"King Kong" has set a good start for the New Year holiday.

However, the most interesting period this year is the Spring Festival period.

The trend of heroine movies brought by "Super Body" has led several giants to start their own feminist movies.

"The Era of Beijing", "The Legend of the Empress", "Mulan", etc. will be released this year's Spring Festival.

Even after the schedule was announced, media said that this year's Spring Festival period was a feminist schedule.

"The Times of Jingmei" tells the magnificent entrepreneurial history of Xu Jing, the founder of Jingmei Electric Appliances.

"Legend of the Empress" tells the life of a generation of empress Wu Zetian.

"Mulan" is a heroine who joins the army on behalf of her father!

Not only the big productions of heroine movies launched by these giants, but also several movies are also released during the Spring Festival, and I don’t know whether it is intentional or unintentional.

One of them is "The Female General of the Yang Family", which to some extent is also a film that can be attributed to a feminist film.

However, what makes many media and the melon-eating crowd feel unsatisfied is that this year, there are no movies released in the Spring Festival.

I have to say that this is a regret.

Of course, this is very good news for several giants.

......

In fact, there were movies to be released in this period, but Wang Yifan stopped them.

"Although the proportion of female audiences in the Spring Festival increases, not everyone likes this kind of movie. Actually, I don't understand why several giants actually launched such homogeneous movies in the same period. Are they not afraid of the audience being bored with watching them?" Wang Yifan said speechlessly.

"There is no way, there are only a few popular schedules in a year. This kind of big production, the New Year's schedule is occupied by "King Kong". The Spring Festival schedule is undoubtedly the most suitable schedule for them. Do you have to wait until next year's summer schedule to compete with your new movie?" Chen Hanming said with a smile.

"But in the same period, in the four heroine movies, they took the audience too seriously, or they didn't take male audience too seriously." Wang Yifan shook his head and said.

"Do you think there will be problems?" Chen Hanming asked.

"Absolutely, there are too many homogeneous movies. The biggest problem is that the audience has no choice. The Spring Festival period is an extremely special period. Many viewers may watch more than one movie during this period, which has led to the popularity of the Spring Festival period. But the problem is very obvious now. If the movies you watch continuously are all of the same type of movies, do you think they will choose to continue watching?" Wang Yifan said disapprovingly.

Why did the Spring Festival period become the most explosive period?

First of all, because the Spring Festival is a national holiday, everyone has time, so it is natural to watch movies for entertainment.

The difference between the Spring Festival period and other schedules is that during this schedule, the audience is generally rich and leisurely, so many people who choose to watch movies do not only watch one.

Because the Spring Festival period has seven days of holidays.

This is also why many times, the Spring Festival period can accommodate many blockbuster movies.

But similarly, if you watch "The Legend of the Empress" and then watch "The Age of Jingmei" may be acceptable for female audiences, but for male audiences, it may not be possible.

After all, this kind of movie is all about the heroine movies. Men accompany women to watch movies. It’s okay to watch one movie. Even if you don’t like it, you can watch it with them. But if you watch two movies, it’s different.

It will make the movie viewing experience worse for male audiences!

"So, you asked the women to postpone the sequel to "Sunshine Sisters"?" Chen Hanming asked.

Wang Yifan nodded and said, "Yes, it's been released in large numbers, fighting with each other, you can wait and see it. This year's Spring Festival period will probably set a record low for the box office."

"Not it?" Chen Hanming felt a little exaggerated.

Just look at it and you'll know.

In fact, not only are the Spring Festival period crowded with blockbusters, but also fierce competition in publicity.

In fact, many movies are actually the first to compete for promotion.

Especially in the same period, there are crowds of blockbusters, everyone has the stars and big casts. It can be said that this aspect is evenly matched.

So what has not been tested by the market seems to be the only thing that is competing is publicity.

In terms of the light and shadow of the times, because "Beijing Mei Times" has the funder of Jingmei Electric Appliances, the publicity is overwhelming.

Even on Jingmei Electric Appliances, the founder Xu Jing, began to promote the film.

The media even said that this is the best movie that combines advertising and movies, because although "The Times of Jingmei" tells the story of Xu Jing, it is inevitable that there will be a large number of pictures about Jingmei Electric Appliances in this movie, which is a huge publicity stunt in itself.

But you can't say that this is an advertisement, because it is an autobiographical movie, and it was shot based on Xu Jing as the model.

The thousands of stores across the country are promoting this movie online and offline, which is difficult for several other companies to spend money.

In terms of strength, Jiuzhou in the prosperous Tang Dynasty was undoubtedly the strongest.

The promotion of "The Legend of the Empress" also invested a lot.

Jiuzhou, the prosperous Tang Dynasty, held offline events in many commercial squares across the country, and the prosperous Tang Dynasty, the colorful dress show.

And he also put trailers and other big shots on the largest building elevator advertisements in the country.

Various awards are held online.

The promotion of "The Legend of the Empress" in this regard is also unscrupulous.

He even reached strategic cooperation agreements with many brands to launch products from the Shengtang series and the Empress series.

The remaining promotion of "Mulan" is a different approach. In terms of offline, the Women's Heroes Competition is held all over the country.

The content of the competition is to dress up as a man.

This somewhat weird competition actually brought a lot of popularity.

Many neutral players have gained high popularity in one fell swoop.

It can be seen from this that the neutral beauty has always been in a market.

The theme of Mulan is the story of joining the army on behalf of her father, and this story is obviously the top priority.

Online, "Mulan" has also launched a hot topic event.

For example, when a woman dresses in a man, what should she pay attention to most?

How do you find someone dressed in a man?

What is the easiest thing to discover if a woman dresses up as a man?

Wait, wait.

For a moment, the smoke of the Spring Festival was filled with smoke, and several blockbusters were ready to go!

Who can win the final box office championship and become the biggest winner in the Spring Festival?

Several film and television giants also took their own tricks.

For example, Wang Yifan was also pulled in, and there was no way, and it was hard to refuse the kindness.

And although there are competition among giants, there are also cooperation.

Wang Yifan’s movies usually require support from theaters across the country, so some face still needs to be given.
Chapter completed!