Chapter 240 DK's Provocation
DK's advertisements were so fast. In just one month, the first group of advertisements was launched. It was DK's official supermodel, who went to all over the world to collect folks and interact with local people.
In other countries, they can make pastry, fly kites, and row boats, but when they arrive in China, they are riding a broken three-wheeled old man rushing over the trash can.
"Damn, why is DK so shameless?" Ye Zihan almost jumped up.
Tang Wan, who was trying out her wedding dress, rolled her eyes directly and pulled the zipper behind her up with a slam, making Ye Zihan almost vent her anger.
"Aunt Tang, tight! It's so tight! It's a big deal!" Ye Zihan shouted.
Hearing her voice, Pei Chunan rushed in, and was a little panicked. He pulled the curtain and said carelessly: "What's wrong?"
Tang Wanchen smiled: "What's wrong? The size of the last month was made this month and it turned out to be smaller. How much did you feed her in one day?" The dresses in China are already complicated, and changing them is a troublesome.
Seeing Ye Zihan feeling uncomfortable, Pei Chunan stepped forward, silently pulled the zipper down, and smiled and said, "If it's small, change it to bigger, and it's still time!"
"I'm afraid that she can't wear it anymore after just asking someone to change it!"
Ye Zihan stopped doing it, "How could I have that edible? But..."
Ye Zihan suddenly paused, staring at Pei Chunan longingly. Pei Chunan felt the heat in her abdomen rising, and her brain became hot. At that moment, he knew that no matter what the little guy asked, he would not help but agree.
Knowing his bad nature, Pei Chunan pursed his lips and let Ye Zihan watch it.
After watching for a few seconds, Ye Zihan was dissatisfied, "You can't ask what you can't ask?" The tacit understanding and pampering were agreed, you ignored me!
Pei Chunan raised his eyebrows: "No, it's not! You honestly hold the wedding with me, everything else is easy to say!"
"Husband!" Ye Zihan flew over and jumped on Pei Chunan, slapped his neck with both hands, and climbed his legs to his waist, just like an octopus. No matter how hard he pulled her, he didn't want to ask her to come down.
Tang Wan's face changed when she saw it. It was not right to pull her off, nor would she not pull it off. "What's this?" She complained and stepped out first.
Ye Zihan quickly chewed Pei Chunan's face. Pei Chunan's eyebrows stood up, but he made up his mind not to give in. Ye Zihan kissed his eyebrows from his cheeks to his cheeks, from his cheeks to his ears, and finally to his lips, the last line of defense in Pei Chunan's body was finally exploded.
"Enough!" Enduring the anger and the fire, Pei Chunan carefully pulled down the "octopus" on his body and placed it on the ground, looking down at her, "I'll give you time, but this matter must be done this year! Do you understand?"
Ye Zihan jumped up and saluted him: "Abide by the order!"
When she walked out of the locker room, Pei Chunan's legs became weak. This little fairy was so harsh.
After trying on the clothes, Ye Zihan went back to the studio directly, and Pei Chunan returned to Pei's house alone.
Chu Xiuyun was happily designing the invitation and looking up at him, "Let's see how this style looks like?"
Seeing her mother's excited and happy look on her face, Pei Chunan couldn't bear to hit her.
"Mom, the wedding matter must be postponed."
Chu Xiuyun was frightened, "Zihan finally kicked you?"
Pei Chunan rolled her eyes and said, "I'm talking about postponement, not breaking the engagement!" Since his mother chased Ye Zihan, her understanding ability seems to have plummeted!"
"Now is her critical moment." Pei Chunan understood this very well, so he could not force Ye Zihan to give up this opportunity.
Chu Xiuyun thought for a long time, "Is it a bet with DK?"
"DK bet she won't lose!"
"What is that?" Chu Xiuyun asked, and she realized that her eyes suddenly became bright, "Does Zihan want to take the opportunity to go directly to the world stage?"
Pei Chunan nodded. Although he had never asked Ye Zihan, his overall view would not allow him to ignore this great opportunity. He deliberately did not remind him. The little guy himself would think of it. He just wanted to bet. In the little guy's heart, is her career important or his husband important? The result...
Alas, when did he actually have this kind of resentment complex?
"DK will inevitably be eliminated. As long as you create a little momentum, you can cause a global storm. Many people will inevitably be scrambling to fill in this vacancy. This is her opportunity!"
Chu Xiuyun finally let out a long sigh and her smile flooded again, "I'm relieved if I don't want you!"
Pei Chunan raised his eyebrows. What kind of mother is this? Can you consider the physical and mental health of being a son?
The first advertisement of dk caused a lot of complaints and dissatisfaction among many people, but did not affect its sales, so the second advertisement began to be put on.
This time it is more straightforward and is aimed at Chinese culture.
An Asian model was wearing gorgeous and expensive clothes and eating steak with chopsticks. She seemed to know how to use chopsticks, and she showed very exaggerated expressions such as surprise and helplessness from time to time.
The waiter in the Western restaurant specially brought her a knife and fork. She waved her hand and insisted on using chopsticks. Finally, she poked a piece of steak on the chopsticks and feasted in a very inelegant way, attracting everyone in the Western restaurant to look at each other.
However, in order to cover up the national discriminatory nature of DK, these side-oriented people showed a knowing smile, generous and tolerant, fully demonstrating DK's broad mind.
After playing the edge for so many years, a brand like DK knows how to push down and crush the other party under the banner of respecting other countries' culture.
The second advertisement has aroused more dissatisfaction among people. When more and more people criticize DK, there are still many people who don’t know whether they are blind or blind. Some people resist, so naturally some people like to go to pursue them against this tendency.
The development of things was completely within Ino's expectations. With this kind of humiliation, he still wanted to drive DK out of China? Dreaming!
"Ye Zihan, are you ready?" Ino sent a message to Ye Zihan, "On the day you knelt down and licked, I want you to put on the most famous colorful dress you designed by yourself, and crawl at my feet in front of 7.5 billion people all over the world!"
Ye Zihan is admiring the styles of several chopsticks that have just been made, with all kinds of carving, inlay and twisted silk craftsmanship. She even made retro designs based on the chopsticks used by ancient emperors.
While typing, he asked Zhao Changhe about the progress of promoting the animation by chopsticks, he also posted photos and ** links online.
"You posted two advertisements in a row to see where we can withstand your limit? I have to say, your approach is quite smart!" Ye Zihan replied casually.
"What? Want to admit defeat in advance? I don't plan to let you go in advance!"
Ino thought he was sure to win and was aggressive.
"I admit that DK has many loyal consumers in China, but anyone has a bottom limit, but the bottom limit is different. If you really dare to continue, it will really completely shatter this group of fans!"
Ino hung up the phone disapprovingly. While thinking about how to serve the third round of advertisements, her assistant suddenly brought the tablet to her, and she almost vomited blood.
After the DK advertisement belittled the chopsticks, Ye Zihan actually promoted chopsticks on his Weibo. The eight series of chopsticks can be called works of art. What's even more annoying is that he didn't know where this little woman smoked it, and the price of her chopsticks was actually priced at a sky-high price.
The lowest series is 88, the second series is 188, and the third to fifth series are all increased by 1,000, but to the sixth series, it is directly 18, 758, and the eighth series is 88, 88, 88, …
Yes, you read that right, 88,000 yuan, buy a pair of chopsticks!
"This woman is crazy!"
Yes, not only she is crazy, but also consumers are crazy.
When DK belittled the chopstick culture, Ye Zihan not only hangs out anime, explaining the long history of chopstick culture and many benefits, directly boasting chopsticks into the most perfect dining artifact, but also launching sky-high chopsticks.
This news has undoubtedly become a hot search. The most ridiculous thing is that many official media have actually reposted Ye Zihan's Weibo. With no effort, her chopsticks are spread all over the Internet, and even the external network is moving.
"So what if that's the case, I don't believe it. Someone is willing to spend tens of thousands of dollars to buy a pair of chopsticks! If she can't sell a pair, she will be sensational!"
Ino said hatefully, but soon, the facts taught her how to be a human being again!
Someone really bought 88,000 pairs of chopsticks, and it was not one, but a string.
"How is it possible? DK's luggage is exquisitely designed and polished in detail. How can a pair of chopsticks be priced at this price? This is definitely what she has brushed herself!"
"It's really not!" The assistant directly found out the buyer's Weibo. Many of these Weibo posts came from famous families in China, and they were all merchants with strong capital.
"Ino, do we really want to post the third advertisement? If it is really sent out, it will inevitably offend these high-ranking people."
The assistant's concerns are very well-founded. Ino did not have any considerations in this regard, but if you don't give up, what's the difference between giving up? She is the chief designer of a world-renowned brand and a little Ronaldo who came from a corner of China. Her dignity does not allow her!
"Let's find a marketing account to create momentum, and just say Ye Zihan takes the opportunity to make money!"
The assistant pursed his lips, didn't dare to say anything, and had to act as he said.
However, before the marketing account was released, Ye Zihan seemed to be a premonition, and had already held a press conference on the sky-high price of chopsticks.
"What I sell is not a product, but an attitude and belief! Besides, chopsticks are not just Chinese culture, so don't discriminate against it. Many ethnic groups and countries will use it. Next, I will also make other chopsticks that conform to the national styles of other countries. Interested friends can place an order to make an appointment!"
A seemingly beautiful and weak little girl made her declaration to the whole world: protect her country's culture and go to war with DK!
If she is really just a little guy who is unknown and does not know how to be so arrogant, others will just laugh it off. If she is riding on the popularity, the one who makes such crazy words is that she has absolute authority in the ancient Chinese style market and has also designed it with RG. She has launched many luxury goods with Chinese style and has set a new high in sales, which is another matter.
What she shows is her ambition and ambition. She is a defender who upholds national dignity, a designer with all kinds of talents, and even a talented speculative expert who can seize opportunities every time to maximize it into wealth...
Ye Zihan, with his own strength, officially searched the whole country and even the world for inheritors of ancient methods, jewelry, spices, rouge, etc.
She wanted to recreate these forgotten or even almost lost crafts and reshape cultural glory.
Ye Zihan not only declared this, but also did so. The Guofeng Pavilion, which originally had only two studios, opened more than a dozen studios. People who came to the Guofeng Pavilion not only saw the almost lost Tongcao flowers, but also saw the exquisite fondant, appreciated and learned the process of making rouge with petals.
There are many ethnic cultures in China. Some are eliminated because they cannot adapt to the changes of the times, and some are declining because they are replaced by more and cheaper things. Ye Zihan, a national style museum, will definitely not be able to accept so many people, nor can she sell so many crafts. However, she used almost all her wealth to build a traditional culture support foundation to make the declining ancient craftsmen reappear.
Just open the web page and you can see the introduction and inheritance of various ancient craftsmanship. During this period, two pieces of Ye Zihan's promotion of these events were occasionally mixed, and Ye Zihan gradually became a symbol and was recognized by the public.
But in half a month, almost no one remembered that she was a genius who came out of the talent show stage.
Such a powerful shock came to his face, almost making Ino breathless. It was not until this moment that Ino realized that he seemed to have been plotted. When Ye Zihan made a bet on her, the little fox had already planned to use the direction of DK to build momentum for him.
If she had to stubbornly announce the third advertisement at this time, she would not see any other uses except to encourage Ye Zihan to become more imposing.
"Or, will you publicly apologize? We Chinese are magnanimous and will give you a chance to atone for your sins." After a long time, DK launched the third advertisement, and Ye Zihan took the initiative to call and care for it.
"Ye Zihan, you are dreaming!"
In order to make DK apologize, there was no door. Ino hung up the phone in a furious manner.
"Did you do it on purpose?" In the studio of the Guofeng Pavilion, Qiao Wei looked at the little fairy with a squinted eyes.
Even she never dreamed that last year she could still despise this little guy as a designer of RG, but after several months, the little guy has grown into a world-class brand that can dare to face head-on with a global first-class brand like DK that cannot be dealt with.
It’s not that her strength can suppress DK, but that she cleverly grasped DK’s fatal hole, and directly defeated her inside.
The reason why luxury goods are luxury goods is that their huge premium space has created its reputation for luxury, but this reputation is determined by reputation and cultural values it advocates or leads.
Most big brands have reputations, but not many can truly become luxury goods, so the fundamental difference lies in cultural value.
But Ye Zihan seized the loopholes in the cultural value of DK and used the power to make the cultural value of DK questioned.
Putting down his phone, Ye Zihan stared at Qiao Wei, "Do you think they still dare to launch that ad?"
Although Ino firmly refused to apologize, she heard her guilt. She felt that anyone with a discerning eye could see that DK went against the trend at this moment, he was really trying to die.
"You haven't been abroad and probably don't understand their sense of superiority. Culture will hedge!"
"What's the meaning?"
Qiao Wei thought about it and explained in a way she could understand: "These luxury brands themselves originated from the West. Their initial desire to please was Western culture. The superiority of arrogance was caused by the backwardness of other countries. Each nation is probably more willing to believe that they are superior to other nations. Therefore, those incidents that trampled on the culture of other countries have emerged one after another, but they did not receive any punishment for their arrogance, which directly led to the intensification of these incidents."
Chapter completed!