【1121】Never stop
At 19:00 p.m. local time in Los Angeles, the "Mengyao" landed smoothly at Los Angeles International Airport. Xiao Feng's family and the guests who went to the "Ginkgo Village" for the New Year this time walked out of the cabin in turn.
The climate in Los Angeles in winter is close to that of "Ginkgo Village". Even Los Angeles, which rarely snows, is warmer than "Ginkgo Village", so everyone will not be too uncomfortable.
Farewell to friends and family, boarding the luxury convoy to pick up the plane. Xiao Feng turned on the 'Ni Ni' with his assistant team and then flew straight to Charlotte.
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Charlotte, the largest city in North Carolina in southeastern America, is only 370 kilometers away from Atlanta, the capital of Georgia. It is the 18th largest super city in the United States with a population of more than two million.
For Chinese people, they know the term "Charlotte" more because a comedy movie "Charlotte's Troubles" a few years ago has never been associated with an American city.
Of course, those senior fans who know a lot about NBA naturally know that the city has the youngest team in NBA, Charlotte Hornets (Boncats).
In 2004, the Charlotte Bobcat joined the NBA and was officially renamed ‘Charlotte Wasp’ in 2014, and therefore accepted the history of the wasp from 1988 to 2004.
The reason why Chinese fans are familiar with the Charlotte Hornets is not because this team has excellent record, but because its boss is the most well-known superstar in the entire NBA, Michael Jordan!
In 2010, the Bobcats entered the "Jordan era" and the NBA League board approved the deal to acquire the Bobcats for $275 million. Jordan also became the first major shareholder of the team to be a professional player in the history of the league and the second black big boss in the NBA, and will also be the only existing black big boss in the NBA.
When the team's record was poor, the popularity of Jordan, the big boss, has become the most favorable weapon for Charlotte Hornets to publicize, and it is difficult for fans to not understand.
Originally, Charlotte should have held the All-Star Weekend last year, 2017, but because Kobe is about to retire, Charlotte voluntarily gave up the right to host and handed it over to Los Angeles to host the 2017 All-Star Weekend.
This alone is the support of the Lakers and countless Chinese fans who are more inclined toward the Charlotte Hornets. This year's All-Star Weekend voting session has also received strong support from the majority of Chinese fans.
Late at night in Eastern Time, the "Ni Ni" landed at Charlotte Douglas International Airport. The Lakers had already prepared the team to welcome Xiao Feng, George and others.
This time, George Morgan came to Charlotte to work not just to watch the NBA All-Star Game.
Charlotte is the second largest banking center in the United States, the headquarters of the world's largest bank Bank of America and Merrill Lynch, and one of the top five banks in the United States. In 2008, MC Bank was acquired by Wells Fargo Group, the world's sixth largest bank, and Charlotte became the eastern headquarters of Wells Fargo Group.
Charlotte is a highly modern industrial and commercial city, the most important financial, trade and transportation center in Southeast America, and the fastest economic development city in Southeast America. Charlotte currently has 256,000 people, of which about 120,000 are engaged in the financial industry, with a total bank assets of US$46 billion. The strong financial industry has laid a solid foundation for Charlotte's economic development.
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After more than ten hours of flight, Xiao Feng was physically and mentally exhausted even though he was incredible physical strength. He didn't bother to say goodbye to George and hurriedly boarded the team and headed to the hotel where the Lakers were staying, preparing to rest and wait for tomorrow's All-Star Game.
In the past two days, the All-Star Weekend has held competitions including rookie challenge, skills competition, dunk competition and three-point competition, which is getting better.
According to the information received by Xiao Feng, Zhou Qi performed quite well in the rookie challenge. His triple-double all-round performance helped the world star team win, further consolidating his foundation for winning the best rookie.
Currently, Zhou Qi ranks first in the official NBA ranking of the best rookies, and he is expected to become the second Chinese player to win this honor, just like Xiao Feng.
In the three-point competition that Xiao Feng paid attention to, Curry finally won the championship as he wished. His 28-point performance in the final was also quite amazing, but his lack of opponents still made him extremely regretful.
Overall, this year's All-Star Weekend is not as exciting as usual, and there are no problems with Xiao Feng's absence for the time being.
When he returned to the hotel, Xiao Feng didn't care about understanding the current situation of the team and fell asleep when he entered the room. Although he slept for a while on the "Mengyao", the changing time zone and bumpy itinerary were always unable to compare with the stable bed.
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Xiao Feng slept in a dark and dark place. When he got up, it was already past twelve o'clock the next day. After sleeping for more than 12 hours, he was resurrected with full blood.
After a big meal at the restaurant, Xiao Feng finally attended a series of activities in the square near the Charlotte Hornets' home court, led by the NBA official staff.
As an NBA player, even though Xiao Feng is the team owner, he also has to follow many regulations of the NBA league. This time he missed many activities on the All-Star weekend and returned to the "Ginkgo Village" for the New Year, which is already the NBA's special care for Xiao Feng.
In fact, based on Xiao Feng’s own interests, he attended more events and better promoted the NBA to the world, which will also help enhance the market value of the Los Angeles Lakers. This is a win-win result.
Because of his wonderful performance for two consecutive years, Xiao Feng has replaced Kobe and become the number one active NBA player. His fans are spread throughout every corner of the United States.
Although there is still a bad habit of "race, racial discrimination, and scrutiny" in the United States, human worship of the strong will not change due to the relationship between skin color. Xiao Feng's almost unsolvable performance on the court has made people forget his nationality and skin color, and it is reasonable to have a large number of fans.
When Xiao Feng appeared at the event, thousands of fans queuing up to sign the autograph gathered in a short time. They held Xiao Feng's poster in their hands, wore Xiao Feng's jersey, and shouted "Feng Feng"!
When the Chinese media reporter who was interviewing on the scene saw the scene in front of him, he felt a little proud. In a sense, Xiao Feng was the first Chinese superstar with huge international influence.
Xiao Feng defeated all American superstars in one of the most proud events in the Americans, and even made many NBA players regard him as their idols. This situation is an unprecedented situation.
In the past, when Chinese media reporters came to NBA for interviews, although NBA officials and American people did not have obvious actions of "discrimination", they were more just perfunctory in routine matters.
After Xiao Feng shined in the NBA, the Americans' attitude towards the Chinese media changed dramatically. For example, the application for interviews for reporters can be approved soon, and many media reporters can even follow the team to board the special plane and interview many exclusive information.
For example, the best media seats in each game of the team will have a certain number of people. Before that, the Chinese media should not think of such good things, but now everything is not a problem.
In addition to Xiao Feng's outstanding performance in the field of competitive, Xiao Feng, as the boss of the NBA team, also helped Chinese media reporters invisibly.
America is a world where capital is regarded as heroes. Xiao Feng is the top ten super richest man in the world and has good relationships with many top consortiums in the United States, which means that Xiao Feng has huge energy.
The ability to ‘take dishes on the dishes’ is not only unique to Chinese people, but also to the wrong people. Because of Xiao Feng’s huge influence, the Americans also view his compatriots differently!
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It is precisely because the interview environment of Chinese media reporters in NBA that has fundamentally improved, coupled with the wonderful performances of four compatriots, Xiao Feng, Jeremy Lin, Alien and Zhou Qi, have caused the media in China and even East Asian who have been tracking and reporting on NBA for a long time to show a surge.
At present, China's heavyweight media including China National Television, Haizhou TV, Inspur, Penguin and other Chinese media have a team that has been filming Lakers and NBA games for a long time. Media from Xiangjiang, Baodao and other places have also followed suit.
According to data released by the NBA official at the press conference before the All-Star Weekend, more than 60 Chinese media and 40 Asian media reporters submitted interview applications, accounting for more than half of the international media interviewing All-Star Weekend!
From the number of media reporters, we can see that the NBA, especially Xiao Feng, has a huge influence in China and East Asia. Due to the color and cultural background, Xiao Feng has become a representative of the import of foreign cultures by yellow people.
In the descriptions of many Asian media, Xiao Feng has become an "Asian hero" because he broke the monopoly in the sports league dominated by black and white people and gave more spiritual encouragement to the yellow race!
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The huge sensation caused by Xiao Feng's appearance at the event was also seen by Silva, the president of the NBA League. Although he felt a little unhappy, because he was not a white man or an American, he could still see the vast Asian market and huge interests behind Xiao Feng!
This All-Star Game is expected to have more than 600 million Asian viewers watching broadcasts in front of the TV. The huge population base means more broadcast costs and advertising revenue, and no one will be able to overcome the money!
Therefore, even if Xiao Feng became the "NBA No. 1" was not in line with the so-called "American Dream", the official could only accept it with a pinch of his nose.
In this All-Star Weekend promotional video, Xiao Feng appeared very much in line with his current identity. Even though he missed the two-day event, the NBA official still listed him as the target of key publicity.
Judging from the results, after Kobe retired, fans who urgently needed idols quickly locked in on Xiao Feng, so there was no unexpected recession this year's All-Star Weekend. Instead, the addition of Xiao Feng and the Chinese market became more lively with you.
In the past two days, there have been much more Chinese fans appearing at the Warner Times Center Stadium in Charlotte than in previous All-Star weekends. These Chinese fans are generous, and whether it is peripheral products, high-end hotels, or luxury stores, they are extremely welcome to these Chinese fans.
It can be foreseeable that as long as Xiao Feng and the Lakers' Chinese elements continue to maintain, the NBA can win more benefits from the huge Chinese market.
However, if Silva knew that Xiao Feng would announce his retirement after winning three consecutive championships, he would probably spit out old blood.
In the past two years, he has continuously adjusted the NBA's strategy in order to make full use of Xiao Feng's huge influence in China and even Asia, further promote the internationalization of the NBA and win more benefits. All of this is based on Xiao Feng's continued battle in the NBA, but Silva only considered the great attraction of the NBA championship and the economic benefits to ordinary people, but ignored that Xiao Feng is not an ordinary player.
Xiao Feng, who owns assets of more than US$40 billion, is a truly super rich man. He was not fighting in the NBA for money, but just a coincidence.
When Xiao Feng lost the novelty of NBA, it was time for him to leave!
This NBA All-Star Weekend is Xiao Feng’s first participation as the NBA’s No. 1 star, and it is also the last time, which is quite interesting to say.
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In the afternoon, he participated in the signature event and went to the surrounding welfare home with Ah Lian and others. After a trip to the school, Xiao Feng's event on the All-Star Weekend was the evening All-Star Game.
Xiao Feng and his party returned to the hotel for dinner and rest. They set off for Time Warner Center Stadium at 6 pm. Tonight's game will be broadcast to more than 160 countries and regions around the world through satellites, and the number of viewers will not be less than 1.5 billion!
This is the best basketball league in the world. The huge influence it represents is unimaginable to ordinary people. The huge industrial chain derived from this is also something that many economic experts talk about.
The All-Star Weekend is a basketball carnival, and most players will show up with their families. However, this time, because the children are too tired, Xiao Feng asked them to stay in Los Angeles for rest.
However, just now, a few little guys chattered on the phone, saying that they wanted to support their father's game in front of the TV, hoping that his father would perform well.
For Xiao Feng, the encouragement and support of the children are undoubtedly the greatest motivation. Although his physical strength and condition are not at the best, he is still confident of winning the MVP of the All-Star Game. This is a father’s promise to the children!
Chapter completed!