The box office expectations of "Donkey Gets Water" are obviously high.

Li Mingyao and Zou Dongming also understood at this moment.

In fact, although the promotion and promotion of "Donkey Deshui" was the two of them responsible for it, what about it?

They are actually not the ones who can make decisions.

There are tens of millions of publicity and distribution budgets involved. Although they are the person in charge of issuance, they are actually still following orders.

Of course, the internal preview situation is already very clear.

Although the internal pre-screening is not a formal pre-screening, to some extent, it can be more exaggerated.

After all, when the reviews were officially previewed, they actually started to be controlled, and most of the comments on the Internet were false.

Unless the movie has a good reputation, most movies need to be evaluated.

The internal preview ends.

I randomly asked a few.

"What do you mean by the movie? It's pretty good, that's it, I personally don't like this kind of absurd drama, it feels too depressing."

"I don't quite understand some of the things inside. Anyway, if I watch them at home, it doesn't matter. If I go to the cinema, I probably wouldn't choose to watch this movie, right?"

"It's not bad, very profound. It's worthy of being written by Wang Yifan. The story is very interesting and has a sarcastic charm. It's rare for domestic movies to make this taste."

"What is lamenting is that the oppressed is the women, and what is gratifying is that the awakened is also the women!"

Although there are many positive reviews in general, there is a very bad reaction, that is, many people think that although the film was made pretty good, they don’t like it so much!

If it’s not a good movie, it will definitely make people like it!

Some movies are well made, but they do not mean there is a market.

As someone said before, this kind of movie is a good choice if you watch it at home, but if you go to the cinema, it may not be possible!

And such a response is obviously not a movie that can have too high expected box office.

With a billion box office as an example, what would it look like?

Basically, one thing is definitely more popular, whether it is comedy or tragedy, at least emotional or themes must be popular.

What is popular? For example, "Operation Mekong", the main theme movie is correct, but the theme to be expressed is that those who violate our Chinese will be punished even if they are far away, and this theme will be very popular.

And there is another point, don’t make people feel confused about the movie.

Don’t watch some movies under the banner of brain-burning publicity, but you must not really think that this movie is difficult to understand or difficult to understand. In fact, publicity is one aspect, but if you really take it seriously, it would be really stupid!

Because most viewers go to watch movies, the first choice is definitely not a movie that they can’t understand.

As for the brain-burning movie, in fact, the main plot is definitely a very simple one. As for brain-burning or not, it depends on one's opinion!

Of course, "The Donkey Gets Water" is not a movie that is incomprehensible, but the theme of this movie is hidden very deeply, or at least if you can't see what is hidden deep, then this movie will become boring!

Of course, Wang Yifan doesn’t need to talk about the problem.

If it is like this and still insists on doing big publicity, then it is not worthy of being called a giant.

After all, publicity and distribution requires a large amount of funds, and when the spent funds cannot get corresponding returns, it is an investment with huge losses!

Yes, promotion and promotion itself is also part of the investment in the film!

In fact, Hua Xin and Huanyu cannot be blamed for being so arrogant about "Donkey Desserts", because at this time, there was an illusion on the market, or inside and outside the circle, that is, the scripts given by Wang Yifan and the movies made by the great director are definitely almost the same.

Several scripts at the Hongmen Banquet can be said to be expected by countless people.

Of course they wouldn't think that there is a difference between movies and movies.

Even if the popular movies and niche movies are good movies, there are still big differences in the audience.

"The Donkey Gets Water" and "The Sadman" seem to be both feature films, but the two are completely different.

After all, everyone has dreams and family affection, and can all understand them, so "The Sad" can touch so many people.

But what about "The Donkey Gets Water"? Most people actually don't care about the emotions and themes in it, or they definitely don't have any personal experience.

Maybe someone likes this movie very much, but there will definitely be many people who won’t like it!

"Donkey Gets Water" is about to be released. Although the scale of promotion and distribution has been much smaller and reduced a lot, the publicity is still very popular.

After all, expectations may not be able to match "The Sad", but it's enough for you to know. For external publicity, it must be exaggerated.

What is the fourth of the six major films of Hongmen Banquet, Wang Yifan, the Golden Saint Hand and the great director Zhou Zhan create a domestic black comedy and create a new trend of Balabala!

As for whether a trend is created, people in the circle won’t care, because everyone does this, and people outside the circle will do whatever they want.

Anyway, some people can always think so!

In fact, "Donkey Gets Water" is indeed a more representative Chinese black humorous comedy.

It is not an exaggeration to even some extent "Donkey Gets Water" is definitely groundbreaking!

Because there are very few domestic films like this on the market!

Looking back at the screening, most of the time, many movies pursue a higher screening volume, because the number of screenings is related to how many people can watch the movie at the first time.

But in fact, there are also some special features for filming. Unless you can monopolize filming, like some special films, almost 100% filming, so that the audience can choose without choice, otherwise, most of the time, theaters will consider comprehensively and then give a regular filming.

Of course this is a market rule, and it is undeniable that there are indeed many movies targeted, but this is the case most of the time.

But it doesn't mean that the higher the screen volume, the better.

The main thing is to look at the market reaction of the movie itself.

Movies like "The Donkey Gets Water" are written by Wang Yifan and directed by Zhou Zhan. With the strength of Huaxin and Huanyu, they have reached 50% of the filming schedule, which can be said to be not difficult at all.

But is this really good?

Fifty percent of the screening requires attendance support.

If a movie like "Donkey Gets Water" is really put on such a high-level film schedule, the result will definitely not be good, and it will even backfire, opening high and closing low!

The key is that high screening actually has costs.

Although this cost is the cost of theaters, for the issuer, once the box office fails, it is equivalent to the failure of the promotion and distribution strategy!

The impact on the subsequent movie will be very great!

Because the audience of the movie itself is relatively narrow, if it is a film schedule of a consistent scale, then the proportion of people who like the movie will be more, and the proportion of people who don’t like it will be less.

But if the scale of the screening is too large, it will be the opposite!
Chapter completed!