"It's almost enough to do this. After all, even if it's counterfeit, it's still a counterfeit. Our Shuxiang King has a unique taste. Consumers can clearly distinguish it after trying it. No matter how powerful the counterfeit is, it won't last long without a recipe. Therefore, you have to take the harm of counterfeit products to heart, but you must not give up because of choking and lose the big ones because of small things. Watermark advertising test     Watermark advertising test”

Xue Xiang said this, but he didn't think so in his heart.

He was very clear about the harm of counterfeit products to King Shuxiang, especially in this era of underdeveloped media information, counterfeit products in many places rely on low prices to successfully seize the market of King Shuxiang.

However, under the current system, state-owned enterprises are struggling to survive, and local governments hope that they can support themselves. Even if they are cheating, they will at least unload the burden on the local finances.

With the support of local governments and the halo of protectionism, what are those counterfeit companies worried about?

Even though Shuxiang Wang Zhen organized a team of capable lawyers, the road to defending rights is destined to be extremely difficult in the face of power.

Xue Laosan didn't want King Shuxiang to spend a lot of time and money on a lawsuit that was destined to be unsuccessful!

Of course, Xue Laosan must not sit idly by and watch the King of Shu Xiang pulled out with one hand, drowned in the army of counterfeit products.

Taking advantage of Jia Sheng's contemplation, his mind was spinning rapidly, thinking about the famous marketing methods of later generations desperately.

Suddenly, his brain that was rotating rapidly stopped, and Xue Laosan had an idea.

It is said that there is no trouble for the two masters in one thing. When Xue Laosan thought of using advertising as the leader and forcing Shuxiang King, he developed from Jianlibao.

At this moment, when Shu Xiang King's sales were blocked, the first thing he thought of was Jianlibao, "Old Jia, I think we will do this and make a prize-winning sales!"

Not bad. Xue Laosan borrowed the prize-winning sales of Jianlibao. After Jianlibao became popular with the Olympic advertisements in his previous life, sales also encountered a trough. Thanks to the head of Jianlibao, Li Jingwei, who was a master of Jianlibao, came up with the idea of ​​prize-winning sales.

Jianlibao's prize-winning sales were launched in this country in the desert of lottery. As soon as it was launched, it immediately became a hit. The dealer's trucks to buy Jianlibao were connected to a long queue of miles.

"Sales with prizes, how about selling with prizes?"

Jia Sheng was puzzled, and he almost had no idea of ​​a lottery.

No wonder Jia Sheng doesn’t understand. Nowadays, the lottery industry in the Republic has not yet started, sports lottery and welfare lottery have not been released at all, so where does Jia Sheng have the concept of prize sales?

Xue Laosan said, "We are doing this, and we engrave the words on the bottom of each bottle of Shu Xiang King's bottle plug, and the order is 'Thank you for tasting', 'Another bottle', 'Five yuan', 'Five yuan', 'Five yuan', 'Hundred yuan', 'Thousand yuan', and even 'Ten thousand yuan'..."

Xue Laosan ended here. Jia Sheng stood up suddenly and waved his hand quickly, "No, this won't work. My factory manager, we only sell more than one bottle of Shu Xiang Wang. You set a prize of 10,000 yuan. If you get one in the family, we have to sell 10,000 yuan bottles! This is absolutely impossible!"

Xue Laosan waved his hand, "You think about it. Our prize-winning sales are just a concept of lottery. Let me tell you this. In the bonus setting, only one bottle is 'again again' among the 100 bottles of Shuxiang King, and only one bottle is 'five yuan', and so on, only one "ten thousand yuan" will appear in every million bottle. In this way, the annual bonus investment is only 500,000 yuan, but I dare to guarantee that the sales will be far beyond your imagination."

"Old Jia, you might as well try to think of yourself as a consumer. When you face such a bottle that is both beautiful and delicious, it can also bring unknown wealth, and most importantly, it can bring hope. Will you buy a product?"

After a long time of dazed, Jia Sheng suddenly said, "I, I can!" His eyes were dull and his eyes were already out of focus.

Indeed, he was shocked by Xue Laosan's golden idea, fell into it, and was fascinated.

He completely put himself into a consumer and racked his brains. He could not imagine that he would not have any reason to not take his pockets when facing such a perfect product.

First, the seasonings can be eaten when bought and taste delicious.

Second, it is also the most important thing. If you have good luck and win a big prize, it will be a feat that changes your destiny. He cannot refuse the temptation here. How many people in the country are there in 10,000 yuan households?

There are indeed few who have not been baptized by the lottery era that can resist the temptation of getting rich, and will more or less automatically substitute themselves into the lucky one who will definitely win the prize of 10,000 yuan.

"Okay, stop thinking about it. You Lao Jia will help me take care of the King of Shuxiang. As long as you don't have any wicked intentions, it doesn't take ten years to guarantee your future for a million yuan household!"

Money is moving, but who can avoid the common people? Xue Laosan saw that Jia Sheng was worried and spoke to him.

Jia Sheng woke up in a panic and blushed, "Manager, I promised ** that I didn't have any bad intentions. I was so excited that you just said it, and I was so enthused!"

After saying that, he slapped the table again and shouted, "Absolutely, stingy, chief, fortunately you are not a businessman. If you want to run a business, there are no other businessmen in the world. Even this trick can be thought of. If you have this trick, let alone selling the King of Shu Xiang, you may even be in a short bottle, you may be very popular!"

Xue Laosan ignited a cigarette, not as excited as Jia Sheng at all, and said calmly, "Don't be rushing to be happy first, just say the same thing, make anti-counterfeiting marks, don't let counterfeits make some counterfeit winning bottle plugs, come here to exchange for real money. If this is the case, even if we have a gold mountain, it wouldn't be enough to make a fortune."

Xue Laosan knew that such award-winning promotions can only be used for a while, but not for a long time.

As Jia Sheng said, following this model, it is abnormal to sell a bottle just by shorting it.

Therefore, this is just taking advantage of the policy loopholes.

Once the problem is prominent, subsequent policies will definitely keep up and fill this loophole, otherwise, it would be equivalent to opening the gambling industry in disguise.

This is also the fundamental reason why Jianlibao's prize-winning sales lasted for a while, and later Coke did not dare to show up in the form of big money.

What's more, once the prize-winning sales of Shuxiang King are released, if nothing unexpected happens, it will inevitably lead to follow-up. The result of following is foreseeable that it will attract the attention of the upper class and introduce laws and regulations to regulate it.

Therefore, in Xue Laosan's opinion, Shu Xiang King's prize-winning sales are just like shooting this shot. Just get fat with one shot, and it's not about the long-term.

Therefore, he was very calm.

However, Xue Laosan’s reminder on anti-counterfeiting of bottle caps was considered to be Jia Sheng’s waist and eyes.

He slapped his forehead heavily, and in an instant, a deep red slap print appeared on his forehead. "Thank you, the factory manager, please remind me, I am only thinking about making articles on the bottle body, and I have forgotten the position of the bottle mouth lottery. If those fake businessmen take advantage of the loopholes and make a bunch of "ten thousand yuan" bottle caps, I will be the eternal sinner of our Shuxiang King! Don't worry, I will definitely organize an expert group to overcome this technical barrier and not make any mistakes."

Jia Sheng was sweating behind his back. If it weren't for Xue Laosan's reminder, he would have really forgotten this part.

At this moment, I calmed down and then stood up, "Cartain Director, I will send it here in person to you for inspection."

"There is no need to be so troublesome. You decide for yourself. I am not an anti-counterfeiting expert. Don't be surprised and make the plants and trees full of soldiers and the wind and panic!"

Xue Laosan waved his hand and said with a smile.

"What you want, what you want!"

As he spoke, Jia Sheng stood up and said, "No need to delay, I will go back to the meeting now, organize people, and put this matter into practice!"

Before he finished speaking, the person had arrived outside the door.

……………………………………………………………………

Today is a good weather. The blue sky is like a huge carefully polished sapphire. White clouds are like thousands of sheep. They gather leisurely on this sapphire, singing, or pitying themselves. Although they are all kinds of postures, they are equally pure and beautiful.

The sun is mottled, illuminating everything and turning into all colors.

As time enters September, the power of the sun is weaker day by day. Shuzhong is located in the basin. September in Jianghan may be the time when the sun is storming, and the autumn is already seen in Shuzhong.

To this day, the temperature has dropped just right, not hot and slightly cold, and I am weak and wearing a T-shirt and thin pants, which is enough.

There is a strong body that is still dressed in shorts and short sleeves, which is clean and neat.

Of course, Xue Laosan is among the strongest, but this guy's dress today is extremely formal, with black shirt, royal blue trousers, belts, and leather shoes.

Because today is the first time Xue Laosan has participated in a school event as a little guy’s parent - an autumn outing!

A tall grapefruit tree is lush with lush greenery, and full and plump grapefruits are like small lanterns hanging on the head of the tree. Shanshan is cute. Unfortunately, it is not the time for grapefruits to mature. Otherwise, I would pick a sweet grapefruit and sit cross-legged under the tree, watching the mountains in the wind, peeling and eating quietly, and the crisp flesh. After being bitten by sharp teeth, the sweet and sour juice splashed between the lips and teeth, flowing into my throat along the tongue. The taste was definitely more satisfying than drinking any juice or drink.

However, Xue Laosan likes the grapefruit before the season. If the grapefruit is ripe and the juice is sweet and delicious, there will be either many pickers or there are no pomelo and the branches and leaves are floating. How can such a wonderful treasure place to live in the sun and enjoy the scenery from high places?

He spread his body, leaned against the thick grapefruit tree, narrowed his eyes slightly, listened to the sound of the wind, and quietly admired a bright and vivid oil painting scroll - the scenery in front of him.

The choice of the outing place for Longquan Primary School this time was really great. Xue Laosan even guessed that this place was the school's regular outing place.

At this moment, the pomelo tree he lives in was the highest position of the entire site. He leaned against the tree body and saw the situation of Xue Laosan's location.

This is a grass slope with high sides and low in the middle, about ten acres of land, with green grass and simple lushness. Under the golden sunlight, this slope has green grass as jade as jade, soft and shiny, like the most gorgeous carpet in the world.

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