Chapter 84(1/2)
The advertising fees of Beijing TV stations are generally not high, and non-golden advertisements are even so low that some advertisements only cost 10,000 yuan in 5 seconds.
Especially with a slightly lower rating recently, advertising fees are even less high.
Think about it, even the ratings of satellite TV are not enough to charge advertising fees except for the first-tier companies.
To put it in plain words, it means that drought is a fierce death, and drought is a disaster, just like someone who is a groom every night and someone who stays in an empty room for several years.
Otherwise, why do many local TV stations have advertisements such as hemorrhoids and infertility?
no way.
Other advertisers don't like it either.
The naming merchant of this time "Girls Chong Chong" is a good brand in the imperial capital, "Little Fat Donkey Hotpot", but the naming fee is only 1.2 million yuan.
In response to this, Sujin Video was rich and generous and took out 500,000 yuan to advertise, and only slightly promoted "Yuzui" in the 10-5 game.
This is cost-effective no matter how you look at it.
In the eyes of Beijing TV, the current quick-entry video is the God of Wealth.
Lin Chen understood it too.
Didn’t we say that the low ratings lead to low advertising fees is the reason for the market, and on the other hand, it is the general trend.
There has not been a boom in China variety shows at present, so don’t even think about sponsorship and naming fees that cost over 100 million yuan.
It does not exist.
The most awesome column is only worth tens of millions of dollars.
In other words, this is a bit similar to the 2005 years of the original time and space.
At the beginning, the HN TV "Super Girl" was named by a Niu for 14 million yuan in 2005. This was the biggest news at that time. Later, it only rose to 60 million in 2009.
However, this is already called "sky-high-priced naming".
As for the "watershed" of local satellite TV's truly breaking the "CCTV exclusive" pattern, it still belongs to "The Voice of Good". In 2012, the naming fee for "The Voice of Good" was only 60 million yuan at first, but after the show became popular, all advertising fees were refreshed overnight. The price of the competition ended, the higher the price. The highest asking price of a single 15-second advertisement was 1.16 million yuan, which is the first time on local satellite TV.
In the second season, "The Voice of China" can be called a "nova" and the total sponsorship fee jumped from 60 million to 200 million.
In addition, other programs are almost the same. In 2010, the ace program "If You Are the One" of JS TV was actually just holding on to the past tens of millions.
But in 2013, how many would you guess?
300 million.
He directly won the title of local satellite TV stations in one fell swoop.
However, Lin Chen believes that although the current sluggish variety shows in major satellite TV stations are now, if there is a chance, it will explode in an instant.
Look, the online dramas are getting closer and closer to the sky-high price.
The price is 5 million per episode.
The industry is already shocked and my chin is falling off.
Especially many online drama directors look unbelievable.
"What? The price of a single episode of an online drama actually rose to 5 million? Is it the fucking highest advertising share?"
Many people's first reaction is who is fucking fun of this.
As a result, I got the news later and it was really fucking true.
Crazy.
This is the first reaction of many people in the industry.
Sujin Video is going to lose all the pants that you have to pay for.
Many people are watching the jokes about Sujin video.
For this reason, as a direct person to promote this matter, Guo Li is under a lot of pressure.
If "Yuzui" can succeed, then promotion and salary increase is not a dream.
If "Yu Zui" fails, then Zhang Miao will definitely be the first to push himself out and take the blame. I am afraid that it will be a slight resignation.
So, she came here to stare at me today, but she didn't expect to meet Lin Chen.
After the two sat down, Guo Li also told Lin Chen that Beijing TV station would give Li Zi and Lin Lin a special introduction later, especially Li Zi, and a 20-second commercial will be displayed on the big screen.
"This is enough for Beijing TV."
Lin Chen also said with a smile after hearing this.
Guo Lize said: "The main reason is that the money is given a lot. As far as we know, this "Girls Chong Chong" column does not include much advertising fees except for the 1.2 million yuan naming fee of 'Little Fat Donkey'."
"I see."
Lin Chen suddenly realized.
Local TV stations are indeed not easy.
It is quite difficult to attract investment.
During the chat, the column "Girls Chong Chong" was also recorded. The host is Liu Hua, a famous Beijing TV station. He began to briefly talk about the rules. After everyone applauded, they asked 10 contestants to come on stage and then introduced themselves.
At the same time, draw lots to decide on PK opponents.
The contestant Lin Lin won the lottery is He Qiao, an underground singer who mainly sings folk songs and is in the imperial capital bar. Although she is not very beautiful, she is very energetic.
When He Qiao learned that it was Lin Lin who was trying to draw, he breathed a sigh of relief.
She was really afraid that she would win Xie Yuqing, otherwise she would be the sign of death.
On the other side, Xie Yuqing hit another girl.
The other three groups also won.
The first person to appear was Xie Yuqing. Her father also ejaculated when he showed up. After all, he was a well-known singer, right?
This "Girls" was decided by three judges and 200 audience jury.
Without any surprises, Xie Yuqing advanced.
Lin Lin is the third one to appear.
He Qiao sang a folk song "The Person Who Losts Ideals".
Her guest Lin Chen is also quite familiar with her.
Ami.
Ami from Jinshi Bar.
It's the 'Ye Mi Sunshine' band.
Ami’s, who is not very old, is only 28 years old, but is still quite famous in the folk song circle.
The two of them cooperated quite well, and there were also bursts of applause on the spot.
At this time, Lin Lin suddenly felt a little nervous in the backstage, rubbing her hands back and forth, but Li Zi comforted her: "Don't be nervous, have you forgotten what your brother said?"
"Stay steady, we can win."
Lin Lin remembered her brother's words, and then looked at Lin Chen's calm look in the group of relatives and friends, and calmed down a little.
After singing, a smile appeared on He Qiao's face, and she felt that her performance was perfect.
This time, I am stable.
Later, Lin Lin came to the stage.
The music started.
The lyrics ring.
Lin Lin sang the first half, and Li Zi sang the second half later.
...
Why do you care who will accompany me to go shopping
Why are you worried about who discharges electricity to me
You said you treat me more than others
But I don't say what's more
...
AVA's lovers are not full
Sweet and upset joyful chaos
What will we become in the future
I can't wait to know the answer
...
Both girls have average singing skills, but it is quite suitable to sing such songs that are troubled by adolescence with youthfulness.
To be continued...