Since the milk powder production line of "Jinghu Dairy" was put into production, 50,000 cans of high-end milk powder have been continuously sent from Ginkgo Village to major cities across the country. In the past two months, nearly three million cans of milk powder have been in place everywhere. When Yang Hao reached an agreement with major supermarket groups on behalf of "Jinghu Dairy", they successively entered the Jinghu counter in the supermarket, waiting for the day to start selling.

Before the launch of "Jinghu Milk Powder", a behind-the-scenes work was inconspicuous, but it was extremely critical, that was the transportation led by "Xinxin Logistics"!

Since the production line of "Jinghu Milk Powder" was put into production, "Xinxin Logistics" has started to send the best fleet to Ginkgo Village to stand by, and immediately brought "Jinghu Milk Powder" to warehouses across the country.

50,000 cans of milk powder every day, plus the packaging weighs nearly 80 tons. "Xinxin Logistics" needs to send 4 vans to pick up goods every day. Over the past period of time, vans with the "Xinxin Logistics" logo have become a scenic spot on the "Yaoyin Expressway".

Since the cooperation with the "Jinghu System", the focus of "Xinxin Logistics" has gradually shifted its business to northwest Yunnan. For this reason, they set up a warehousing and distribution center in Ginkgo Village to deal with the "Jinghu System" business.

Nowadays, all the agricultural products, ingredients, fresh meat from "Jinghu Ranch" and the milk products of "Jinghu Dairy" are distributed to all parts of the country through "Xinxin Logistics". The orders generated by the online store of "Ginkgo Specialties" are also handed over to "Xinxin Logistics". At the same time, the rapid development of "Jinghu Scenic Area" has also driven the online sales of local specialties. This has added a new source of business to "Xinxin Logistics".

According to the technical statistics of "Xinxin Logistics", their operating income in Jinghu area reached an astonishing 500 million yuan in 2010, accounting for one-fifth of the company's revenue!

In a sense, "Xinxin Logistics" that is attached to the "Jinghu System" has won a big cake in the industrial chain, making the logistics industry's peers envious.

Many logistics companies have also had the idea of ​​entering the "Jinghu area", but this is not an easy task for them.

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At the same time, the advertisements for "Jinghu Milk Powder" have also begun to be put on the country. CCTV, local satellite TV stations, online platforms and graphic media, and all mainstream media in mainland China have appeared in "Jinghu Milk Powder".

Especially for video websites that have become popular in the past two years, there have been frequent advertisements for "Jinghu Milk Powder" at the beginning of the show. The beautiful pasture scenery fascinates everyone.

In order to this round of publicity offensive, Xiao Feng specially approved 500 million yuan in publicity funds, and it is necessary to ensure that the popularity of "Jinghu Milk Powder" is effectively improved in a short period of time.

Now is no longer the era of "the smell of wine is not afraid of the deep alley". If you want to get better sales, necessary publicity is very necessary.

Judging from past experience, as long as the products in Jinghu area are tasted by consumers, they have a great chance of winning the favor of customers and eventually become loyal fans of these products, from "Jinghu Milk" to the ingredients of Xiaojia Farm. Without exception!

Although the main customers of "Jinghu Milk Powder" are infants and young children aged 0-4, and they will not express their feelings, parents can judge based on the changes in their children's physical changes after drinking "Jinghu Milk Powder".

According to the research results of the State Administration of Quality and major medical colleges on "Jinghu Milk Powder" in recent months, "Jinghu Milk Powder" is rich in various nutrients needed by the human body, especially conducive to the growth and development of infants and young children, and is the best milk powder on the market. What is even more commendable is that "Jinghu Milk Powder" comes from a pollution-free alpine ranch. It has a unique taste and can be accepted by children while ensuring safety.

In this world, children, women and the elderly make money best, especially in China, where parents are willing to give everything they have.

In the past two years, China has frequently exposed food safety issues, especially in the field of infant milk powder, which is even more serious. This situation has also caused domestic milk powder companies to encounter a crisis of trust and parents import large amounts of milk powder from abroad.

Even the phenomenon of purchasing milk powder overseas and purchasing milk powder by Chinese people abroad has become a popular trend in recent years, making people laugh and cry!

This time, before the launch of "Jinghu Milk Powder", Xiao Feng also specially sent the milk powder to the American FDA and the testing department of the Ministry of Agriculture for relevant certification, and put these certification marks on the outer packaging of the milk powder. Today, Chinese people have a higher recognition of foreign authoritative institutions, and Xiao Feng's move is also out of helplessness.

However, I believe that with the launch of "Jinghu Milk Powder", consumers will be able to judge its excellence. As long as a good reputation is formed, the sales of "Jinghu Milk" will not be a problem.

According to the research results, a child starts drinking milk powder from 6 months old, and by the age of 6, he will consume at least 100 cans of milk powder, which means that a loyal user will bring tens of thousands of rmb of sales to "Jinghu Dairy". Considering the hundreds of millions of children's base in mainland China, the milk powder market is extremely considerable.

At present, the infant milk powder market in mainland China is about 30 billion rmb, and is expected to increase to 50 billion rmb in the next five years. As long as "Jinghu Milk Powder" gains a foothold in this market, it will bring continuous profits to "Jinghu Dairy".

Stimulated by large amounts of publicity funds, from CCTV to local governments, from the Internet to print media, "Jinghu Milk" is almost everywhere, and has created a huge momentum before it is launched.

The propaganda slogan "From nature, comprehensive nutrition" appeared in front of the people of the whole country overnight, letting everyone know that the beautiful alpine ranch that produces "Jinghu Milk" has started to produce milk powder again!

In the past year, "Jinghu Milk" has only been sold in southern Yunnan, Haizhou and other places, but its good taste and rich nutrition are still loved by consumers and its reputation has soared. Unfortunately, due to the production restrictions, people in other parts of the country cannot enjoy the taste of this top-grade milk at all.

Now, the final warm-up before the launch of "Jinghu Milk" has made many people who have some understanding of "Jinghu Dairy" and Ginkgo Village look forward to it.

According to the information feedback from the marketing department in various places, consumers of "Jinghu Milk" have begun to inquire about the specific situation of "Jinghu Milk Powder" from supermarkets and counter staff, and many customers have expressed their purchase intentions.

Of course, this kind of feedback does not ensure that "Jinghu Milk Powder" can be favored by consumers after it is launched. After all, compared with ordinary infant milk powder, the price of "Jinghu Milk Powder" is relatively high!

After careful market research and evaluation of its own products, the senior management of "Jinghu Dairy" set the ex-factory price of "Jinghu Milk Powder" at 268rmb, while its national unified retail price is 328rmb. In addition to deducting logistics costs, it also left a gross profit of 50rmb to the supermarket.

Compared with the milk powder on the market, the price of "Jinghu Milk Powder" is about one-quarter higher on average, which is quite similar to the positioning of "Jinghu Milk" in the market.

After all, the fresh milk production of Jinghu Ranch is limited and it is definitely impossible to supply unlimitedly, so raising the price threshold has become inevitable.

From Xiao Feng's heart, he naturally hopes to provide the best products to those in need, but due to limited production capacity, he has to do so.

However, making money is just a digital change for Xiao Feng today, and he will not pursue it too much. For this reason, "Jinghu Dairy" announced that through the "Ginkgo Foundation" to provide 50,000 cans of "Jinghu Milk Powder" for poor families across the country every month, worth more than 10 million rmb.

The Ginkgo Foundation will work with official institutions such as the All-China Women's Federation, Youth Development Foundation, etc. to select families who submit applications and provide "Jinghu Milk Powder" to poor families who need it the most. If possible, by the time the production capacity is expanded in the future, Xiao Feng plans to double the number of free donations to help more people.

If it were the former Xiao family, if they wanted to operate such a large and cumbersome project, they would definitely be powerless. Local governments and related institutions might not be able to cooperate fully. However, now, the Xiao family and the Xu family can naturally rely on the Xu family's huge network resources to do charity on the mainland, which is naturally unfavorable.

Although the "Ginkgo Foundation" has just been established for less than half a year, it already has 50 million rmb of funds injected by Xiao Feng, and the distribution rights of 50,000 cans of "Jinghu Milk Powder" per month are quite a big existence among domestic private foundations. What's more, the wife of the vice chairman of Xue and the famous singer Ms. Hua personally served as the chairman of the foundation, which has cleared many obstacles for the operation of the foundation!

When Ms. Hua personally announced that the "Ginkgo Foundation" donated milk powder to poor families every month, mainstream media across the country conducted large-scale reports, and media reporters also took the initiative to help women's federations in various places to select local poor families. At the same time, more and more charitable people have joined this "milk powder action" to care for vulnerable groups.

It has to be said that the charity boom that Xiao Feng set off before the launch of "Jinghu Milk Powder" has well established the image of "Jinghu Dairy" and laid a higher popularity for the subsequent sales.

Although there is suspicion of promoting sales through charity, the expenditure of the "Ginkgo Foundation" is real money. Even if the factory price is calculated, the monthly fee has exceeded 13 million, and it has reached 160 million rmb in a year.

Therefore, neither the media nor netizens criticized the "Jinghu Dairy" action. Even if some people say strange words, they were soon drowned out by the surging sound of maintenance.

Now, the media, including those in the financial industry, are paying attention to the performance of "Jinghu Milk Powder" after its launch. People are particularly concerned about whether "Jinghu Dairy" will keep their promises and distribute "Jinghu Milk Powder" to poor families for free? (To be continued, please search Piaotianwen, the novel is better and faster!
Chapter completed!