On September 16, 2016, and on October 11, the "Ming Shi Space" software was officially launched. Within an hour, a large number of related advertisements emerged on major short video websites and traffic platforms.

In terms of publicity, Xiao Sheng was not stingy at all, and gave the Propaganda Department 20 million yuan of funds and asked to spend them all.

Although this money is not enough to be exclusively named on some popular shows, it is more than enough to promote short video producers and bloggers.

Hanfu culture has its own circle. Only by standing firmly in this circle can it form cohesion and then generate "tap water". It can save a lot of money in publicity, and the effect is much better than the publicity without direction.

In fact, this is indeed the case.

A large number of things about Chinese culture, especially Ming Dynasty culture, in the Ming Dynasty software, were quickly spread on the Internet, and after half a day of fermentation, it successfully won the hot searches on twelve platforms.

The cultural confidence of the modern younger generation is increasing, and they need a way to express this emotion.

Therefore, Hanfu, Han rituals and traditional cultural and entertainment activities were spread among them.

"Mingshi Shi" gave them a good platform. In the past, they just "fighted" on major software. But now, Mingshi Shi Shi can tolerate everything, attracting these people on various platforms, and at the same time attracting a large number of newcomers to join them.

Such an integrated cultural software integrating live broadcast, short video, forum, shopping and entertainment made those fanatical Chinese culture fans as excited as if they had found a real organization.

The forums and models of Ming time and space are set in various periods of China, from the Yanhuang tribe to the Ming Dynasty, which allows those seekers to find their place of belonging easily.

In each sector, professors from history departments from various cultural periods have been hired for a long time to answer fans' questions.

Such a move makes those users and bloggers call the boss awesome.

The short video creators who originally signed the contract posted the video at this time immediately amazed the people who came in to watch the software and played.

As the forwarding volume increases, the number of downloads in Mingshi and space reached 3.6 million on the first day.

Many top cultural celebrities take the initiative to recommend this software, and many bloggers have spoken that this software will make the Hanfu cultural circle from a niche to a trend.

Simply put, "clear time and space" will lead the trend and witness the renewed prosperity of Han culture.

Mingshi and Space took advantage of the popularity and released an official news.

"In three days, a selection of cultural spokespersons for various dynasties will be held. Cultural spokespersons for various dynasties will choose one man and one woman, regardless of age. The early selection will be based on the comprehensive traffic of short videos as the main basis. The final selection will be held on the online live broadcast selection!

Any creator who becomes a cultural spokesperson will receive a contract from Kongfang Entertainment Culture Company, obtain exclusive film and TV series protagonist qualifications, and have a million-dollar cash reward!"

A software is just launched and it costs money, but Xiao Sheng gave it sufficient funds to develop. In order to meet the needs, the money for renting servers every day is quite high.

However, if a company or software has no profit model, there is no room for survival.

From the beginning, the profit model of this software was very clear, and it has its own shopping function.

Even every piece of clothing in those videos can be directly redirected to the shopping page by clicking the button next to it.

For Hanfu, there is also a customization model, and you can give your own design drawings for the supplier to process. Once this Hanfu is produced, the designer can directly get dividends.

In short, for the "Renain", this software has a complete industrial chain.

The existing Ming Dynasty service designs are made from pictures and video materials provided by Xiao Sheng.

Some changes are for the purpose of increasing aesthetics and convenience, but they are definitely more orthodox Hanfu on the market.

Moreover, the biggest advantage is that they have been mass-produced and have customized clothing effects, but the price is only a few hundred or even one hundred yuan. This is a great blessing for fans who have saved a long time to buy a set of Hanfu they like.

After discovering the product here, a host of goods named "Xiang Youyou" couldn't help but scream directly in front of the screen.

"Oh my goodness!"

As a classical style live-action anchor, one of the characteristics of Hui Youyou's fans is the huge contrast between her appearance and her conversation.

Listen to her name and look at her appearance, you will think she is a lady from a wealthy family, but once she speaks, it will be a disillusionment.

However, the goods she brought have a good reputation.

Especially in the clothing area, it has gained a large number of fans.

Just now, everyone saw her distracted and playing with her mobile phone. At this time, she heard her screaming, and many people asked on the barrage what was wrong.

However, Xie Youyou did not pay attention to the screen, but swiped wildly on the phone in his hand.

After watching it for four or five minutes, I came back to my senses and said excitedly to the people in the live broadcast room: "Brothers and sisters, I found a very powerful software. The clothes in it are really beautiful! Let me show you."

As she said that, she put her phone on the camera, and then the picture on her phone appeared in the live broadcast room.

It's just a short video of dragging. The difference is that it is a couple who worships each other in a wedding dress that does not require dynasty.

A barrage was immediately posted in the live broadcast room.

"Wow! This is the lady of a family!"

"This dress is so beautiful. I'm planning a costume wedding. These clothes are so expensive!!"

"This video is very much for me."

“…”

Here, Ying Youyou took back her phone and said, "Are you very beautiful family members? But what surprised me was not this, but such beautiful clothes, which cost only a few hundred yuan!

Come, everyone, I will place an order first, buy a set, and see if it is the same as the things on it, and the materials are the same. I will probably be able to tell the authenticity of it by night."

When placing an order, she posted her phone to the camera in the live broadcast room to let everyone see what she bought.

A top jacket, a bottom skirt, and a hairpin cost a total of 368.

This price is the first-day discount price, with a 20% discount. However, even if it is a normal price, it is still much cheaper than a single piece of clothing in other Hanfu stores.

Xie Youyou unexpectedly discovered that the delivery point was in this province and received the express delivery in the afternoon.

At this time, she was broadcasting live. When she received a courier message, she told her brothers directly and ran out.

After returning, I couldn't wait to open the express delivery in the live broadcast room.

"Wow! This dress feels so comfortable to touch, it is not worse than the two thousand clothes I have on. Take a look and it is exactly the same as in the picture! These patterns are all knitted and embroidered, not stickers.

Wait for me, I'll change it and give you a try."

After a while, Hui Youyou came back, just a simple top jacket and skirt with a hairpin. The breath of a classical beauty came to her face.
Chapter completed!