Maybe some people will say that since film critics can be public relations, can’t the media be public relations?

In fact, it is indeed possible, but PR is not omnipotent. Yes, you can PR all the media.

But the connections and money that need to be spent is definitely an astronomical amount.

What's more, not all media can be publicly relatable.

Moreover, public relations media also need to look at cost-effectiveness.

In fact, the media outlets at the Cannes Film Festival are relatively high-end.

Moreover, it is almost impossible for these media to be collectively public relations.

Therefore, relatively speaking, although the evaluation of these magazines cannot determine the award, it can often prove the quality of the movie.

In fact, the European film industry is very opposed to Hollywood movies, but they have to face such a reality, whether it is the media or the audience, during the three major film festivals, the ones that are chasing the most and the most crazy, are Hollywood movies.

Some reality in these worlds will not be transferred by personal will or the ideas of a small group. European movies are good at it, but they focus on the core idea, but they are inexplicable if they are bad at it.

As we all know, good stories are one of the foundations of movies, but how many good movies that are self-intoxicated in the European film industry can tell good stories?

What impresses the audience the most intimate? Is it the inexplicable core idea?

Not, but exaggerated and restrictive!

Of course, although movies like "Mad Max Furious Road" are jointly produced by Matsumoto Universal and Miner Group, in fact, although European media are chasing Hollywood movies, if you want them to give these Hollywood movies unanimous praise, you are thinking about how to eat!

But this time, they even used words like great for "Mad Max: The Road to Furious", which itself can explain many problems.

Of course, in fact, for the Cannes Film Festival, whether "Mad Max Furious Road" can win the award and whether it can win the Palme d'Or, in fact, whether it is Wang Yifan, Matsumoto Universal and Miner Group.

They do not attach as much importance as the outside world imagines.

In fact, why did "Mad Max Furious Road" have a trip to Cannes?

It's not just for the promotion of the movie, the ultimate goal is never an award or something.

Because "Mad Max: The Furious Road" is first a super hit film with an investment of up to US$120 million, plus the cost of promotion and distribution, and may even reach a cost of US$200 million.

Such a movie is for the award?

What a joke!

From beginning to end, all the efforts made have and only one purpose, a very clear purpose, that is, the box office!

Perhaps saying this will make people feel too merciful, but if such a high-cost production is not so merciful, just for awards, is such a movie possible?

Capital is always profit-seeking!

In fact, the purpose of the trip to Cannes in "Mad Max: The Furious Road" has been basically completed. Although it is the best to get the Palme d'Or, it is actually just the icing on the cake.

At this moment, the fanatical responses in the media have been directly fed back to various movie fans. Because it will not be released until half a month later, North American movie fans have undoubtedly been fond of the media's crazy hype. After North American theaters officially launched ticket bookings, the amount of pre-sales has soared.

Moreover, during this period, the Cannes Film Festival has been asking for more screenings of the movie, but they were rejected.

Even though many viewers who came here were eager to watch this movie that was recommended by their friends, the movie was screened at the Cannes Film Festival, and in fact, there was no benefit in any way except for the promotional function.

Now that the trend has come, they naturally want to make movies even more scarce. Although the routines of hunger marketing are very old, it is really great to be unable to withstand the effect!

Of course, no movie can make everyone like it. If you like it, there will definitely be people who hate it. The same is true for "Mad Max Furious Road".

But the fact is that people who hate can't make any waves at all.

Because more people support it, especially those who have watched this movie, have become enthusiastic fans of this movie.

On North American social platforms, they have almost no effort to recommend and praise "Mad Max Furious Road"!

In fact, this movie is indeed their praise.

For many North American audiences, they are actually very strange.

Most of the time, the media has not had that much influence on them, especially in the Internet era, when everyone is a self-media era.

They are not so tempted by the so-called authoritative institutions of the media.

But on the contrary, it is friends, netizens, and fellow fans who have greater influence on them.

The recommendation of a fellow fan is definitely more credible than media reports, and this is the current situation.

The Cannes Film Festival has two major traditions. One is the enthusiasm and unrestrained production of France, like palm trees on the Mediterranean and bikini on the golden beach; the other is the mavericks of mixed praise and criticism. Some accused the gimmick of commercial hype that concealed the light of art, and some summarized it as the jumping aesthetics of the jury members with different styles every year.

"Mad Max Furious Road" is definitely one of the most popular films at the Cannes Film Festival this year.

There is no way. Although this is a commercial movie, it is not a popcorn movie that people recognize. This can be seen from the praises of various magazines.

However, if you really think that movies that are unanimously favored by media and magazines will definitely win awards, that would be too naive. It is always a historical tradition of Cannes!

There are countless films that have been unanimously favored but have no success in previous Cannes Film Festivals.

So it is still unknown whether "Mad Max: The Furious Road" can win the Palme d'Or. Of course, with the nature of pork in Cannes, this movie will definitely not be a granule. As for whether it can win the grand prize, this is really not a public relations issue.

In fact, although the three major European film festivals have been greatly eroded by capital, they all know that if they want to continue to fleece, they cannot be beaten to death with one stick, and they must keep hanging.

So, you can make a public relations and win awards for the movie, but the final award is always uncertain, because if even this can be completely public relations, then the Cannes Film Festival is almost time to close down.

On the day of the closing of the film festival, countless fans and media reporters gathered in front of the festival again. However, compared with the grand opening ceremony, the red carpet of the Cannes Film Festival closing ceremony was much smaller, and everyone's attention was also focused on the subsequent award ceremony.
Chapter completed!