【1477】 Organic Agriculture
The beautiful scenery of the "Minghu Scenic Area" in autumn has attracted a large number of tourists to come, and the harvest of the vast land is even more enjoyable.
Today, the jurisdiction of "Ginkgo City" is a land with a radius of more than 100 kilometers with a total area of more than 30,000 square kilometers, which is also ranked high among prefecture-level cities across the country.
The economic development of the entire "Ginkgo City" is completely driven by the "Jinghu Group". The industries of nearly two million residents are extended based on the "Jinghu Group" industry and have formed a huge industrial chain.
For example, the tourism industry with the "Jinghu Scenic Area" as its core has now become one of the most basic industries in the entire "Ginkgo City". More than 200,000 jobs are directly used to serve the tourism industry, and the hotel, catering and service industries extending from the tourism industry occupy most of the jobs in the "Ginkgo City".
According to information released by the Jinghu Company and the Ginkgo Municipal Tourism Bureau, the Ginkgo Municipality received a total of 12 million tourists in the first half of 2020, and the annual reception volume is expected to exceed 25 million, an increase of 40% over last year.
The 25 million tourists brought more than 10 billion rmb of consumption income to the entire Ginkgo City, and promoted the rapid development of industries such as transportation, hotel and catering, local specialty sales, allowing more than 500,000 mountain people to get rid of poverty and become rich.
The mountain people rely on the industrial chain formed by the tourism industry to serve tourists, give full play to their own advantages, and drive the development of the entire family.
For example, whenever the rainy season comes, mountain people will enthusiastically go up the mountain to collect mountain goods such as matsutake mushrooms, wild mushrooms, bamboo shoots, and fungus, and sell them to restaurants or tourists at the market. Every year, the rainy season can bring mountain people 10,000 or 20,000 rmb in income, which is in sharp contrast to the situation when they were hungry in Baoshan.
In addition, some skillful mountain people will make various handicrafts, such as soles, embroidered shoes, tie-dyeing and other handicrafts with ethnic style in northwestern Yunnan during the slack farming period, and sell them in the market. Tourists, especially those who are wronged, are simply unable to resist such small items, and mountain people have a lot of income.
At the same time, the huge passenger flow has caused the entire "Ginkgo City" to increase the demand for vegetables, poultry and other ingredients. Many mountain people have given up grain planting and devoted more land, time and energy to vegetable planting and poultry breeding, and specifically serve tourists.
When the Jinghu Group was first established, Xiao Feng also provided special guarantees for the mountain residents. Banks provided low-interest loans to the mountain residents to develop breeding and breeding industries, transform houses and build inns, etc. This is an important reason why the private economy of "Ginkgo City" can develop rapidly.
In recent years, as the economic situation of "Ginkgo City" continues to improve, even if "Jinghu Group" does not come forward to provide guarantees, the banks will take the initiative to provide financial support to the mountain villagers. This is a project with little risk and can also be in line with the development strategy of the central government of the imperial government's "poverty alleviation and well-off" situation.
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The origin of "Ginkgo City" is organic agriculture. The industrial chain with "Jinghu Group" as the core can drive the entire region's output value of more than US$40 billion every year, accounting for more than 80% of the entire GDP. The emphasis on organic agriculture has been integrated into the bones of every "Ginkgo City" government official.
In addition to the tourism industry becoming famous throughout the country and even around the world, the organic agricultural industry driven by the Jinghu Group has become the foundation of the entire Ginkgo City economy and the top priority.
Because of the brand effect created by Jinghu Group, consumers have a high level of trust in the various organic ingredients produced by Ginkgo City, attracting a large number of investors to invest, and eventually forming a large-scale industry.
Taking the milk industry as an example, in addition to "Jinghu Dairy", the top 10 dairy companies in the Ginkgo City are currently catching land in "Ginkgo City", setting up pastures and production bases, making this place the largest milk production base outside the grassland and the largest milk production base outside of Western Xinjiang.
At present, the area of ranches within the Ginkgo City is more than 1,000 square kilometers, which is equivalent to one-thirty of the land area of the entire Ginkgo City. Most of the land suitable for development into ranches has become lush ranches, with millions of dairy cattle, beef cattle and beef sheep living on it.
In the tourism promotional video of "Ginkgo City", aerial photography helicopters are a very common method to overlook the beautiful rivers and mountains. In the camera, in addition to the endless snow-capped mountains, high mountain canyons, and rushing rivers, the green pastures that cannot be seen at a glance and the cattle and sheep scattered in the vast grassland like pearls, attracting people's attention the most.
Over the years, many alpine pastures, including "Jinghu Ranch", have been constantly opening up pastures to tourists, allowing tourists to experience the pasture life with the ethnic style of northwestern Yunnan. This has also become a major feature of "Jinghu Scenic Area".
For many southern tourists, it is a very worthwhile thing to experience the magnificence of "the sky is vast, the wilderness is vast, and the wind blows the grass and sees cattle and sheep".
Today, pasture culture has become an integral part of the tourism and cultural system of the "Jinghu Scenic Area". Many tourists come here for the pastures and various delicacies of the pastures.
Among the nearly 1,000 square kilometers of ranches in the "Ginkgo City", there are top five dairy companies in China, including Guangming, Shuguang, Mengniu, Yili, etc., as well as local brands in northwestern Yunnan such as Butterfly and Seonian. Each brand relies on high-quality ranches on the northwestern Yunnan Plateau to produce the best milk in China, laying a better foundation for development.
Among them, the largest ranch belongs to the "Jinghu Group". The original "Jinghu Ranch" covers an area of more than 200 square kilometers. Later, Xiao Tao, who was in charge of the ranch project, has continuously expanded the range of ranch in the past 10 years. Now it has nearly 400 square kilometers of ranch, becoming the largest single ranch in China with an area of 600,000 mu. Now, the number of dairy cows in the "Jinghu Ranch" has reached 300,000 heads, and the amount of milk produced per day will not be less than 10,000 tons, which is quite large!
"Jinghu Ranch" is recognized as the best milk source base in the world because it irrigates the spiritual springs rich in spiritual energy all year round. The grass quality is extremely high, which greatly improves the physique of the cows and improves the quality of milk!
A ton of fresh milk can be made into milk powder at a ratio of 8:1, and 125 cans of "Jinghu Milk Powder" can be produced in a kilogram of "Jinghu Milk Powder". Each can of "Jinghu Milk Powder" has a factory price of US$58, which is about 348rmb.
At present, "Jinghu Dairy" has become the subsidiary with the highest output value of "Jinghu Group". The daily output value will not be less than 500 million rmb, and it will reach 180 billion rmb (about 30 billion US dollars) throughout the year!
In recent years, "Jinghu Dairy" has gradually reduced the production of liquid milk and pure milk, because the production of milk powder can bring more profits. "Jinghu Dairy"'s liquid milk, pure milk and yogurt can only be purchased in northwestern Yunnan cities such as "Ginkgo City", because the output is too small.
The domestic revenue of the "Jinghu Group" reached US$24.5 billion in the first half of 2020, of which "Jinghu Dairy" contributed more than 60% of it. It is not unfounded that it has become the foundation of the group by the outside world.
The milk powder produced by Jinghu Group every day has reached an astonishing 1.2 million cans. Dozens of heavy trucks line up in the warehouse of Jinghu Dairy every day, waiting for the milk powder to be taken away immediately after it is offline. Some of them go to all parts of the country, and a considerable number will be transported to Anzhou Port, the nearest Guangxi, which is the nearest to northwest Yunnan, and transported to all parts of the world through standard containers.
At present, a can of "Jinghu Infant Milk Powder" will be sold for no less than 518rmb in the domestic market, and in the overseas market, it is priced at as high as US$118, which is basically one of the most expensive milk powder in the world. Only those families with high income and good family conditions can feed their children "Jinghu Milk Powder".
However, even so, relying on excellent quality and good results, "Jinghu Milk Powder" is in short supply at home and abroad. For this reason, "Jinghu Group" has specially adjusted the sales ratio at home and abroad and placed more milk powder in domestic sales, which has also spawned many transnational purchasing agents and scalpers.
Before this, the well-known purchasing agents of Chinese people have always helped consumers buy electronic products, milk powder, luxury goods, etc. from abroad. Now, foreign consumers need to purchase "Jinghu Milk Powder", which really makes many Chinese people very happy.
For Chinese people with strong national self-esteem, the weakness over the years has made many domestic products far behind foreign countries in terms of quality. However, since the 21st century, this situation has gradually improved, and "Made in China" has begun to become a representative of better quality.
Although ‘Jinghu Milk Powder’ is not a high-tech product, it represents an achievement in the field of food safety, which allows Chinese people to proudly declare to the world that ‘China can produce the best milk powder in the world’!
This alone is enough to become a national brand hero in the minds of many Chinese people. Xiao Feng's strong nationalism has always shown, which has made many young people regard Xiao Feng as an idol. Under the same conditions, the Chinese people will support Xiao Feng's "Jinghu Group" more!
In addition to the daily output of tens of thousands of tons of milk, Jinghu Ranch currently has 150,000 "Fantasy Beef Cattle" and 300,000 "Ginkgo Black Goats". It can provide various top meat to top restaurants in China every year, bringing nearly 1 billion US dollars in revenue to the group!
After all, the land in China is too tight, and the scale of the ranch cannot be expanded without restrictions. Xiao Feng had to expand the area of ranch in the United States and increase the number of beef cattle and sheep to meet the huge demand in the domestic and foreign markets.
"Jinghu Ranch" is an industry that existed since its establishment. Xiao Feng naturally attaches great importance to it. Now it occupies the most important raw material production of the group. Xiao Feng sent Xiao Tao, one of the founders of the group, to take charge, which is also in the title.
Within the Jinghu Group, the salary system of the employees of Jinghu Ranch has always been at the forefront of the group, and many front-line cowboys have a much higher income than white-collar workers sitting in the headquarters office.
Generally speaking, the basic annual salary of the front-line cowboys in Jinghu Ranch is 100,000 rmb. If cowboys need to drive cattle and sheep into the depths of the ranch far away from the crowd, the daily subsidies exceed 300 rmb, which will be a significant income for a year. At the same time, the reward ratio of the front-line employees of the farm at the end of each year is higher, making many cowboys’ annual income close to 300,000 rmb.
The income of 50,000 US dollars, even in America, is already the middle class. Just the "Minghu Ranch" has created nearly 20,000 middle classes, which shows the greatness of the "Minghu Group".
Nowadays, all employees of "Jinghu Ranch" and even "Jinghu Group" are popular in the blind date market. Not to mention single young people, even those middle-aged divorced or widowed employees, there are people queuing up to pursue them.
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In addition to pastures, organic food and other industries, the organic agricultural industry of "Ginkgo City" has developed a new field in the past 10 years, which is flower planting and production!
Whether as an enterprise or a local government, the adjustment and optimization of industrial structure have always been the top priority in development, and this is an important secret to maintaining strong vitality.
As early as the beginning of the establishment of "Jinghu Group", Xiao Feng believed that the development of the group cannot be bound by the comfort of the current situation, but needs to be prepared for danger in times of peace and constantly forge ahead.
Under the guidance of Xiao Feng's idea, when the "Xiao Family Farm" and "Jinghu Ranch" gradually got on track, the eight sister Xiao Moli proposed to experiment with planting various flowers in the fields around the "Ginkgo Village" to see if the flower production base in Chuncheng can be successfully copied in "Ginkgo City"?
For Spring City, the biggest impression of people in the country is that there are flowers everywhere, which is also the largest flower production and trading base in China. Every year, tens of billions of flowers are sent from Spring City to all parts of the country. The name of "City of Flowers" is truly true.
The climate of "Ginkgo City" is different from that of Spring City, but the sunshine time is longer, which is theoretically very suitable for the growth of sun-loving flowers such as roses and tulips, but it has such potential.
For this reason, the Jinghu Group spent a lot of money and invited many experts to conduct research in the "Ginkgo Village" to try to realize the idea of large-scale planting of precious flowers in the local climate, soil and water quality environment.
After nearly two years of research and experimental planting, it was concluded that "Ginkgo City" is very suitable for planting flowers. Even in winter when the mountains are covered with heavy snow, production can be transferred into greenhouses. The climate has little impact on production.
With scientific basis, Jinghu Group took the lead in launching the project of a 10,000 mu flower production base, and achieved initial success in the spring of the following year. The extremely high-quality roses were listed on Valentine's Day that year, bringing nearly 100 million yuan in revenue to the flower base!
Chapter completed!