This year, Xiao Feng did not hold a grand opening ceremony at the "Dream Winery", nor did he hold a charity dinner in conjunction with the Lakers' opening game, because the "Ginkgo Night" not long ago has created the most glorious ceremony and does not need to be too luxurious and high-profile.

To this end, the opening ceremony of the "Jinghu Group" was only held in a low-key manner at the "No. 2 Winery". It did not invite too many celebrity guests. Only colorful activities were opened to ordinary tourists and winery members. This was also a opening ceremony that was more inclined to commercial operations.

Just like the media and the public's evaluation of the commerciality and artistic nature of films, people agree with the balance between commerciality and charity of "Jinghu Group", believing that it is an exciting and hard-working enterprise with a long-term vision.

If the Jinghu Group is addicted to various charity activities and is too high-profile, it will lose the appearance of the company itself. In the eyes of the media and the public, the Jinghu Group that is deeply rooted in the deep cultivation is the real Jinghu Group!

In early October, the Jinghu Group, together with the Ginkgo Foundation and many partners, held a series of grand events in the Ginkgo City, which became the focus of the world.

In just a few days, in addition to raising a large amount of donations for the Ginkgo Foundation, the international influence of the Ginkgo Foundation was further enhanced, and Xiao Feng, the advocate of the event, gained more reputation.

After completing the world-renowned "Ginkgo Night", "Jinghu Group" and Xiao Feng themselves devoted more time and energy to their down-to-earth work, reducing unnecessary media exposure, in order to accumulate stronger strength and provide more support for charity in the coming year.

However, Xiao Feng still underestimated the enthusiasm of the media and the public for his whereabouts. After he just set out from the "Miracle Farm", news that he would attend the opening ceremony at the "No. 2 Winery" was already flying all over the sky.

Just now, when Xiao Feng's convoy arrived at the "No. 2 Winery", many heavyweight American media from the Los Angeles Times, ABC and other countries sent interview teams to the "Napa Valley". Xiao Feng even saw the interview helicopter hovering in the air.

For the media, Xiao Feng himself is a huge news luminous body. Wherever he has it, there is news. If he can speak a little bit, it will naturally be heavyweight news.

What's more, this time Xiao Feng came to the "No. 2 Winery", which is the eighth-ranked super winery in the world. The annual output value of the "No. 2 Work" will not be less than US$2.3 billion. In addition, the annual output value of aged wines is considered low.

The rise of "No. 2 Winery" in Napa Valley has only been in just five years. It has the common characteristics of all industries under the "Minghu Group", namely low cost, high output and high speed development.

Xiao Feng arrived at the winery while the "No. 2 Winery" was about to be opened, which shows the important position of the winery in Xiao Feng's mind. It is reasonable for the media to come here with Xiao Feng.

Of course, media reporters also had other thoughts, hoping to see more celebrities at the opening ceremony of the "No. 2 Winery", which would allow them to gain more interview rights and bonuses.

Not that tomorrow is the opening ceremony of the "No. 2 Winery", the surrounding town of Napa and even the resort hotel of the "No. 2 Winery" are already crowded.

Every autumn is the peak tourist season for the ‘Napa Valley’. Many wineries hold brewing ceremonies this season, which naturally attracts the arrival of many red wine lovers and tourists. This is also the most lively time of the year in Napa Valley.

At this time, in Napa Valley, people need to book a room a month in advance, and the room rates will be nearly half or even more than usual, but they still cannot stop people's enthusiasm.

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As the largest and most valuable winery in Napa Valley, the ‘No. 2 Winery’ has been established for a short time, but it has won the welcome of more and more red wine lovers with its unique Chinese culture and unparalleled wine quality.

According to the internal report of "No. 2 Winery", Xiao Feng saw that the winery currently has nearly 10,000 members of various types, and this number is still rising.

‘No. 2 Winery’ has an extremely complete membership system, and this membership system is perfectly connected with the many industries of ‘Jinghu Group’, allowing every member to enjoy more and better products and services from ‘Jinghu Group’.

The membership system of "Jinghu Group" originally started with the membership card of "Jinghu Agricultural Products", but in order to gather the centripetal force of consumers and enhance the brand effect, Xiao Feng activated three levels of "Silver", "Gold" and "Diamond Membership". He upgraded the membership level based on the accumulated consumption limit of consumers, and finally obtained discounted benefits in "Jinghu Agricultural Products".

With the continuous expansion of "Jinghu Group", the products produced by the group cover more types and target more people. "Jinghu Group" has taken the opportunity to launch a new membership system, including all consumers of the group into the scope of this system, which will help the company control customer needs and further enhance the company's execution and strategic intentions.

When it comes to the huge "Jinghu Group", the original "Jinghu Agricultural Products" third-level membership system seemed too simple. For this reason, Xiao Feng and Xu Mengyao formulated seven-level membership systems, ranging from ordinary, black iron, bronze to silver, gold, dark gold and diamonds, and specified the thresholds for each level, welfare and promotion conditions, etc., which were perfect.

Generally speaking, you can become an ordinary member by spending about 10,000rmb on Jinghu Group. In addition to enjoying a 18% discount on shopping discount, the biggest difference between becoming a member and ordinary consumers is that you can get the right of purchase first. This kind of benefit is quite useful when the supply of goods exceeds demand.

Since then, the promotion threshold for members at each level will be increased by 10 times compared with the previous level, which invisibly widens the gap between members and is more conducive to the group screening of loyal customers.

With the continuous promotion of membership levels, members can get greater consumption discounts, and can also receive holiday gifts from Jinghu Group or even Xiao Feng personally during holidays, and can also purchase some top-level products through the group's special channels.

For example, only members above the gold level and above have the opportunity to buy the space honey, space spirit tea, precious white truffle, dream wine and ginkgo beef.

To be able to reach a golden membership, consumers must purchase more than 100 million rmb from the Jinghu Group. This number is undoubtedly an astronomical figure for ordinary people.

However, for those super rich people living at the top of the Earth's pyramid, accumulating more than 10 million US dollars in a few years is not out of reach, and even the purchase volume of some super families in a year is not just this number.

After the opening of the "No. 2 Winery" in the United States, it quickly merged the membership system of the winery and the membership system of the "Minghu International" to form a huge database!

In the United States, most of the members who can regard the "No. 2 Work" as the red wine they often taste are wealthy or celebrities, and ordinary people will never be able to enjoy these top red wines worth thousands of dollars.

The addition of these high-end members has made "No. 2 Winery" an important node for "Jinghu International" to gather connections, helping "Jinghu International" to win more support in North America and even European markets.

Although these members are not usually dewy, they have great energy. When the "No. 2 Work" and the various top ingredients of "Jinghu Group" become frequent visitors on the tables of these members, they will naturally take the initiative to protect the interests of "Jinghu Group" in Europe and the United States, which is entirely out of their own "despicable desire".

For rich people, eating is one of the most important enjoyments in life. In order to make themselves live a more comfortable life, they are not comfortable providing their own insignificant little help for the development of "Mirror Lake International" in the United States.

Some people jokingly say that the greatest wealth of Jinghu Group is not those farms that make money every day, nor the cash cow "Jinghu Dairy", nor the aged wine stored in the wine cellar, but this huge membership system. It is this membership system that covers most of the wealthy and powerful classes on the earth, wealthy consortiums and political and business celebrities, which makes the development of Jinghu Group unimpeded throughout the world.

Few people can resist the temptation of delicious food, and the support that "Minghu Group" has won internationally as the best top food supplier in the world is reasonable.

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The media reporters who were arriving constantly submitted an interview application to the "No. 2 Winery". Xiao Feng finally agreed to hold a press conference for various reasons, introducing the relevant situation to the media and answering questions from the media reporters.

As the news came out, media reporters in Napa Valley cheered collectively, while many media reporters in Los Angeles and San Francisco even set out overnight, hoping to catch up with the press conference tomorrow morning.

In the media's memory, Xiao Feng only made a public appearance at the "Ginkgo Night" earlier this month and had interactions with the media. In the following three weeks, he had not accepted interviews from the media.

For a super idol like Xiao Feng, the three-week news silence period is long enough. The media can't wait to get updated remarks from Xiao Feng's mouth. This is the global super idol that media reporters want to see.

Xiao Feng also knew the media's thoughts. Even if he didn't like to show up in the media so much, as the chairman of "Jinghu Group", it was impossible for him to completely leave the media; not to mention that in order to ensure that the "Ginkgo Foundation" has a $600 million annual donation, Xiao Feng still needs to maintain the necessary exposure rate.

For this reason, Xiao Feng agreed to hold a press conference after the opening ceremony of the "No. 2 Winery" and accepted an interview with the media. After all, people are in the world and they can't help themselves!

Xiao Feng lives a very free and easy life now, and there are only a handful of things that are restricted. However, there are millions of people working and living around his "Jinghu Group". Xiao Feng needs to consider more for many things. If you want to do it from your heart, you have to wait for a few years.

In Xiao Feng's life plan, after Xiao Yu graduated from college in his twenties, he could control the industry of "Jinghu Group" well, which was the day when he really retired!

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The arrival of Xiao Feng and Xu Mengyao made the winery employees very excited, and the extra meals in the winery staff canteen that night made the employees smile.

The situation of "Miracle Farm" has long been heard by all the employees of "No. 2 Winery". The boss brought the boss's wife to inspect the industry, and he was quite generous to every employee.

The restaurant meal is naturally the subject, and the employees are even more looking forward to how big the red envelope will be after the brewing ceremony?

According to the tradition of "Jinghu Group", the size of this unexpected red envelope is often linked to factors such as department output value, profit, etc. The benefits of "No. 2 Winery" are slightly higher than those of "Miracle Farm", so the winery employees naturally have more expectations.

Regardless of the size of the red envelope after the brewing ceremony, the winery staff have already applauded the sumptuous dinner tonight. The tender lamb chops come from the "Dream Ranch". The mellow braised beef is also a masterpiece of the "Dream Ranch". The sweet and delicious fruits even come from the "Ginkgo Farm" across the ocean.

The annual brewing ceremony is a day when the group concentrates on rewarding all employees of the "No. 2 Winery". During this special period, the winery employees can enjoy completely different benefits from other industry employees, which is also part of the differentiated management of the "Jinghu Group".

Of course, other departments will have their own characteristics. For example, the "Dream Ranch" will also hold a grand bonfire party after the last batch of beef cattle is sold to welcome the arrival of winter.

The restaurant of ‘No. 2 Winery’ is also one of the many ‘Dream Restaurant’ branches. In order to welcome the arrival of the boss and the boss’ ladies, the restaurant chefs made various preparations a few days ago and tried their best to cook their own specialty dishes, waiting for the boss and his wife to review.

The chef from the main store of the "Dream Restaurant" came from news that the boss's cooking skills have reached a level of unfathomable level. Just by tasting delicious food, you can tell the source of the food, the venue and cooking techniques, and even the chef's skills are clear, which is completely amazing.

In this case, the chefs of the restaurant "No. 2 Winery" naturally dare not neglect at all. The boss's position in the food industry is obvious to all. If he can win the recognition of the boss, his status within the group will naturally rise. Even if he changes jobs or sets up a different position in the future, his identity will be very different.
Chapter completed!