In fact, movies with sensitive themes like "Dear" are not suitable for large-scale promotion or otherwise.

The saying of human blood steamed buns is not without any reason.

"Dear" No matter how good your original intention is, but one thing is undeniable.

That is, this kind of movie is indeed based on the suffering of many people.

And no matter how you promote this kind of movie, it will actually make people feel bad.

Because a product like a movie, it is natural and commercially valuable.

So, this is why it is said that the saying of human blood steamed buns is not unreasonable.

If you sell other people's sufferings as goods, what is it that you are not eating human blood steamed buns?

So, this time, it can be said that this movie has received a considerable degree of publicity.

Afterwards, the official media solemnly reported on Huaxin’s donation and the box office donation of "Dear" which made the final conclusion.

No matter what, this is indeed a very positive thing, and no one can deny this.

Whether it is Huaxin, Wang Yifan and Wu Tianxiong, there has been no other large-scale publicity for the movie.

Even many times, members of the crew go on some shows, and most of the time, they just talk about some feelings when filming and what they are filming.

Restraint, what this kind of movie requires is restraint.

Because it is enough, there is really no need to do anything more in terms of publicity.

It’s not that it cannot be promoted, but there is no need for it anymore.

When this movie was released in his previous life, it was also quite controversial, especially the main creators talked about their performance experiences and various sensational emotions, but in Wang Yifan's opinion, it was a bit out of the question.

Because this kind of movie is sensational, you can sensationalize in the movie, but it is not suitable for sensational in the promotion.

First of all, there is an undeniable fact, that is, no matter how sensational you are, you are not the person involved.

How can you truly understand their pain without losing your children?

......

"Dear" does not follow the normal release process like other movies.

On the one hand, there is the previous saying of "human blood steamed buns", but on the other hand, it is not necessary.

Wang Yifan is very confident in this movie.

He has seen the version of the previous life, and he has also seen the version of the filming of Wu Tianxiong in this life. Overall, it is not worse than the version of the previous life.

In terms of publicity effects, the promotional cost of "Dear" is not false. Although the money was donated, in fact, because the money was donated too much, the movie "Dear" attracted more attention.

Many people find it incredible that they donated hundreds of millions of real money to a movie.

Of course, this is the idea of ​​most ordinary people. In fact, it seems to be too normal for several other giants.

When companies donate money to do charity, most of the time, the first choice is to support talents, cooperate with universities to create scholarships, etc.

Because this kind of donation usually gets the greatest reward. What is the most lacking in the 21st century? Talent!

But apart from this, other charitable donations are less targeted.

Especially Huaxin Group is a company with film and television as the main body, so the choice in this aspect is actually more about how much to donate, rather than where to donate.

The opportunity to release "Dear" is that donating this money seems to be not very beneficial to Huaxin. After all, the box office limit of movies like "Dear" is not high.

What's more, the box office of "Dear" was also donated.

But in fact, what Huaxin has obtained is something that cannot be bought with money, and a sense of social responsibility. Many companies are talking about this sentence, but how to show their own sense of social responsibility.

This is a matter of opinion!

Huaxin’s donation this time is actually to create the image of Huaxin Group in the public’s mind.

In terms of finance, many people actually invest in a company, especially a giant like Huaxin with a market value of 200 billion yuan. Although this market value is not a little worse than those Internet unicorns.

But for the entertainment industry, this is almost approaching the ceiling.

Such companies have financial reports, profits and revenue, just the basis, and people also need to look at the image of this company.

Why did Huaxin's stock price fall when the public opinion of "human blood steamed buns" came before?

It is because at this time, Huaxin Group's reputation was even more critical than revenue.

It takes a long time to build a reputation, but it can be destroyed overnight.

Fortunately, Huaxin's reaction was very timely and immediately reversed the situation.

Huaxin's stock price also rose according to the trend.

Yes, after donating hundreds of millions of dollars, the market value has also increased. This is no wonder why the outside world says that Huaxin is still eating human blood buns. It is because although Huaxin has used real money to do charity, it is an indisputable fact that the stock price and market value soared.

The premiere of "Dear" is still needed.

However, this time, it was not very popular, but seemed a little low-key.

But because of the previous few hundred million, although "Dear" is a realistic movie, although the cost is not high and not a big production, it still cannot be low-key.

However, compared with other movies, the premiere of "Dear" seems more solemn and there is no laughter. Many celebrities, celebrities, film critics, media, fans, etc. who attended also seem to be silent.

Because this subject is indeed not suitable.

If the premiere is huge and the atmosphere is lively, then it will be a big problem.

"Dear" is a movie about anti-trafficking, and this is a relatively heavy topic in itself.

In other words, this is a more serious movie, not suitable for funny or big fanfare.

Therefore, the premiere seems rather shabby, and there are also some requirements for the guests present. At least you can't have a chance to compete for beauty.

After all, this is not an entertainment movie.

There are red carpets, as the saying goes, too much is too little. If you really don’t even lay the red carpet, it will give people a feeling of being more obvious. However, celebrities and celebrities, all walk through the red carpet quickly.

Of course, that's all.

After all, this is a movie, and everyone just doesn’t make loud noises or laugh loudly, this is respect.

There is no need to ask for more, right?

At the premiere of "Dear", there were obviously more critics from films than other Huaxin commercial blockbusters in the past.

In fact, this is also the characteristic of many literary and realistic movies.

Although many film critics have been commercialized and have insufficient authority, in fact, the group of film critics, in general, still rely on more literary and artistic films.
Chapter completed!