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Chapter 233: Joint Design Comes Out

A layer of cold sweat silently climbed up his back, Luo Zhiqiang felt the threat from Ou Yunnuo.

After so long in Yuncheng, the Qin and Xu families have done something to Ye Zihan. He has already investigated almost the same. If Luo Jinghong had not been his aunt, he might have come out to curse these scumbags with human faces and beasts.

No wonder Qin Anhua's family was destroyed and he never hated Ye Zihan a little, because from beginning to end, Ye Zihan never took the initiative to do anything. On the contrary, they were constantly hurting her and forcing her, and eventually putting herself on a land of no return.

But Luo Jinghong is a member of the Luo family after all, so can their Luo family really take this breath?

On April 8, the joint design summer clothing series of RG and Ye Zihan was officially launched. It is logical that summer clothing was launched at the junction of spring and winter. It was almost summer here before the summer clothing series was launched. RG's clothing launch conference had already been held, but this time it did not look down on it, but instead vigorously promoted it.

This series completely integrates the classical Chinese style into the European and American fashion style, or in other words, adds today's fashion elements to the classical Chinese style. The two complement each other, whether it is walking on the red carpet or going out on the street every day, it is very suitable.

The price ranges from 88,000 to 88,000. For eight models in this series, Ye Zihan and RG both announced their purchasing channels on their Weibo. In order to count the popularity, RG separates the two channels, wanting to see whether consumers are coming for Ye Zihan's influence or RG.

RG has a store on Coconut Tree Street, and Ye Zihan also shipped the goods directly at the National Style Pavilion next to Coconut Tree Street.

It is obviously a win-win cooperation, but it seems like a head-on confrontation.

Before the reservation channel opened, Levi called Ye Zihan, "My dear Ye, let's make a bet. Whose family has a high volume and is 10% concession for convenience, what do you think?"

Ye Zihan was shocked, "Mr. Levi, do you remember that your identity is the internationally renowned luxury brand RG?" Is it really suitable to compare you with me as an unknown minion?

"Then, if you are higher, I will give you 10% of the concessions. If you are lower, you only need to give me 10% of the concessions. How about it?"

"Okay!" Ye Zihan agreed immediately. Levi was stunned. Did he get into someone's trap?

Alas, forget it, just play with the little guy? Can you really compare?

If there are eight hundred and eight, there should be many people helping the little guy to increase the amount, but eight thousand and eight is beyond the affordability of ordinary fans. Moreover, the little guy's channels are usually less than 10,000 yuan, and the lowest level of eight thousand and eight is already considered high consumption. On the contrary, the RG even has an ordinary price of eight thousand and eight, which is equivalent to the little guy having ten eight thousand and eight to offset one eight thousand and eight, which is indeed a bit bullying.

When the channel was opened, as Levi had expected, Ye Zihan had very few buyers. Of course, RG online pre-sales could not be as popular as that wish bracelet.

The reason why luxury goods are luxury goods is that the high price leads to a small number of buyers.

Despite the vigorous publicity, on the first day, the RG global reservation channel was only more than 10,000 pieces, eight pieces, and celebrities from all over the world. Of course, these people are mainly concentrated in the level of 58,000 to 88,000.

In the evening, Levi had a rare overtime work, and when he got off work, he met Qiao Wei, who was also working overtime.

"Vivian, you've worked a lot of overtime this month. Why do Chinese people like to work overtime so much?"

Qiao Wei wanted to roll his eyes, which made the labor and capital very much want to work overtime. If I hadn't rush to design and supervise the factory, would I have done this?

"If you give me more help, I won't have to work overtime."

"Didn't you add one more last month?"

"Where are two helps enough? Besides, the level of your assistant, haha, I need to understand Chinese culture, not those who don't know anything to argue with me!"

Levi frowned. Did he just want RG's designers to learn more Chinese culture to give you it?

"Oh, you have to be patient with them. Cultural influence cannot be achieved overnight. Look at the finished product now, who doesn't admire them?"

When the elevator came over, Levi asked Qiao Wei to go in first, and then said in a good mood, "Are Ye ready to give me a 10% dividend?"

Qiao Wei suddenly looked at him with a confused look on her face.

Levi told Qiao Wei about the bet he made with Ye Zihan. Qiao Wei was very surprised. Ye Zihan lost. She used the income from this series to pay the bet, so it was naturally not difficult, but Levi is different.

"This is not within the scope of the contract, Mr. Levi, you make a private bet and you can only be responsible for it."

Levi waved his hand disapprovingly, "Do you really think she will win?"

Qiao Wei was surprised again, "Why did she lose?"

Levitra is not right, isn’t Ye Zihan’s loss a natural? No matter the number of customer groups or the grade of customers, RG has the advantage. This time, the style is priced at 8,88 for special care, and her fans can’t make much sales even if they come to 8,88.

Levi was confidently telling Qiao Wei about his analysis and judgment, but he didn't expect Qiao Wei to despise him more and more.

"Well, have you forgotten the price of Ye Zihan's Hanfu, which is 8,880 limited edition, each limited edition of 800 pieces, and every time I grab it, I'm not asking about the original version of 8,800,000, but she just refused to sell it."

"But that's only limited to 800 pieces?" It's still a price of 8,880, so how can it be compared with his price of 10,000 pieces of 58,000 to 88,000.

"That's Hanfu!" Qiao Wei said.

Levi is still unclear, "What's wrong with Hanfu?"

"Can the audience of Hanfu be compared with T-shirts all over the street?"

"Well……"

"I have seen the online appointment. Her channel is less than 1,000 sets, and they are all concentrated in the consumption section of 8,800 to 18,000. However, there are eight styles in the National Style Pavilion. At the beginning, only ten sets were prepared for each style, but in the end, the factory adjusted thousands of sets. Compared with the stores of Coconut Tree Street RG, the eight styles are not less than 100 sets in total. You can calculate this ratio."

"There is one more thing, I think you must be clear." Qiao Wei handed over a list, "This is a demand for this series to be high-end, the same style and different styles. The reason why I got off work so late today is to check the cost with Ye Zihan and set the high-end price."

When Levi saw it, his hands were so scared that he trembled, "Why are there so many demanding high-quality products?"

Qiao Wei was also very depressed, "It's because there are too many things that I can't do. The haute couture is still handmade. This list is enough for one studio to do for two years, but the latest one is to have various celebrations at the end of this year, and the clothing week will be held in the early next month!"

Levi looked at the quote again, with the lowest price of 380,000 and the highest price of 388,000, and there were more than 100 items on the list.

"This is still today. I'm afraid that there will be more tomorrow. These orders can't be done at all!"

Qiao Wei looked at Levi with a meaningful look.

Levi breathed a big sigh, "How many more do you need?"

"One is responsible for contract orders, one is responsible for raw material procurement, and five are capable of designing and production. Also, don't expect Ye Zihan to do more by himself. She agrees, but her family doesn't agree!"

Qiao Wei found Ye Zihan several times during this period, and met the Pei family. She was stared at by the ignorant and sunny days. She didn't know how many times she said. Last time, she even asked her how much liquidated damages she would have to cancel the contract with RG. She was so scared that she hurriedly walked the people and tried to contact him by phone and video. Tonight, the video was fucked by that man, otherwise she was still working overtime now.

"Okay, I agree to your request! Do it well!"

Designers will have their own team when they reach a certain position. Qiao Wei graduated from a prestigious university and worked as an assistant to others, and was suppressed and disliked by various ideas, and became an recognized independent designer for eight years.

What RG lacks the most is talented designers. Ordinary independent designers take five to ten years to advance to another level and have an independent team. Ye Zihan asked her to have such a team after returning to China for half a year. Qiao Wei didn't know whether she should be happy or unhappy.

Independently accepting haute couture, this is the stage for senior designers!

But now her independence is based on binding Ye Zihan, and she still needs to work hard!

"Uh, that, do you think she can beat me?" Levi asked again when the elevator got off to the garage.

Qiao Wei glanced at him, "The first day does not have much reference value. Three days is a fermentation period. After one week, whether to lose or win or not is basically determined."

Levi is very clear that the global channels he opened today are all aimed at the RG brand, which is determined by brand consumption rather than independent product preferences.

But Ye Zihan's difference is that she started with preferences from the beginning, and only blocked the purchasing channels of many people because of the high price. However, word of mouth can stimulate high-end consumption. The sales volume carried by the Guofeng Pavilion is a best example.

Others look for identity and brand when they go to Coconut Tree Street, but when they go to Guofeng Pavilion, they look for true love.

True love is priceless!

Sure enough, the next day, the sales of the 8,000-eight model exploded directly in the National Style Pavilion, but this still could not threaten him. However, on the third day and the fourth day, the wind direction was completely different.

There are indeed few people who buy high-end positions online, but that's just a small proportion. There are many people in China who are not short of money. If you really like it, let alone 88,000, even 88,000, so what if it's 880,000, it's just their expenses for shopping and the cost of a dinner party.

Instead of buying a bag or jewelry that is completely unattended by Chinese people, it is better to buy a set of clothes designed by Chinese people, let alone that it is Chinese style.

In a week, the gap between Ye Zihan's purchasing channel and RG's global channel was completely widened. Levi planned two rounds of publicity, and global purchases did rise significantly again, but they failed to catch up with Ye Zihan. Then, after counting sales and profits, and then counting 10% of the profits, Levi was completely messy.

"Ye, are you free? Please give me a meal." Levi ran to the crew himself.

"Levi, can't you afford the bet?" Ye Zihan went straight in.

Levi is dark-faced, damn, do you need to be so straightforward? Didn’t it mean that Chinese people are quite tactful and subtle in their etiquette?

"I'll give you a clear path, are you interested?"

The little fox smiled very well. At that moment, Levi had an illusion that he was plotted against.
Chapter completed!
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