprises are dedicated to the motherland and hope to make contributions to the motherland."
As a central leader, if there is no special situation, it is almost a habit to watch "News Broadcast". Hongyuan International Investment Company has been on CCTV twice, and the highest leader has a little impression. Of course, there are basic introductions in the documents submitted to the highest leader, so the highest leader has such a high evaluation.
The Minister of Propaganda knew that the instructions of the Supreme Leader had set the tone and also pointed out that political letting go.
The next morning, Zhao Gang was very excited after receiving the instructions from the Minister of Propaganda. This shows that his work is in place and he can make corresponding contributions to the country in this position. This matter can reach the highest leader's eye, which is a kind of affirmation of himself.
Deputy Director Li and Gao Junren were called to their office by Zhao Gang and gave them the instructions of the Supreme Leader. Now, Deputy Director Li and Gao Junren knew that it was okay, and they also had political achievements. They were excited to express their excitement that they would cooperate well with Hongyuan International and complete the cooperation with Hongyuan International as a political task.
After lunch, Chen Kangjie came to the CCTV building with Ouyang Zhenhua and Lu Xiang, planning to visit CCTV. Although Chen Kangjie passed by the CCTV door in his previous life, he could not take any further. Now he could step into CCTV as a guest and a customer. After getting the phone to confirm the time, Deputy Director Li, Gao Junren, and Chief Jia were waiting on the steps at the CCTV door, with his attitude as a courtesy as a superior. When shaking hands and greetings, not only Chen Kangjie discovered the difference between them today, but Ouyang Zhenhua and Lu Xiang also discovered it. It felt like they won the Mark Six lottery yesterday. They were very excited and enthusiastic. Chen Kangjie was still whispering in his heart whether they had eaten **.
Under the cordial leadership and explanation of Deputy Director Li, the group visited the Advertising Department, Studio No. 1, and Reporter Center. At Chen Kangjie's request, they also visited the News Center, especially the recording process of the News Broadcast.
In the past, Chen Kangjie always envied the announcers of the News Broadcasting for having the same super memory as him. He memorized the press release every day. When broadcasting the news, he was straight and very coherent. After visiting, he realized that they actually had line prompts, just in the direction of the camera. No wonder he kept staring at the camera and broadcasting the news smoothly for half an hour. The only regret is that maybe they were in the wrong time, and Chen Kangjie did not see those old announcers he liked.
During the visit, many people on CCTV were very surprised. Who are these three people? They actually worked as a servant, but also serve as commentators. The face was too great. Director Gao and Chief Jia could only follow behind. Only a few people who were concerned about the news knew that the tall man wearing glasses came from Hong Kong. Not only did he have a big investment in Qianzhou, but he also had huge donations. Many beauties were wondering whether he was married or not. If not, they could consider marrying him or helping his friends catch a rich son-in-law. It seems that after the reform and opening up, the changes in people's ideology and consciousness have not been average. Of course, if there are ten years, their ideas will probably be more radical.
After the visit, Deputy Director Li brought the three of them to the conference room on the top floor of CCTV, and Director Zhao Gang also came. Although he wanted to give Hongyuan International special policies and courtesy, Zhao Gang did not need to accompany him to visit. It was not because he was the senior vice-ministerial leader. It was just that during negotiations, Zhao Gang had to participate. This was not only to win this advertisement, but also a attitude, a kind of respect and attention to patriotic Hong Kong capital.
The negotiations at CCTV went smoothly, not only smooth, but also so smooth that Chen Kangjie and the other three couldn't understand.
Because CCTV not only accepted their conditions in full, it also gave three people a quota at the Spring Festival Gala, and reported it many times in news programs. The promotional videos are not only free for CCTV, but also increased broadcast time. It also gave Hongyuan International senior executives one or two interviews every year. Of course, Chen Kangjie does not need any exclusive interviews for the time being. Ouyang Zhenhua probably doesn't want to be too high-profile in his image, but it is still good to let other executives promote the company's image and development concepts more.
Chen Kangjie, Ouyang Zhenhua and Lu Xiang were only particularly satisfied with such conditions, because they were far beyond their expectations. They didn't know that for this advertisement, they even alarmed the Supreme Leader to give instructions.
The two sides quickly reached an agreement, and signed by Ouyang Zhenhua and Zhao Gang on behalf of both sides. Deputy Director Li and Lu Xiang stamped the official seals of both sides. In this way, Chen Kangjie's unequal agreement on CCTV was completed. Chen Kangjie always felt that he had taken advantage of it, and CCTV actually didn't feel that he was at a loss.
The achievement of cooperation between the two sides once again made Hongyuan appear on CCTV news. This is necessary, otherwise how could the chief's instructions be implemented?
In this way, starting from July 1st, the 30-second advertisement of Master Kong's instant noodles will be broadcast a hundred times a day during CCTV's prime time, which is simply a bombardment. Of course, after Master Kong's mineral water advertisement or other advertisements are produced, the next part of the instant noodles advertisement will be replaced. In short, starting from July 1st, CCTV's prime time advertisements have almost all become the world of Master Fang.
After completing the CCTV business, no one delayed it. After having a light meal with Director Zhao Gang and several leaders, the three of them went to the European advertising company.
At the European Chemical Company, Chen Kangjie explained to them how to shoot mineral water advertisements and recommended a beautiful woman to act as an actor.
The advertising company doesn’t know who the actor is, and they don’t care who the actor is. As long as you give money, you can shoot according to your requirements. Only Chen Kangjie and Ouyang Zhenhua know that He Wanrong is the one who is going to take on this advertisement. This is also to accumulate popularity for him to enter the music industry first, and at least become familiar with him. Of course, He Wanrong is fresh and refined, beautiful and charming, and has a good voice. She is completely qualified and capable. Otherwise, Chen Kangjie would not be inseparable from public or private.
After explaining the European advertising, the three of them flew back to Qianzhou. Ouyang Zhenhua, Lu Xiangde and several others pre-evaluated the effectiveness of this large-scale advertising and prepared for supply and transfer. Once the advertisements were broadcast on a large scale, many agents would flock to them, and production might not be able to keep up.
Chapter completed!